Chatbots are everywhere.
From e-commerce to healthcare, businesses are using AI-powered assistants to automate conversations, capture leads, and improve customer service. The chatbot market is booming, with businesses spending billions to streamline communication.
Real estate is no different. Agents lose leads every day because they can’t respond fast enough. Buyers and sellers expect quick answers, but human response times are limited. A chatbot solves this problem by handling inquiries 24/7, scheduling appointments, and even qualifying potential buyers.
This presents a massive opportunity. You can resell chatbots for real estate, helping agents close more deals while building your own revenue stream. Let’s dive in.
Choose the Right Ready-Made Solution Before Reselling Chatbots for Real Estate
Reselling chatbots sounds like a great business, but here’s the reality—choosing the wrong chatbot platform can make or break your success.
Imagine selling a chatbot that only works on a website when most real estate agents rely on WhatsApp and Facebook. Or a chatbot that’s hard to customize, making it useless for agents with specific needs.
If you want to resell chatbots for real estate without spending months developing one yourself, you need the right ready-made chatbot solution. That’s where BotPenguin comes in.
BotPenguin is a no-code AI chatbot platform that supports real estate agents on multiple channels—websites, Facebook, Instagram, WhatsApp, Telegram, and even Shopify. Instead of building a chatbot from scratch, you can simply resell a fully functional chatbot solution that meets the needs of real estate professionals.
BotPenguin offers two reselling options:
1. White Label Chatbot Program – Sell Under Your Own Brand
Want full control over pricing, branding, and customer relationships? The White Label Chatbot Program lets you:
- Sell chatbots under your brand name, logo, and pricing
- Set custom pricing plans and add-ons
- Sell chatbots in multiple currencies
- Manage clients with a dedicated reseller dashboard
Think of it like this: you become a chatbot provider, just like BotPenguin, but under your own name. Real estate businesses buy from you, and you keep all the profit.
For agencies looking to resell chatbots for real estate, this is the best way to build a sustainable business.
2. Chatbot Reseller Program – Earn Commissions on Sales
If you don’t want the hassle of branding and customer support, the Chatbot Reseller Program is a simpler option.
Here’s how it works:
- You sell chatbots under the BotPenguin brand
- You earn commissions on each sale (starting at 20% and going up to 40%)
- You get a dashboard to manage your clients
Let’s say you run a digital marketing agency for real estate professionals. Instead of building a chatbot from scratch, you resell BotPenguin’s chatbots as part of your services. You help clients automate their lead management, and you earn extra revenue without extra effort.
Which Option Should You Choose?
If you want full branding and control, go for the White Label Program. If you prefer a low-risk, commission-based model, the Reseller Program is the way to go.
Either way, the key is choosing a ready-made solution before you start reselling chatbots for real estate. That way, you focus on what matters—selling, growing your business, and helping real estate agents close more deals.
Prepare Your Offering Before Reselling Chatbots for Real Estate
Jumping into reselling chatbots for real estate without a plan is a mistake. If you don’t define your offering clearly, you’ll struggle to sell.
Real estate businesses need solutions that fit their workflow. If your chatbot doesn’t match their needs, they won’t buy.
To succeed, you must:
- Understand what real estate professionals need.
- Customize your chatbot’s features accordingly.
- Plan how you’ll price and sell it.
Let’s break it down step by step.
Understand the Needs & Identify Use Cases You Can Promote
Not all real estate businesses use chatbots the same way. Some need them for lead qualification, while others need appointment booking.
Before selling, you must identify the most valuable use cases to promote.
Common Chatbot Use Cases in Real Estate
Here’s how chatbots help real estate businesses:
- Lead Capture & Qualification – Chatbots collect buyer and seller details and filter serious leads.
- Instant Property Info – They answer FAQs like property availability, price, and location instantly.
- Appointment Booking – They schedule property visits without human involvement.
- Follow-ups & Reminders – They send automated messages to keep leads engaged.
- Mortgage & Financing Assistance – Some chatbots provide loan eligibility details and connect users with mortgage agents.
Real-World Scenario
Imagine a busy real estate agent named David. He gets 50+ inquiries daily. Most ask the same questions about property prices and availability.
If David manually responds to every lead, he wastes hours daily. Instead, he uses a chatbot. Now, the bot instantly replies, collects lead details, and schedules visits—all without David lifting a finger.
If you resell chatbots for real estate, show agents like David how much time they can save. That’s your selling point.
Mold Your Chatbot Functionality According to Use Cases
Once you know how chatbots help real estate professionals, the next step is ensuring your chatbot meets these needs.
BotPenguin Covers Key Real Estate Use Cases
If you use BotPenguin, you’re already set. It offers ready-made chatbot solutions for:
- Websites
- Facebook Messenger
- Telegram
- Shopify
These bots handle:
- Lead capturing
- Appointment scheduling
- Follow-ups
And everything else a real estate agent needs.
Customization Options for White Label Resellers
If you choose BotPenguin’s White Label Program, you get:
- Full branding – Sell under your name, not BotPenguin.
- Custom chatbot features – Request specific UI or functionalities for your clients.
- Exclusive chatbot development – Modify chatbots for unique real estate workflows.
For example, if a real estate firm wants a chatbot that provides detailed mortgage calculations, you can request that feature.
Speeding Up Sales with the Chatbot Reseller Program
If you go with BotPenguin’s Chatbot Reseller Program, you are already in the position to sell tailored solutions for real estate clients:
- Pre-built chatflow templates for real estate lead capture, scheduling, and FAQs.
- Faster onboarding – Just configure the chatbot and start selling.
- Easy setup – No need to request development, saving you time.
This is perfect for small agencies that want to start reselling chatbots for real estate quickly without technical involvement.
Plan How You Will Monetize Chatbot’s Features
Selling chatbots isn’t just about getting clients. You need a clear pricing model to maximize your earnings.
1. One-Time Setup Fee
Charge a one-time fee for chatbot installation and customization. This works well for real estate agents who don’t want ongoing subscriptions.
Example:
- Basic setup – $199 (Standard chatbot with lead capture & FAQs)
- Advanced setup – $499 (Custom chatbot with integrations & automation)
2. Monthly Subscription Model
Charge clients a recurring monthly fee for chatbot access. This ensures continuous revenue.
Example:
- Basic Plan – $29/month (Lead capture & FAQs)
- Pro Plan – $79/month (Includes appointment scheduling & CRM integration)
With BotPenguin’s White Label Program, you set your own pricing. You keep 100% of the earnings.
If you choose the Chatbot Reseller Program, you earn 20% to 40% commission per sale without setting up your own pricing model.
3. Service Charges for Custom Features
Offer chatbot customization as an add-on service. If a client wants a unique chatflow, charge extra for setup.
Example:
- Custom chatbot design – $99 per workflow
- CRM & email integration – $149 one-time fee
Multiple platform support (WhatsApp, Instagram, Website) – Additional $49/month
4. Charging Based on Use Case
You can also price chatbots based on their function.
Example:
- Basic lead capture bot – $199 setup fee
- Appointment scheduling bot – $299 setup fee
- AI-powered chatbot with smart replies – $499 setup fee
Real estate businesses will pay more for a chatbot that directly helps them close deals faster.
Final Thoughts
If you want to resell chatbots for real estate successfully, don’t jump in blindly. Prepare your offering first.
- Identify key real estate use cases and market them effectively.
- Choose the right chatbot features to meet customer needs.
- Plan your pricing and revenue model for maximum profit.
Whether you go for BotPenguin’s White Label Program or the Chatbot Reseller Program, setting up the right offer will make sales easier and faster.
Get your pricing, features, and marketing strategy right—then start selling.
Finding Clients for Reselling Chatbots for Real Estate
You’ve decided to resell chatbots for real estate, but now comes the real challenge—finding clients. Without a steady flow of customers, even the best product will struggle to sell.
In this section, we’ll explore effective strategies to find clients for reselling chatbots for real estate. These strategies are tried and tested. They’ll help you attract clients and close deals efficiently.
Target the Right Audience
Before you begin your outreach, it’s essential to identify the right audience. Not every real estate business will be a perfect fit for chatbots.
Focus on businesses that are already looking to improve lead generation or automate customer interactions.
Who Should You Target?
- Independent real estate agents: They are often overwhelmed with inquiries and need a chatbot to help manage them.
- Small to medium-sized agencies: They may not have the resources for full-time support staff but still need efficient lead management.
- Property management companies: They often need help with scheduling, tenant communication, and lead management.
- Real estate investors: They are always on the lookout for ways to streamline property management and lead conversion.
By targeting the right audience, you’ll increase the chances of making a sale. Real estate businesses that understand the need for automation are your ideal clients.
Use Cold Outreach
Cold outreach is one of the most effective methods to find clients for reselling chatbots for real estate. You can use several channels to find and reach out to potential clients.
1. Google My Business & Google Search
Start by searching for local real estate businesses on Google My Business and Google’s standard search. Many businesses list their contact information publicly.
These listings are often perfect leads because they’re already established in the industry.
Example: Imagine you find a real estate agency with multiple listings on Google. You can call them, introduce the chatbot service, and explain how the chatbot can handle multiple leads daily, giving them more time to focus on closing deals.
2. LinkedIn
LinkedIn is another goldmine. Search for real estate professionals and connect with them.
Craft a personalized message explaining the value of chatbots for automating their customer interaction and lead management. Keep it short, clear, and focused on their needs.
3. Email or Cold Calling
Once you’ve found the right leads, send them an email with a brief introduction to your offering. Explain how a chatbot can help them.
If you don’t get a response, try cold calling. Be polite, clear, and don’t push too hard. Focus on the benefits the chatbot offers, such as time savings and better lead conversion.
Leverage Social Media
Social media is an excellent way to promote chatbots and find potential clients. Platforms like Facebook, Instagram, and LinkedIn are popular among real estate professionals.
How to Use Social Media for Client Acquisition
- Facebook: Many real estate professionals use Facebook to advertise properties. Run targeted ads for chatbot solutions or join real estate groups to share success stories.
- Instagram: Post content showing how chatbots work, focusing on time-saving benefits for busy agents. Include real estate-related hashtags to attract the right audience.
- LinkedIn: Connect with real estate professionals, join real estate groups, and share posts or articles about the benefits of chatbots for lead management.
These platforms allow you to target your audience specifically and engage with them where they spend most of their time.
SEO (Search Engine Optimization)
Another great way to find clients for reselling chatbots for real estate is through SEO. By creating high-quality content, you can attract organic traffic from search engines.
Educational Content
Write educational blog posts and articles that help real estate professionals. Focus on topics like:
- Lead generation strategies for real estate
- How to automate lead management with chatbots
- Top tools for real estate businesses in 2025
Optimize these posts for keywords real estate businesses are searching for. This will increase your chances of ranking high on search engine results pages (SERPs).
Example: A real estate agent searching for better lead-generation tactics might find your blog post on SEO. The post explains how a chatbot can qualify leads automatically, saving the agent time. Once they read it, they’ll be more likely to reach out to you for more information.
Ads
Paid ads can be another effective way to generate leads. Running targeted ads on platforms like Google Ads, Facebook, or Instagram can help you reach a wider audience.
Targeting Your Ads
- Google Ads: Target people who are searching for chatbot solutions or real estate tools.
- Facebook/Instagram Ads: Run ads showcasing how chatbots save time and increase lead conversion for real estate professionals.
These ads should focus on the specific pain points of your target audience—lead generation, 24/7 availability, and quick responses to inquiries.
Tailor your messaging to appeal to real estate agents who need automation but don’t have the time to manage everything manually.
Partner with Real Estate Agencies
Instead of focusing on individual agents, consider partnering with real estate agencies. Agencies manage multiple properties and have many agents, making them a goldmine for chatbot sales.
Why Partner with Agencies?
Agencies often manage a large number of leads, making it difficult to respond to each one quickly. By offering a chatbot that can qualify and follow up with leads, you solve a big problem for them.
Offer Group Discounts
To entice agencies, offer discounts for signing up multiple agents at once. For example, you could offer a 20% discount for every agent that signs up after the first. Make it easy for them to onboard the chatbot across the organization.
This is how it may look in real world:
Let’s say you land a medium-sized agency with 10 agents. By offering a discount for multiple sign-ups, you sell 10 chatbots in one deal. This is a much quicker way to grow your business than selling to individual agents one at a time.
Selling Chatbots to Real Estate Clients
Once you’ve found potential real estate clients, the next step is selling them the idea of using a chatbot. It’s not enough just to show the features—clients need to see real value.
By demonstrating how a chatbot can save them time, generate more leads, and automate tasks, you’ll have a much higher chance of closing the deal.
In this section, we’ll go through the key steps you should follow to sell chatbots to real estate clients effectively.
Show a Live Demo
A live demo is one of the best ways to show real estate clients the value of chatbots. This isn’t just about explaining how the chatbot works—it’s about letting them experience it in real-time.
Why a Live Demo Matters
Most clients won’t understand how much a chatbot can help until they see it in action. A demo shows them exactly how the chatbot responds to leads, handles inquiries, and sets appointments. It’s tangible proof of what the chatbot can do.
This is how it may look in real world:
Imagine showing a real estate agent how the chatbot can instantly capture lead details from a website visitor and automatically schedule a call or property visit. This immediate response shows how much time it saves, especially for agents handling multiple clients.
By providing a hands-on demonstration, you’re not just selling a product—you’re showing a solution that works for their business.
Offer a Free Trial
A free trial is another powerful tool in your sales strategy. It’s low-risk for the client, and it allows them to test the chatbot in their actual workflow.
Why Offer a Free Trial
Offering a free trial makes it easier for clients to experience the value of the chatbot firsthand. They can see how it fits with their existing systems and if it truly helps streamline lead management.
The goal is to let the chatbot prove its worth over time. After the trial, most clients will realize they can’t go back to manual processes.
This is how it may look in real world:
For example, after a client signs up for a free trial, they start using the chatbot on their real estate website. In a matter of days, they notice how much more organized their lead management has become.
They can see the bot capturing lead info 24/7, even while they sleep. This experience drives the client to sign up for a paid plan after the trial ends.
Offer Case Studies & Testimonials
Once you’ve shown the demo and offered a free trial, it’s important to back up your claims with case studies and testimonials from clients who have already used the chatbot successfully.
Why Testimonials & Case Studies Matter
Testimonials and case studies provide social proof. They show potential clients that others in the real estate industry have benefited from using the chatbot.
When a potential client sees that others are achieving positive results, they’re more likely to trust your solution.
This is how it may look in the real world:
You might share a case study of a real estate agent who saw a 40% increase in lead conversion after using the chatbot.
You can also include a testimonial from another agent who praises the chatbot for saving them hours every week. These examples make your offer much more compelling.
Handle Common Objections
Every sales pitch faces objections. When reselling chatbots for real estate, these might include concerns about cost, complexity, or whether the chatbot can integrate with their current systems.
How to Address Objections
The key is to listen carefully and then offer a solution. If a client is concerned about the cost, explain how the chatbot saves them time and generates more leads, making it a valuable investment.
If they’re worried about complexity, reassure them that the chatbot is easy to set up, even without technical knowledge.
Real-World Scenario:
If a client says, “I don’t think I need a chatbot because I already have an assistant,” explain that a chatbot can complement their assistant, handling routine inquiries and freeing up their assistant to focus on more complex tasks. This way, the assistant’s time is spent more effectively.
Close the Deal
The final step is to close the deal. After showing the demo, offering a trial, providing social proof, and addressing objections, it’s time to ask for the sale.
How to Close Effectively
Make it easy for the client to say yes. Offer a clear call to action, whether that’s signing up for a paid plan after the trial or finalizing the details of a custom package.
Be direct and confident in your closing approach. Remind them of the benefits they’ll receive: more leads, automated responses, and time saved.
Real-World Scenario:
After walking through the features and benefits, the client is convinced but hesitant about committing.
You can offer a limited-time discount or a bonus feature to sweeten the deal. Once the client sees the value, they’re more likely to sign up immediately.
Scaling Your Real Estate Chatbot Reselling Business
Once you’ve started reselling chatbots for real estate, the next step is scaling your business. The goal is to build a steady stream of income and create a system that grows without requiring more time and effort from you.
In this section, we’ll look at several strategies to scale your real estate chatbot reselling business effectively. These methods will help you generate leads, offer additional services, expand your network, and leverage existing relationships.
Automate Lead Generation
One of the first things you can do to scale is to automate lead generation. If you’re reselling chatbots for real estate, you can use chatbots to capture leads for your own business.
This eliminates manual work and allows you to focus on selling more.
How to Use Chatbots for Your Own Business
Install a chatbot on your website to capture leads automatically. The chatbot will engage visitors, ask qualifying questions, and book sales calls—without you lifting a finger.
Real-World Scenario
Imagine a potential client visits your website and is interested in learning more about chatbots. Instead of waiting for you to respond, the chatbot asks them a few questions to qualify the lead. It then schedules a call on your calendar at a time that works best for both of you.
This process runs 24/7, so you’re never missing out on potential leads, even while you sleep. The more you automate, the less you have to do manually, freeing up time to focus on scaling your business.
Offer Additional Services
Once you’ve sold a few chatbots, you can expand your offering with additional services. This not only increases revenue but also provides more value to your clients.
What Additional Services Can You Offer?
- Chatbot Optimization: Customize chatbots to respond more effectively to leads. For example, optimize chatbot responses based on specific real estate listings or questions about financing options.
- CRM Integration: Integrate chatbots with a CRM system so that leads are automatically added and categorized. This helps real estate agents manage and follow up with leads more effectively.
- Marketing Automation for Real Estate: Set up automated marketing campaigns that target leads based on their behavior. For example, after a lead books a property viewing, the chatbot can automatically send them a follow-up email with property information or related offers.
Real-World Scenario
Let’s say you offer a chatbot optimization service for a real estate agency. They might have leads coming in with basic questions, but they need more specific replies.
By customizing the chatbot’s responses to match their property listings, you improve the chatbot’s effectiveness, which in turn increases the agency’s lead conversion rate.
These additional services make your chatbot offering more comprehensive and increase the chances of getting repeat business from your clients.
Build a Referral Network
A referral network is one of the best ways to scale your business. Satisfied clients are often willing to refer you to others in their network, especially if they see the value of your chatbot solution.
How to Build a Referral Network
Encourage happy clients to refer you to their colleagues, friends, or business partners. You can incentivize referrals by offering discounts, free services, or even commissions on successful referrals.
Real-World Scenario
Suppose you’ve successfully helped a real estate agency improve its lead management. A month later, that agency refers you to another agency.
The new client wants the same chatbot solution and is ready to buy. Referrals work because they come with trust. They’re much easier to close than cold leads.
Partner with Other Marketing or Web Development Agencies
Another strategy to scale your chatbot reselling business is to partner with other agencies. Marketing and web development agencies often serve clients in the real estate industry, but they may not offer chatbot solutions.
How to Partner with Agencies
Reach out to agencies that already work with real estate businesses and offer chatbot solutions as a complementary service.
Many agencies are looking to expand their offerings but lack the expertise to do so. By partnering with them, you can provide chatbot solutions to their clients while earning a commission or fee for each sale.
Real-World Scenario
For example, a web development agency working with real estate businesses might be building a website for an agency but lacks the tools to integrate chatbots.
You could step in, offer your chatbot solutions, and share the revenue from each sale. This type of partnership can significantly boost your business by tapping into an established client base.
Ask Your Existing Clients
If you’re already working in services like marketing or web development, reselling chatbots becomes a natural extension of what you’re already offering.
You don’t have to be pushy; you’re simply providing a value-added service that aligns with their needs.
How to Approach Existing Clients
Reach out to your current clients and explain how chatbots can help streamline their operations. Since they already trust you for other services, they’ll be more likely to take you up on your chatbot offer.
Real-World Scenario
If you’re providing website development services to a real estate agent, it’s a simple conversation to offer them a chatbot to enhance their site.
You already have their trust from previous projects, so introducing a chatbot solution will feel like a natural next step rather than a sales pitch.
Set a Sales Target
Setting clear sales targets is a key part of scaling your chatbot reselling business. It helps you track progress, stay motivated, and adjust your strategies as you grow.
When reselling chatbots for real estate, having a solid understanding of your earnings potential can give you a clear path forward.
Realistic Earnings Potential with BotPenguin
As a reseller, your earnings will depend on the pricing model you choose and how many clients you can acquire. Here’s an example of how to think about your sales targets when using BotPenguin’s White Label and Reseller Programs.
BotPenguin White Label Program:
If you’re reselling with full control over pricing under the White Label Program, you can set your own prices. Let’s consider a higher price point:
- Price per month for chatbot: $200
- Price of Yearly Plan (with 2 months FREE): $2000
- Clients per month opting for the yearly plan: 10
- Revenue per month: $2,000 x 10 = $20,000
This is a reasonable starting target, and as you grow your client base, your monthly revenue can increase significantly. You can aim for around 10 clients per month at this price point, and as you scale, you can expect a steady increase in your earnings.
BotPenguin Reseller Program:
If you’re reselling under the Reseller Program, where you get a commission, the calculation is a bit different:
- Price per month for chatbot: $45
- Price of Yearly Plan (with 2 months FREE): $450
- Commission rate: 30% per sale (on the higher end)
- Clients per month opting for the yearly plan: 10
- Revenue per month: $450 x 10 clients x 30% = $1350
In this scenario, you earn $600 for reselling 10 chatbots in a month. As you scale and increase the number of clients, your earnings will grow, with minimal additional effort.
Potential Annual Earnings
As you acquire more clients each month, here’s how your annual revenue could look:
White Label Model:
- 10 clients/month x $2,000 = $20,000/month
- $20,000/month x 12 months = $240,000/year
Reseller Program:
- 10 clients/month x $450 (commission) = $1350/month
- $1350/month x 12 months = $16,200/year
By setting a target of just 10 clients per month, you can start making substantial earnings while focusing on building your business. The more clients you bring on, the greater your potential for higher income.
Key Takeaways for Your Target Setting:
- Start with 10 clients/month: This is a manageable goal for most beginners. Aim for 10 clients in the first few months, and slowly scale as your experience and customer base grow.
- Gradually increase your target: After securing 10 clients/month, aim for 15, 20, or more as you refine your marketing efforts and gain more referrals.
- Track your progress: Set monthly and yearly targets and measure your growth to adjust your strategy as needed. This gives you a clear picture of how to scale.
With time and effort, reaching these goals will help you steadily grow your reselling chatbots for real estate business into a reliable source of income.
Give Yourself a Head Start
Now that you understand the potential of reselling chatbots for real estate and the strategies to effectively find clients, offer the right solutions, and scale your business, it’s time to take action.
By setting clear goals, targeting the right audience, and positioning the right chatbot for your clients’ needs, you’re already ahead of the game.
However, what will truly set you apart is choosing the right platform. With BotPenguin, you get a powerful, easy-to-use no-code chatbot solution designed specifically for real estate businesses.
Whether you go for the White Label Program for full branding control or the Reseller Program to earn commissions, you’ll have a tool that is both flexible and effective.
Starting your journey as a chatbot reseller doesn’t have to be daunting. By taking the right steps today, you can begin building your business and see the rewards grow over time. Why wait? The real estate market is ripe for automation, and you can be a part of it.
Frequently Asked Questions (FAQs)
What is the best chatbot platform for reselling in real estate?
BotPenguin is a popular no-code platform offering easy customization and an omnichannel solution for real estate businesses. It allows resellers to brand and sell chatbots for websites, Facebook, WhatsApp, and more, with flexible pricing and user management options.
Do I need technical skills to resell chatbots for real estate?
No, you don’t need technical skills. With no-code platforms like BotPenguin, you can easily resell chatbots by customizing templates, setting up automations, and integrating with real estate systems—all without needing any programming knowledge.
How do I set the right price for a real estate chatbot?
Pricing can vary based on features, the complexity of the solution, and whether you're offering a white-label or reseller service. Typically, prices range from $29/month for basic functionality to $79/month or more for advanced features. Customize packages to suit client needs.
How do I support my clients after reselling a chatbot?
Offer ongoing support by helping clients with chatbot customization, providing training, and troubleshooting issues. You can also offer additional services like optimization, marketing automation, or CRM integrations to enhance their chatbot experience.
Can chatbots integrate with real estate CRM systems?
Yes, many chatbot platforms, like BotPenguin, allow seamless integration with popular CRM systems. This enables real estate businesses to automatically sync leads, manage contacts, and track customer interactions directly from the chatbot interface.
What are the legal or compliance issues when reselling chatbots in real estate?
Ensure that the chatbot complies with data protection laws like GDPR or CCPA, especially if it collects personal information. Also, check that the chatbot service includes proper security features to protect client data, as real estate transactions often involve sensitive information.
