G2
"Their ability to execute in a timely manner. If you want to start an AI Chatbot business then this is the place. - They have a great work environment, and know how important it is to be efficient."
- Gustav Louv
5-Star Rating
Meta’s WhatsApp Conversation Pricing in US Dollars
Check out regional WhatsApp Conversation charges for all 4 types of conversations, Marketing, Utility, Service, and Authorisation.
FREE Forever plan. No Credit Card Required.Check out Meta’s Conversation Pricing for your region
Note: Service conversations are now free.
| Market | Marketing (in USD$) | Utility (in USD$) | Authentication (in USD$) |
|---|---|---|---|
| Argentina | 0.0618 | 0.0408 | 0.0367 |
| Brazil | 0.0625 | 0.035 | 0.0315 |
| Chile | 0.0889 | 0.0586 | 0.0527 |
| Colombia | 0.0125 | 0.0085 | 0.0077 |
| Egypt | 0.1073 | 0.0687 | 0.0618 |
| France | 0.1432 | 0.0768 | 0.0691 |
| Germany | 0.1365 | 0.0853 | 0.0768 |
| India | 0.0099 | 0.0042 | rate not finalized; reference utility rate |
| Indonesia | 0.0411 | 0.02 | 0.03 |
| Israel | 0.0353 | 0.0188 | 0.0169 |
| Italy | 0.0691 | 0.042 | 0.0378 |
| Malaysia | 0.086 | 0.02 | 0.018 |
| Mexico | 0.0436 | 0.0266 | 0.0239 |
| Netherlands | 0.1597 | 0.08 | 0.072 |
| Nigeria | 0.0516 | 0.0319 | 0.0287 |
| Pakistan | 0.0473 | 0.0253 | 0.0228 |
| Peru | 0.0703 | 0.0419 | 0.0377 |
| Russia | 0.0802 | 0.0477 | 0.0429 |
| Saudi Arabia | 0.0406 | 0.0252 | 0.0226 |
| South Africa | 0.0379 | 0.02 | 0.018 |
| Spain | 0.0615 | 0.038 | 0.0342 |
| Turkey | 0.0109 | 0.0093 | 0.0083 |
| United Arab Emirates | 0.034 | 0.0198 | 0.0178 |
| United Kingdom | 0.0705 | 0.0398 | 0.0358 |
| North America | 0.025 | 0.015 | 0.0135 |
| Rest of Africa | 0.0225 | 0.016 | 0.0144 |
| Rest of Asia Pacific | 0.0732 | 0.0472 | 0.0425 |
| Rest of Central & Eastern Europe | 0.086 | 0.0619 | 0.0557 |
| Rest of Latin America | 0.074 | 0.0494 | 0.0445 |
| Rest of Middle East | 0.0341 | 0.0198 | 0.0178 |
| Rest of Western Europe | 0.0592 | 0.042 | 0.0378 |
| Other | 0.0604 | 0.0338 | 0.0304 |
Conversation Categories used by Meta
WhatsApp Business platform conversations fall intofour categories that are priced differently
Marketing
Marketing conversations involve sharing promotions, offers, updates, or invitations that encourage customers to respond or take action.
Utility
Utility conversations handle specific requests or transactions, providing updates on ongoing activities, confirmations, or post-purchase notifications.
Authentication
Authentication conversations verify users with one-time passcodes, often used at various stages like account verification, recovery, or security checks.
Service
Service conversations help businesses assist customers with inquiries, resolve issues, and address general questions or concerns.
Frequently Asked Questions
Is there a free plan?
Yes, we have a free plan with 100 conversations.
What is your markup on Meta prices?
We do not charge anything on top of meta conversation charges, you pay WhatsApp conversations fee directly to Meta.
Is there any message limit?
No, all charges are conversations based. BotPenguin’s platform pricing is based on the plan of conversations you choose.
I want a WhatsApp bot along with my website bot, what should I do?
You will have to take two separate subscriptions, as WhatsApp has a different pricing structure.
Can you provide me with green-tick verification?
Yes, we do, once you get started with us, we'll get you through with everything.
Can I send bulk messages?
Yes, they can be scheduled and targeted as per your strategy.
What our Customers say
Delivering value, earning trust. Hear good words about BotPenguin on these platforms
Capterra
"We are using BotPenguin for our Facebook bots, responding to Facebook messages automatically. Currently handling millions of messages on a monthly basis and really great product."
- Twana D.
4.6-Star Rating
Trustpilot
"Its Whatsapp Automation with API is really practical for sales & marketing objective. If it comes with analytics about campaign result it will be awesome."
- BD Michae
5-Star Rating
Good Firms
"Their timely communication is the reason for the great project management. Our descriptions are precisely translated into needs by BotPenguin, and they possess the necessary skill set to execute features in a timely manner."
- Yashi Amola
5-Star Rating
Crozdesk
"The team at BotPenguin contributed knowledge not just about using Generative AI but also about how these technologies may be customized to meet our needs in the asset and wealth management industry. It was amazing how well they could convert difficult technical ideas into workable, approachable solutions. Furthermore, the team at BotPenguin has shown a remarkable capacity for creative problem-solving, as demonstrated by their approach to challenging project specifications."
- Phil Johnson
5-Star Rating
