Meta’s WhatsApp Conversation Pricing in US Dollars

Check out regional WhatsApp Conversation charges for all 4 types of conversations, Marketing, Utility, Service, and Authorisation.

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Market Marketing (in USD$) Utility (in USD$) Authentication (in USD$) Service (in USD$)
Argentina 0.0618 0.0408 0.0367 0.0316
Brazil 0.0625 0.035 0.0315 0.03
Chile 0.0889 0.0586 0.0527 0.0454
Colombia 0.0125 0.0085 0.0077 0.006
Egypt 0.1073 0.0687 0.0618 0.0644
France 0.1432 0.0768 0.0691 0.0859
Germany 0.1365 0.0853 0.0768 0.0819
India 0.0099 0.0042 rate not finalized; reference utility rate 0.004
Indonesia 0.0411 0.02 0.03 0.019
Israel 0.0353 0.0188 0.0169 0.018
Italy 0.0691 0.042 0.0378 0.0386
Malaysia 0.086 0.02 0.018 0.022
Mexico 0.0436 0.0266 0.0239 0.0105
Netherlands 0.1597 0.08 0.072 0.0891
Nigeria 0.0516 0.0319 0.0287 0.031
Pakistan 0.0473 0.0253 0.0228 0.0142
Peru 0.0703 0.0419 0.0377 0.0179
Russia 0.0802 0.0477 0.0429 0.0398
Saudi Arabia 0.0406 0.0252 0.0226 0.0195
South Africa 0.0379 0.02 0.018 0.0168
Spain 0.0615 0.038 0.0342 0.0369
Turkey 0.0109 0.0093 0.0083 0.003
United Arab Emirates 0.034 0.0198 0.0178 0.019
United Kingdom 0.0705 0.0398 0.0358 0.0388
North America 0.025 0.015 0.0135 0.0088
Rest of Africa 0.0225 0.016 0.0144 0.0363
Rest of Asia Pacific 0.0732 0.0472 0.0425 0.0224
Rest of Central & Eastern Europe 0.086 0.0619 0.0557 0.025
Rest of Latin America 0.074 0.0494 0.0445 0.0423
Rest of Middle East 0.0341 0.0198 0.0178 0.0218
Rest of Western Europe 0.0592 0.042 0.0378 0.0397
Other 0.0604 0.0338 0.0304 0.0145

Conversations Pricing Model used by Meta

WhatsApp Business Platform conversations fall into two categories that are priced differently

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Marketing

Marketing conversations include promotions or offers, informational updates, or invitations for customers to respond or take action.

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Service

Service conversations allow businesses to assist customers with inquiries, issues, and general questions.

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Utility

Utility conversations facilitate a specific, agreed-upon request or transaction, or update a customer about an ongoing transaction. These may include transaction confirmations, transaction updates, and/or post-purchase notifications.

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Authentication

Authentication conversations enable you to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).

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G2

"Their ability to execute in a timely manner. If you want to start an AI Chatbot business then this is the place. - They have a great work environment, and know how important it is to be efficient."

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Capterra

Capterra

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Trustpilot

Trustpilot

"Its Whatsapp Automation with API is really practical for sales & marketing objective. If it comes with analytics about campaign result it will be awesome."

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Good Firms

Good Firms

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Crozdesk

Crozdesk

"The team at BotPenguin contributed knowledge not just about using Generative AI but also about how these technologies may be customized to meet our needs in the asset and wealth management industry. It was amazing how well they could convert difficult technical ideas into workable, approachable solutions. Furthermore, the team at BotPenguin has shown a remarkable capacity for creative problem-solving, as demonstrated by their approach to challenging project specifications."

- Phil Johnson

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