G2
"Their ability to execute in a timely manner. If you want to start an AI Chatbot business then this is the place. - They have a great work environment, and know how important it is to be efficient."
- Gustav Louv
4.4-Star Rating
Whitelabel Plans that help your Marketing Agency fly
Your Brand
Your Logo
Your Domain
Your Pricing
Unlimited Subaccount
Unlimited Chatbots
Starts at $1,200 per annum
Baby Plan
What do you get?
120,000 Messages per year
120,000 Conversations per year
Unlimited Chatbots
Unlimited No. of Customers
Unlimited contacts per customer
Your Own Logo, Branding, Domain
Whitelabled Brand Logo
Chatbot Platforms
Whatsapp 
Instagram 
Website 
Facebook 
Telegram Whitelabel API/Webhooks
Conversational Ecommerce
Email Templates
10 3rd Party Native Apps Integrations
Self Onboarding
Knowledge Base for Learning
Little Plan
What do you get?
250,000 Messages per year
250,000 Conversations per year
Unlimited Chatbots
Unlimited No. of Customers
Unlimited contacts per customer
Your Own Logo, Branding, Domain
Whitelabled Brand Logo
Chatbot Platforms
Whatsapp Instagram Website Facebook Telegram Whitelabel API/Webhooks
Conversational Ecommerce
Email Templates
22 3rd Party Native Apps Integrations
Partner Onboarding & Training
AI Features & ChatGPT Integration
Call, Email, & WhatsApp Support
Knowledge Base for Learning
King Plan
Recommended
What do you get?
600,000 Messages per year
600,000 Conversations per year
Unlimited Chatbots
Unlimited No. of Customers
Unlimited contacts per customer
Your Own Logo, Branding, Domain
Whitelabled Brand Logo
Chatbot Platforms
WhatsApp Instagram 
Website 
Facebook Telegram 
MS-Team Whitelabel API/Webhooks
Conversational Ecommerce
Email Templates
33 3rd Party Native Apps Integrations
Branded Mobile Apps
( Available as an add-on )Branded Help Documentation
( Available as an add-on )Partner Onboarding & Training
AI Features & ChatGPT Integration
( 4o & 4o mini )Sign-up Interface
Payment Gateways & Subscriptions
Call, Email, & WhatsApp Support
Knowledge Base for Learning
Emperor Plan
For Enterprise
What do you get?
3 Mn Messages per year
3 Mn Conversations per year
Unlimited Chatbots
Unlimited No. of Customers
Unlimited contacts per customer
Your Own Logo, Branding, Domain
Whitelabled Brand Logo
Chatbot Platforms
WhatsApp Instagram 
Website Facebook Telegram MS-Team Whitelabel API/Webhooks
Conversational Ecommerce
Email Templates
44 3rd Party Native Apps Integrations
Branded Mobile Apps
Branded Help Documentation
Partner Onboarding & Training
AI Features & ChatGPT Integration
Sign-up Interface
Payment Gateways & Subscriptions
Dedicated Account Manager
Call, Email, & WhatsApp Support
Knowledge Base for Learning
Frequently Asked Questions
How is the pricing structured across different white-label plans?
Across the Baby, Little, King, and Emperor tiers, partners receive progressively higher annual message and conversation limits, more native integrations, branded mobile apps, enhanced support, and onboarding features designed to scale their business.
What additional features justify the higher pricing in the King plan?
The King plan includes increased yearly message and conversation allowances, additional third-party integrations, branded mobile apps, a client sign-up interface, and premium partner onboarding—making it one of the most comprehensive white label chatbot value stacks.
Can I upgrade later if my business grows and my needs change?
Yes. You can move seamlessly between Baby, Little, King, and Emperor plans as your sales pipeline grows, allowing you to scale platform features and message capacity without disrupting client services.
Is onboarding included in every tier of BotPenguin white label pricing plans?
Basic onboarding and learning resources are included starting from the Little plan, while the King and Emperor tiers provide partner onboarding, dedicated account support, and advanced training.
Do higher plans support more third-party tools without additional charges?
Yes. Each higher tier, from Baby to Emperor, includes progressively more built-in native third-party integrations, enabling broader functionality without extra costs.
Does the Emperor plan offer more support as part of advanced white label chatbot pricing?
Yes. Along with higher messaging limits, the Emperor plan includes a dedicated account manager, branded help documentation, advanced partner onboarding, and extended integrations—ideal for enterprise-level requirements.
Can I onboard unlimited clients under these white label chatbot pricing plans?
Yes. All plans allow unlimited chatbot creation and unlimited end-customers, so you can scale your reseller business without account limitations.
Are advanced AI and ChatGPT features included in all white label pricing tiers?
Advanced AI capabilities and ChatGPT integration begin with the Little plan and are fully included in the King and Emperor tiers for smarter, richer chatbot conversations.
Is pricing affected by the choice of channels like WhatsApp, Instagram, or websites?
No. All supported channels are included within each tier, with no additional platform fees for multichannel deployment.
How do I determine which BotPenguin white label pricing plan fits my growth goals?
Assess your expected message volume, integration needs, and support requirements. Baby and Little plans suit early-stage resellers, while King and Emperor plans enable advanced, enterprise-scale growth.
What if I want a feature added specifically for my business needs?
If a required feature is not part of the standard plans, our development team can build custom features, integrations, or workflow enhancements tailored to your business use case.
Is user data secure across all white label chatbot pricing plans?
Yes. All tiers include enterprise-grade security with encrypted storage, secure infrastructure, and compliance with GDPR, HIPAA, CCPA, and ISO standards to ensure data protection.
What our Customers Say
Delivering value, earning trust. Hear good words about BotPenguin on these platforms.
Capterra
"We are using BotPenguin for our Facebook bots, responding to Facebook messages automatically. Currently handling millions of messages on a monthly basis and really great product."
- Twana D.
4.8-Star Rating
Trustpilot
"Its Whatsapp Automation with API is really practical for sales & marketing objective. If it comes with analytics about campaign result it will be awesome."
- BD Michae
4.8-Star Rating
Good Firms
"Their timely communication is the reason for the great project management. Our descriptions are precisely translated into needs by BotPenguin, and they possess the necessary skill set to execute features in a timely manner."
- Yashi Amola
5-Star Rating
Crozdesk
"The team at BotPenguin contributed knowledge not just about using Generative AI but also about how these technologies may be customized to meet our needs in the asset and wealth management industry. It was amazing how well they could convert difficult technical ideas into workable, approachable solutions. Furthermore, the team at BotPenguin has shown a remarkable capacity for creative problem-solving, as demonstrated by their approach to challenging project specifications."
- Phil Johnson
5-Star Rating
Loved by Customers Worldwide
G2
G2
4.4
Capterra
Capterra
4.8
GoodFirms
GoodFirms
4.8
▭
Software Advice
▭
Software Advice
4.8
◈
Getapp
◈
Getapp
4.8
Capterra
G2
GoodFirms
▭
Software Advice
◈
Getapp
Crozdesk
“BotPenguin excels at listening attentively and putting in diligent effort. They show respect and treat our concerns seriously, fostering a positive collaboration with frequent...”
Gustav Louv
“We are using BotPenguin for our Facebook bots, responding to Facebook messages automatically. Currently handling millions of messages on a monthly basis and really great product”
Twana D.
“The team at BotPenguin contributed knowledge not just about using Generative AI but also about how these technologies may be customized to meet our needs in the asset and wealth...”
Phil Johnson
