Meta’s WhatsApp Conversation Pricing in US Dollars

Check out regional WhatsApp Conversation charges for all 4 types of conversations, Marketing, Utility, Service, and Authorisation.

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AUD

INR

IDR

USD

EUR

Market	Marketing (in USD$)	Utility (in USD$)	Authentication (in USD$)	Service (in USD$)
Argentina	0.0618	0.0408	0.0367	0.0316
Brazil	0.0625	0.035	0.0315	0.03
Chile	0.0889	0.0586	0.0527	0.0454
Colombia	0.0125	0.0085	0.0077	0.006
Egypt	0.1073	0.0687	0.0618	0.0644
France	0.1432	0.0768	0.0691	0.0859
Germany	0.1365	0.0853	0.0768	0.0819
India	0.0099	0.0042	rate not finalized; reference utility rate	0.004
Indonesia	0.0411	0.02	0.03	0.019
Israel	0.0353	0.0188	0.0169	0.018
Italy	0.0691	0.042	0.0378	0.0386
Malaysia	0.086	0.02	0.018	0.022
Mexico	0.0436	0.0266	0.0239	0.0105
Netherlands	0.1597	0.08	0.072	0.0891
Nigeria	0.0516	0.0319	0.0287	0.031
Pakistan	0.0473	0.0253	0.0228	0.0142
Peru	0.0703	0.0419	0.0377	0.0179
Russia	0.0802	0.0477	0.0429	0.0398
Saudi Arabia	0.0406	0.0252	0.0226	0.0195
South Africa	0.0379	0.02	0.018	0.0168
Spain	0.0615	0.038	0.0342	0.0369
Turkey	0.0109	0.0093	0.0083	0.003
United Arab Emirates	0.034	0.0198	0.0178	0.019
United Kingdom	0.0705	0.0398	0.0358	0.0388
North America	0.025	0.015	0.0135	0.0088
Rest of Africa	0.0225	0.016	0.0144	0.0363
Rest of Asia Pacific	0.0732	0.0472	0.0425	0.0224
Rest of Central & Eastern Europe	0.086	0.0619	0.0557	0.025
Rest of Latin America	0.074	0.0494	0.0445	0.0423
Rest of Middle East	0.0341	0.0198	0.0178	0.0218
Rest of Western Europe	0.0592	0.042	0.0378	0.0397
Other	0.0604	0.0338	0.0304	0.0145

Marketing

Marketing conversations include promotions or offers, informational updates, or invitations for customers to respond or take action.

Utility

Utility conversations facilitate a specific, agreed-upon request or transaction, or update a customer about an ongoing transaction. These may include transaction confirmations, transaction updates, and/or post-purchase notifications.

Authentication

Authentication conversations enable you to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).

Service

Service conversations help you resolve customer inquiries.

Yes, we have a free plan with 100 conversations.

We do not charge anything on top of meta conversation charges, you pay WhatsApp conversations fee directly to Meta.

No, all charges are conversations based. BotPenguin’s platform pricing is based on the plan of conversations you choose.

You will have to take two separate subscriptions, as WhatsApp has a different pricing structure.

Yes, we do, once you get started with us, we'll get you through with everything.

Yes, they can be scheduled and targeted as per your strategy.

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Meta’s WhatsApp Conversation Pricing in US Dollars

Check out Meta’s Conversation Pricing for your region