BotPenguin logo
  • AI Chatbots

  • AI Agents

  • Product
  • Solutions

  • Pricing
  • Partners

  • Resources

Sell a White Label WhatsApp Chatbot, AI Agent & Business API Under Your Brand in 12 Hours

Add a white-label WhatsApp chatbot, AI agent, and WhatsApp Business API to your portfolio.Your brand on the front, BotPenguin powering the back, with recurring software revenue from day one.

  • BotPenguin AI Chatbot maker

    Your Brand

  • BotPenguin AI Chatbot maker

    Your Logo

  • BotPenguin AI Chatbot maker

    Your Domain

  • BotPenguin AI Chatbot maker

    Your Pricing

Plans from $1,500/yr·250+ active partners·Launch in 12 hours·No-code Setup
BotPenguin white label WhatsApp chatbot reseller program background showing scalable AI-powered partner infrastructure
BotPenguin white label WhatsApp chatbot platform hero showing custom domain, AI-powered chat, branded dashboard and plan builder

WhatsApp Is an Established Market. Be Where Customers Already Are.

WhatsApp is now the default customer channel across high-growth markets. Businesses want WhatsApp automation but cannot build or maintain it themselves. BotPenguin provides the infrastructure. You bring the brand.

  • $19.13B
    Estimated WhatsApp Business API Market Size by 2033
  • 2Mn Messages
    Processed on WhatsApp per month by BotPenguin
  • 12 Hrs
    Average time to finish onboarding & setup

We Are an Official Meta Technology Partner. Your Clients Get the Difference.

As an official Meta Technology Partner (TSP), BotPenguin gives your white-label WhatsApp chatbot business direct access to the WhatsApp Business API, faster verification, and no markup on Meta’s applicable WhatsApp messaging charges.

No Meta Markup

No Meta Markup

Pay only Meta’s applicable WhatsApp messaging charges. No hidden fees or inflated API costs. Your margins stay yours.

Faster Brand Verification

Faster Brand Verification

Direct TSP status means quicker client verification. Less waiting, faster onboarding, smoother experience under your brand.

Platform Fee Only

Platform Fee Only

One flat platform fee with no surprise costs or usage markups. Meta bills WhatsApp conversation charges directly, while you set your own software and service pricing for clients.

AI Agents & Automation Plans Included

AI Agents & Automation Plans Included

We also offer dedicated WhatsApp AI agents and automation plans to our white-label partners. No add-ons, no extra licensing. Full stack from day one.

Build a White Label WhatsApp Chatbot Business Around Your Brand

Deliver AI-powered white-label WhatsApp chatbot software and Business API under your brand.From dashboard to domain, every client touchpoint is yours.

Logo and domain customization icon for the WhatsApp business API reseller setup

Your Logo & Domain

BotPenguin AI Chatbot maker

Your clients see your brand from the first click. Custom logo, custom domain.

Your Chatbot Templates

Your Chatbot Templates

BotPenguin AI Chatbot maker

Pre-approved WhatsApp message templates managed and deployed under your account.

Team roles and permissions icon used inside the BotPenguin partner panel

Your Team

BotPenguin AI Chatbot maker

Set roles, manage permissions, and keep your internal operations running exactly how you want.

Pricing icon representing custom subscription rates for WhatsApp resellers

Your Pricing

BotPenguin AI Chatbot maker

Build subscription plans that work for your business. You set your software and service pricing while Meta bills applicable WhatsApp conversation charges directly.

Your Branded WhatsApp & Meta Apps Suite (Add-On)

Your Branded WhatsApp & Meta Apps Suite (Add-On)

BotPenguin AI Chatbot maker

We also provide a fully branded WhatsApp app and complete Meta apps suite as an add-on to your white-label partner plan. Your name, across the entire Meta ecosystem.

Contract terms icon shown on the white label chatbot partnership page

Your Terms & Conditions

BotPenguin AI Chatbot maker

Define your own engagement terms. Your platform, your rules, your client relationships.

Direct payout icon for uncapped revenue under the BotPenguin partner program

Your Payment Gateway

BotPenguin AI Chatbot maker

Get payments directly into your account. No middlemen, no revenue sharing, no caps.

BotPenguin white label WhatsApp chatbot agency program background illustrating AI innovation and reseller opportunity
Branded login screen showing a custom logo and domain on a reseller's chatbot platform

See the White Label WhatsApp Platform in Action

Watch branded WhatsApp automation handle customer support, lead capture, broadcasts, and conversations from a single platform.

Maximize Your Earnings with a CustomizableWhite Label WhatsApp Chatbot Platform

Take complete control of your white-label WhatsApp chatbot business. Set plans, configure taxes, manage billing, and build recurring revenue from WhatsApp software, automation, and services.

Unlimited Sub-Accounts

BotPenguin AI Chatbot maker

Start with your current client base and scale as you grow. Every plan includes sub-accounts for managing multiple WhatsApp client accounts.

Subscription Plans

BotPenguin AI Chatbot maker

Create custom plans with your own names, features, integrations, and billing cycles. Build a pricing structure that fits your market.

Sell Add-Ons

BotPenguin AI Chatbot maker

Offer WhatsApp AI agents, automation workflows, plugins, and services on top of base plans. More value for clients, more revenue for you.

Configure Taxes

BotPenguin AI Chatbot maker

Set taxes based on your country and business requirements. Stay compliant without adding manual billing work.

Select Currency

BotPenguin AI Chatbot maker

Bill clients in USD, GBP, EUR, INR, or other supported currencies without conversion friction.

Monthly or Yearly Pricing

BotPenguin AI Chatbot maker

Offer monthly or annual subscriptions through your partner dashboard. Greater billing flexibility can improve conversions and retention.

Upsell Integrations

BotPenguin AI Chatbot maker

Configure WhatsApp CRM and AI integrations with Zoho, ChatGPT, Google Workspace, and more. Add functionality and charge accordingly.

Bundle Services

BotPenguin AI Chatbot maker

Combine WhatsApp chatbot software with campaigns, automation, support, and existing agency services. Bundling increases deal size and reduces churn.

BotPenguin white label WhatsApp chatbot agency program background illustrating AI innovation and reseller opportunity
Subscription plan editor used to price a WhatsApp white label SaaS reseller business

Want the full picture before you book? Read how to launch a white-label WhatsApp business.

We Also Offer White-Label WhatsApp AI Agents and WhatsApp Automation: Here's What You Get

Your clients want more than a chatbot. They want workflows that run on their own and AI that handles conversations end to end. Offer them White-Label WhatsApp AI Agents and WhatsApp Automation with BotPenguin, all under your brand.

WhatsApp Automation

White-Label WhatsApp Automation

  • checkBroadcast campaigns and drip sequences to keep clients engaged
  • checkCart recovery and lead nurturing flows
  • checkAppointment reminders and follow-ups
  • checkCustom automation workflows built around your clients' needs
See White Label AutomationsBotPenguin AI Chatbot maker
WhatsApp AI Agents

White-Label WhatsApp AI Agents

  • checkContext-aware AI Agents that handle full conversations
  • checkComplex query resolution with minimal human intervention
  • checkEasy handoff to live agents when needed
  • checkFully branded WhatsApp AI agent experience you can sell as your own
See White Label AI AgentsBotPenguin AI Chatbot maker

Expand beyond WhatsApp with BotPenguin’s white-label Instagram chatbot platform for branded DMs, comments, and lead automation. Also see our white-label SMS platform or branded campaigns, reminders, and two-way messaging.

White-Label WhatsApp AI Agents That UnderstandContext, Language, and Intent

Rule-based WhatsApp chatbots frustrate users. BotPenguin’s white label AI agents for WhatsApp understand context, intent, and business data to handle more complex conversations.

Multi-LLM Integration

BotPenguin AI Chatbot maker

Every WhatsApp chatbot your clients build can connect with ChatGPT, DeepSeek, Claude, OpenRouter, and Gemini for smarter responses.

Reply With Context

BotPenguin AI Chatbot maker

The AI remembers what was said earlier in the conversation. Your clients' customers get relevant responses, not recurring prompts.

Train on Business Data

BotPenguin AI Chatbot maker

Your clients train the chatbot on their website, documents, spreadsheets, and past conversations. The AI uses their business information to provide more relevant answers.

Auto-Language Translation

BotPenguin AI Chatbot maker

The chatbot automatically detects and translates messages based on the user's language. One WhatsApp presence, every market.

Customer Analytics

BotPenguin AI Chatbot maker

Your clients track conversation volume, resolution rates, and user behaviour from a clean analytics panel.

Custom LLMs for Enterprise Clients

BotPenguin AI Chatbot maker

Enterprise clients can integrate their own LLM. Give businesses the flexibility to use the model they trust most.

Chatbot Persona

BotPenguin AI Chatbot maker

Each client can give their chatbot a name, a tone, and a personality that fits their brand. The AI responds in character consistently.

Custom AI Prompts

BotPenguin AI Chatbot maker

Custom prompts let clients steer how the AI responds in any situation. Tone, boundaries, escalation rules all defined in plain language.

BotPenguin white label WhatsApp chatbot agency program background illustrating AI innovation and reseller opportunity
ChatGPT integration screen generating contextual replies inside a chatbot reseller dashboard

Want to compare your options? Explore the best white-label WhatsApp AI agent platforms for agencies and resellers.

Offer White-Label WhatsApp Automation That Transforms YourClients' Marketing

Give your clients tools to run campaigns, segment audiences, and drive WhatsApp conversions under your brand.

BotPenguin white label WhatsApp chatbot automation showing contact group segmentation and targeted broadcast messaging
BotPenguin white label WhatsApp chatbot automation showing contact group segmentation and targeted broadcast messaging

WhatsApp Broadcast & Drip Campaigns

Your clients design and schedule broadcast and drip campaigns directly on WhatsApp.

BotPenguin white label WhatsApp chatbot automation showing contact group segmentation and targeted broadcast messaging

Send Offers & Alerts

Enable your clients to send discount offers, stock alerts, and promotional messages at the right moment. More touchpoints, better conversions.

BotPenguin white label WhatsApp chatbot automation showing contact group segmentation and targeted broadcast messaging

Customer Segmentation

Let your clients segment their audience and deliver targeted WhatsApp messages to the right users at the right time.

BotPenguin white label WhatsApp chatbot automation showing contact group segmentation and targeted broadcast messaging

WhatsApp Product Catalog

Your clients can showcase product catalogs and send personalized recommendations directly in WhatsApp chats.

Why Choose BotPenguin for White-LabelWhatsApp Chatbot Partnership

From setup to scaling, BotPenguin gives partners the tools, support, and enterprise-grade infrastructure they need from a white-label WhatsApp provider.

Benefits of BotPenguin white label WhatsApp chatbot platform showing onboarding guides, bot creation, and help and support
Benefits of BotPenguin white label WhatsApp chatbot platform showing onboarding guides, bot creation, and help and support

Official Meta Technology Partner (TSP)

Benefits of BotPenguin white label WhatsApp chatbot platform showing onboarding guides, bot creation, and help and support

No Markup Over Meta Charges

Benefits of BotPenguin white label WhatsApp chatbot platform showing onboarding guides, bot creation, and help and support

Customize Your Subscription Plans

Benefits of BotPenguin white label WhatsApp chatbot platform showing onboarding guides, bot creation, and help and support

Simplified Brand Verification via Meta TSP

Benefits of BotPenguin white label WhatsApp chatbot platform showing onboarding guides, bot creation, and help and support

Preferred Payment Gateway Integration

Benefits of BotPenguin white label WhatsApp chatbot platform showing onboarding guides, bot creation, and help and support

Branded Documents and Templates

Benefits of BotPenguin white label WhatsApp chatbot platform showing onboarding guides, bot creation, and help and support

Market-Leading Products with AI Integration

Benefits of BotPenguin white label WhatsApp chatbot platform showing onboarding guides, bot creation, and help and support

Unified Chat Inbox with Live Chat

Benefits of BotPenguin white label WhatsApp chatbot platform showing onboarding guides, bot creation, and help and support

Drag & Drop Chatbot Builder

Benefits of BotPenguin white label WhatsApp chatbot platform showing onboarding guides, bot creation, and help and support

Customize Features and Integrations

Benefits of BotPenguin white label WhatsApp chatbot platform showing onboarding guides, bot creation, and help and support

Retain 100% of Your Earnings

Benefits of BotPenguin white label WhatsApp chatbot platform showing onboarding guides, bot creation, and help and support

Thorough Onboarding Support and Documents

Benefits of BotPenguin white label WhatsApp chatbot platform showing onboarding guides, bot creation, and help and support

In-Depth Training Sessions

Benefits of BotPenguin white label WhatsApp chatbot platform showing onboarding guides, bot creation, and help and support

Regular Feature Updates and Product Rollouts

Benefits of BotPenguin white label WhatsApp chatbot platform showing onboarding guides, bot creation, and help and support

Enterprise-Grade Infrastructure, Data Storage, and Security

Benefits of BotPenguin white label WhatsApp chatbot platform showing onboarding guides, bot creation, and help and support

Timely Ticket Resolution and Issue Support

Benefits of BotPenguin white label WhatsApp chatbot platform showing onboarding guides, bot creation, and help and support

Competitive White-Label Pricing

Calculate How Much You Can Earn with a White-Label WhatsApp Chatbot Business

BotPenguin’s white-label WhatsApp chatbot plans are built around your profitability.Set your own pricing, retain your earnings, and estimate how much recurring revenue your business could generate.

How many new clients do you plan to add each year?

10
0250500

Clients / year


Set the minimum annual price you charge per client.

$1,000
$1,000$5,500$10,000

Price / client / year

Adjust the sliders to see your potential revenue based on your growth plan.

Your Estimated Revenue

per year

$ 120,000

Approx. revenue over 12 months

Built to Keep Your Agentic AI Business Secure and Compliant at Every Scale
BotPenguin ISO 27001 certification badge
ISO
BotPenguin AICPA SOC 2 compliance badge
SOC2
BotPenguin GDPR compliance badge
GDPR
BotPenguin CCPA compliance badge
CCPA
BotPenguin HIPAA compliant certification badge
HIPAA
BotPenguin VAPT security certification badge
VAPT

Who Should Join BotPenguin's White-Label WhatsApp Chatbot Program?

From agencies to SaaS entrepreneurs, BotPenguin's white-label WhatsApp chatbot platform is built to fit your business model and your clients' needs.

Digital Marketing Agencies

Digital Marketing Agencies

Deploy branded WhatsApp chatbots for lead gen, support, and campaign automation across every client.

IT Consultancies and Tech Partners

IT Consultancies and Tech Partners

Embed white-label WhatsApp chatbots into your consulting stack. Build recurring revenue without managing the underlying infrastructure.

White-Label SaaS Entrepreneurs

White-Label SaaS Entrepreneurs

Launch a fully branded WhatsApp chatbot SaaS. Bundle it, sell it standalone, keep all the margins.

CRM and ERP Vendors

CRM and ERP Vendors

Add WhatsApp AI chatbots to your product and expand your automation offering without building the technology yourself.

E-Commerce Agencies

E-Commerce Agencies

Give clients WhatsApp chatbots that handle cart recovery, order updates, and product recommendations out of the box.

Hosting and Web Service Providers

Hosting and Web Service Providers

Upsell white-label WhatsApp chatbots to your existing client base. High margin, easy to pitch, ready to deploy.

WhatsApp Automation Agencies

WhatsApp Automation Agencies

Sell branded WhatsApp automation workflows, drip sequences, and chatbot pipelines to clients who want results without the build.

Want to offer branded chatbot solutions across more channels? Explore BotPenguin’s white-label chatbot platform .

White Label WhatsApp Chatbot Pricing Plans Built to Scale With You

One platform fee covers your white-label setup and access. You set your client pricing, while BotPenguin stays invisible across the customer experience.

Baby Plan

$1,500/yr

Get started with white-label WhatsApp chatbots for your first clients.

Little Plan

Contact Sales

Scale your white-label WhatsApp offering with more features and clients.

Most Popular

King Plan

Contact Sales

Full-featured reseller platform for growing WhatsApp chatbot businesses.

Emperor Plan

Contact Sales

Enterprise-grade setup with dedicated support and custom integrations.

*Note: All plans include white-label setup. Optional add-ons and applicable Meta WhatsApp charges are billed separately. No revenue sharing.

See White Label Pricing PlansBotPenguin AI Chatbot maker
See White Label Pricing PlansBotPenguin AI Chatbot maker

White Label WhatsApp Automation That Delivers. See Partner Stories.

Explore how BotPenguin partners are delivering branded WhatsApp experiences that clients trust.

South Africa IT Services logoSouth Africa IT Services

$94Krevenue from 58 clients

$94K White-Label AI Business in South Africa | BotPenguin Partner

A South African IT firm built a $94K white-label AI business on BotPenguin — 58 clients, 9x ROI, live in 10 days. Started Baby, scaled to Emperor. Verified partner WL-178.


Whitelabel WhatsAppWhitelabel WhatsAppWhitelabel ChatbotsWhitelabel Chatbots·🇿🇦 Read story
Colombia IT & Marketing logoColombia IT & Marketing

$43.6Krevenue from 35 clients

White-Label AI Automation | Colombia | 19x ROI | BotPenguin

A Colombian IT and digital marketing agency generated $43,580 in partner revenue and achieved 19x ROI using BotPenguin white-label for WhatsApp Catalog automation.


Whitelabel WhatsAppWhitelabel WhatsAppWhitelabel ChatbotsWhitelabel Chatbots·🇨🇴 Read story
Dubai IT Solutions logoDubai IT Solutions

3-Daymedian client deployment

White-Label AI Chatbot Business | Dubai, UAE | BotPenguin

A Dubai IT company achieved 9x ROI and $90K in partner revenue, with a 3-day median client deployment, the fastest in BotPenguin's entire partner cohort. Read the full story.


Whitelabel WhatsAppWhitelabel WhatsAppWhitelabel ChatbotsWhitelabel Chatbots·🇦🇪 Read story
Explore Case StudiesBotPenguin AI Chatbot maker

Let AI Do the Work. You Keep the Revenue.

If you have questions, our team is here 24/7, real people, fast answers. Start with a free chatbot or scale to a full agentic AI platform. No credit card. No code. Live in minutes.

BotPenguin AI Chatbot maker

BotPenguin is a no-code omnichannel AI chatbot and AI agent platform that helps businesses automate customer support, lead generation, sales, and marketing. Create AI chatbots, AI agents, voice agents, and workflow automations for WhatsApp, websites, Instagram, Facebook Messenger, Telegram, Microsoft Teams, and SMS from a single platform.

Meta Business Partner
Mobile App iOS App Android App

BotPenguin

  • Contact Us
  • Partner Programs
  • Security
  • Write for us
  • Glossary
  • What’s New

Product

  • WhatsApp
  • Websites
  • Instagram
  • Facebook
  • Telegram
  • Microsoft Teams
  • All Features

Resources

  • Blogs
  • Help Center
  • Product Updates
  • Product Roadmap
  • Chatbot ROI Calculator
  • All Free Tools
  • All Templates

Compare

  • BotPenguin vs Manychat
  • BotPenguin vs Intercom
  • BotPenguin vs Tidio
  • BotPenguin vs Tawk.to
  • BotPenguin vs Landbot
  • BotPenguin vs Wati
  • BotPenguin vs Zendesk
  • Alternatives

Support

  • Help Center
  • Contact Us
  • Pricing

Industries

  • Healthcare
  • Education
  • Ecommerce
  • Real Estate
  • Travel
  • SaaS
  • Insurance

Tools

  • WhatsApp Link Generator
  • WhatsApp QR Code Generator
  • OpenAI API Pricing Calculator
  • Chatbot ROI Calculator
  • All Free Tools

Use Cases

  • Marketing Automation
  • FB Automation
  • Whatsapp Automation
  • Appointment Bookings
  • Customer Support
  • Lead Generation

Partners

  • White Label Partner
  • White Label AI Agents
  • White Label AI Voice Agents
  • WhatsApp White Label Partner
  • Instagram White Label Partner
  • SMS White Label Partner
  • White Label Automations
  • Live Chat White Label Partner
  • Chatbot Reseller

Templates

  • Ecommerce Templates
  • Real Estate
  • Travel
  • Overseas Education
  • All Templates

Integrations

  • ChatGPT
  • Zapier
  • Zoho CRM
  • Bitrix24
  • HighLevel
  • All Integrations

Platforms

  • WhatsApp channel icon WhatsApp
  • Instagram channel icon Instagram
  • Website channel icon Website
  • Facebook channel icon Facebook
  • Telegram channel icon Telegram
  • Microsoft Teams channel icon Microsoft Teams
  • Terms & Conditions
  • Privacy Policy
  • Security
  • Refund Policy
  • DPA
Fully OperationalStatus

© 2018 - 2026 Relinns Technologies Pvt. Ltd. All Rights Reserved.

BotPenguin