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Updated on
Jan 10, 20247 min read

WhatsApp Whitelabel Partnership Explained: Label and Resell

Updated onJan 10, 20247 min read
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    Table of Contents

  • Benefits of Whitelabel Partnership
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  • Features and Advantages of WhatsApp
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  • Getting Started with the Whitelabel Partnership Program
  • Success Stories
  • Conclusion
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  • Frequently Asked Questions (FAQs)
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WhatsApp has revolutionized business messaging. The popular app boasting over 2 billion monthly users unveiled an intriguing new white-label service last year per VentureBeat. This lets enterprises rebrand and provide WhatsApp under their own identity to interact with customers more conveniently.

The platform leverages native familiarity while allowing full customization matching company messaging apps neutrally. This allows companies to privately label and resell WhatsApp to their customers under their brand name. 

The Whitelabel version provides the same features and functionalities as WhatsApp, with added customization and control for business partners.

As of 2022, WhatsApp has onboarded several airlines, financial services, e-commerce, and healthcare providers as white-label partners across multiple countries. WhatsApp charges a fixed monthly fee per user to its white-label partners, allowing them to provide WhatsApp messaging to their customers at scale. 

Over 1,000 businesses have signed up for the program so far, according to Reuters. With this new offering, WhatsApp aims to further expand its enterprise business beyond the WhatsApp Business API, enabling personalized and secure communications between organizations and their customers.

Let's dive deeper into the features and benefits of WhatsApp Whitelabel Partnership:

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Benefits of Whitelabel Partnership

The WhatsApp Whitelabel Partnership program unlocks tremendous value for enterprises by enabling them to provide personalized, branded messaging experiences trusted by billions. 

What does "White Label" mean?
  • It allows expansion of communication channels through a recognized platform. Businesses can seamlessly integrate WhatsApp into existing workflows to elevate customer engagement. 
  • It facilitates custom branding and ownership. Companies can tailor everything from the logo to app name for unique identification that strengthens brand equity.  
  • Tapping into WhatsApp’s heritage builds credibility. Customers instinctively rely on and identify with brands leveraging a platform they already love. This boosts retention and loyalty. 
  • Access to an expansive user base is unlocked. With over 2 billion active monthly users, the built-in reach is unparalleled. New customer acquisition and conversions at scale become viable.

WhatsApp Whitelabel Partnership program empowers enterprises to augment capabilities, differentiate brands, earn trust and access ready markets. It is the ideal recipe for business growth and success in a highly competitive environment. 

The benefits of expanding offerings, owning branding, gaining loyalty and leveraging reach are truly compelling propositions.

Features and Advantages of WhatsApp

WhatsApp is a hugely popular messaging app and its success stems from its user-friendly features and advantages that make messaging fast, reliable, private and fun.

What is WhatsApp?

Key Features

Given below are the features of WhatsApp:

  • Messaging: WhatsApp's core feature is free messaging and voice calls over the internet. Users can send text messages, photos, videos and documents easily to individuals or groups. 
  • Voice and Video Calls: High-quality encrypted voice and video calling is provided for free via WhatsApp on WiFi or mobile data. Group video calls support up to 8 participants.
  • Disappearing messages: For privacy, messages can be set to disappear after a preset duration. 
  • Statuses: Short status updates with text, photos or videos can be shared which disappear after 24 hours. 
  • Broadcasting: Businesses can broadcast one-way messages to up to 256 people at once.
  • WhatsApp Web: Users can also send and receive messages right from their computer browser.
  • Encrypted Backups: Backups on Google Drive are encrypted for extra security.

Key Advantages

Given below are the advantages of WhatsApp:

 The continuous growth of WhatsApp
  • Ubiquity: With over 2 billion users globally, WhatsApp is the most ubiquitous messaging app worldwide.
  • Ease of Use: The app offers a straightforward interface and setup. Contact syncing makes connecting simple.
  • Reliability: WhatsApp utilizes the internet so messages are reliably delivered even with poor cell reception.
  • Speed: Messages are delivered quickly, making conversations close to real-time.
  • Group Chat: Group chats enable efficient communication between up to 256 people simultaneously.
  • Media Sharing: Photos, videos, GIFs, documents and voice messages can be shared freely
  • Voice/Video Calling: Free, high-quality calls enable face-to-face conversations.
  • Security: End-to-end encryption ensures private conversations and gives users control over disappearing messages.

Getting Started with the Whitelabel Partnership Program

Joining the WhatsApp Whitelabel Partnership Program involves:

Meeting Qualification Standards

Here are the meeting qualification and standards for Whitelabel Partnership Program:

  • Businesses must have an existing substantial user base in the millions to demonstrate viability and scale.
  • A strong brand identity and reputation for trust is required to match WhatsApp's values.
  • A strategic business plan detailing how WhatsApp will be integrated into offerings is needed to evaluate fit.  
  • Formal applications are evaluated against established criteria before approval into the program.

Handling Technical Onboarding

Here are the important tips for handling technical onboarding

  • Businesses must set up required servers and infrastructure to support WhatsApp deployment at scale.
  • Smooth integration with internal systems is enabled through WhatsApp's APIs and development support.
  • Branding elements like colors, logos and naming are implemented to customize the look and feel.
  • Extensive documentation, dedicated technical support and guidance ensures a smooth onboarding.


Which industries can benefit the most from BotPenguin White Label Chatbot Solutions?

Negotiating Commercial Terms

Let's learn to negotiate commercial terms:

  • A revenue sharing model where partners earn a percentage of revenue generated is offered.
  • Pricing is based on number of users, specific features included, extent of customization and more.
  • Flexibility to negotiate terms tailored to specific business needs and requirements.
  • Favorable conditions offered to partners who bring strategic value. 

BotPenguin offers four different types of Partner Programs:

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Success Stories

There are several success stories of businesses that have benefited from the Whitelabel Partnership program with WhatsApp. These companies have successfully implemented and resold WhatsApp, showcasing the positive impact on their client communication and business growth.


This allowed their clients to reach their customers more effectively and efficiently, resulting in improved engagement and customer satisfaction. Various agencies witnessed significant growth in its client base as a result of this partnership, and its clients reported increased sales and improved customer communication.

By implementing WhatsApp as their primary customer support channel, they were able to provide a more personalized and instant communication experience for their customers. 

This resulted in higher customer satisfaction, reduced response times, and increased repeat purchases. 

These case studies emphasize the positive impact of the Whitelabel Partnership program with WhatsApp on businesses and their client communication. By leveraging the power and popularity of WhatsApp, companies have been able to enhance their client communication, improve customer satisfaction, and ultimately drive business growth.

Whether it's integrating WhatsApp into existing tools or using it as a standalone messaging platform, businesses have seen tangible benefits in terms of increased sales, improved customer engagement, and streamlined communication processes.

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WhatsApp's Whitelabel program is enabling organizations across sectors to provide customized WhatsApp messaging experiences to their customers under their brand names.  

WhatsApp continues to onboard new Whitelabel partners while expanding the program's availability to more countries. According to industry experts, WhatsApp's Whitelabel service has the potential to significantly expand its enterprise revenue in the long term.

Getting started with the WhatsApp Whitelabel Partnership requires meeting stringent qualification criteria, executing a tailored technical integration strategy, and negotiating win-win commercial terms. This ensures partners can successfully deploy WhatsApp as part of high-value offerings.

With personalized support from BotPenguin, businesses can smoothly integrate the Whitelabel WhatsApp solution into their customer engagement workflows. For end-users, it provides a more seamless and branded messaging option offered directly by the service provider they already trust. 

As WhatsApp develops new features like in-chat support and e-commerce functionalities, the Whitelabel program can help businesses deliver more value-added services over WhatsApp to drive engagement and sales.

Given its massive global user base and brand recognition, WhatsApp's whitelabel partnerships model promises to be a win-win proposition for businesses and customers alike.

Frequently Asked Questions (FAQs)

What is the WhatsApp Whitelabel Partnership program?

The WhatsApp Whitelabel Partnership program allows businesses to customize, label, and resell the WhatsApp messaging platform to their clients, providing a branded and seamless communication experience.

How do I apply for the WhatsApp Whitelabel Partnership program?

You can apply for the WhatsApp Whitelabel Partnership program through WhatsApp's official website. Your eligibility for the program will be evaluated based on certain criteria such as brand identity and user base.

What technical requirements are involved in setting up a Whitelabel instance?

Setting up a Whitelabel instance requires a server setup, API configuration, and customization of the app with your branding elements. WhatsApp provides detailed documentation and support to guide you through the technical setup process.

How much does the WhatsApp Whitelabel Partnership program cost?

The pricing for the Whitelabel Partnership program varies depending on your specific needs and requirements. WhatsApp offers a revenue-sharing model where businesses earn a portion of the revenue generated from their use of the Whitelabel instance.

What are the benefits of joining the WhatsApp Whitelabel Partnership program?

Joining the Whitelabel Partnership program allows businesses to leverage WhatsApp's trusted platform, customize the messaging experience, enhance customer communication, and expand their business offerings, leading to potential growth and increased revenue.

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Table of Contents

  • Benefits of Whitelabel Partnership
  • arrow
  • Features and Advantages of WhatsApp
  • arrow
  • Getting Started with the Whitelabel Partnership Program
  • Success Stories
  • Conclusion
  • arrow
  • Frequently Asked Questions (FAQs)