Choose the White Label AI Partner Plan That Matches Your Business Stage
White label partner plans built to support your growth. Start with AI chatbots and unlock advanced AI agents and voice agents as you move to higher tiers.
What Comes Standard Across Every
White Label Partner Plan
Before comparing the white label partner plan tiers, here's what every BotPenguin partner plan includes by default.
- Your Own Brand, Logo & Domain
- Client Account Management
- AI Chatbot Platform
- 100% Revenue Retention
- Your Own Pricing & T&Cs
- Omnichannel Deployment
- White-Label API & Webhooks
- Conversational E-Commerce
- GDPR · HIPAA · CCPA · ISO 27001 · SOC 2 · VAPT
- Knowledge Base Access
Learn more about our white label chatbot partner program
White Label AI Partner Plans — Find Your Stage
Baby Plan
Best for: Early-stage agencies building their white-label foundation. You've gained initial traction and need higher capacity, more channels, and the flexibility to serve a growing client base.
What you get:
600,000 Messages/year
Unlimited Chatbots + Customer Accounts
Platforms: WhatsApp, Instagram, Website, Facebook, Telegram
WhatsApp 
Instagram 
Website 
Facebook 
Telegram 10 Native Third-Party Integrations
White-Label Branding (logo, domain, colors)
30 team members
White-Label API/Webhooks
Conversational E-Commerce + Email Templates
Self-Onboarding Resources + Knowledge Base
White-Label Help Documentation (Add-on)
On-Premise Hosting (On-request)
Custom Feature Development (Add-on)
Little Plan
Best for: You've landed your first clients and confirmed demand exists. Now you need AI capabilities, more integrations, and proper partner support.
What you get:
1,200,000 Messages/year
Unlimited Chatbots + Client Accounts
22 Native Third-Party Integrations
AI chatbot features and ChatGPT integration activate here
75 team members
Partner Onboarding & Training
Call, Email & WhatsApp Support
Branded Mobile App for iOS & Android (Add-on)
Everything in Baby Plan +
King Plan
Best for: Your client base is growing and you need real SaaS business infrastructure. Client sign-up flows, subscription management, payment gateways, and advanced integrations.
What you get:
3,000,000 Messages/year
33 Native Third-Party Integrations
5000 Voice Minutes
AI Agents & Voice Agents
Platforms: WhatsApp, Instagram, Website, Facebook, Telegram + MS Teams
WhatsApp Instagram 
Website 
Facebook Telegram 
MS Teams Client Sign-Up Interface (clients self-onboard on your branded platform)
Payment Gateways & Subscription Management (Stripe, Razorpay, PayPal & more)
AI Features with GPT-4o, GPT-4o mini, and select LLMs
150 team members
Branded Mobile App (available as add-on)
Branded Help Documentation (Add-on)
Everything in Little Plan +
Disclaimer: Add-on pricing varies by requirement. White-label platform from $1,500/yr; AI voice agents available on King and Emperor tiers. Contact sales for pricing. No hidden fees, no revenue sharing.
The Business Case: What Your Investment Can Return
Pay one annual platform fee, set your own pricing, and keep 100% of what you charge. Many partners build recurring revenue through subscriptions and value-added services.
| Platform investment starts from $1,500/year. Many partners charge clients $50–$100/month , depending on their services and pricing model. | |||
| Clients Onboarded | Monthly Revenue (avg $75/client) | Annual Revenue | vs. Platform Cost |
|---|---|---|---|
| 3 clients | $225/month | $2,700/year | Break even + profit |
| 5 clients | $375/month | $4,500/year | 3x return |
| 10 clients | $750/month | $9,000/year | 6x return |
| 20 clients | $1,500/month | $18,000/year | 12x return |
*Baby plan illustration only. Actual pricing and returns may vary. Higher plans may support premium pricing and additional services.
Additional revenue streams available to all white label partners:
- Implementation and onboarding fees (one-time, per client)
- Value-added service retainers (chatbot management, training, optimisation)
- Add-on upsells per client (extra integrations, higher message volumes)
- Multi-currency billing for international clients (USD, GBP, EUR, AED, INR, and more)
Want to automate conversations on specific channels? Learn more about our White-Label WhatsApp Chatbot , White-Label AI Agents and White-Label Instagram Chatbot solutions.
Available Add-Ons to Grow Your White Label Platform
Expand your white label platform with optional add-ons designed for growing agencies and enterprise partners. Add advanced branding, deployment, hosting, and custom development capabilities as your business evolves.
| Add-On | Available From | What It Does |
|---|---|---|
| Branded Mobile App (iOS & Android) | Starts from Little Plan | Launch branded iOS and Android apps under your business. |
| Branded Help Documentation | All Plans | Offer branded support documentation to your clients. |
| On-Premise Hosting | All Plans | Deploy the platform on your own infrastructure to meet data residency or compliance requirements. |
| Custom Feature Development | All Plans | Add custom integrations or platform features based on your needs. |
Note: Most add-ons have fixed pricing. Any custom development or implementation requirements are discussed during your free demo.
Built on Infrastructure You Can Trust and Sell With Confidence
Every BotPenguin white label partner pricing plan runs on enterprise-grade infrastructure, so you can make promises to your clients and know the platform will keep them.
Official Meta Business Partner
Direct WhatsApp Cloud API access
99.9% Uptime Commitment
Platform reliability your clients depend on
Enterprise-Grade Data Security
Encrypted storage across all plans
Global Compliance and Security Standards
Enterprise controls supporting GDPR, HIPAA, CCPA, ISO 27001, SOC 2, and VAPT requirements.
Frequently Asked Questions
What is the starting price for BotPenguin's white label partner program?
White label partner plans start from $1,500/year, including your own brand, domain, and full pricing control. Exact tier pricing is matched to your business stage and client volume on a free demo call.
Do I have to show BotPenguin branding to my clients?
No. Your clients only see your brand. BotPenguin is invisible across every client-facing screen, email, login page, and help document on every white label AI chatbot plan.
How many clients can I onboard on each white label chatbot pricing plan?
All partner plans are designed to scale with your client base, while message limits and platform capabilities increase by tier.
Can I upgrade my white label AI chatbot plan as my business grows?
Yes. You can upgrade to a higher partner plan anytime without disrupting existing client data or operations.
Do I keep 100% of revenue I charge clients across all white label SaaS partner pricing plans?
Yes. BotPenguin charges the annual platform fee only. Every subscription, onboarding, or service fee your clients pay is entirely yours. No commissions, no revenue sharing, no deductions on any tier.
Are branded mobile apps included in white label chatbot pricing plans?
Branded iOS and Android apps are available as an add-on from the Little plan onwards. Scope and pricing are confirmed on your demo call based on your specific requirements.
Is onboarding support included in every white label partner program pricing tier?
Self-onboarding resources and knowledge base access are available on all plans. Dedicated partner onboarding and training activates from the Little plan.
Which compliance standards apply across all white label AI partner plans?
BotPenguin is GDPR, HIPAA, and CCPA compliant, ISO certified, SOC 2 attested, and VAPT-assessed by a CERT-In empanelled auditor.
How do I choose the right white label chatbot pricing plan for my business?
Start with your current client count, expected message volume, and integration needs. Book a free demo and we'll match you to the right white label AI chatbot plan based on where your business is today and where it's headed.
Can I set different pricing for different clients on my white label platform?
Yes. You get full pricing freedom; different rates per client, free trials, custom bundles, and multi-currency billing in USD, GBP, EUR, AED, INR and more. BotPenguin places no restrictions on your pricing strategy.
Not Sure Which White Label Plan Is Right for You?
Looking for commissions instead of a white-label platform? Explore our Chatbot Reseller Program.