Introduction
Most AI tools you see online aren’t original.
They're white labeled—sold under a new brand by someone who didn’t build them.
That’s not a bad thing. In fact, it’s a growing business model. And if you’re looking to get into AI business without building a product from scratch, this guide is for you.
We’ve sorted the top white label AI products by category. Each section lists real platforms you can rebrand and resell.
You’ll walk away with options that fit your niche, budget, and business goals. So, let’s get started.
What are White Label AI Products?
You don’t have to invent an AI tool to sell one.
That’s the core idea behind white label AI products.
These are ready-made tools that you can rebrand and sell as your own. You control how it looks, what it’s called, and how much you charge. No one sees the original company behind it.
Say you run a small marketing agency. Instead of building your own chatbot software, you license a white label chatbot.
You rename it, tweak the design, add your logo, and start offering it to your clients as a premium AI assistant. You’re now selling a product you didn’t have to build, support, or maintain.
That’s how white label AI products let small businesses and solopreneurs punch above their weight.
Common Features
Most tools in this space offer core features like:
Custom branding (your logo, colors, name)
Custom domains (yourwebsite.com instead of theirs)
Client dashboards and portals
- Control over user access and pricing
These features make it feel like you built the product from scratch—even when you didn’t.
Who Uses Them
Agencies use them to expand services without hiring developers.
Freelancers use them to launch new offerings quickly.
SaaS resellers and startups use them to test markets before investing in their own platform.
Whether you’re trying to build a new revenue stream or grow your current business fast, white label AI products offer an easy entry point into a high-demand space.
And that’s where it gets interesting. Because it’s not just about having the product—it’s about why reselling them actually works. Let’s get into that next.
Why Reselling White Label AI Products Works
Once you realize you can sell AI tools without building them, the next question is: why does this actually work as a business model?
Turns out, there are plenty of reasons.
Fast launch times, low startup costs, and high margins make reselling white label AI products one of the most accessible paths into the AI market.
You don’t need to know how to code. You don’t need a big team. You just need the right tool, the right audience, and a way to brand it as your own.
Let’s break down what makes this model so effective.
Fast to Launch
Most tools come fully built. You sign up, apply your branding, and start selling.
Instead of spending months in development, you can go live in a week—or even a day. That’s perfect for entrepreneurs or agencies that want to move fast and test ideas quickly.
Low Overhead, High Margin
With white label tools, your main cost is the license or subscription. After that, you control the pricing.
You might pay $49/month for a tool and resell it for $199/month. That margin adds up fast, especially with just a few clients. No extra hardware, no custom builds—just clean, recurring revenue.
Recurring Revenue Potential
Most white label AI products use subscription billing. That’s good news.
It means clients pay monthly to keep using the service. And once they rely on the tool, they’re less likely to cancel. This gives you a stable, predictable income stream that compounds over time.
Demand Is Growing Across Industries
From real estate to eCommerce, AI is no longer optional—it’s expected.
Clients want smarter chatbots, automated workflows, AI-generated content, and better analytics. Offering these tools under your own brand puts you in the right place at the right time.
No Technical Skills Needed
You don’t have to touch code. Most platforms are no-code or low-code.
They come with setup guides, support teams, and ready-to-use templates. Even if you’re not “technical,” you can still onboard clients, customize the experience, and offer real value.
Fully Customizable Branding
One of the biggest draws of white label AI products is that they feel like yours.
Custom logos, domains, dashboards, and even email templates help you build brand authority. To the client, it looks and feels like you built the tool.
Great Add-On for Agencies & Consultants
Already offer services like SEO, marketing, or web design? Add AI tools as a bonus offer.
Bundle a chatbot with a website package. Include an AI writer with content marketing. The more value you bring to your clients, the more they stick around—and the more you can charge.
Easy to Scale
Once your first few clients are live, adding more is simple.
There’s no need to hire or rebuild. You can resell to 10 or 100 clients with nearly the same time investment. That makes it a low-effort, high-reward business as you grow.
Whether you're a solo founder or an agency looking to diversify, the model works. You skip the product-building stage and focus on sales, branding, and support.
Now that you know why this approach is gaining traction, let’s get into the actual categories.
Types of White Label AI Products You Can Resell
There’s no single type of white label AI product that fits every business.
Some tools help with support, others drive traffic, and some generate content automatically.
The good news? You don’t have to pick just one. Depending on your niche, you can resell a mix of them or specialize in a single category.
We’ve broken down the top white label AI products into five distinct types. Each solves a different problem, has its own market demand, and comes with unique selling points.
You’ll get real tools under each type in the sections that follow.
AI Chatbots & Customer Support Tools
Automate lead capture, support, and messaging with branded bots.
White label AI chatbots let you offer 24/7 support without hiring a team. These bots can answer FAQs, schedule appointments, route tickets, or qualify leads — all while staying on-brand. You control the design, voice, and domain, so it looks like you built it.
Ideal for agencies, SaaS providers, and freelancers serving service-based businesses. Clients love them because they save time and improve customer experience instantly.
AI Content Generators
Ideal for content creators, marketers, and SEO pros.
These tools let users generate long-form articles, product descriptions, ad headlines, and emails in seconds. With white label access, you can offer clients a content engine under your own brand.
It’s especially useful for agencies managing multiple clients or eCommerce brands with large catalogs.
The best part? It scales easily — the more content they need, the more valuable your branded solution becomes.
AI Marketing & SEO Tools
Think keyword research, ad optimization, and campaign suggestions—powered by AI.
White label AI marketing tools help automate time-consuming tasks like content scoring, backlink planning, and audience targeting. You can offer them to SEO agencies, paid ad consultants, or freelance marketers looking to level up their services.
These tools don’t just save time — they also show clear results clients love to see, like more traffic, better rankings, and improved campaign ROI.
AI Analytics & Reporting Tools
Turn raw business data into beautiful, easy-to-read dashboards.
These tools automatically track key metrics, visualize trends, and generate reports without manual input. They’re ideal for digital marketers, SaaS founders, or consultants who need to present data to clients regularly.
As a reseller, you can fully rebrand the platform — from the domain name to the report footer. Clients see your logo and get insights, positioning you as the expert, not just a middleman.
AI eCommerce Personalization Tools
These tools suggest products, upsell offers, and adjust pricing based on behavior.
Using customer data and purchase history, AI can tailor product recommendations in real-time. These white label tools are a goldmine for Shopify stores, DTC brands, or eCommerce consultants.
They help increase average order value, repeat purchases, and customer satisfaction — all while running in the background.
As a reseller, you provide real ROI through automated personalization, without needing to build the system yourself.
Each of these categories opens up different doors. You don’t have to resell them all—just pick the ones your clients need most.
Let’s start with one of the hottest AI products built for reselling.
Best White Label AI Chatbots & Customer Support Tools
AI chatbots aren’t just for big brands anymore.
With the right white label AI products, even small businesses can sell chatbot solutions under their own name — no coding, no dev team, no startup risk. These platforms let you launch fast, set your own pricing, and scale with ease.
If you work with agencies, eCommerce brands, or service providers, this category is one of the most in-demand.
Below are four chatbot tools built specifically for resellers. Each one offers full white label support and is packed with client-ready features.
1. BotPenguin
BotPenguin is a no-code AI chatbot platform made specifically for resellers.
It’s designed for agencies, SaaS providers, and consultants who want to launch branded chatbot tools fast — without building anything from scratch.
What it does:
Lets you create, deploy, and manage omnichannel chatbots across websites, WhatsApp, Instagram, Messenger, Telegram, and more.
Best use cases:
Great for marketing agencies, web studios, and SaaS resellers who want to bundle chatbot automation into their services or offer it standalone.
White label features:
- Full Platform White Labeling: Resell the entire chatbot platform as your own — including logos, brand color, domain, and custom platform name.
- Custom Reseller Dashboard Setup: Personalized dashboard with your branding, allowing you to onboard and manage unlimited client accounts independently.
- Multi-Currency + Multiple Payment Gateways Support: Collect payments globally with support for various currencies and major gateways like Stripe, Razorpay, PayPal, and more.
- Unlimited Chatbot Deployment Rights: Create and sell as many AI chatbots as you want — no cap on usage or number of client projects.
- Complete Marketing & Sales Kit Access: Get ready-to-use white label assets like pitch decks, onboarding guides, demo videos, and email scripts.
Pricing model:
Starts at $100/month for full access. Higher plans unlock deeper API access, platform-level customization, and dedicated developer support.
Why resellers should consider it:
BotPenguin balances powerful automation with ease of use. You can go to market in less than a day, fully branded, with client-ready bots.
With 150+ active resellers already using the platform, it’s a proven choice for anyone serious about selling white label AI products in the chatbot space.
2. Robofy.ai
Robofy.ai is a white label AI chatbot platform built for resellers who want full control — from branding to hosting.
It offers both hosted and self-hosted options, giving agencies and SaaS providers more flexibility in how they deploy and resell chatbot services.
What it does:
Lets you build AI-powered chatbots trained on website data, documents, or URLs, with seamless deployment across web platforms and CMS tools.
Best use cases:
Ideal for consultants, productized service providers, and software companies looking to sell AI chatbot solutions under their own infrastructure or brand.
White label features:
- No Vendor Branding, Full Ownership: Robofy runs 100% under your brand — no trace of Robofy appears anywhere in the client experience.
- Hosted & Self-Hosted Options: Choose between Robofy’s hosted solution or deploy on your own server for full infrastructure ownership.
- Custom Admin Panel for License Control: Manage all your clients, licenses, chatbot usage, and brand settings from a unified dashboard built for resellers.
- Client Dashboard Access: Provide each client their own login to manage and update their chatbot without involving you.
- Flexible Language + Voice Support: Train bots to speak in multiple languages and even generate voice replies — great for global or accessibility-focused users.
Pricing model:
Robofy offers flexible pricing with custom quotes based on hosted vs. self-hosted models and the number of licenses you plan to sell.
Why resellers should consider it:
If you want full autonomy while selling white label AI products, Robofy gives you that.
From unbranded client dashboards to license-based control, it's ideal for those who want to look enterprise-grade without building from scratch. Great for scaling or bundling into high-ticket service offerings.
3. BotsCrew
BotsCrew is a powerful, fully white-label chatbot platform built specifically for agencies, software resellers, and large service providers.
It gives you total control over branding, pricing, and client experience — along with technical flexibility through API access and training support.
What it does:
Enables you to build, deploy, and resell advanced AI chatbots across web, mobile, and messaging platforms — all under your own brand.
Best use cases:
Perfect for digital agencies, consulting firms, and B2B SaaS providers that want to offer chatbot automation as a core product or high-value add-on.
White label features:
- Complete UI Rebranding: Customize every element of the platform — from dashboard colors to button labels — to match your brand identity.
- Custom Domain & Platform Name: Use your own domain and rename the entire chatbot solution to present it as a fully native product.
- Custom Pricing Control: Set your own client pricing tiers, bundle chatbot features into service packages, and manage billing independently.
- API Access for Deep Integration: Connect chatbots to client CRMs, ticketing tools, or analytics platforms using developer-grade API access.
- Training & Dedicated Support: Get technical onboarding, sales training, and priority support to ensure you and your clients succeed post-launch.
Pricing model:
Custom quotes based on your usage volume, level of platform customization, and additional service or API needs.
Why resellers should consider it:
BotsCrew is ideal if you want to launch a serious white label AI product with complete brand flexibility and strong backend support.
It's a great choice for those serving enterprise clients or adding chatbot automation to broader digital services.
4. My AI Front Desk
My AI Front Desk is a white-label AI chatbot platform focused on business automation and lead generation.
Built for resellers, consultants, and local marketing pros, it lets you rebrand everything and manage your own clients — with no technical overhead.
What it does:
Automates lead capture, appointment booking, and basic customer queries for local businesses using AI-powered voice and chat agents.
Best use cases:
Ideal for marketing consultants, local SEO experts, and agencies offering lead gen or automation services to real estate, dental, legal, or wellness niches.
White label features:
- Complete Brand Customization: Change the platform name, domain, logo, colors, and UI to make it look and feel like your own product.
- Client Management Dashboard: Easily onboard and manage multiple client accounts from a unified admin panel with user roles and access control.
- Reseller Billing Autonomy: Set your own pricing, control invoicing, and charge clients directly with full white-label billing flexibility.
- Voice + Chat AI Agents: Offer both voice-based virtual receptionists and chatbots as part of your branded automation suite.
- Prebuilt Local Business Flows: Comes with industry-specific automation templates — so you can quickly launch bots for real estate, clinics, salons, and more.
Pricing model:
Starts around $97/month for full reseller access, with additional fees based on client usage or advanced voice features.
Why resellers should consider it:
My AI Front Desk is community-tested and made for reselling.
It’s a great entry point into white label AI products for lead gen — especially if you serve local businesses that need automation but don’t want to build from scratch.
Best White Label AI Content Generators
Once your clients have a chatbot strategy in place, content becomes the next big driver of visibility and engagement. But not every agency or freelancer has the time or team to deliver blog posts, SEO reports, or on-page optimization at scale.
That’s where white label AI content and SEO tools come in. These platforms let you offer AI-driven copywriting, keyword tracking, content audits, and SEO reporting — all under your own brand. No need to write or optimize manually. You just resell the results.
Whether you serve local businesses, eCommerce stores, or startups, these tools can unlock new recurring revenue streams with minimal overhead and zero content bottlenecks.
Let’s start with one of the most agency-friendly platforms in this space.
5. SEOReseller.com
SEOReseller is a full-service white label SEO platform designed for agencies, consultants, and web professionals who want to offer SEO without building their own team.
What it does:
Provides ready-to-resell SEO packages, PPC, link building, and web design services — all fulfilled by their in-house team but fully branded for your business.
Best use cases:
Ideal for digital marketing agencies and web consultants who want to resell SEO services with zero delivery effort.
White label features:
- Client Dashboard White Labeling: Give clients their own SEO dashboard — customized with your logo, domain, and brand colors.
- Done-for-You SEO Fulfillment: Their team handles keyword research, backlink outreach, content creation, and monthly reporting.
- Branded Sales Materials: Access pitch decks, email templates, and proposal docs — ready to use with your logo and tone.
Content types supported:
Blog posts & articles
Website content
Product descriptions
Technical SEO reports
Keyword performance dashboards
Why resellers should consider it:
SEOReseller takes the complexity out of offering SEO. You don’t need writers, strategists, or fulfillment teams — just the client.
From content creation to link building, everything runs silently behind the scenes while your brand takes the spotlight. It’s perfect for those looking to scale their white label SaaS offering for business growth without heavy lifting.
6. SEO Sherpa (Partner Program)
SEO Sherpa offers a white label partner program designed for agencies that want to resell high-performance SEO campaigns without hiring in-house experts.
What it does:
It delivers data-driven SEO strategies — including audits, content creation, backlink building, and monthly reporting — all fulfilled by their team while being presented under your own brand.
Best use cases:
Ideal for agencies offering monthly SEO retainers or consultants scaling client services without the need for in-house SEO specialists.
It works especially well for teams that prioritize clear reporting and visible ROI.
White label features:
- White-Labeled Client Dashboards: Share progress reports and campaign performance in real time through branded portals.
- Transparent, Expert Fulfillment: Work is executed by SEO Sherpa’s in-house team, while all communication stays under your brand.
- Branded Proposal Templates: Get agency-ready pitch decks, scope docs, and contracts — fully editable with your own branding.
Content types supported:
Long-form SEO articles
On-page SEO reports
Backlink audit summaries
Competitor analysis documents
- Monthly performance reports
Why resellers should consider it:
SEO Sherpa lets you offer premium, white label SEO services without needing an internal team.
For agencies focused on long-term retainers and client trust, it’s a seamless way to deliver results under your own brand — backed by a transparent and proven fulfillment process.
7. Vazoola
Vazoola is a white-label link-building platform built for SEO agencies, marketers, and consultants who want to offer high-quality backlinks and SEO outreach under their own brand.
With both managed and self-serve modes, it gives you full control over campaign execution and client experience.
What it does:
Provides AI-supported link-building campaigns, blogger outreach, and niche edits, all designed to boost domain authority and search rankings.
Best use cases:
Ideal for agencies and SEO resellers looking to add scalable link-building to their service offerings — without doing the heavy lifting.
White label features:
- Custom-Branded Reporting: Share campaign results with clients via branded reports and real-time dashboards.
- Pricing & Campaign Control: Set your own prices and margins while using Vazoola’s backlink inventory and fulfillment team.
- White Label Portal Access: Use a branded dashboard to manage client projects, outreach status, and deliverables.
Content types supported:
Link outreach summaries
Guest post drafts
Backlink profile reports
Domain authority audits
- Anchor text performance stats
Why resellers should consider it:
Vazoola is a flexible option for those focused on white label AI products that scale. Its transparent pricing, white label assets, and strong fulfillment make it easy to resell quality backlinks under your own brand — while delivering real SEO results to your clients.
Best White Label AI SEO & Marketing Tools
As agencies and consultants look to scale without bloating their operations, white label marketing software is quickly becoming a go-to solution.
They are ideal for digital agencies wanting to streamline fulfillment while offering a modern, tech-forward service stack.
In this section, we explore top platforms where you can offer AI-driven SEO and marketing services — fully branded as your own.
8. DashClicks
DashClicks is a powerful all-in-one white label marketing platform tailored for agencies.
It lets you resell SEO, PPC, social media, and other digital marketing services through a unified dashboard that carries your own brand.
What it does:
Centralizes your marketing services — from keyword tracking to ad campaigns — under a single client-facing dashboard with full agency control.
Best use cases:
Best suited for marketing agencies, consultants, and white label SEO resellers looking to offer bundled services like local SEO, Google Ads, and social scheduling.
White label features:
- Branded Agency Portal: Launch a client-facing dashboard with your own URL, brand visuals, and personalized login interface.
- Hands-Off Service Delivery: Let DashClicks manage SEO, ads, and content production while your brand stays front and center.
- White-Labeled Reports: Automatically share campaign insights and analytics with fully customized branding and messaging.
Campaign tools or dashboards:
SEO campaign tracker
Google Ads & Facebook Ads manager
Social media content calendar
Website audit and analytics tool
- Lead management CRM
Why resellers should consider it:
DashClicks stands out as a white label SEO software platform because it gives resellers a plug-and-play business. You don’t just get tools — you get services, reports, and campaigns ready to deploy under your name.
Whether you're just starting or scaling up, DashClicks makes it easy to manage 10 or 100 clients without adding operational overhead.
9. Content Snare
Content Snare is a white label-ready platform designed to automate content collection from clients — perfect for agencies that spend too much time chasing emails and documents.
It creates a structured process where clients know exactly what to send, reducing back-and-forth and missed deadlines.
What it does:
Automates the process of collecting content, files, and website copy from clients with structured, trackable requests.
Best use cases:
Ideal for digital agencies, web designers, and marketing consultants who need client input to build websites, launch campaigns, or complete projects faster.
White label features:
- Custom-Branded Client Portal: Add your own branding, domain, and logo to the content request interface so clients feel it’s part of your system.
- White-Labeled Notifications: Send automated reminders and update emails from your brand’s email address.
- No Vendor Visibility: Your clients won’t see Content Snare branding anywhere — it’s entirely masked.
Campaign tools or dashboards:
Content request builder
Client content delivery tracker
File upload and format validation
Template library for marketing and web agencies
Client response deadline automation
Why resellers should consider it:
Content Snare turns a traditionally frustrating task — gathering content from clients — into a smooth, branded experience.
If you're offering white label AI products or services that depend on client input, this tool fills the gap between client onboarding and service delivery with speed and clarity.
10. SeoEaze Reseller Program
SeoEaze offers a comprehensive white-label reseller program for agencies that want to sell SEO and content marketing services under their own brand.
The platform handles all backend execution while giving you full control over how the services are packaged, priced, and presented to clients.
What it does:
Delivers fully managed SEO campaigns, blog content, and link-building services — all white-labeled for seamless reselling.
Best use cases:
Perfect for digital marketing consultants, SEO resellers, and creative agencies looking to expand their service offerings without building a team.
White label features:
- Branded Client Portal: Give clients access to a custom dashboard with your branding, where they can view SEO reports, campaign progress, and deliverables.
- White-Labeled Content & Reports: All SEO reports, content files, and analytics are generated with your brand — no mention of SeoEaze.
- Flexible Pricing & Packaging: Reprice, bundle, or resell individual services as packages tailored to your audience or market.
Campaign tools or dashboards:
SEO campaign dashboard
Backlink and keyword tracking
Content calendar and submission logs
Branded performance reports
Client communication & support logs
Why resellers should consider it:
The SeoEaze Reseller Program gives you everything you need to launch or scale your own branded SEO service.
For those building a suite of white label marketing solutions, SeoEaze lets you offer real, done-for-you services without handling fulfillment — all while appearing 100% yours.
Best White Label AI Analytics & Reporting Tools
As agencies grow their service offerings, having a reliable analytics system becomes non-negotiable. But building such tools from scratch takes time, investment, and constant maintenance. That’s why white labeling in analytics and reporting has gained massive popularity.
These tools don’t just display metrics; they give your clients a polished, branded experience that reflects your agency's professionalism.
Below are the top picks for agencies looking to white label analytics dashboards without building from zero.
11. AgencyAnalytics
A trusted platform for reselling white label AI products in analytics, AgencyAnalytics lets you offer full client reporting dashboards under your brand — from domain to email.
What it does:
It offers a complete reporting platform for agencies to showcase SEO, PPC, email, and social media performance — all with your brand front and center.
Best use cases:
Ideal for digital marketers, SEO resellers, and performance agencies who want to offer real-time analytics without showing third-party tools to clients.
White label dashboard features:
- Custom Domain & Logo Integration: Run the platform on your domain with your logo and colors — every part of the interface feels like it’s yours.
- Branded Report Emails: Automatically send client reports from your own email address, completely removing AgencyAnalytics from the client view.
- Drag-and-Drop Report Builder: Create beautiful custom reports using pre-built widgets tailored to your client’s KPIs and goals.
Client portal access:
Give clients login access to a clean, easy-to-use dashboard where they can track rankings, ad spend, traffic, conversions, and more — all under your name. You control what they see.
Why resellers should consider it:
AgencyAnalytics helps you productize your analytics service — turning it into a branded deliverable that drives recurring revenue.
As part of a larger suite, it’s a powerful upsell for existing SEO or marketing packages and a low-effort way to look enterprise-ready from day one.
12. ReportGarden
ReportGarden is a white-label reporting tool designed for marketing agencies and SEO service providers.
It simplifies the way you manage campaign data, automate client reporting, and present analytics — all while keeping your agency’s brand front and center.
What it does:
ReportGarden helps agencies create and automate performance reports across Google Ads, Facebook Ads, Bing, LinkedIn, SEO tools, and more.
Everything is pulled into a central dashboard that’s easy to customize and share with clients.
Best use cases:
Perfect for PPC managers, SEO consultants, and marketing agencies that want to send scheduled, professional reports under their own branding without wasting hours on spreadsheets or slides.
White label dashboard features:
- Custom Branding for Portals & Reports: White label everything from domain and logo to the interface and layout.
- Branded Client Communication: Send emails and scheduled reports directly from your business identity.
- Multi-User Access Management: Allow teams and clients to access data based on permission levels, all within your agency portal.
Client portal access:
Each client gets a login to their personalized analytics dashboard, where they can check KPIs, view historical performance, and download reports — without seeing any third-party tool references.
Why resellers should consider it:
ReportGarden offers a clean, easy-to-use interface backed by solid automation.
For agencies juggling multiple clients, it’s a scalable solution that enhances professionalism, saves time, and supports recurring revenue through seamless client experiences.
13. Whatagraph
Whatagraph is a fully white-label reporting platform built for marketing teams and agencies.
It’s designed to help you deliver live, visually-rich dashboards and performance reports across multiple channels — all under your own brand.
What it does:
Whatagraph consolidates marketing data from 45+ sources, including Google Analytics, Meta Ads, LinkedIn, Shopify, and HubSpot.
It turns this data into client-ready reports you can customize and schedule.
Best use cases:
Ideal for marketing agencies, performance marketers, and freelancers who want to simplify cross-channel reporting and present data in a more visual, client-friendly way.
White label dashboard features:
- Complete Platform Rebranding: Use your logo, brand colors, and custom domain to present the tool as your own.
- Branded Client Reports: Every report, dashboard, and export reflects your agency identity, not Whatagraph’s.
- Automated Report Scheduling: Set up recurring reports for clients with full branding and no manual effort.
Client portal access:
Grant clients access to their dashboards via individual logins. You can also add your team members, manage roles, and restrict data access as needed.
Why resellers should consider it:
Whatagraph offers an intuitive drag-and-drop interface, quick report generation, and full branding flexibility — all of which make it perfect for reselling high-value analytics services at scale.
Best White Label AI eCommerce Personalization Tools
As we move beyond reporting dashboards and client-facing portals, another high-growth niche for resellers is eCommerce personalization.
Online stores are increasingly turning to AI to drive product recommendations, improve conversions, and offer tailored customer journeys.
Whether you work with Shopify brands, WooCommerce sellers, or niche DTC founders, these platforms allow you to offer personalization-as-a-service under your own agency or SaaS label.
14. Octane AI
Octane AI is a personalization engine built for eCommerce businesses. It helps stores boost engagement and revenue through interactive quizzes and AI product recommendations.
As a reseller, you can offer a fully rebranded version of Octane AI — giving your clients the benefits of enterprise-grade personalization without them ever knowing what’s under the hood.
What it does:
Creates on-site product quizzes and dynamic recommendation flows that match customers with the right products based on their preferences.
Best use cases:
Great for agencies serving beauty, fashion, wellness, or nutrition brands — where customer choices depend on personal needs, styles, or skin types.
White label setup:
- Fully White-Labeled Experience: Rebrand the entire interface — including dashboards, URLs, email notifications, and support documentation.
- Agency Multi-Client Mode: Manage multiple store integrations from one admin panel under your brand.
- Custom Client Access: Allow your clients to log in and view results, performance, and data analytics — all styled with your identity.
Platform integrations:
Shopify and Shopify Plus
WooCommerce
Klaviyo, Mailchimp, and Attentive
Facebook Messenger and SMS platforms
Google Sheets and Zapier for workflow automation
Why resellers should consider it:
Octane AI is one of the few white label tools that blends deep personalization with eCommerce conversion strategy.
Its no-code setup, client-ready visuals, and real-time analytics make it perfect for resellers looking to offer high-ROI services without managing development or AI logic.
Plus, with flexible agency plans and hands-on onboarding, it’s easy to get started — and easier to scale.
The right white label AI product can be a game-changer for your clients’ conversion rates and your business’s growth.
But how do you decide which white label AI tool is right for your business model or niche? Let’s break it down.
How to Choose the Right White Label AI Product
Not every AI platform will suit your business model or audience.
With so many white label AI products spanning chatbots, SEO tools, analytics dashboards, and personalization platforms, picking the right one is crucial for long-term success.
This section helps you cut through the noise and make a clear, confident decision—based on your niche, your clients’ needs, and your ability to scale.
Here’s how to narrow down the best fit.
Match It to Your Industry or Niche
Start by aligning the product with the space you operate in.
If you serve real estate agents, AI chatbots with live lead capture are a smart fit. For SaaS consultants, white label SEO tools or automated reporting dashboards might resonate more.
Choose platforms built with your target clients in mind—tools that actually solve industry-specific pain points and save time or increase revenue.
Consider Client Needs & Pain Points
Think like your client.
Will they use this tool every day? Does it plug into their current workflow? Does it automate what they hate doing manually?
For example, an agency working with eCommerce brands may benefit from offering white label AI personalization tools that improve conversions directly inside Shopify. On the other hand, B2B service providers might value scheduled reports, SEO data, or AI-written blogs.
The right tool feels like a natural extension—not a replacement.
Evaluate Pricing and Scalability
It’s tempting to go with the most feature-packed platform, but pricing and growth potential matter more.
Look for tools that let you set your own pricing tiers, offer multiple client accounts, and scale without hefty jumps in cost.
Bonus: Tools that don’t charge per chatbot, per campaign, or per integration can protect your profit margins over time.
Check for Branding Flexibility
White labeling isn’t just about slapping on your logo.
Can you rebrand the domain, login screen, email notifications, dashboards, and even client reports?
The more branding control you get, the more ownership you build in the client’s mind—making it harder for them to churn later.
Platforms like BotPenguin and AgencyAnalytics offer full control from end to end—something to watch for when choosing your stack of white label AI products.
Test the Product as a User First
Before you commit, be your own customer.
Go through the user flow, test the interface, send support tickets, and try onboarding a mock client. If something feels clunky or unpolished, your clients will feel that too.
The best platforms make it easy for resellers to set up, sell, and support—without needing to be tech-savvy or code-heavy.
Choosing the right white label AI tool isn’t about which one looks the most powerful. It’s about picking a solution that blends seamlessly into your service model—and adds value where your clients feel it most.
Next up, let’s explore how to successfully market your white label AI products, even if you're starting from scratch.
Tips to Successfully Market White Label AI Products
Once you’ve chosen the right tool, the next challenge is getting people to notice—and trust—it.
With so many white label AI products out there, a good product alone won’t drive sales. The difference lies in how well you position and present it to your target audience.
This section walks you through simple but powerful marketing tactics to attract, engage, and convert leads—especially when you’re just starting out as a reseller.
Create Niche Landing Pages
Generic won’t sell.
Tailor your messaging to a specific group—like law firms, dentists, realtors, or SaaS founders. Build dedicated landing pages that speak their language and highlight how your tool solves their unique problems.
For example, if you're reselling an AI chatbot, a “Chatbots for Clinics” page will convert better than a general one.
Offer Free Trials or Demos
The best way to earn trust? Let people try it.
Free trials remove risk and give users time to see the product’s value firsthand. You can also create guided video demos or live walkthroughs for those who prefer watching over doing.
This not only boosts conversion but also filters for serious prospects who are ready to buy.
Bundle With Existing Services
AI tools sell faster when they’re part of something bigger.
If you’re a digital marketer, bundle an AI content generator with your SEO plans. If you run a dev agency, offer chatbots with your website builds.
Clients love convenience—and bundling gives you room to charge more while delivering more value.
Use Case Studies and Testimonials
Real proof beats polished claims.
Share success stories from other users of your branded platform. Showcase before-and-after results, time saved, or sales gained. Even a few short quotes or screenshots can build serious credibility—especially if you're targeting high-trust industries.
Marketing white label AI products doesn’t require a massive ad budget or fancy tech stack. Just clear targeting, real examples, and offers that reduce hesitation.
Ready to Resell? Here’s What to Do Next
If you’ve made it this far, you’re already ahead of most people still trying to figure out how to start with white label AI products.
You now know what they are, where they fit, how to choose the right one, and how to bring them to market. But information means little without action. So, let’s bridge that last gap—so you can go from research to revenue with clarity and confidence.
Pick a Product Type
Start by choosing just one category: chatbots, SEO tools, analytics, content, or personalization.
The goal isn’t to do everything—it’s to do one thing well.
For example, if you’re a freelancer working with Shopify brands, white label eCommerce personalization tools are a natural fit. Agencies helping local businesses rank on Google? SEO dashboards or content tools might work better.
Test It Internally
Before you roll anything out, use the tool yourself.
Build a sample campaign. Set up a test chatbot. Generate a report.
This gives you confidence, surfaces usability issues, and allows you to answer client questions from experience—not guesswork.
Customize Branding
A strong brand builds instant trust. Add your logo, tweak the colors, set a custom domain, and personalize the language to match your voice.
Most tools mentioned above offer full rebranding—from the dashboard UI to client-facing reports. Take time to get this right, as it makes the experience feel seamless and professional.
Launch a Landing Page
You don’t need a full website to get started.
A clean, single-page site explaining what your branded AI solution does—and who it helps—is enough to convert early clients.
Include a product demo, a few use cases, and a way to book a call or get started.
Reach Out to Your First Clients
Don’t wait for strangers to discover your landing page.
Reach out to your past clients, professional network, or audience with a simple message: “I’ve launched a new tool that helps [solve a pain point]. Want early access?”
This is often enough to land your first few deals and get feedback.
You’ve got the roadmap. Now it’s about taking that first step.
Whether you’re building a new revenue stream or expanding an existing business, white label AI products give you a powerful, scalable way to do both.
So, make your brand smarter and start testing your first white label AI tool today!
Try BotPenguin
Frequently Asked Questions (FAQs)
Can I combine multiple white label AI tools under one brand?
Yes, many resellers build bundles—like pairing a chatbot with SEO reporting. Just make sure your audience sees clear value in the combination, and that the tools integrate smoothly or at least feel cohesive in branding and experience.
Do I need technical skills to resell white label AI products?
Not necessarily. Most platforms are no-code or low-code. They’re designed for agencies, consultants, and freelancers—not developers. You’ll need to know how to use the tool and explain it, but setup and branding are usually straightforward.
How do I price white label AI services competitively?
Benchmark competitors in your niche, then factor in your value-add—like support, customization, or reporting. Start with tiered pricing (e.g., starter, pro, agency) and adjust based on feedback. Value-based pricing often works better than hourly models.
What legal or compliance considerations should I keep in mind?
Make sure to check each platform’s reseller terms. You may need a reseller agreement, privacy policy, and possibly user consent mechanisms (especially for data-heavy tools like analytics or chatbots).
Can I use white label AI products for my own business too?
Yes, you can. White label AI tools aren’t just for resale—they’re also great for internal use. Businesses often rebrand these tools for in-house teams to manage content, leads, or analytics without revealing third-party platforms to staff or clients.
