Meta’s WhatsApp Conversation Pricing in Euros (EUR)

Check out regional WhatsApp Conversation charges for all 4 types of conversations, Marketing, Utility, Service, and Authorisation.

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IDR

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EUR

Market	Marketing (in €)	Utility (in €)	Authentication (in €)	Service (in €)
Argentina	0.0512	0.0338	0.0304	0.0261
Brazil	0.0518	0.029	0.0261	0.0248
Chile	0.0736	0.0485	0.0437	0.0376
Colombia	0.0104	0.0071	0.0063	0.005
Egypt	0.0889	0.0569	0.0512	0.0533
France	0.1186	0.0636	0.0572	0.0712
Germany	0.1131	0.0707	0.0636	0.0679
India	0.0083	0.0035	rate not finalized; reference utility rate	0.0033
Indonesia	0.0341	0.0166	0.0249	0.0157
Israel	0.0292	0.0155	0.014	0.0149
Italy	0.0572	0.0347	0.0313	0.0319
Malaysia	0.0712	0.0166	0.0149	0.0182
Mexico	0.0361	0.022	0.0198	0.0087
Netherlands	0.1323	0.0663	0.0596	0.0738
Nigeria	0.0428	0.0265	0.0238	0.0257
Pakistan	0.0392	0.021	0.0189	0.0118
Peru	0.0582	0.0347	0.0312	0.0149
Russia	0.0664	0.0395	0.0355	0.0329
Saudi Arabia	0.0336	0.0209	0.0187	0.0161
South Africa	0.0314	0.0166	0.0149	0.0139
Spain	0.0509	0.0315	0.0283	0.0305
Turkey	0.009	0.0077	0.0069	0.0025
United Arab Emirates	0.0282	0.0164	0.0147	0.0157
United Kingdom	0.0584	0.033	0.0297	0.0321
North America	0.0207	0.0124	0.0112	0.0073
Rest of Africa	0.0186	0.0133	0.0119	0.03
Rest of Asia Pacific	0.0606	0.0391	0.0352	0.0185
Rest of Central & Eastern Europe	0.0712	0.0512	0.0461	0.0207
Rest of Latin America	0.0612	0.0409	0.0368	0.0351
Rest of Middle East	0.0282	0.0164	0.0147	0.0181
Rest of Western Europe	0.049	0.0348	0.0313	0.0329
Other	0.05	0.028	0.0252	0.012

Marketing

Marketing conversations include promotions or offers, informational updates, or invitations for customers to respond or take action.

Utility

Utility conversations facilitate a specific, agreed-upon request or transaction, or update a customer about an ongoing transaction. These may include transaction confirmations, transaction updates, and/or post-purchase notifications.

Authentication

Authentication conversations enable you to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).

Service

Service conversations help you resolve customer inquiries.

Yes, we have a free plan with 100 conversations.

We do not charge anything on top of meta conversation charges, you pay WhatsApp conversations fee directly to Meta.

No, all charges are conversations based. BotPenguin’s platform pricing is based on the plan of conversations you choose.

You will have to take two separate subscriptions, as WhatsApp has a different pricing structure.

Yes, we do, once you get started with us, we'll get you through with everything.

Yes, they can be scheduled and targeted as per your strategy.

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Meta’s WhatsApp Conversation Pricing in Euros (EUR)

Check out Meta’s Conversation Pricing for your region