Meta’s WhatsApp Conversation Pricing in Australian Dollars (AUD)
Check out regional WhatsApp Conversation charges for all 4 types of conversations, Marketing, Utility, Service, and Authorisation.
*FREE Forever plan. No Credit Card Required.
Check out Meta’s Conversation Pricing for your region
| Market | Marketing (in AUD$) | Utility (in AUD$) | Authentication (in AUD$) | Service (in AUD$) |
|---|---|---|---|---|
| Argentina | 0.0804 | 0.0531 | 0.0477 | 0.041 |
| Brazil | 0.0813 | 0.0455 | 0.041 | 0.039 |
| Chile | 0.1156 | 0.0762 | 0.0686 | 0.059 |
| Colombia | 0.0163 | 0.0111 | 0.0099 | 0.0078 |
| Egypt | 0.1395 | 0.0893 | 0.0804 | 0.0837 |
| France | 0.1862 | 0.0999 | 0.0899 | 0.1117 |
| Germany | 0.1775 | 0.1109 | 0.0999 | 0.1065 |
| India | 0.0129 | 0.0055 | rate not finalized; reference utility rate | 0.0052 |
| Indonesia | 0.0535 | 0.026 | 0.039 | 0.0246 |
| Israel | 0.0459 | 0.0244 | 0.0219 | 0.0234 |
| Italy | 0.0897 | 0.0545 | 0.0491 | 0.0501 |
| Malaysia | 0.1117 | 0.026 | 0.0234 | 0.0285 |
| Mexico | 0.0566 | 0.0345 | 0.0311 | 0.0136 |
| Netherlands | 0.2077 | 0.104 | 0.0936 | 0.1158 |
| Nigeria | 0.0671 | 0.0415 | 0.0373 | 0.0403 |
| Pakistan | 0.0615 | 0.0329 | 0.0296 | 0.0185 |
| Peru | 0.0913 | 0.0544 | 0.049 | 0.0233 |
| Russia | 0.1043 | 0.062 | 0.0558 | 0.0517 |
| Saudi Arabia | 0.0527 | 0.0327 | 0.0294 | 0.0253 |
| South Africa | 0.0493 | 0.026 | 0.0234 | 0.0219 |
| Spain | 0.0799 | 0.0494 | 0.0444 | 0.0479 |
| Turkey | 0.0142 | 0.0121 | 0.0108 | 0.0039 |
| United Arab Emirates | 0.0442 | 0.0258 | 0.0231 | 0.0246 |
| United Kingdom | 0.0916 | 0.0517 | 0.0466 | 0.0504 |
| North America | 0.0325 | 0.0195 | 0.0175 | 0.0115 |
| Rest of Africa | 0.0293 | 0.0208 | 0.0187 | 0.0471 |
| Rest of Asia Pacific | 0.0952 | 0.0614 | 0.0552 | 0.0291 |
| Rest of Central & Eastern Europe | 0.1117 | 0.0804 | 0.0724 | 0.0325 |
| Rest of Latin America | 0.0961 | 0.0642 | 0.0578 | 0.055 |
| Rest of Middle East | 0.0443 | 0.0257 | 0.0231 | 0.0283 |
| Rest of Western Europe | 0.0769 | 0.0546 | 0.0491 | 0.0516 |
| Other | 0.0784 | 0.0439 | 0.0395 | 0.0188 |
Conversations Pricing Model used by Meta
WhatsApp Business Platform conversations fall into two categories that are priced differently
Marketing
Marketing conversations include promotions or offers, informational updates, or invitations for customers to respond or take action.
Service
Service conversations allow businesses to assist customers with inquiries, issues, and general questions.
Utility
Utility conversations facilitate a specific, agreed-upon request or transaction, or update a customer about an ongoing transaction. These may include transaction confirmations, transaction updates, and/or post-purchase notifications.
Authentication
Authentication conversations enable you to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).
Frequently Asked Questions
Is there a free plan?
Yes, we have a free plan with 100 conversations.
What is your markup on Meta prices?
Is there any message limit?
I want a WhatsApp bot along with my website bot, what should I do?
Can you provide me with green-tick verification?
Can I send bulk messages?
What our Customers say
Delivering value, earning trust. Hear good words about BotPenguin on these platforms
G2
"Their ability to execute in a timely manner. If you want to start an AI Chatbot business then this is the place. - They have a great work environment, and know how important it is to be efficient."
- Gustav Louv
5-Star Rating
Capterra
"We are using BotPenguin for our Facebook bots, responding to Facebook messages automatically. Currently handling millions of messages on a monthly basis and really great product."
- Twana D.
4.6-Star Rating
Trustpilot
"Its Whatsapp Automation with API is really practical for sales & marketing objective. If it comes with analytics about campaign result it will be awesome."
- BD Michae
5-Star Rating
Good Firms
"Their timely communication is the reason for the great project management. Our descriptions are precisely translated into needs by BotPenguin, and they possess the necessary skill set to execute features in a timely manner."
- Yashi Amola
5-Star Rating
Crozdesk
"The team at BotPenguin contributed knowledge not just about using Generative AI but also about how these technologies may be customized to meet our needs in the asset and wealth management industry. It was amazing how well they could convert difficult technical ideas into workable, approachable solutions. Furthermore, the team at BotPenguin has shown a remarkable capacity for creative problem-solving, as demonstrated by their approach to challenging project specifications."
- Phil Johnson
5-Star Rating