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Updated on
Mar 17, 20238 min read

7 Best Chatbot Reselling Tactics for Success

Updated onMar 17, 20238 min read
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    Table of Contents

  • What is Chatbot Reselling?
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  • 7 best Chatbot reseller tactics for success.
  • arrow
  • FAQs
  • Conclusion
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Are you interested in selling chatbots? Do you want to discover the tactics that will assist you in succeeding in this rich business opportunity? 

According to worldwide chatbot usage data, the industry has been increasing exponentially since the beginning of the decade. The market is predicted to increase by over 25% by 2024, which is a rapid pace of growth. According to the survey, by 2023, over 800 million people in over 190 countries will utilize chatbots for various activities, such as online shopping, banking, booking trips, and much more.

In this blog, we'll go through seven of the finest chatbot reseller strategies for success.

First, we'll examine how to conduct market research, define your target audience, and keep up with industry news and trends.  

Following that, we'll assist you in selecting the best chatbot platform for you based on the simplicity of usage, features, cost, and support. 

We'll also show you how to create a sound sales plan, cultivate great client relationships, improve chatbot services, and use social media for marketing your business.

Whether starting as a chatbot reseller or seeking to expand your business, these strategies can help you thrive in the competitive chatbot reselling sector. Well, let's get this party started!

Chatbots are quickly becoming famous for businesses to connect with their consumers. As a result, demand for chatbots is increasing, and many companies are cashing in by becoming chatbot resellers. Chatbot resale is a rich business option, but it needs planning to be successful. This essay will look at seven of the most effective chatbot reseller strategies.

What is Chatbot Reselling?

Chatbot reselling refers to purchasing pre-built chatbots from a provider and reselling them to clients for a profit. The reseller is responsible for marketing, selling, and sometimes customizing the chatbots to meet the specific needs of their clients. 

Chatbot reselling can be a profitable business model for individuals or companies with marketing, sales, and customer service expertise. However, they need more resources to build and maintain their chatbot software. By partnering with a chatbot provider, resellers can offer chatbots to their clients without the need for a significant upfront investment in development and infrastructure.

7 best Chatbot reseller tactics for success.

1. Research your market.

The first stage in every successful company initiative is to conduct market research. It is especially crucial for chatbot resellers because the field is still relatively new and fast-growing. To do good market research, first, determine your target audience. Who are your ideal clients? What industries do they work in? What issues do they have that chatbot can help them with?

When you've determined your target demographic, look into the competitors. Who are the key participants in the chatbot reselling market? What kinds of services do they provide? How do they charge for their services? Understanding the competition allows you to uncover market gaps you can fill with your offerings. 

At last, keep up with industry news and developments. Subscribe to chatbot blogs and emails, attend industry events, and interact with other chatbot resellers on social media. The more you know about the sector, the more likely you will succeed.

2. Selecting the best chatbot platform.

The quality of the chatbot platform you select will determine the success of your chatbot resale company. There are hundreds of chatbot systems available, each with unique capabilities and pricing structure. Consider the following aspects while selecting the right platform:

  • The simplicity of use: Is the platform easy to use? Can chatbots be created, customized, and deployed? What functionalities does the platform provide? Is natural language processing (NLP) supported? Is it possible to combine it with other tools and systems? 
  • Pricing: What is the pricing structure of the platform? Is it a set cost or a percentage of your earnings? Are there any other prices or fees?
  • Support: What type of assistance does the platform provide? Is a knowledge base or support staff ready to assist you with problems?

3. Develop a Sales Strategy.

A robust sales plan is required to flourish as a chatbot reseller. The following elements should be included in this strategy:

  • One-of-a-kind selling point: What distinguishes your chatbot reselling services from the competition? What distinct value can you provide to your customers?
  • Pricing: What will you charge for your services? Would you trust a flat fee or a % of the total revenue? How will you budget for the chatbot platform and any other technologies you use?
  • Marketing: How will you reach your target audience? What channels will you use to promote your services? Will you use social media, email marketing, paid advertising, or a combination of these?
  • Sales process: How will you convert leads into paying customers? What kind of sales funnel will you use? How will you handle objections and questions from potential customers?

4. Build Strong Relationships.

Building solid relationships with your clients is critical for your chatbot reseller success. You must be a reliable partner that can assist your clients in achieving their business objectives using chatbots. Consider the following suggestions to help you create good relationships with your clients:

  • Be receptive: Reply to client inquiries and concerns as soon as possible and professionally.
  • Communicate clearly: Keep your clients up to speed on the status of their chatbots, as well as any modifications or adjustments you make.
  • Give value: Give your clients insights and advice on how to use chatbots to better their business operations.
  • Pay attention to feedback: Consider feedback from As a chatbot reseller, listening to feedback is crucial to developing great connections with your clients. You can understand your clients' wants and adapt your offerings by actively listening to their input.

Doing frequent check-ins with your clientele is one technique to get feedback. Inquire about how their chatbots work, what issues they encounter, and what changes they want to see. You may also send surveys or feedback forms to obtain more thorough comments.

Once you've gathered input, examine it to uncover trends or common concerns. Then, take this input and apply it to enhance your services. For example, you may provide extra assistance if clients are experiencing difficulty connecting their chatbots with other technologies.

By actively listening to your clients' input and making adjustments as needed, you show that you care about their success and are devoted to offering high-quality services.

5. Improve Your Chatbot Products and services.

To be a successful chatbot reseller, you must consistently optimize your offers. It includes remaining current on chatbot developments and technology and knowing your clients' shifting demands.

Experimenting with different chatbot features and designs is one method to maximize your chatbot services. Experiment with fresh NLP models, alternative chatbot procedures, and other user interfaces. You can increase the performance and usefulness of your chatbots by regularly testing and iterating.

Offering extra services and integrations is another approach to improve your chatbot offers. You could provide integration with popular CRM systems or analytics tools.

You may provide more value to your clients and separate yourself from the competition by offering these extra services.

6. Use Social Media.

Social media may be an effective technique for advertising your chatbot reselling company. You can reach a broad audience of prospective consumers and establish your brand using social media.

Consider the following suggestions for efficiently leveraging social media:

  • Choose the appropriate platforms: Not all social media networks are made equal. Pick popular platforms among your target demographic and be consistent with your brand.
  • Develop interesting content: Provide valuable chatbot ideas and advice, success stories from your clients, and promote your chatbot solutions.
  • Participate with your audience: Answer quickly and professionally to comments and messages, and interact with other chatbot resellers and industry leaders.
  • Consider paid advertising: Consider paid advertising to reach a broader audience and generate traffic to your website or landing pages.

You can successfully boost brand recognition, create leads, and expand your chatbot reselling business by utilizing social media.

7. Measure Your Success.

Finally, measuring your success is essential to succeed as a chatbot reseller. It means tracking key metrics like revenue, customer retention rates, and customer satisfaction.

By measuring your success, you can identify areas for improvement and make data-driven decisions about how to grow your business. 

For example, if you notice low customer retention rates, you might invest more in customer support and engagement.

Consider measuring your success using a customer relationship management (CRM) tool or analytics platform. These tools can help you track key metrics and identify trends over time.


1. How does a chatbot reseller program work?

A chatbot reseller program typically provides a platform for businesses to create, customize, and manage chatbots for their clients. The program may offer features such as natural language processing, machine learning, analytics, and integrations with other tools.

2. How much does a chatbot reseller program cost?

The cost of a chatbot reseller program can vary depending on the features and resources you need. Some programs offer a pay-as-you-go pricing model, while others require a monthly or annual subscription.

3. What are the benefits of using a chatbot reseller program?

Using a chatbot reseller program can save businesses time and resources by providing a platform with pre-built templates and integrations. It can also help businesses generate additional revenue by offering their clients chatbot creation and management services.


Being a successful chatbot reseller requires a strategic approach that involves researching the market, choosing the right platform, developing a solid sales strategy, building strong relationships with clients, optimizing chatbot offerings, leveraging social media, and staying up-to-date with industry news and trends. 

By following these seven tactics, chatbot resellers can position themselves for success in the competitive chatbot reselling space. As chatbots become an increasingly popular tool for businesses to interact with their customers, the demand for chatbots is rising, making chatbots reselling a lucrative business opportunity.

Moreover, if you want to know a program for chatbot reselling, then BotPenguin is among them. Botpenguin is a chatbot reselling program that allows users to create chatbots for various platforms. It provides a drag-and-drop interface, pre-built templates, and integrations with popular tools like Google Sheets and Slack.

It has features like natural language processing, machine learning, advanced analytics, and multi-lingual support. Botpenguin uses a pay-as-you-go pricing model and offers a free trial. Researching its features, pricing, and customer reviews is recommended before subscribing.

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Table of Contents

  • What is Chatbot Reselling?
  • arrow
  • 7 best Chatbot reseller tactics for success.
  • arrow
  • FAQs
  • Conclusion