Meta’s WhatsApp Conversation Pricing in US Dollars
Check out regional WhatsApp Conversation charges for all 4 types of conversations, Marketing, Utility, Service, and Authorisation.
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Check out Meta’s Conversation Pricing for your region
| Market | Marketing (in USD$) | Utility (in USD$) | Authentication (in USD$) | Service (in USD$) |
|---|---|---|---|---|
| Argentina | 0.0618 | 0.0408 | 0.0367 | 0.0316 |
| Brazil | 0.0625 | 0.035 | 0.0315 | 0.03 |
| Chile | 0.0889 | 0.0586 | 0.0527 | 0.0454 |
| Colombia | 0.0125 | 0.0085 | 0.0077 | 0.006 |
| Egypt | 0.1073 | 0.0687 | 0.0618 | 0.0644 |
| France | 0.1432 | 0.0768 | 0.0691 | 0.0859 |
| Germany | 0.1365 | 0.0853 | 0.0768 | 0.0819 |
| India | 0.0099 | 0.0042 | rate not finalized; reference utility rate | 0.004 |
| Indonesia | 0.0411 | 0.02 | 0.03 | 0.019 |
| Israel | 0.0353 | 0.0188 | 0.0169 | 0.018 |
| Italy | 0.0691 | 0.042 | 0.0378 | 0.0386 |
| Malaysia | 0.086 | 0.02 | 0.018 | 0.022 |
| Mexico | 0.0436 | 0.0266 | 0.0239 | 0.0105 |
| Netherlands | 0.1597 | 0.08 | 0.072 | 0.0891 |
| Nigeria | 0.0516 | 0.0319 | 0.0287 | 0.031 |
| Pakistan | 0.0473 | 0.0253 | 0.0228 | 0.0142 |
| Peru | 0.0703 | 0.0419 | 0.0377 | 0.0179 |
| Russia | 0.0802 | 0.0477 | 0.0429 | 0.0398 |
| Saudi Arabia | 0.0406 | 0.0252 | 0.0226 | 0.0195 |
| South Africa | 0.0379 | 0.02 | 0.018 | 0.0168 |
| Spain | 0.0615 | 0.038 | 0.0342 | 0.0369 |
| Turkey | 0.0109 | 0.0093 | 0.0083 | 0.003 |
| United Arab Emirates | 0.034 | 0.0198 | 0.0178 | 0.019 |
| United Kingdom | 0.0705 | 0.0398 | 0.0358 | 0.0388 |
| North America | 0.025 | 0.015 | 0.0135 | 0.0088 |
| Rest of Africa | 0.0225 | 0.016 | 0.0144 | 0.0363 |
| Rest of Asia Pacific | 0.0732 | 0.0472 | 0.0425 | 0.0224 |
| Rest of Central & Eastern Europe | 0.086 | 0.0619 | 0.0557 | 0.025 |
| Rest of Latin America | 0.074 | 0.0494 | 0.0445 | 0.0423 |
| Rest of Middle East | 0.0341 | 0.0198 | 0.0178 | 0.0218 |
| Rest of Western Europe | 0.0592 | 0.042 | 0.0378 | 0.0397 |
| Other | 0.0604 | 0.0338 | 0.0304 | 0.0145 |
Conversations Pricing Model used by Meta
WhatsApp Business Platform conversations fall into two categories that are priced differently
Marketing
Marketing conversations include promotions or offers, informational updates, or invitations for customers to respond or take action.
Service
Service conversations allow businesses to assist customers with inquiries, issues, and general questions.
Utility
Utility conversations facilitate a specific, agreed-upon request or transaction, or update a customer about an ongoing transaction. These may include transaction confirmations, transaction updates, and/or post-purchase notifications.
Authentication
Authentication conversations enable you to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).
Frequently Asked Questions
Is there a free plan?
Yes, we have a free plan with 100 conversations.
What is your markup on Meta prices?
Is there any message limit?
I want a WhatsApp bot along with my website bot, what should I do?
Can you provide me with green-tick verification?
Can I send bulk messages?
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