Clients want results, not software they have to figure out. Small businesses are overwhelmed, short on time, and tired of juggling tools they don’t fully understand.
If you’re already offering services or trying to build something of your own, you probably don’t want to create a product from scratch. What you do want is a reliable monthly income.
The problem is that most clients need tools like chatbots, CRMs, or automation, but they don’t know where to start. They’re not looking for another platform. They’re looking for someone to bring them the right solution and set it up.
If you’re not offering that, someone else will. You lose the upsell, the long-term relationship, and the chance to turn a one-time project into recurring revenue.
This is precisely where SaaS reseller programs make sense. You sell ready-made software alongside your services without needing to build or manage it. And every time your client pays, you earn as simple as that.
What is a SaaS Reseller Program?
A SaaS reseller program lets you sell subscription-based software built by someone else. You don’t build it. You don’t manage it. You simply sell it and earn recurring income.
You get access to partner tools, pricing, and a dashboard to manage clients or referrals. Some programs are hands-off. Others give you complete control.
It’s a smart way to turn what you already do, like marketing, consulting, or web design into a steady monthly revenue with zero development.
How to Choose the Right SaaS Reseller Program for YOU
Choosing the right saas reseller partner program is not just about picking the one with the highest payout. It’s about finding the one that fits your business, your clients, and your income goals.
Before joining any program, make sure it checks the boxes below. These aren’t just features — they’re deal-breakers that impact your ability to grow and earn consistently.
1. Flexibility
Your business isn’t one-size-fits-all, so your reseller program shouldn’t be either. Flexibility is about how much freedom you have in selling, pricing, and packaging.
What to Look For in the programs to resell saas products
- Can you sell the product under your own brand or bundle it with services?
- Do you have control over billing, upgrades, and user limits?
- Can you sell through your website, email list, or client dashboard?
Why It Matters
The more flexible the setup, the easier it is to make the software part of your core offer. Rigid programs limit growth and creativity.
Choose a program that adapts to your business — not the other way around.
2. Commission Structure and Profit Margins
How much do you actually earn per sale? This is where your income starts, so don’t gloss over the numbers.
What to Look For in the programs to resell saas products
- Clear and transparent commission terms
- Wholesale or discount pricing (sell at your rate, keep the margin)
- Recurring commissions (monthly or annually)
Why It Matters
A good reseller program pays you well for every client you bring in — not just once, but for as long as they stay.
Higher profit margins give you more room to scale without needing hundreds of clients.
3. Recurring Revenue Model
You want income that builds, not resets. That’s where recurring revenue comes in.
What to Look For
- Monthly or yearly payments that keep coming as long as the client stays
- Simple billing setup so you don’t lose money due to errors or missed renewals
Why It Matters
Recurring income gives you predictable cash flow, better planning, and less pressure to chase new clients every month.
If a program doesn’t offer recurring payouts, you’re building someone else’s business — not yours.
4. Ease of Onboarding and Setup
You should be able to start selling fast. Complicated onboarding slows you down and hurts your confidence.
What to Look For in the programs to resell saas products
- Fast signup and activation
- Ready-to-use sales funnels and demo accounts
- A walkthrough or live onboarding session
Why It Matters
The sooner you launch, the sooner you earn. Time spent figuring things out is time lost.
Look for programs that make your first sale easier — not harder.
5. Product Demand and Market Fit
The product you’re reselling must solve a real problem — for your specific audience.
What to Look For in the programs to resell saas products
- Is it already being used in your industry or niche?
- Does it replace an outdated or expensive tool clients are tired of?
- Are users actively searching for solutions like this?
Why It Matters
A product with strong market demand is easier to sell and has lower churn. You won’t need to convince — just offer the better option.
If the product doesn’t match your audience, even the best program won’t help.
6. Sales and Marketing Support
You shouldn’t need to create all your sales materials from scratch. A good program sets you up to sell with confidence.
What to Look For
- White-label presentations and pitch decks
- Email templates, lead magnets, and videos
- Prebuilt landing pages or scripts
Why It Matters
This helps you close faster and look more professional — even if you’re just getting started.
If a program leaves you to “figure it out,” you’ll move slower than competitors with real tools.
7. Technical Support and Training
Support isn’t just for you — it’s for your clients too. If things break, who handles it?
What to Look For in the programs to resell saas products
- Fast response times from the provider
- Live chat, email support, or a dedicated manager
- A training hub with tutorials and help docs
Why It Matters
Poor support kills trust and leads to refunds. Great support makes you look good without needing to be the expert.
Sell programs backed by real people — not automated replies.
8. Integration Capabilities
Your clients already use other tools. Will this software work with them — or create more work?
What to Look For
- Connects with major platforms (Google, Stripe, Zapier, CRMs, etc.)
- Easy setup and no coding required
- Syncs with existing workflows
Why It Matters
The easier it integrates, the fewer objections you’ll face during the sales process.
Smooth integrations = faster sales and happier clients.
9. Pricing Flexibility and Reseller Control
You should decide what to charge, how to package it, and who gets what.
What to Look For in the Programs to Resell SaaS Products
- Freedom to create your own pricing plans
- Ability to bundle with services or upsells
- Control over discount codes, free trials, or custom offers
Why It Matters
You know your market better than the vendor. Being locked into fixed pricing can cost you high-ticket deals.
Control equals profit. Don’t give it up.
Contract Terms and Payout Frequency
Always read the fine print. Some programs make it hard to leave or slow to pay.
What to Look For in The Programs to Resell Saas Products
- Weekly or monthly payouts
- Clear minimum payout thresholds
- No long-term contracts or hidden fees
Why It Matters
If you’re waiting 60 days to get paid, it hurts your cash flow. And if you can’t leave easily, you’re stuck if things go wrong.
Look for transparency and freedom. It’s your business — you should be in control.
You now know exactly what to look for in a saas reseller program. Use this list to filter out weak offers and focus on the ones that align with your goals.
Best SaaS Reseller Programs in 2025
The market is full of options, but not every platform is built with resellers in mind. Some are too complex. Some don’t offer real margins. And some just don’t fit how you work.
To save you the trial and error, we’ve narrowed it down to the best SaaS reseller programs in 2025, each with a clear value proposition, solid earning potential, and real use cases you can start selling immediately.
1. BotPenguin
If you want a plug-and-sell AI omnichannel chatbot solution with high margins and low effort, BotPenguin is one of the best SaaS reseller programs in 2025.
It's built for marketers, agencies, and freelancers who want to offer AI-powered chatbots without needing any tech skills.
Reselling Model
You resell BotPenguin’s chatbot platform under their brand using a dedicated partner dashboard.
You handle the sales; they handle the tech. BotPenguin will help you set up a chatbot for your customers, so you can focus purely on growing your revenue.
The program includes lifetime commissions, unlimited customer enrollments, and zero technical barriers.
Cost
You can start reselling with any BotPenguin paid plan. There are no hidden reseller fees. As you hit sales milestones, your plan and commission tier are upgraded at no extra cost.
Commission
Earn 20 percent to 100 percent recurring commission on subscriptions, upgrades, and even chatbot add-ons.
You also keep 100 percent profit on value-added services like chatbot setup, integrations, and CRM automations.
The more you sell, the more you earn. Resellers can monetize both platform sales and service fees.
Integration
BotPenguin integrates with over 80+ tools—including CRMs like HubSpot and Zoho, eCommerce platforms like Shopify and WooCommerce, and communication channels like WhatsApp, Instagram, Facebook Messenger, and Telegram.
It also supports AI models like ChatGPT, Claude, and Gemini, with full support for multi-language, voice bots, and data training.
Ideal For
Perfect for:
- Agencies offering web, ads, or CRM services
- Freelancers and SaaS consultants
- Web studios and marketing teams
- Affiliates promoting software
Whether you’re helping clinics with appointments or stores with lead capture, the chatbot fits almost every niche.
How Well It Fits in Your Current Workflow
BotPenguin slides right into existing workflows. Already doing SEO, websites, ads, or CRMs? Just offer chatbot automation as an upsell.
It’s especially valuable for:
- WhatsApp automation
- Instagram lead capture
- GMB response automation
- Shopify abandoned cart recovery
- School or healthcare appointment booking
You can sell to almost any industry using chatbot templates or custom setups — without ever touching code.
Score for Ease of Selling
9.5/10
Why so high?
- No tech skills needed
- Powered by AI
- Chatbots work across platforms
- Growing Market Demand
- Clients see value instantly
- Ready-to-use sales materials
- Instant payouts
It’s an easy “yes” for most business owners already asking for AI or automation.
Tip
Use the industry-ready chatbot templates. Just tweak a few fields and launch.
Real estate, healthcare, education, and eCommerce businesses convert faster when you show a live, working demo built for their use case.
2. Vendasta
Vendasta is one of the most robust SaaS reseller programs built for professionals offering digital solutions to local businesses.
It gives you instant access to ready-to-sell software across SEO, reputation management, listings, advertising, CRM, and more without needing to create anything yourself.
Reselling Model
You sell Vendasta’s SaaS products directly through your reseller account. The platform provides everything — software, service delivery, and support — while you manage clients and revenue. You don’t build or rebrand anything, just sell and earn.
You can enroll clients directly, manage subscriptions, and offer value-added services around each product.
Cost
Vendasta starts at $99/month for basic reseller access. This includes entry to their Marketplace and tools to manage clients and sales.
Pricing scales with access to advanced features and automation tools.
Commission
Instead of traditional commissions, Vendasta gives you access to discounted partner pricing. You earn profit by selling products above that price.
Margins typically range between 20 to 60 percent, depending on the product and how you package it. You can upsell services on top to increase earnings.
Integration
Vendasta’s tools integrate with common platforms like Google My Business, Facebook, and CRMs.
It also includes built-in task managers, proposal builders, and customer reporting — so you keep everything in one place.
Ideal For
Best suited for:
- Marketing professionals serving local businesses
- Agencies offering digital services (SEO, PPC, social media)
- Consultants who want to add software to existing retainers
- Sales-focused entrepreneurs who want plug-and-play tools
If your audience already trusts you to help them grow online, Vendasta gives you high-value tools to sell without technical work.
How Well It Fits in Your Current Workflow
If you’re already offering services to small or medium businesses, Vendasta lets you add software without changing your workflow.
You get a dashboard to manage accounts, sell new products, and track performance.
It’s a strong fit if you want to sell more to your existing clients without adding complexity.
Score for Ease of Selling
8.2/10
It’s powerful and well-supported, but requires some learning to navigate the Marketplace. Once you're familiar, the product selection makes upselling easy.
Tip
Start with reputation management or local listings tools. They’re in high demand, easy to explain, and deliver results clients can see quickly — making renewal and retention much easier.
Absolutely — here's a complete section on the Freshworks Reseller Program, written for clarity, mobile-friendliness, SEO, and conversion-focused UX — with no white-labeling, just pure reseller value.
3. Freshworks
Freshworks is known for its easy-to-use, enterprise-grade tools for support, sales, and marketing.
Through its Freshworks Reseller Program, you can sell products like Freshdesk, Freshchat, Freshsales, and more — without building or supporting the software yourself.
Reselling Model
As a Freshworks reseller, you refer clients to buy any Freshworks product and earn recurring commission on each sale.
You manage client acquisition, while Freshworks handles delivery, onboarding, and technical support.
You get access to a partner portal to manage leads, track deals, and access sales assets.
Cost
There’s no cost to join the Freshworks Reseller Program. It's free to apply and start once approved. You can begin reselling after completing their partner onboarding and getting access to your portal.
Commission
Earn 20 to 40 percent recurring commission, depending on the product and your performance tier. As you grow your sales volume, your commission rate increases. Commissions apply to initial deals and renewals.
Upselling multiple Freshworks products to the same client increases your earning potential per account.
Integration
Freshworks products integrate seamlessly with popular business tools like Google Workspace, Microsoft 365, Shopify, Zoom, and over 1,000 apps through native and third-party integrations (including Zapier).
That makes it easy to position as part of a client’s existing workflow.
Ideal For
Great for:
- SaaS consultants
- CRM and helpdesk resellers
- Agencies supporting sales, customer support, or IT
- Freelancers helping startups or SMBs scale
If your clients need affordable, modern tools for ticketing, CRM, or chat support, Freshworks is a strong fit.
How Well It Fits in Your Current Workflow
If you already advise clients on operations, customer service, or sales tools, Freshworks products are easy to recommend.
You don’t have to manage the product — just guide the client to the right solution, and Freshworks takes care of the rest.
It’s a smooth add-on for tech consultants, onboarding specialists, or sales process optimizers.
Score for Ease of Selling
8.0/10
Freshworks sells itself well once clients see it in action. The only challenge is picking the right product line for each business type — but the partner resources help you there.
Tip
Focus on Freshdesk for customer service and Freshsales for CRM. These two are the most in-demand and easiest to position for SMBs. Run a short product demo or use Freshworks’ case studies to close faster.
3. Zoho Partner Program
Zoho’s Partner Program is built around helping large service providers and integrators bring Zoho’s 55+ cloud-based applications to clients worldwide.
If you work with enterprise or mid-market clients, this program lets you sell, integrate, and scale Zoho solutions while earning recurring revenue.
Reselling Model
As a Zoho System Integrator (SI) Partner, you refer or resell Zoho products like Zoho CRM, Zoho Desk, Zoho Books, and more. You focus on implementation and client acquisition — Zoho handles the software, billing, and product updates.
You get access to a partner portal where you can track deals, get training, and access marketing tools. You also collaborate directly with Zoho on enterprise sales cycles.
Cost
There is no cost to join the SI Partner Program, but it is designed for large-scale providers. Your company must meet certain criteria (like revenue and employee count) to qualify.
This program is geared toward established consultancies, agencies, and IT firms, not individual freelancers.
Commission
Zoho offers recurring revenue opportunities based on client subscriptions, implementations, and additional services you provide.
The exact commission structure is not publicly disclosed, but partners earn from:
- New customer acquisitions
- Ongoing renewals
- Upsells and multi-product deals
You also keep 100 percent of any additional services you offer (setup, integration, custom workflows, etc.).
Integration
Zoho’s ecosystem is built to work together — CRM, helpdesk, email, finance, projects, HR, and more. It also integrates with third-party tools via Zoho Flow, APIs, and popular platforms like Microsoft 365, Google Workspace, and Slack.
This makes it easy to position Zoho as a full business operating system for clients.
Ideal For
Ideal for:
- Enterprise software consultants
- Global digital transformation agencies
- Large-scale IT service providers
- Companies serving clients in finance, healthcare, education, and manufacturing
If your business is already implementing CRMs, ERPs, or cloud apps for clients, Zoho is a strong fit.
How Well It Fits in Your Current Workflow
If you already work with large clients or global businesses, Zoho’s SI Program plugs right in. You’re not just selling licenses — you’re offering full transformation through Zoho’s suite of apps, with Zoho's support across every stage.
This model works best if you're already managing multi-app deployments or digital change projects.
Score for Ease of Selling
7.5/10
Zoho is feature-rich, trusted by over 100 million users, and well-priced. But it requires a strong understanding of client needs and some solutioning skill — which is why it’s better suited for seasoned providers, not beginners.
Tip
If you’re serving healthcare, finance, or real estate clients — start with industry-specific Zoho stacks like Zoho CRM + Zoho Books + Zoho Desk. These packages offer clear ROI and are easy to position as business-ready solutions.
4. Microsoft CSP Program
The Microsoft Cloud Solution Provider (CSP) Program lets you resell Microsoft cloud products like Microsoft 365, Azure, and Dynamics 365, all while managing billing, support, and client relationships.
It’s designed for partners who want to build long-term recurring revenue around Microsoft services.
Reselling Model
You become a Microsoft partner and enroll in the CSP program to resell licenses directly to your clients. You manage pricing, invoicing, and customer support. Microsoft delivers the services — you own the relationship.
This model works for both direct bill partners and indirect resellers (through a Microsoft distributor).
Cost
Joining the Microsoft Partner Network is free, but to become a CSP, you must meet specific requirements.
Most resellers start as indirect resellers through distributors like Ingram Micro or Pax8, which have their own fee models.
Direct CSPs must meet higher requirements including support infrastructure and minimum revenue.
Commission
As a CSP reseller, your profit comes from margin — you buy at a discounted price and resell at your rate.
Margins typically range from 10 to 20 percent on Microsoft 365 licenses, with higher margins possible on value-added services like setup, training, or migration.
Recurring revenue comes from monthly or annual subscriptions.
Integration
Microsoft’s products are deeply integrated with thousands of tools across business, security, and productivity ecosystems.
Most clients already use Windows or Outlook, making Microsoft 365 an easy sell.
You can also bundle Microsoft services with CRMs, phone systems, or security solutions.
Ideal For
Best for:
- IT service providers
- Cloud solution consultants
- Managed service providers (MSPs)
- Agencies offering infrastructure or collaboration tools
If your clients use Outlook, Teams, or Excel, this program lets you monetize what they already need.
How Well It Fits in Your Current Workflow
If you’re already helping clients with email, hosting, or device setup, Microsoft CSP fits naturally.
You can offer licenses, manage subscriptions, and bundle it with support — all from your dashboard or distributor’s panel.
Score for Ease of Selling
7.7/10
Everyone knows Microsoft — but competition is high. Success depends on your ability to bundle services or offer unique value. Still, it’s a trusted and scalable program.
Tip
Use Microsoft 365 Business Basic as a gateway product. It’s affordable and easy to upgrade later, which makes it perfect for initial conversions and future upselling.
5. Google Workspace Reseller Program
The Google Workspace Reseller Program allows you to sell Gmail, Google Drive, Calendar, Meet, and more.
All under one simple, scalable solution. It's perfect for agencies, consultants, and IT pros who work with startups, remote teams, or growing SMBs.
Reselling Model
You register as a Google Cloud Partner and become a reseller of Google Workspace licenses. You manage billing, user accounts, and ongoing support. Google handles infrastructure and updates.
Resellers typically operate through Google’s partner console or through authorized distributors.
Cost
The program is free to join, but you must apply and be approved. You also need a registered business domain and a basic client support process.
Most new resellers start under a Google distributor like Synnex, Ingram Micro, or Pax8 to access lower barriers to entry and built-in support.
Commission
Google offers margin-based earnings, you buy licenses at a discounted partner rate and resell them at your chosen price.
Typical margins range from 15 to 30 percent, depending on your reseller level and sales volume.
Annual renewals and upgrades add to your recurring revenue.
Integration
Google Workspace connects with thousands of tools — CRMs, HR software, project management tools, and more. It also integrates natively with Android, ChromeOS, and third-party APIs.
Its simplicity and ecosystem make it a strong choice for remote teams and digital-first businesses.
Ideal For
Ideal for:
- Freelancers and consultants managing small business IT
- SaaS product advisors and digital tool consultants
- Web developers offering email and hosting bundles
- Agencies serving startups, tech firms, and remote teams
If your clients already use Gmail, Workspace is an easy upsell.
How Well It Fits in Your Current Workflow
Google Workspace is lightweight and requires minimal setup. If you’re already managing domains, emails, or collaboration tools, it fits right into your stack.
You can even bundle it with SEO, website, or design services as a complete “business starter kit.”
Score for Ease of Selling
8.2/10
Google’s brand trust, ease of use, and wide adoption make this a low-friction sell. Most clients already want it — they just need help getting set up.
Tip
Target new businesses and startups. They often need branded email, shared drives, and video calling — and Google Workspace covers all of that in one package.
6. Cisco Meraki Partner Program
The Cisco Meraki Partner Program is built for IT resellers and consultants who want to reseller program saas based cloud-managed networking, security, and IoT solutions.
With increasing demand for reliable infrastructure, Meraki makes it easy to offer enterprise-grade networking without the complexity.
Reselling Model
As a Cisco Meraki Partner, you resell Meraki hardware and software licenses — including wireless access points, firewalls, switches, SD-WAN, and surveillance systems. Cisco handles product development, support, and updates.
You manage customer relationships, product recommendations, and implementation.
Cost
To become a partner, you need to enroll in the Cisco Partner Program, which is free. However, becoming a Cisco Select or Premier Partner (required to resell Meraki) may involve training, certifications, and maintaining sales targets.
Many resellers work with Cisco Distributors to get started more easily.
Commission
Cisco partners don’t earn fixed commissions — instead, they get partner-level discounts on Meraki products and licenses. You earn by setting your own price and keeping the margin.
Profit margins vary but can range from 15 to 35 percent, depending on your deal size, tier, and value-added services.
Integration
Meraki integrates with third-party tools for:
- Network monitoring
- Security platforms
- Device management systems
Its cloud dashboard offers a single pane of glass for managing entire networks across locations — including Wi-Fi, cameras, and switches.
Ideal For
Best for:
- Managed service providers (MSPs)
- IT consultants
- Network engineers
- Resellers targeting schools, offices, retail, or healthcare
If you work with clients that need secure, scalable, cloud-managed infrastructure — Meraki is a strong value proposition.
How Well It Fits in Your Current Workflow
If you already manage client networks, firewalls, or Wi-Fi — Meraki makes your job easier. The centralized dashboard simplifies deployment, monitoring, and troubleshooting.
It’s also great for recurring contracts, since licenses renew yearly and hardware upgrades create upsell opportunities.
Score for Ease of Selling
7.5/10
While Meraki is easy to deploy and manage, it’s a higher-ticket sale. You’ll need to explain ROI and security benefits clearly, especially for SMBs. That said, Cisco’s brand and Meraki’s simplicity do a lot of the selling for you.
Tip
Start with Meraki Go for small businesses. It's a more affordable entry point, with faster setup, and a smoother pitch to companies that don't have in-house IT.
7. Salesforce Consulting & Reseller Program
Salesforce is the global leader in CRM and customer experience tools.
Through the Salesforce Consulting and Reseller Program, you can sell, implement, and customize Salesforce solutions for clients while earning from licenses, services, and long-term support.
Reselling Model
Salesforce doesn’t offer a traditional public reseller program like some SaaS platforms. Instead, you become a Salesforce Consulting Partner and resell through project implementation, license recommendations, and ongoing consulting.
You refer clients, guide them through product selection, and manage implementation. Salesforce handles software delivery and updates.
Cost
Joining the Salesforce Partner Program is free, but to unlock reseller and consulting opportunities, you must:
- Complete onboarding and certifications
- Commit to annual performance targets
- Use Salesforce’s Partner Community tools
Higher-tier partners get access to lead referrals, co-selling, and marketing support.
Commission
Salesforce partners don’t earn direct license commissions by default. Instead, you earn by offering paid services such as:
- CRM setup and customization
- Automation and integration
- Training and support
- Data migration and dashboards
You can also earn through license resale margins if you qualify via distributor or ISV partnerships.
Integration
Salesforce is one of the most integrable platforms on the market — with thousands of apps via AppExchange, open APIs, and built-in support for major tools like Slack, Mailchimp, HubSpot, Google Workspace, Microsoft 365, and more.
It’s ideal for building full business ecosystems.
Ideal For
Best for:
- CRM consultants
- Digital transformation agencies
- Marketing automation experts
- Technical solution providers working with mid-market or enterprise
If you help clients optimize sales, service, or marketing, Salesforce is a natural value-add.
How Well It Fits in Your Current Workflow
Salesforce fits best into consultative or project-based workflows. If you provide strategy, onboarding, or custom workflows, it gives you lots of upsell and retainer opportunities.
It’s not a plug-and-sell platform — it’s a platform you build service models around.
Score for Ease of Selling
7.2/10
Salesforce is powerful and trusted — but it’s also complex. The sales process often involves multiple decision-makers, long buying cycles, and technical scoping.
However, if you’re positioned as an expert, it becomes a long-term revenue engine.
Tip
Focus on industry-specific Salesforce Clouds — like Sales Cloud for real estate or Service Cloud for customer support teams.
Specialized solutions are easier to pitch and price at a premium.
8. DashClicks – Best for Beginners & Solopreneurs
DashClicks is one of the most beginner-friendly SaaS reseller programs built for freelancers, solopreneurs, and small agencies.
It gives you access to ready-made software solutions like CRM, analytics, reputation management, funnels, and more — all under one dashboard.
Reselling Model
You sell DashClicks’ tools directly through your reseller account. There’s no coding or product development needed.
You get instant access to software you can package and sell to your clients.
Their drag-and-drop website and funnel builder, combined with tools for lead management and reporting, makes this a solid “all-in-one” stack for digital service providers.
Cost
DashClicks offers a free trial, but serious resellers typically start with the Pro or Plus plan, which gives you access to the full suite of tools, branding, and automation.
Pricing starts around $97/month, with reseller features scaling up from there.
Commission
This isn’t a commission-based model. You earn by:
- Paying wholesale pricing for tools
- Charging your clients whatever you want
- Keeping 100 percent of the profit
You can create service packages and include software access as part of monthly retainers.
Integration
DashClicks integrates with CRMs, lead sources, website forms, and Zapier — so it connects with the tools your clients already use. Their automation engine also supports email and SMS drip sequences.
Ideal For
Perfect for:
- Solo marketers
- Freelancers offering lead gen or SEO
- Agencies just starting out
- Coaches and consultants bundling software with services
If you're new to reselling or want a platform that lets you grow without hiring a team — DashClicks is a solid starting point.
How Well It Fits in Your Current Workflow
DashClicks fits seamlessly if you’re already doing digital marketing or client work. You can offer done-for-you software bundles without the tech headache. Plus, their white-glove onboarding helps you go live fast.
It’s especially useful if you offer services like social media, SEO, or PPC and want to add software for monthly upsells.
Score for Ease
9.0/10
The tools are easy to demo, the setup is fast, and the client dashboard looks clean and modern. It’s built for non-techies, so even beginners can start selling confidently within days.
Tip
Use their Instant Launch templates and prebuilt funnels to onboard clients faster. You’ll close deals quicker when clients see the product working on day one.
9. Synup – Best for Local SEO Resellers
Synup is built for digital marketers and agencies focused on local SEO, listings management, and reputation monitoring.
With businesses relying more on online visibility, Synup is one of the top SaaS reseller programs for anyone offering location-based marketing services.
Reselling Model
You resell Synup’s local marketing platform to clients who need help managing their listings, reviews, and local SEO.
You use the Synup dashboard to manage everything in one place — while Synup powers the backend.
You handle client relationships and pricing, and Synup provides the technology and reporting tools.
Cost
Synup uses a partner pricing model — you pay a discounted rate per location and resell at your own price. There’s no public pricing listed, but partner tiers affect your margins and feature access.
You can start by reaching out to their team for a reseller or agency account — pricing is customized based on volume.
Commission
This is a margin-based model. You buy Synup services at a discounted rate and keep 100 percent of the markup. Most resellers bundle it with local SEO, citations, or review management services.
Profit margins often range between 30 to 60 percent, especially when paired with setup or consulting fees.
Integration
Synup integrates with platforms like Google Business Profile, Yelp, Bing, Facebook, and over 40+ local directories. It also connects with CRM tools, analytics platforms, and reporting dashboards for automated insights.
This makes it perfect for agencies managing multiple clients with local presence.
Ideal For
Best suited for:
- Local SEO agencies
- Reputation management firms
- Web design studios serving local businesses
- Freelancers offering Google Business Profile optimization
If you manage listings, reviews, or visibility for physical locations — Synup is made for you.
How Well It Fits in Your Current Workflow
Synup simplifies listing management, review tracking, and SEO reporting. You can plug it right into your current service packages and upsell it as a monthly subscription.
It saves time, automates recurring tasks, and offers clear ROI — which makes it easier to retain clients long term.
Score for Ease of Selling
8.6/10
Most small businesses already know they need to show up on Google and manage reviews. Synup makes it easy to show value fast — with real data and automation tools your clients can see working.
Tip
Lead with review management + listings optimization. These two are easy to sell, solve a visible problem, and create upsell opportunities for ongoing SEO or content.
10. SuiteDash
SuiteDash is an all-in-one business management platform designed to streamline client communication, billing, file sharing, project management, and automation.
It’s a top pick for resellers who want to offer custom-branded client portals and business tools without piecing together multiple apps.
Reselling Model
SuiteDash offers a Reseller & Partner Program that gives you a fully functional platform to resell to your clients.
You control user access, pricing, and packaging. It’s not just lead referral — you get your own SuiteDash instance to manage and sell access under your control.
The model is ideal for building recurring income from client-facing software.
Cost
Reseller pricing starts from the Pinnacle plan ($99/month). This gives you access to advanced features and branding options.
To enable client-level reselling, you’ll need the "Flare" add-on, which lets you spin off individual client portals — each with its own branding and billing. Flare is a one-time upgrade for serious resellers.
Commission
This is a keep-what-you-charge model. You resell SuiteDash to your clients at any price you choose. Whether you charge $49, $199, or bundle it with services — you keep 100 percent of the profit.
There are also opportunities to upsell:
- Portal setup
- Workflow automations
- Onboarding and project templates
Integration
SuiteDash includes native integrations for email, payments, file storage, and calendar syncing.
It also supports webhooks and APIs for advanced setups. While not as extensive as Zapier-based platforms, it covers most use cases SMBs need.
It replaces tools like Dubsado, Basecamp, Dropbox, Calendly, and PandaDoc — all in one.
Ideal For
Best for:
- Agencies and freelancers wanting a branded client dashboard
- Coaches, consultants, and legal firms
- Virtual assistants and service providers
- Web developers offering client collaboration tools
If your clients need a central place to collaborate, pay invoices, or track projects — SuiteDash is an excellent value.
How Well It Fits in Your Current Workflow
SuiteDash fits perfectly if you’re offering services that require ongoing client communication. Instead of juggling Google Docs, emails, and third-party apps — everything runs from one secure portal.
You can white-label it, set up templates, and reuse automation flows across clients.
Score for Ease of Selling
8.9/10
The value is clear, especially for businesses frustrated with managing client work across scattered tools. With the right demo, SuiteDash becomes an easy yes — especially for service-based businesses.
Tip
Package SuiteDash as a “Client Success Portal” in your offers. Brand it as your own software, add a few automations, and charge a monthly fee. It positions you as a tech-savvy solution provider, not just a service vendor.
Conclusion
Reselling SaaS is one of the smartest ways to build recurring income with low risk and high scalability. But it only works when the product matches the problem your clients already have.
You don’t need a massive team. You don’t need to code. You just need to pick programs to resell saas products that fits your clients, your offer, and your day-to-day work.
If you’re just getting started — or want something that’s easy to demo, quick to deliver, and genuinely useful for small businesses — start with something that solves a real, visible problem.
That’s where tools like AI chatbots come in.
They’re simple to explain. Easy to show. And instantly useful for local businesses, agencies, and service-based brands.
💬 BotPenguin offers just that — a low-maintenance, high-impact product with built-in automation, setup support, and real recurring potential. It’s built for resellers who want to move fast and grow without friction.
Frequently Asked Questions (FAQs)
Can I offer custom pricing in a SaaS reseller program?
Yes. Many SaaS reseller programs let you set your own pricing, allowing you to bundle services and keep full control over margins and client billing.
How is client support handled in SaaS reseller partner programs?
Most saas reseller partner programs either provide full technical support or let you handle client-facing issues while they manage the backend.
Do reseller program SaaS platforms offer branded dashboards?
Some of the best SaaS reseller programs include white-labeled portals or branded dashboards that help you present the software as your own.
How quickly can I start earning with programs to resell SaaS products?
With the right programs to resell SaaS products, many resellers close their first sale within days — especially if they already serve a client base.
Can I add a SaaS reseller program to my existing services?
Absolutely. A reseller program SaaS model fits well into web design, marketing, consulting, or IT services — creating extra value and monthly income.
