White label SaaS has quietly changed how software businesses start and scale.
You take a ready-made product, rebrand it, and sell it to clients like it’s yours. No development. No maintenance. Just launch, price, and grow.
If you’re reading this, chances are you already know how it works. What you need now is clarity on which platforms are actually worth reselling.
Not every tool offering “white label” features delivers the level of control or client-ready polish you’re looking for. That’s why we’ve reviewed 30 of the best white label SaaS software products available in 2025.
These tools go beyond surface branding and give you the freedom to create a seamless, professional experience for your users. Here’s what’s worth your attention.
Quick Comparison of the Best White Label SaaS Software
If you're short on time or want a bird’s-eye view of what each platform offers, here’s a quick look at how the top white label SaaS software for business options stack up.
It compares each tool based on its core category, real-world use case, entry pricing, and branding depth, giving you a side-by-side view to help you shortlist faster.
Best White Label SaaS Software Tools: In-Depth Reviews
Each of the tools below has been reviewed for its actual white-label functionality, feature set, usability, and business value. We’ve focused on tools that offer real branding freedom, not just cosmetic control.
These reviews are written to help you compare comprehensively. Whether you’re reselling to clients, adding services to your agency, or launching your own branded SaaS product, this section will help you evaluate what fits best.
1. BotPenguin – WhiteLabel Chatbot
Rating: 4.6 out of 5
Category: AI Chatbot Agent Builder
Best For: Marketing Agencies, SaaS Resellers, Web Development Studios, Customer Support Providers
White Label Strength: Reselling ecosystem, full custom white labeling, custom pricing plans, multi-currency + payment gateway support
BotPenguin is a no-code AI chatbot builder designed for resellers who want to launch branded automation tools without dealing with the backend. With over 4 years in operation and 150+ active white label partners, the platform has matured into a stable, scalable solution for chatbot reselling.
What places BotPenguin among the best white label SaaS software tools is how it balances powerful automation with simplicity. There’s virtually no learning curve—partners can launch under 12 hours with full support, customizable pricing, and end-to-end white labeling.
While some advanced integrations may require initial guidance, the platform’s ease of use and reseller-first approach make it ideal for those who want fast results without the tech hassle.
Pros 👍
- Fully white label the entire platform, specific features, or embed the builder into an existing tool
- Customize dashboard, domain, signup, and checkout pages to match your brand
- Accept payments globally with multi-currency and multiple gateway support
- Set your own pricing tiers or bundle services for higher profit margins
- Create unlimited chatbots and onboard clients without platform-imposed limits
- Get dedicated developer support for smooth client setup and issue resolution
- Complete marketing kit with ready-to-use sales assets for faster client acquisition
Cons 👎
- Minor tech learning curve, but guided setup available
- Color scheme customization is not yet supported across all modules
Notable Product Features
- Omnichannel Support: Seamless chatbot deployment across websites, WhatsApp, Instagram, Messenger, Telegram, and more—from a single dashboard.
- AI-Powered Messaging Tech: Supports WhatsApp bulk messaging, Instagram comment-to-DM workflows, and smart replies using the latest automation frameworks.
- Multilingual Chatbots: Bots actively detect user language and provide replies in the same language.
- 80+ App Integrations: Seamlessly connect with CRMs, email tools, and support systems for unified operations.
- Merged Inbox with Live Chat: View and respond to all platform chats in one place with agent takeover and tagging features.
- Custom Bot Training: Upload business data via documents, URLs, PDFs, Google Drive, Notion, etc., to train bots that answer with brand-specific context.
- Latest AI Model Integration: Power your chatbot with the newest AI models like Deepseek, GPT, and Calude for smarter, human-like conversations.
- 100+ Niche Templates: Your clients can instantly deploy chatbots using industry-ready templates, saving time and getting started with ease.
Pricing
BotPenguin’s white label pricing starts at $100/month, giving you access to full branding, client onboarding, and feature customization.
Higher plans offer deeper API access, platform reconfiguration, and developer-side customizations.
Bottom Line
BotPenguin is an excellent choice for those looking to enter the chatbot automation market with a powerful, brandable platform.
If you're seeking white label SaaS software for business with reliable support, end-to-end onboarding, and rapid go-to-market capability, BotPenguin delivers on all fronts—without overcomplicating the process.
2. GoHighLevel
Rating: 4 out of 5
Category: All-in-One Sales & Marketing Automation Platform
Best For: Lead Gen Consultants, Funnel Builders, Digital Advertising Experts, CRM Specialists
White Label Strength: Full white label of software, mobile app, and domains
GoHighLevel is an all-in-one sales and marketing automation tool built with agency resellers in mind. It allows you to offer CRM, funnels, emails, SMS, scheduling, and reputation management—all under your own branding. What makes GoHighLevel unique is how far it goes with white labeling: even the mobile app, domain, and support can be customized.
Positioned among the best white label SaaS software tools, it’s especially appealing for agencies wanting complete control over the client experience. But this freedom comes with complexity. The system is powerful, but managing and customizing every element demands technical knowledge and a steep learning curve. It’s a platform that offers a lot, but also asks a lot.
Pros 👍
- Strong white label capabilities with custom domains and branded apps
- Full funnel builder, CRM, SMS/email automation—all under your label
- Scalable for agencies managing multiple clients
- Offers snapshot templates for fast client onboarding
- Includes reseller dashboard with account management tools
Cons 👎
- Steep learning curve for new users
- Initial setup can be time-consuming and requires technical knowledge
- Limited customization on deeper UI elements
- White label features locked behind higher-tier pricing
- Lacks transparency in pricing for white label users until sign-up
Notable Product Features
- Unified Communication Hub: Clients get all lead conversations—texts, emails, calls—in one place.
- Branded Funnels and Websites: End clients receive fully customized funnels and landing pages built to convert.
- Client Dashboard Access: Clients can log in to monitor their campaigns, leads, and performance data in real time.
- AI-Powered Responses: Responds to leads instantly through automated workflows.
- Appointment Booking System: Clients enjoy built-in calendar scheduling, reducing back-and-forth.
Pricing
GoHighLevel’s white label pricing starts at $497/month under the Agency Pro plan, which unlocks full branding capabilities. A lower $97/month tier exists, but without white label access. While it doesn’t offer a white label SaaS software free version, a 14-day free trial is available for all plans.
Bottom Line
GoHighLevel is a strong choice for resellers wanting full branding control over a sales and marketing toolkit. It’s well-suited for businesses that can handle some technical setup and are looking for an alternative to stitching multiple tools together.
A flexible, scalable option—but not the easiest one to master. Great for those serious about offering white label SaaS software for business with deep customization.
3. Vendasta
Rating: 4.1 out of 5
Category: Sales & Marketing Platform for Local Business Resellers
Best For: Local Marketing Agencies, MSPs, Business Consultants, Web Design & SEO Agencies
White Label Strength: Marketplace model with rebrandable storefront and client access
Vendasta is an enterprise-grade platform designed for resellers looking to scale digital services under their own brand. It offers access to a massive white-labeled marketplace of SaaS products—covering listings management, reputation, SEO, CRM, email marketing, and more.
Agencies can create bundled solutions, onboard clients via a branded portal, and even outsource delivery to Vendasta’s in-house fulfillment teams. It also includes tools for lead generation, billing, and automated reporting.
The platform allows for deep rebranding across the client experience, from sales pipelines to support delivery. Among the best white label SaaS software options, Vendasta stands out for its scalability, though it demands a high level of commitment in terms of onboarding, cost, and system familiarity.
Pros 👍
- Comprehensive white label marketplace with 250+ services
- Fully white-labeled business app and client dashboard
- Sales CRM and proposal builder tailored for resellers
- Team and training support included in higher tiers
- Great for upselling a suite of digital services under your brand
Cons 👎
- Pricing is not beginner-friendly—more suited for mature agencies
- Complicated onboarding due to large product catalog
- Some tools are outdated or require third-party support
- High dependency on Vendasta’s marketplace and ecosystem
- White label customization options are limited beyond branding
Notable Product Features
- Branded Business App: Clients access a one-stop platform to manage reviews, listings, ads, and analytics.
- Reputation Management Tools: Clients can track and respond to reviews from multiple sites through a single dashboard.
- Real-Time Reporting: Clients get transparency with campaign performance metrics and sales reports.
- Marketplace Access: Clients can browse and buy additional tools from your branded marketplace.
- Task Manager & Messaging: Keeps client-side communication and project tracking simple and transparent.
Pricing
Vendasta’s white label capabilities and marketplace access require the Pro plan ($1,150/month) or higher. Custom pricing applies for enterprise-scale agencies.
No white label SaaS software free version is currently offered, but custom demos are available upon request.
Bottom Line
Vendasta is ideal for mature agencies that want to resell white label SaaS software for business at scale. It excels in breadth and operational support, but smaller resellers or those looking for affordable or free software may find it more than they need.
A solid platform—if you're ready to invest time, budget, and team effort.
4. ClosersCopy (Sell SaaS)
Rating: 4.2 out of 5
Category: AI-Powered Copywriting & Marketing Content Generator
Best For: Content agencies, freelance copywriters, SEO firms, marketing coaches
White Label Strength: Resell-ready white label SaaS with full brand control and license management
ClosersCopy, available for white labeling through the Sell SaaS program, is an AI-driven copywriting platform built for businesses that want to sell smart content tools without the hassle of building from scratch.
What makes it stand out is its simplicity as a white label SaaS software for business. You get complete control over the interface, pricing, and branding—including URL and dashboard design.
The Sell SaaS backend handles licensing, payments, and software updates. It’s not just about offering an AI writer—it’s about launching a ready-to-sell product under your name.
Among the best white label SaaS software options, ClosersCopy is one of the few that focus purely on copywriting with business-ready resale logistics. It helps users generate high-converting emails, sales pages, ads, and even full marketing campaigns using customizable AI templates.
Pros 👍
- Turnkey SaaS reselling model—just plug in and start selling
- Provides white label dashboard and billing infrastructure
- Copywriting templates designed to convert, under your branding
- Allows pricing control and full ownership of the user interface
- Fast go-to-market with low technical friction
Cons 👎
- Limited room for deep customization of the interface
- Lacks backend access or developer-level control
- Support is community-driven—no dedicated success team
- AI engine is not as advanced as top-tier competitors
- Branding control is surface-level—can’t modify logic or structure
Notable Product Features
- AI Content Generator: Clients can generate email copy, ads, blog posts, and landing pages with a few clicks.
- Marketing Frameworks: Built-in copywriting formulas (AIDA, PAS, etc.) guide clients to produce structured sales content.
- Drag-and-Drop Editor: Clients can fine-tune copy visually without coding.
- Real-Time Sentence Rewriting: Improves clarity and conversion on the fly.
- Custom Dashboard: Clients log into a branded interface that feels like a tool built just for them.
Pricing
White labeling through Sell SaaS starts at $99/month. This includes your own branded version of the software, a custom domain, and full admin rights to control pricing and user access.
Lifetime or volume licenses are also available, depending on the reseller agreement.
Bottom Line
ClosersCopy via Sell SaaS is a smart pick for those wanting to resell a focused, conversion-driven AI tool. Its licensing ecosystem and ease of setup make it beginner-friendly yet scalable.
If your business revolves around copywriting or digital marketing, this ranks high among the best white label SaaS software choices available today. It won’t replace a full marketing suite, but for targeted value, it gets the job done.
5. SuiteDash
Rating: 4.3 out of 5
Category: Client Portal & Business Management Platform
Best For: Freelancers, service agencies, consultants, online coaches
White Label Strength: Custom domain, UI branding, and client portal ownership
SuiteDash is an all-in-one business platform that brings together CRM, client portals, invoicing, file sharing, project management, and internal communication. Built for service-based businesses, it provides end-to-end capabilities focused on streamlining operations and enhancing branding control.
Its white-label features include full interface customization, branded client portals, custom email domains, and complete back-end ownership, making it ideal for resellers aiming to offer polished, intuitive business tools.
With SuiteDash, users can build client-friendly portals under their own domain, send secure invoices, share files, and track project progress. The platform ensures a cohesive, professional experience that reflects your agency or consultancy brand—no SuiteDash logo visible anywhere.
Pros 👍
- Full branding capabilities—UI, emails, domains, and client portals
- Offers custom login URLs and branded notification systems
- Fixed pricing with no per-client limits—great for scaling
- Supports role-based access for multiple client types
- Strong documentation and tutorial content for setup
Cons 👎
- No dedicated agency reseller program or client billing tools
- Initial setup and configuration can be complex
- Lacks specialized white label support or onboarding team
- No marketplace or additional tools to upsell under your brand
- Doesn’t offer automation around client provisioning or scaling
Notable Product Features
- Branded Client Portal: Clients log in to a fully customized dashboard with your agency’s look and feel, which boosts trust and professionalism.
- Secure File Sharing: Clients can upload/download documents directly inside their dashboard without needing email.
- Invoice & Payment Hub: Clients can view, pay, and manage invoices securely in one place.
- Project Visibility: Real-time updates on task status and project timelines—no need to chase updates.
- Built-In Messaging: Direct messaging inside the portal improves communication without third-party tools.
Pricing
The White Label Suite plan starts at $49/month, with custom domain support and client portal branding. Higher plans include more team seats and features.
While there’s no white label SaaS software free tier, their entry pricing remains competitive for full-suite functionality.
Bottom Line
SuiteDash is a solid pick for service professionals seeking a white label SaaS software that integrates billing, CRM, project management, and client collaboration. It offers exceptional value and brand control in one package.
If your needs cover core business operations rather than marketing automation, SuiteDash is among the best white label SaaS software options for streamlined client delivery and professional branding.
6. ResellMe
Rating: 3.9 out of 5
Category: Business Suite Reselling Platform
Best For: Freelancers, Affiliate Marketers, Digital Agencies, Tech Entrepreneurs
White Label Strength: Custom domain, basic UI branding, and limited client portal control
ResellMe is a reseller-focused platform built to help you start your own branded SaaS business without coding or backend setup. It packages a variety of tools, ranging from invoicing to CRM and scheduling, and lets you sell them under your own pricing and brand. The core appeal lies in speed and simplicity: users can launch their white label SaaS brand in hours.
While ResellMe may not have as many deep customization options as more technical platforms, it’s ideal for non-tech-savvy users looking to enter the SaaS reselling space quickly.
It positions itself as an entry-level gateway into the world of best white label SaaS software, especially if your goal is to resell tools rather than build one.
Pros 👍
- One-click white label setup with your branding
- Easy to configure even without technical knowledge
- Preloaded with useful tools for small businesses
- Includes reseller dashboard and sales analytics
- Affordable entry-point pricing
Cons 👎
- Limited control over backend or deep customization
- Tool variety is limited to what ResellMe provides
- Branding is mostly surface-level (colors, logos)
- No advanced automation or developer support
- Lacks integration options with external apps
Notable Product Features
- Branded Client Portal: Clients access a clean, agency-branded dashboard that enhances credibility and creates a seamless experience.
- Simple CRM Access: End users can manage contacts, track interactions, and organize leads—all in one place.
- Integrated Scheduling: Clients can book appointments or meetings directly through the dashboard, cutting down on back-and-forth emails.
- Invoice & Payment Tools: Users get a clear view of their billing history and can make secure payments from the same portal.
- Basic Business Toolkit: Includes invoicing, form builders, and reporting tools that meet the day-to-day needs of small businesses.
Pricing
To unlock full branding and reseller features for ResellMe, the Reseller plan is priced at $67/month. It includes client management, pricing control, and access to analytics.
While there’s no white label SaaS software free tier, a 7-day trial is available.
Bottom Line
ResellMe is a fast and simple way to enter the SaaS reselling space, especially if you're a freelancer or small agency without developer support. While it lacks customization depth, it makes up for it with plug-and-play ease.
It's a suitable starting point if you want to learn how to resell white label SaaS software for business with minimal friction.
7. DashClicks
Rating: 4.0 out of 5
Category: Marketing & Agency Management Platform
Best For: Digital Agencies, Marketing Consultants, SEO Freelancers, Small Business Coaches
White Label Strength: Custom domain, full UI branding, client portal ownership, and white-labeled fulfillment services
DashClicks is built specifically for digital agencies looking to offer marketing services at scale without needing a full in-house team. It combines CRM, analytics, reporting, reputation management, and even white-labeled fulfillment for SEO, ads, and content—all inside one dashboard. Agencies can fully white label the platform and client-facing tools to reflect their own brand.
The real edge with DashClicks lies in its end-to-end reselling system. You can sell services like PPC and SEO that DashClicks fulfills in the background while you manage the client relationship.
This makes it one of the best white label SaaS software picks for agencies that want to grow fast without hiring.
Pros 👍
- Offers white-labeled fulfillment for common marketing services
- Full white label customization with your logo, domain, and branding
- Pre-built templates, onboarding flows, and automation tools
- Robust client reporting and analytics dashboard
- Built-in CRM and lead management features
Cons 👎
- Fulfillment is managed by DashClicks, so quality control can be tricky
- Limited flexibility if you want to mix in your own service stack
- Steep learning curve for solo users or small teams
- High pricing tiers for access to full functionality
- No direct access to backend or deep code customization
Notable Product Features
- Client Reporting Dashboard: Clients get real-time campaign insights and performance analytics in a custom-branded portal.
- Service Storefront: Allows you to sell prepackaged marketing services (like SEO and PPC) that DashClicks fulfills under your brand.
- Lead Management CRM: Helps clients track, nurture, and convert leads directly from the dashboard.
- Reputation Management: Lets end clients monitor and respond to reviews across platforms.
- Marketing Automation Tools: Email sequences, funnels, and pipelines come built-in for client use.
Pricing
DashClicks has a freemium model with limited features. Paid plans start at $97/month, which includes white label branding and core CRM tools. Access to the full suite requires the Pro or Plus plans, ranging from $297 to $597/month.
There’s no white label SaaS software free tier with reselling capabilities, but the trial access lets users explore the dashboard before committing.
Bottom Line
DashClicks is a strong choice if you want to scale your agency without hiring a full team. It delivers on its promise of done-for-you services, packaged neatly under your own brand.
If you’re focused on white label SaaS software for business in the marketing or consulting space, DashClicks can help you build recurring revenue fast, with the right budget and oversight.
8. Oviond
Rating: 3.8 out of 5
Category: Digital Marketing Analytics & Reporting
Best For: Marketing Agencies, SEO Freelancers, PPC Specialists, Data Analysts
White Label Strength: Custom domain, full branding on reports and dashboards, client portal access
Oviond is a client reporting and dashboard platform designed for agencies managing digital marketing performance. It brings together data from over 120 integrations—Google Ads, Facebook, LinkedIn, SEO tools, and more—into one unified space. Its standout feature is the ability to create beautiful, branded reports and live dashboards with drag-and-drop ease.
For those reselling SaaS tools focused on analytics and client transparency, Oviond is a lean, reliable option. While it doesn’t offer broader service management or fulfillment features like some other best white label SaaS software picks, it excels in one thing: reporting made simple and client-friendly.
Pros 👍
- Fully branded reports with agency logo, colors, and custom URLs
- Drag-and-drop dashboard builder with ready templates
- 120+ marketing integrations across SEO, PPC, and social
- Unlimited client dashboards on higher plans
- Live data syncing and automated report scheduling
Cons 👎
- No built-in CRM, lead management, or workflow tools
- White label branding is limited to visual elements—no deep backend control
- Not ideal if you're selling services beyond reporting and analytics
- Some integrations (like GA4) require frequent re-authentication
- Lacks team collaboration or messaging features
Notable Product Features
- Branded Client Dashboards: Clients can access live marketing data in real time through a portal that reflects your agency’s brand.
- Scheduled Reports: Set up automated report sends with your branding, so clients get updates without manual effort.
- Multi-Channel Integration: Connect and visualize data from SEO, PPC, email, and more in one place.
- Custom Widget Builder: Tailor dashboards to client-specific KPIs and metrics.
- Insight Templates: Pre-built insights and performance summaries that save hours on manual reporting.
Pricing
Oviond pricing starts at $99/month for the Basic plan, which includes 10 client dashboards and white label branding on reports. Higher tiers allow unlimited clients, more users, and access to priority integrations.
There’s no white label SaaS software free plan, but a 15-day free trial is available to explore all features.
Bottom Line
Oviond is best suited for agencies that want to streamline client reporting and look polished while doing it. It’s not a full-service white label suite, but it serves as a great add-on for resellers focused on analytics and transparency.
If you’re looking for white label SaaS software for business reporting, Oviond does the job with a clean design and minimal setup.
9. Clientjoy
Rating: 4.1 out of 5
Category: Client Management & Invoicing Platform
Best For: Freelancers, Digital Agencies, Service-Based Startups, IT Consultants
White Label Strength: Custom domain, branded client portal, UI branding, and email white labeling
Clientjoy is a client relationship and revenue management platform built for service businesses. It combines CRM, invoicing, proposals, scheduling, and client communication into one cohesive system. Its white label program gives resellers the ability to rebrand the platform fully, from the login screen to client-facing emails.
If you’re looking to resell white label SaaS software for business service workflows, especially for freelancers and small agencies, Clientjoy is an excellent contender. It focuses on simplifying the client journey and helping businesses look more professional with branded portals and documents.
Pros 👍
- All-in-one tool: CRM, proposals, contracts, invoicing, and scheduling
- White label setup includes full branding + email customization
- Easy onboarding and intuitive UI for non-technical users
- Built-in calendar and proposal builder to streamline client acquisition
- Regular updates and feature rollouts based on user feedback
Cons 👎
- Limited integrations with third-party tools like Zapier or Slack
- Reporting features are basic compared to competitors
- Doesn’t support extensive workflow automation
- Lacks advanced analytics or dashboard visualizations
- Only annual billing available for white label plans
Notable Product Features
- Branded Client Portal: Clients access all interactions—from invoices to proposals—within a personalized, agency-branded dashboard.
- Proposal & Contract Builder: Create and send sleek, interactive proposals and contracts directly through the platform.
- Invoice & Payment Tracking: Send invoices, collect payments, and monitor billing status all in one place.
- CRM Capabilities: Track leads, deal stages, and client interactions with a straightforward pipeline view.
- Integrated Meeting Scheduler: Built-in calendar and scheduling links reduce back-and-forth with prospects and clients.
Pricing
Clientjoy's White Label Agency Plan is priced at $999/year, which includes branded portals, email white labeling, and client management features.
Bottom Line
Clientjoy is ideal for agencies and freelancers looking to sell a complete client management solution without building one from scratch. It offers good white label value in a clean, professional package.
If your focus is on reselling a white label SaaS software for service-based businesses, Clientjoy is a practical choice that checks most boxes.
10. Agiled
Rating: 4.2 out of 5
Category: Business Management Suite
Best For: Agencies, Consultants, Freelancers, SaaS Product Owners
White Label Strength: Custom domain, full UI branding, client portal white labeling, branded emails
Agiled is a powerful, all-in-one business operating system designed to help agencies and professionals manage clients, projects, finances, and HR—all under one roof. Its white label program stands out with deep branding options, making it a compelling option for those who want to resell the best white label SaaS software without building from scratch.
The platform is modular, giving resellers and end users the ability to turn features on/off based on their needs. This flexibility makes it ideal for customizing client experiences. Agiled also includes client onboarding automation, recurring billing, and employee tracking, which few other platforms in this list offer at the same scale.
Pros 👍
- Deep white label capabilities with client portal and custom login URL
- Offers modular feature toggling for custom experiences
- Built-in CRM, invoicing, contracts, HRM, and time tracking
- Zapier and Integromat integrations for workflow flexibility
- Lifetime deal offers strong ROI for resellers
Cons 👎
- Steep learning curve due to the number of features
- Interface can feel cluttered with too many tools in one place
- Some automation features still in beta or under refinement
- Limited native mobile experience
- Support response time can be slower on lower-tier plans
Notable Product Features
- Modular Dashboard: Users can enable or disable features like HR, contracts, or time tracking depending on what their business needs.
- Client Onboarding Flows: Automate client intake with welcome emails, contracts, and task assignments.
- Project & Task Management: End clients can track progress, assign tasks, and collaborate directly from the dashboard.
- HR & Team Management: Manage employees, track leaves, and monitor time logs—all from one screen.
- Finance Hub: Invoicing, payments, and financial reporting built in for service-based businesses.
Pricing
Agiled white label SaaS software for business tier is unlocked via its Agency Lifetime Plan at $799, which includes custom domains, full branding, unlimited clients, and full feature access.
There's no white label SaaS software free tier, but lifetime access lowers long-term costs significantly.
Bottom Line
Agiled is ideal for those who want to offer a complete business management suite under their own brand. It’s feature-rich, white-label ready, and provides deep utility across multiple workflows.
If you’re looking to resell one of the most flexible white label SaaS software for business tools, Agiled is a strong contender, especially for consultants and agencies.
11. Pabbly Subscriptions
Rating: 4.1 out of 5
Category: Subscription Billing & Revenue Management
Best For: SaaS Founders, Agencies, Affiliate Marketers, Tech Consultants
White Label Strength: Custom domain, branded checkout pages, white-labeled client portal, transactional email branding
Pabbly Subscriptions is a billing automation and subscription management tool designed for SaaS businesses and resellers. It allows you to create and sell subscription-based products with full control over pricing, billing cycles, invoicing, and customer communication.
As part of the best white label SaaS software landscape, Pabbly stands out for its straightforward setup and no-code approach to monetizing SaaS tools. Its intuitive dashboard, robust analytics, and flexible checkout options make it especially popular among professionals that need a quick way to start generating recurring revenue.
Pros 👍
- Full branding for checkout, invoices, and client dashboard
- Custom domain support and email white labeling
- One-time and recurring billing support
- In-depth reporting and dunning management
- No transaction fees, even in lower plans
Cons 👎
- Limited integrations with third-party tools
- Lacks a broader business suite—just billing-focused
- No drag-and-drop sales page builder
- Design customization is restricted to brand colors and logos
- Customer portal UX can feel dated for end users
Notable Product Features
- Subscription Plan Builder: Create one-time or recurring plans with custom pricing, trial periods, and billing cycles.
- Branded Checkout Pages: Fully customized checkout flows with your logo, domain, and color palette.
- Client Dashboard Access: Customers can manage subscriptions, invoices, and payment methods.
- Tax & Invoicing Engine: Auto-applies taxes by region and generates downloadable invoices.
- Revenue Analytics: Insights into MRR, churn, revenue growth, and subscriber trends in real-time.
Pricing
For white labeling, the Agency Plan of Pabbly Subscriptions starts at $149/month, which unlocks custom domains, branded checkout, client portal branding, and multiple business accounts.
Bottom Line
If you're looking to resell a niche-focused white label SaaS software for business, Pabbly Subscriptions is a solid pick. It’s not an all-in-one suite, but what it does—subscription billing—it does well, with strong branding options and zero transaction fees.
12. Zuitte
Rating: 3.8 out of 5
Category: All-in-One Business Toolkit
Best For: Solopreneurs, Affiliate Marketers, Digital Agencies, Online Coaches
White Label Strength: Custom branding, subdomain support, reseller dashboard access
Zuitte is a multi-purpose business suite originally built for entrepreneurs running online businesses. It combines over 50 marketing, analytics, automation, and productivity tools into one platform.
As part of the best white label SaaS software options, Zuitte offers a focused white label program that lets you resell the entire suite under your own brand.
From SEO tools and social media schedulers to email marketing and funnel builders, Zuitte’s toolbox caters to small teams that want everything in one place.
Its white label plan is marketed toward resellers who want to launch quickly without building tools from scratch, making it attractive for those looking to offer a wide range of services under their name.
Pros 👍
- Includes 50+ built-in tools covering marketing, SEO, and automation
- White label dashboard with your logo and custom subdomain
- Reseller dashboard to manage client accounts and billing
- Ready-to-use solution for offering a complete business suite
- One-time pricing model available
Cons 👎
- Limited control over feature customization or tool bundling
- UI can feel overwhelming due to too many options
- Not ideal for businesses wanting deep integration or scalability
- Some tools feel less polished than standalone alternatives
- Lacks robust client portal management or role-based permissions
Notable Product Features
- SEO Toolkit: Keyword research, backlink analysis, and site audits in one dashboard.
- Social Media Manager: Schedule and manage posts across multiple platforms.
- Email Marketing Module: Create, send, and analyze email campaigns with templates and reports.
- Funnel & Page Builder: Build simple landing pages and sales funnels without needing code.
- CRM & Productivity Tools: Manage contacts, tasks, and notes across projects.
Pricing
Zuitte’s white label access is available through its Reseller Program, starting with a one-time fee of $497 for lifetime access. Additional features like branding assets and account limits may vary by tier.
While there’s no white label SaaS software free version, the lifetime pricing can be appealing for long-term ROI.
Bottom Line
Zuitte is a strong contender for entrepreneurs who want to resell a broad set of tools without building them individually.
While it lacks flexibility in customization, it provides solid value if your audience wants a plug-and-play white label SaaS software for business with lots of utility features out of the box.
13. Funnelish (Agency Plan)
Rating: 4.1 out of 5
Category: Funnel Builder & eCommerce Automation
Best For: Funnel Agencies, Digital Marketers, eCommerce Consultants, Affiliate Managers
White Label Strength: Full dashboard rebranding, custom domain, and client project isolation
Funnelish is a modern funnel builder designed specifically for high-converting sales funnels and eCommerce automation.
With its Agency Plan, Funnelish offers white label access for agencies wanting to resell funnel-building services under their own brand. It includes features that allow you to fully rebrand the dashboard, isolate client workspaces, and manage accounts from a unified backend.
This makes Funnelish a compelling pick among the best white label SaaS software platforms for those targeting e-commerce clients or digital products. Its smooth UX, combined with built-in conversion tools like one-click upsells, bump offers, and deep Shopify integration, helps resellers offer high-performance solutions without coding anything from scratch.
Pros 👍
- Clean, intuitive funnel builder that supports drag-and-drop logic
- Full dashboard rebranding with logo, colors, and domain
- Agency console to manage multiple clients from one login
- Deep eCommerce integrations (PayPal, Stripe, Shopify, etc.)
- Pre-built templates for fast client onboarding
Cons 👎
- White label access only available under the highest pricing tier
- Fewer advanced CRM features compared to competitors
- Limited native email marketing features
- Smaller third-party app marketplace
- No white label SaaS software free trial for agency plan
Notable Product Features
- Drag-and-Drop Funnel Builder: Build, test, and launch responsive funnels without any technical setup.
- Conversion Boosting Tools: Add bump offers, upsells, downsells, and A/B testing in a few clicks.
- Shopify & Stripe Integration: Sync with major platforms to streamline payment workflows.
- Client Workspace Isolation: Keep client data and funnels separated with workspace segmentation.
- Analytics Dashboard: Real-time performance tracking with customizable reporting.
Pricing
Funnelish’s Agency Plan is priced at $197/month, which unlocks full white label access, branded dashboard, client project folders, and priority support. Lower-tier plans do not offer white label capabilities.
While it doesn’t offer a white label SaaS software free tier, the agency plan is built for serious resellers who want to scale.
Bottom Line
Funnelish stands out as a funnel-centric white label SaaS software for business, especially if your client base involves e-commerce or product sales.
It may not have a full CRM suite, but if you’re looking to resell modern funnel automation under your own brand, this one’s built for conversion-driven results.
14. AgencyJoy
Rating: 3.8 out of 5
Category: Client Onboarding & Proposal Management
Best For: Marketing Agencies, Freelancers, Sales Consultants, Client Onboarding Specialists
White Label Strength: Custom domain setup, dashboard branding, and branded proposals
AgencyJoy is a lightweight SaaS product designed to simplify client onboarding, proposal creation, and CRM management—packaged neatly into a white label format. Its users can generate fully branded proposals, manage sales pipelines, and even automate initial client workflows under their own identity.
While AgencyJoy doesn’t boast the depth of larger CRM platforms, its niche focus makes it a great fit for agencies that want a simple white label SaaS tool that covers onboarding without added complexity. It positions itself among the best white label SaaS software for managing early client lifecycle stages with minimal setup.
Pros 👍
- Fully branded proposals and contracts for clients
- White label CRM with deal tracking and sales pipeline
- Simple UI, easy to set up without any tech experience
- Built-in email templates and automation flows
- Affordable entry pricing for resellers
Cons 👎
- Lacks advanced integrations with major CRMs or email tools
- Limited analytics or reporting capabilities
- No true client dashboard for ongoing service access
- Customization options are fairly surface-level
- Not ideal for large or growing agencies with complex needs
Notable Product Features
- Branded Proposals & Contracts: Generate client-ready proposals with your logo, fonts, and design.
- Deal Pipeline Tracking: Visual interface to track leads, follow-ups, and deal stages in one view.
- Email Templates & Follow-ups: Pre-built sequences to automate outreach and client nurturing.
- Sales CRM Lite: Helps manage leads and conversations without bulky CRM features.
- New Client Forms: Collect onboarding information via branded, embeddable forms.
Pricing
AgencyJoy’s white label plan begins at $59/month, allowing users to add custom domains, brand the platform UI, and create white labeled client-facing documents.
There’s no white label SaaS software free plan, but the pricing is budget-friendly for smaller teams.
Bottom Line
For white label partners looking to offer a niche SaaS focused on client onboarding and proposal management, AgencyJoy is a simple yet appealing choice.
It allows you to brand the entire experience—from proposals to pipelines—without dealing with heavy tech setups.
While it's not built for large-scale operations, it fills a valuable gap in the early client lifecycle. A strong pick for resellers targeting solo consultants, boutique agencies, or service professionals who need a clean, branded solution.
15. Weblium (Studio Plan)
Rating: 4.0 out of 5
Category: Website Builder White Label Platform
Best For: Web Designers, Marketing Agencies, Freelancers, Creative Studios
White Label Strength: Studio-branded dashboard, client portal control, and domain masking
Weblium is a no-code website builder that also offers a white label Studio Plan for agencies looking to deliver modern websites under their own brand. Under the Studio Plan, agencies get a white-labeled workspace, branded communications, and complete control over pricing, billing, and project delivery.
Unlike platforms like Wix or Squarespace, Weblium’s focus is on enabling resellers and partners to run a website-building business at scale. You don’t need to be a developer. You just manage client projects under your agency’s brand using a streamlined backend.
It comfortably earns a spot among the best white label SaaS software for website design-focused resellers, especially those catering to local businesses or small brands.
Pros 👍
- Fully branded studio dashboard and project environment
- Reseller control over pricing, billing, and templates
- No-code website builder with modern templates
- Built-in AI design assistant to speed up site creation
- Dedicated partner support and onboarding assistance
Cons 👎
- Limited design flexibility compared to advanced platforms like Webflow
- Not ideal for clients with highly customized site requirements
- Less third-party integration support
- AI builder occasionally lacks precision
- White label plan locked behind higher pricing tier
Notable Product Features
- Drag-and-Drop Builder: Build modern, responsive websites without writing code.
- Template Library: Access hundreds of mobile-optimized templates for quick launches.
- AI Design Supervision: Weblium’s AI helps auto-align layouts and style elements for faster building.
- Hosting & SSL Included: Fast hosting, free SSL, and security features bundled in.
- Client Collaboration: Invite clients to review and approve content inside a branded dashboard.
Pricing
Weblium Studio Plan, which unlocks white label capabilities, starts at $250/year. Additional sites can be added for a per-site fee.
While there’s no white label SaaS software free version, the cost per site becomes competitive at scale.
Bottom Line
As a white label partner, Weblium gives you everything needed to offer professional websites under your brand, without hiring developers. It’s best suited for freelancers or creative agencies wanting to run a streamlined website service business.
The platform’s ease of use, client-ready dashboard, and reseller control make it a reliable pick for selling white label SaaS software for business in the web design niche.
16. Sociamonials
Rating: 3.8 out of 5
Category: Social Media Management & Referral Marketing Platform
Best For: Social Media Agencies, Marketing Consultants, Influencer Managers, Digital Entrepreneurs
White Label Strength: Agency dashboard branding, custom domain, and branded client reports
Sociamonials is a social media management platform designed with agencies in mind. It offers not only scheduling and automation tools, but also features for referral campaigns, video testimonials, and social contests.
With its white label program, agencies can rebrand the platform, set their own pricing, and deliver social media services under a fully customized experience. It allows partners to resell a broader solution, positioning themselves not just as content managers but also as growth enablers.
Pros 👍
- Supports branded social media reports and custom URLs
- Includes social referral campaigns and contest tools
- Unlimited users and campaigns under most plans
- Built-in video testimonial collection
- Lead capture and analytics features included
Cons 👎
- UI can feel outdated and cluttered
- Lacks visual content calendar or modern drag-and-drop design
- Limited integrations with newer social tools
- Learning curve for advanced features
- White label features reserved for higher-tier plans
Notable Product Features
- Referral Marketing Engine: Launch client-branded referral programs to grow audiences organically.
- Social Media Scheduler: Plan, queue, and publish posts across major platforms from one dashboard.
- Video Testimonial Collector: Let clients gather social proof from customers directly inside the platform.
- Branded Reporting: Deliver performance insights with your agency’s logo and colors.
- Lead Capture Campaigns: Build landing pages and forms to convert traffic into leads natively.
Pricing
For full white label access, the Agency Plan of Sociamonials begins at $299/month, which includes client branding, domain masking, unlimited accounts, and referral marketing features.
Though there’s no white label SaaS software free version, the depth of campaign tools makes the cost worthwhile for growth-focused agencies.
Bottom Line
Sociamonials offers white label partners the ability to do more than just post on social media—it helps them drive measurable growth.
If you're looking to resell white label SaaS software for business in the marketing space, this platform gives you both flexibility and differentiation.
17. UChat
Rating: 4.1 out of 5
Category: AI Chatbot & Automation Builder
Best For: Automation Agencies, Freelancers, SaaS Consultants, Lead Gen Experts
White Label Strength: Full branding control, custom domain, client account isolation, and pricing autonomy
UChat is a flexible chatbot and automation platform designed for businesses that want to build and resell powerful conversational flows across multiple channels. It supports automation on Facebook Messenger, WhatsApp, Instagram, Telegram, SMS, voice, and even websites, making it a true multi-channel tool.
The white label program gives you complete branding rights, your own domain, and the ability to resell with your pricing structure.
There’s also a solid API system and workflow automation builder, which gives partners more technical room to build advanced use cases. For those targeting chatbot-based white label SaaS software for business, UChat is a strong contender.
However, the platform's power also makes it a bit complex for non-tech users, and setup can feel overwhelming without proper onboarding.
Pros 👍
- Extensive channel support: Messenger, WhatsApp, Telegram, etc.
- Own-brand dashboard with full domain and logo control
- Advanced automation with visual builder and flow logic
- Flexible pricing for resellers with margin control
- API access and developer-friendly tools
Cons 👎
- Steep learning curve for non-technical users
- Limited templated flows for quick launches
- UI isn’t very modern and feels dense
- Some integrations require manual setup
- Support response time can vary for white label partners
Notable Product Features
- Omnichannel Chatbots: Build bots for messaging platforms, voice, and SMS—no extra tools needed.
- Visual Flow Builder: Drag-and-drop interface to create advanced automation sequences with triggers and conditions.
- E-commerce & CRM Tools: Cart abandonment flows, lead capture, and customer management built into bot logic.
- User Segmentation: Advanced targeting rules based on user actions and profile data.
- Voice Bot Integration: Deploy voice assistants using AI to automate inbound/outbound calls.
Pricing
UChat offers a Partner Plan starting at $297/month, which includes full white label access, custom domain, client management tools, and branding controls. Partners can set their own pricing for client seats and services.
There's no white-label SaaS software free option, but the entry point is justified considering its flexibility and automation capabilities.
Bottom Line
UChat is a great fit if you're targeting businesses that need automated engagement across multiple platforms.
The learning curve is there, but for automation-savvy resellers, it opens doors to building and selling versatile AI chatbot solutions under your brand. It’s especially ideal if you're building a niche around automated lead gen or customer support.
Key Buying Criteria for White Label SaaS Software
By now, you've seen how the top platforms compare in branding control, pricing, and overall value. But simply picking the most feature-rich option doesn’t guarantee success.
Choosing the best white label SaaS software depends on how well the tool fits your audience, selling model, and operational needs.
Here are three important criteria to keep in mind before you commit.
Branding Flexibility for Client-Facing Platforms
If your clients interact with the software directly, branding isn't optional—it’s essential.
Prioritize tools that allow you to:
- Use a custom domain
- Rebrand dashboards, login screens, and system-generated emails
- Remove the original software’s name from all user-facing elements
Stronger branding flexibility helps you build trust, retain clients longer, and charge more confidently.
Support, Onboarding, and Automation
Your growth depends on how well the platform supports your backend operations. A great white label SaaS software for business includes:
- Responsive support teams for resellers
- Guided onboarding for new clients
- Automation tools to reduce manual workload
- Resources like training videos, pitch decks, and marketing assets
These features not only save you time but also elevate the customer experience without requiring extra hires.
Pricing Models: Why Free Isn't Always the Best
While many platforms advertise “free” trials or entry plans, true white label SaaS software free tiers are rare and usually limited.
Free plans often exclude key reselling features like full branding, client management, or automation. They might work for early testing, but they rarely support serious revenue goals.
For long-term success, consider software with clear pricing, upgrade paths, and strong reseller margins. Think of it as an investment into scalability.
The best white label SaaS software isn't just about product features—it's about finding the right balance between branding control, operational ease, and sustainable pricing. Use these criteria to narrow your options and focus on platforms that align with your reselling strategy from day one.
Pros and Cons of White Label SaaS Software for Business
Once you’ve shortlisted platforms based on key buying criteria, it’s just as important to step back and evaluate the broader trade-offs of entering the white label SaaS space.
While the best white label SaaS software can unlock scalable income, it also comes with operational expectations that vary by platform.
Here’s a breakdown of both sides, helping you approach this model with realistic expectations.
Benefits Across the Top Platforms
Most white label SaaS software for business unlocks the ability to launch under your own brand without writing a single line of code. This is a huge advantage for agencies, consultants, and digital entrepreneurs looking to expand their service portfolio fast.
Other benefits include:
- Speed to Market: You can go live in days, not months.
- Built-In Product Development: No need to build or maintain the software yourself.
- Scalable Pricing Models: Sell monthly or annual plans at custom price points.
- Brand Ownership: Your clients engage with your brand, not the original provider.
- Growth Support: Many platforms offer marketing kits, training, and reseller portals.
These perks make the model especially appealing to solopreneurs or teams with limited tech bandwidth.
Common Limitations to Consider
Despite the advantages, no platform is perfect. Some limitations include:
- Restricted Customization: Most tools don’t allow full backend or workflow changes.
- Platform Dependency: You're reliant on the core provider for updates and uptime.
- Support Gaps: Some tools limit reseller support or only offer general knowledge bases.
- Learning Curve: While some tools are plug-and-play, others require setup time and tech comfort.
Knowing these upfront helps you avoid surprises and select a platform that aligns with your risk tolerance.
Like any business model, white label SaaS software comes with trade-offs. The right choice blends low operational friction with long-term growth potential, especially if you're clear on both the pros and the platform limitations.
Conclusion
Choosing the best white label SaaS software isn’t just about features or pricing—it’s about fit. Throughout this guide, you’ve seen how different platforms serve different needs, from quick-to-launch tools for solo entrepreneurs to deeply customizable systems for advanced agencies.
What matters most is aligning your choice with your niche, business model, and the level of control you want over your brand and client experience. So, take a moment to revisit the comparison table and the in-depth reviews. Whether you’re just starting out or looking to expand your SaaS offerings, those insights will help you make a confident, informed decision.
And if you’re looking for a no-code AI chatbot platform that balances speed, customization, and long-term partner support, BotPenguin is worth a closer look. With 150+ partners and a proven track record, it might just be the smart starting point your white label journey needs.
Frequently Asked Questions (FAQs)
Can I switch white label SaaS providers later?
Yes, but it depends on data portability and platform architecture. Many white label SaaS software tools offer limited migration options, so it’s best to verify contract terms, data exportability, and integration flexibility before committing.
How do I price my services using a white label SaaS tool?
You set your own pricing based on your market, cost of the SaaS tool, and value-added services like onboarding, customizations, or integrations. Many tools, like Botpenguin, offer ROI calculators or partner support to help create your pricing model.
Are there hidden costs in white label SaaS platforms?
Some platforms charge extra for advanced branding, mobile apps, additional user seats, or API access. Always check if features like client support, integrations, and updates are included or come at a premium.
Can I white label more than one product under a single platform?
Yes, some platforms offer bundled tools like CRM, invoicing, chatbots, and analytics under one dashboard. These are ideal for agencies or resellers targeting multiple client needs from a single solution.
How do I get support as a white label partner?
Top white label SaaS software providers offer dedicated partner support, knowledge bases, onboarding calls, and marketing kits. Some also assign account managers or developers for custom requests and technical guidance.
Are there risks in using a white label SaaS product?
Risks include platform dependency, limited backend control, and sudden pricing or policy changes. Vet providers thoroughly, understand their roadmap, and ensure they offer solid SLAs and data protection policies.
