Choose the White Label AI Partner Plan
That Matches Your Business Stage
Four white label partner plans that include AI chatbots, agents and voice agents.
Whether you're onboarding your first client or scaling a full-service AI agency, there's a BotPenguin plan built for where you are now and where you're headed next.
Plans starting at $1,500 per annum
What Comes Standard Across Every
White Label AI Chatbot Plan
Before comparing white label chatbot pricing tiers, here's what every plan includes by default. These are not upgrades; they come standard with every BotPenguin white label partner plan regardless of which tier you choose.
- Your Own Brand, Logo & Domain
- Unlimited Client Accounts
- Unlimited AI Chatbots
- 100% Revenue Retention
- Your Own Pricing & T&Cs
- Omnichannel Deployment
- White-Label API & Webhooks
- Conversational E-Commerce
- GDPR, HIPAA, CCPA & ISO Compliant
- Knowledge Base Access
White Label AI Partner Plans — Find Your Stage
Baby Plan
Best for: First-time white label AI market entrants
What you get:
600,000 Messages/year
600,000 Conversations/year
Unlimited Chatbots + Customer Accounts
Platforms: WhatsApp, Instagram, Website, Facebook, Telegram
WhatsApp 
Instagram 
Website 
Facebook 
Telegram 10 Native Third-Party Integrations
White-Label Branding (logo, domain, colors)
30 team members
White-Label API/Webhooks
Conversational E-Commerce + Email Templates
Self-Onboarding Resources + Knowledge Base
White-Label Help Documentation (Add-on)
On-Premise Hosting (On-request)
Custom Feature Development (Add-on)
Little Plan
Best for: Agencies ready to grow with AI solutions
What you get:
1,200,000 Messages/year
1,200,000 Conversations/year
Unlimited Chatbots + Client Accounts
22 Native Third-Party Integrations
AI Features & ChatGPT Integration
75 team members
Partner Onboarding & Training
Call, Email & WhatsApp Support
Branded Mobile App for iOS & Android (Add-on)
Everything in Baby Plan +
King Plan
Best for: Growing client base needing SaaS infrastructure
What you get:
3,000,000 Messages/year
3,000,000 Conversations/year
33 Native Third-Party Integrations
5000 Voice Minutes
AI Chat & Voice Agents
Platforms: WhatsApp, Instagram, Website, Facebook, Telegram + MS Teams
WhatsApp Instagram 
Website 
Facebook Telegram 
MS Teams Client Sign-Up Interface
Payment Gateways & Subscription Management
AI Features with GPT-4o, GPT-4o mini, and select LLMs
150 team members
Branded Mobile App (Add-on)
Branded Help Documentation (Add-on)
Everything in Little Plan +
Emperor Plan
Best for: High-volume clients, enterprise-grade needs
What you get:
15,000,000 Messages/year
15,000,000 Conversations/year
45 Native Third-Party Integrations
25000 Voice Minutes
Dedicated Account Manager
Branded Mobile App (included)
Branded Help Documentation (included)
Full AI Integration Suite
400 team members
Everything in King Plan +
*Disclaimer: Add-on pricing is discussed on your demo call, based on your specific requirements.
Expected Returns Across BotPenguin's White Label Partner Program Pricing Tiers
White label means you buy the platform once and sell it as many times as you want. Sell it at your own price, to your own clients, keeping 100% of what you charge.
| Platform investment from $1,500/year; partners typically charge clients $50–$100/month based on bundled services. | |||
| Clients Onboarded | Monthly Revenue (avg $75/client) | Annual Revenue | vs. Platform Cost |
|---|---|---|---|
| 3 clients | $225/month | $2,700/year | Break even + profit |
| 5 clients | $375/month | $4,500/year | 3x return |
| 10 clients | $750/month | $9,000/year | 6x return |
| 20 clients | $1,500/month | $18,000/year | 12x return |
*Baby plan illustration only. King and Emperor partners typically charge higher rates and bundle additional services. Partners also earn through onboarding fees, service retainers, add-on upsells and multi-currency billing across international clients.
Platform Infrastructure You Can Sell With Confidence
Every BotPenguin white label partner pricing plan runs on enterprise-grade infrastructure, so you can make promises to your clients and know the platform will keep them.
Official Meta Business Partner
Direct WhatsApp Cloud API access
99.9% Uptime Commitment
Platform reliability your clients depend on
Enterprise-Grade Data Security
Encrypted storage across all plans
Global Compliance Certified
GDPR, HIPAA, ISO, CCPA compliant
Frequently Asked Questions
What is the starting price for BotPenguin's white label partner program?
White label partner plans start from $1,500/year, including your own brand, domain, and full pricing control. Exact tier pricing is matched to your business stage and client volume on a free demo call.
Do I have to show BotPenguin branding to my clients?
No. Your clients only see your brand. BotPenguin is invisible across every client-facing screen, email, login page, and help document on every white label AI chatbot plan.
How many clients can I onboard on each white label chatbot pricing plan?
All four plans support unlimited client accounts. Message and conversation volume limits apply per tier and scale as you move up through the white label partner program pricing tiers to match your growing client base.
What is the difference between the Baby and King white label plan?
Baby suits partners onboarding first clients: 600K messages/year, 10 integrations, self-onboarding. King adds payment gateways, subscription management, a client sign-up interface, and 33 integrations for partners building recurring revenue at scale.
Can I upgrade my white label AI chatbot plan as my business grows?
Yes. Upgrade from Baby to Little, King, or Emperor anytime. Changes take effect immediately without disrupting existing client access or data.
Do I keep 100% of revenue I charge clients across all white label SaaS partner pricing plans?
Yes. BotPenguin charges the annual platform fee only. Every subscription, onboarding, or service fee your clients pay is entirely yours. No commissions, no revenue sharing, no deductions on any tier.
Are branded mobile apps included in white label chatbot pricing plans?
Branded iOS and Android apps are available as an add-on from the Little plan onwards. Scope and pricing are confirmed on your demo call based on your specific requirements.
Is there a free trial before committing to a white label partner plan?
BotPenguin offers a free demo with no commitment required. We walk you through the branded partner dashboard, client management, and subscription features, so you know exactly what you're selling before choosing a plan.
Is onboarding support included in every white label partner program pricing tier?
Self-onboarding resources and knowledge base access are available on all plans. Dedicated partner onboarding and training activates from the Little plan, with a dedicated account manager included on the Emperor plan.
Which compliance standards apply across all white label AI partner plans?
All plans include GDPR, HIPAA, CCPA, and ISO certified infrastructure with enterprise-grade encryption. Every client on your platform benefits from full compliance coverage regardless of your chosen tier.
How do I choose the right white label chatbot pricing plan for my business?
Start with your current client count, expected message volume, and integration needs. Book a free demo and we'll match you to the right white label AI chatbot plan based on where your business is today and where it's headed.
Can I set different pricing for different clients on my white label platform?
Yes. You get full pricing freedom; different rates per client, free trials, custom bundles, and multi-currency billing in USD, GBP, EUR, AED, INR and more. BotPenguin places no restrictions on your pricing strategy.
