Meta’s WhatsApp Conversation Pricing in Indian National Rupees (INR)

Check out regional WhatsApp Conversation charges for all 4 types of conversations, Marketing, Utility, Service, and Authorisation.

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Market	Marketing (in ₹)	Utility (in ₹)	Authentication (in ₹)	Service (in ₹)
Argentina	4.5293	2.9902	2.6888	2.313
Brazil	4.5808	2.5652	2.3087	2.1987
Chile	6.5135	4.2935	3.8642	3.3279
Colombia	0.9161	0.623	0.5607	0.4397
Egypt	7.8651	5.0357	4.5321	4.7191
France	10.4984	5.6304	5.0674	6.299
Germany	10.0073	6.2536	5.6308	6.0044
India	0.7265	0.3082	rate not finalized; reference utility rate	0.2906
Indonesia	3.0111	1.4653	2.1979	1.389
Israel	2.5871	1.3779	1.2368	1.3192
Italy	5.0614	3.0764	2.7687	2.8259
Malaysia	6.3037	1.466	1.3194	1.6096
Mexico	3.1938	1.9485	1.7537	0.7669
Netherlands	11.7078	5.8649	5.2784	6.532
Nigeria	3.7851	2.34	2.106	2.271
Pakistan	3.4683	1.8551	1.6696	1.0405
Peru	5.1536	3.0717	2.7626	1.3152
Russia	5.8767	3.4953	3.1457	2.9149
Saudi Arabia	2.9725	1.845	1.658	1.4277
South Africa	2.7821	1.4681	1.3213	1.2332
Spain	4.5044	2.7832	2.5049	2.7026
Turkey	0.7989	0.6816	0.6101	0.2199
United Arab Emirates	2.4924	1.4515	1.3033	1.3899
United Kingdom	5.1663	2.9166	2.6249	2.8448
North America	1.8313	1.0988	0.9889	0.6461
Rest of Africa	1.6497	1.1731	1.0558	2.6572
Rest of Asia Pacific	5.3664	3.4603	3.1124	1.6385
Rest of Central & Eastern Europe	6.2997	4.5343	4.0809	1.835
Rest of Latin America	5.4207	3.6187	3.2581	3.103
Rest of Middle East	2.4993	1.4512	1.303	1.5985
Rest of Western Europe	4.3378	3.0775	2.7697	2.9104
Other	4.4248	2.4761	2.2292	1.0615

Marketing

Marketing conversations include promotions or offers, informational updates, or invitations for customers to respond or take action.

Utility

Utility conversations facilitate a specific, agreed-upon request or transaction, or update a customer about an ongoing transaction. These may include transaction confirmations, transaction updates, and/or post-purchase notifications.

Authentication

Authentication conversations enable you to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).

Service

Service conversations help you resolve customer inquiries.

Yes, we have a free plan with 100 conversations.

We do not charge anything on top of meta conversation charges, you pay WhatsApp conversations fee directly to Meta.

No, all charges are conversations based. BotPenguin’s platform pricing is based on the plan of conversations you choose.

You will have to take two separate subscriptions, as WhatsApp has a different pricing structure.

Yes, we do, once you get started with us, we'll get you through with everything.

Yes, they can be scheduled and targeted as per your strategy.

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Meta’s WhatsApp Conversation Pricing in Indian National Rupees (INR)

Check out Meta’s Conversation Pricing for your region