Businesses are undergoing a digital transformation to thrive in a competitive market and continue to expand. They are using a variety of digital tools to automate and streamline a number of crucial processes. Consequently, they obtain significant advantages that accelerate their growth.
Chatbots are a very popular product right now. Chatbots generate leads, personalize encounters, and answer questions at scale and around the clock.
They have a wide range of applications, benefiting businesses across different industry sectors.
Given these benefits, it is clear why there is such a high demand for chatbots. And as we know from the basic tenet of capitalism, anyone can quickly generate money by satisfying strong demand.
But now the issue arises. Many firms need more time or resources to devote to bot development. What if I told you that selling chatbots doesn't require building them first?
Yes, the growing trend of chatbot reselling has made this possible.
Reselling bots is as simple as it sounds: individuals or businesses purchase a ready-made chatbot and offer it to their customers.
Chatbots have become an essential component for any company with a website, driven by the growth of conversational marketing.
Marketing firms are leveraging reselling bots because they are complementary to their other services, such as social media management and Facebook ads, and they are well aware of this.
Continue reading this post for a detailed discussion of how you can sell chatbots to increase your revenues.
What's the difference between white labeling and chatbot reselling?
White labeling is a term that frequently comes up when we discuss chatbot reselling. Both phrases are often used interchangeably because they are similar.
There are a few notable changes, though. White labeling and reselling are contrasted in the table below.
Chatbot Reselling versus white labeling
In general, when someone is looking to provide chatbots as a service to their clients, chatbot reselling comes into play.
Here, they market a prebuilt chatbot platform to clients, who then build a solution on top of it. Each client pays a recurring commission to these resellers.
The individual vendors intend to increase their technological investment once they experience sustained success or can resell a sizable number of accounts. They plan to carry out a scaled resale. When they consider branding their offerings, they become white-label resellers of chatbots.
The same holds for marketing firms seeking chatbot software they can white-label and brand with their logos.
Why go for reselling chatbots?
The real question is: why not become a reseller? Whether you run a marketing agency or a tech business providing software to your customers.
Every marketing agency or IT firm should consider chatbot reselling as a low-risk, no-investment, high-return strategy. Additionally, it helps drive new revenue streams and improve client retention. Let's examine in detail the benefits of reselling AI chatbots.
1. There is a massive demand for chatbots
The demand for chatbots is driven by the rise of self-service and automation in lead generation, customer support, and customer interactions.
In response to this demand, chatbots are delivering strong results by continually improving their ability to engage clients in a human-like manner. Here are some statistics to aid you in estimating this demand:
In 2023, chatbots are anticipated to answer 75–90% of questions.
The market for chatbots is expected to reach $994 million by 2024.
By 2024, conversational platforms will be used daily by 70% of white-collar workers.
These figures are significant and point to the widespread use of chatbots. We have all previously witnessed these changes.
Recall how everyone started getting websites in the 2000s. Then, in the 2010s, social media took off, and businesses recognized the importance of a social media presence.
In a similar vein, chatbots will overtake all other technologies in the 2020s. And a lot of businesses are already aware of this. As a result, 79% of the best-performing companies have conversational marketing tools in place.
The timing is right to start selling white-label chatbots and provide a service that the market needs.
Today's consumers prefer direct communication to filling out forms and waiting for a company to respond.
The preferred tool for client engagement on digital platforms is an AI-based chatbot. They respond quickly, bluntly, and effectively. Businesses can deliver a rich customer experience through instant messaging enabled by conversational AI.
2. Invest Little Money and Get Big Returns
Every investor's ideal investment is one with low risk and high returns. Chatbot reselling is precisely that. Here, all you need is time and effort to develop a solution on a ready-made platform.
You may demand payment for it. It becomes much simpler to scale to more clients and increase revenue when you get a handle on the many solutions that sell.
3. Open Up New Streams Of Income
The services marketing firms typically provide are limited to website construction, social media management, and ad management. As a result, they cannot increase their revenue beyond a certain point.
Resellers of chatbots now have access to a new revenue stream. Their entire service package becomes more profitable by including chatbots, which provide greater value to their clients.
Additionally, it allows them to focus on larger clients.
4. A ready-to-use solution can help you save time and lower your risk.
It takes significant time and effort to build a chatbot from scratch. With a ready-to-use chatbot solution, you can do chatbot reselling while saving a ton of time and work.
You obtain a tried-and-true solution, which is another significant benefit. It implies that you can stop testing it. You don't need to worry about its success because you can sell it directly to your clients.
5. Utilize a quicker time to market
Chatbots and conversational marketing are still in their infancy. This indicates that time is crucial in this situation. You can quickly resell chatbots to your clients with white-label chatbots, giving you a competitive edge.
In summary, white-label chatbots have a much shorter time-to-market than custom-built ones. Therefore, selling prebuilt chatbots is highly profitable.
6. Rapidly grow your customer base
Given the nature of their industry, marketing agencies typically invest significant time in serving their clients. As a result, despite spending significant time, they receive little return.
A ready-made chatbot eliminates the need for agencies to invest significant effort in each consumer interaction. They can serve many consumers quickly through chatbot reselling. Agencies can quickly grow their clientele in this way.
How much money are you able to make?
We are TOTALLY aware that many of you are skimmers and have stopped here. And that's okay; it's clear that you're interested in learning how much money you can make from chatbot reselling. The bottom line is what counts in the end.
A great way to make money is to resell chatbots. We are sharing some numbers from chatbot enthusiasts and industry professionals to demonstrate the scale of the opportunity we are referring to.
These figures are based on publicly available statistics and are intended to provide a general idea; please take them with a grain of salt.
Key Findings
To make a viable income of $25,000 selling chatbots to startups and small enterprises, you need to have nearly 100 customers.
However, if you can offer chatbots to just 25–30 mid–size or large firms, you can still make the same amount.
Converting an enterprise is n times more difficult than converting a small business, and this must also be considered.
Pick a business model.
You must select a business plan before selling chatbots. There are several things to take into account before choosing a business model, such as:
What will you be selling? Platform or remedy
You have two business models for reselling chatbots. Let's go over each one individually.
1. A subscription that is monthly
With this business strategy, you offer monthly subscriptions to your clients. To continue using your white-label chatbots, you must pay a monthly fee.
Monthly membership plans are available, including basic, premium, and enterprise. Differentiate each bundle by price, offering more or fewer sophisticated features or services.
Having more options also means attracting a wider range of clients with various financial and professional needs.
2. Hours in a Batch
You'll come across customers along the way who don't anticipate making many modifications to their chatbots. For those consumers, charging a one-time price for any upcoming adjustments in addition to the subscription fee would be preferable.
You can use a "batch of hours" model to serve these clients. Essentially, this is the time-and-materials model.
Customers would be charged for a certain number of hours here. The overall cost would therefore equal the number of hours needed to implement the modifications or changes multiplied by the hourly rates.
What Are the Steps to Start Reselling Chatbots?
You need to get started now that you've decided to market chatbots. Yet how? Here, we'll walk you through the step-by-step process of starting a bot resale business.
Establish a landing page
Your chatbot reselling business absolutely requires a landing page. It is the location where potential customers arrive from email campaigns, advertisements, YouTube videos, and other sources.
If you are unfamiliar with the term, a landing page is a separate website designed solely to direct users to the call to action. (CTA). You can use the procedures listed below to design a successful landing page:
Compose a Strong Copy
The first step is to create an attention-grabbing headline. Your headline needs to grab visitors' attention, as their attention spans are under 8 seconds.
Make sure the headline is clear, attention-grabbing, and, most importantly, relevant to what follows. The remaining text is also essential.
Here, ensure you provide concise, insightful sentences that clearly communicate your points. Do not use jargon at all.
Construct a captivating call to action
Create an attractive CTA button after the headline and the copy are organized. Make sure everything is detailed and precise.
Users need to know what to expect when they click the CTA. Refrain from detracting from the CTA with headers, footers, or connections to other sites.
Adding Social Proof
According to a recent survey, 91% of shoppers place equal trust in online reviews and personal recommendations. This demonstrates the effectiveness of using social proof. You can include a lot of social proof, such as:
Add social proof to the SEO Promotion
No matter how well you execute the phases above, your landing page will only function if you succeed here. Your landing pages are more likely to be seen by clients using search engines, thanks to SEO optimization.
When optimizing, you should pay attention to things like:
Tags
Title
Meta Description
Pick a platform for chatbots
An essential first step is picking a chatbot platform. You might lose your resale company if you make this choice.
In this situation, you must pick a chatbot platform with features that improve your chances of reselling the chatbot. Apart from that, there are several things to consider, such as:
Companionable
Any white-label reseller will benefit from having a partner-friendly chatbot platform. The kind of chatbot that constantly has your back is the ideal mate. You should be trained to create the chatbot and understand how it functions.
Additionally, they should be equipped to handle issues at inconvenient times. A partner-friendly platform should also have reasonable pricing that won't break the bank.
Simple to Use
Ease of use is essential when reselling chatbots. It's because you'll utilize a platform less frequently if it's easy to use. They will be able to sell chatbots to more customers as a result. Additionally, a no-code chatbot creator makes it simple to train your staff.
Furthermore, you can assign jobs with ease because the platform requires no coding. The chatbot platform's no-code feature allows your consumers to make minor adjustments on their own.
Management of Accounts
Managing each client's account becomes more challenging as the number of clients grows. Entering passwords to access all of your clients' accounts is the last thing you would want to do.
This makes it crucial to choose a chatbot platform that enables simple, effective account administration.
In this case, the optimal chatbot solution provides one-click access to all accounts on a single interface, such as BotPenguin, which is free to try and offers 60+ native integrations.
Roadmap
As a white-label reseller, you want to invest in a chatbot platform that continually evolves and prioritizes user feedback.
Checking whether the chatbot platform has a roadmap is the best way to determine whether it is evolving. A roadmap is a comprehensive strategy that outlines upgrades the platform is working on, has completed, or plans to implement.
A roadmap will clearly indicate how reliable and rapidly evolving a chatbot platform is.
Here is a list of the top 6 chatbot platforms you should consider for reselling now that you know how to choose a chatbot platform.
BotPenguin
Drift
Intercom
Ada.cx
Qualified
Ultimate
Select the Products You Will Resell
As noted, there are numerous applications for chatbots. Therefore, deciding which use cases to offer your clients is crucial.
Here, your strategy must present use cases with the most significant market potential. This will enable you to access broader markets and generate enormous revenues quickly.
We've listed some of the most prevalent use cases for chatbot reselling below:
Chatbots for lead generation
Chatbots that help companies generate leads are resellable. These chatbots for lead generation qualify leads, schedule sales meetings, and ask pertinent questions.
Since individuals prefer conversations to reading, businesses are more likely to use chatbots for lead generation than traditional lead-generation tools.
By reselling your lead-generation chatbots to customers, you can profit from this demand.
Chatbots for booking appointments
Booking appointments is now more efficient than ever, thanks to chatbots. In addition to fully automating the process, it eliminates human involvement.
It handles every aspect of scheduling appointments quickly and accurately, including making, changing, and canceling them. Employees are liberated from scheduling appointments, allowing them to focus on more crucial responsibilities.
Chatbots for customer support
Without human assistance, customer care chatbots provide clients with answers and relevant information.
They process user data to generate leads, process orders, and access knowledge bases to provide relevant content. These chatbots are accessible at all times.
They free up your support staff's time to work on more complex cases by answering frequently asked questions.
Demo
Without a demo, having everything set up—from a deck to a landing page to chatbot solutions—won't be effective.
Simple human psychology underlies it. No matter how much your customers read about your offerings, they will only buy from you if they can actually see how the chatbot will operate.
Thus, preparing a demo is the final stage. Ensure the demo includes all features and functionality, and covers all relevant scenarios, so your clients have no questions.
Try BotPenguin
Conclusion
Whether you work for a marketing firm, a SaaS startup, a tech consultancy, a web development firm, or a software company, chatbot reselling is for you, and you must use the best tactics to succeed.
BotPenguin has experience working with several industries and can accommodate your areas of expertise. Demand for chatbots is increasing as businesses seek two-way channels of communication with customers, and you need ways to manage them.
The fastest and most reliable way to meet your customers' needs is to white-label BotPenguin. Therefore, when deciding whether to white-label a chatbot, ask yourself: “Do I want to be just a client or an owner?”
