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Meta’s WhatsApp Conversation Pricing in Australian Dollars (AUD)

Check out regional WhatsApp Conversation charges for all 4 types of conversations, Marketing, Utility, Service, and Authorisation.

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Check out Meta’s Conversation Pricing for your region

Market Marketing (in AUD$) Utility (in AUD$) Authentication (in AUD$) Service (in AUD$)
Argentina0.08040.05310.04770.041
Brazil0.08130.04550.0410.039
Chile0.11560.07620.06860.059
Colombia0.01630.01110.00990.0078
Egypt0.13950.08930.08040.0837
France0.18620.09990.08990.1117
Germany0.17750.11090.09990.1065
India0.01290.0055rate not finalized; reference utility rate0.0052
Indonesia0.05350.0260.0390.0246
Israel0.04590.02440.02190.0234
Italy0.08970.05450.04910.0501
Malaysia0.11170.0260.02340.0285
Mexico0.05660.03450.03110.0136
Netherlands0.20770.1040.09360.1158
Nigeria0.06710.04150.03730.0403
Pakistan0.06150.03290.02960.0185
Peru0.09130.05440.0490.0233
Russia0.10430.0620.05580.0517
Saudi Arabia0.05270.03270.02940.0253
South Africa0.04930.0260.02340.0219
Spain0.07990.04940.04440.0479
Turkey0.01420.01210.01080.0039
United Arab Emirates0.04420.02580.02310.0246
United Kingdom0.09160.05170.04660.0504
North America0.03250.01950.01750.0115
Rest of Africa0.02930.02080.01870.0471
Rest of Asia Pacific0.09520.06140.05520.0291
Rest of Central & Eastern Europe0.11170.08040.07240.0325
Rest of Latin America0.09610.06420.05780.055
Rest of Middle East0.04430.02570.02310.0283
Rest of Western Europe0.07690.05460.04910.0516
Other0.07840.04390.03950.0188

Conversations Pricing Model used by Meta

WhatsApp Business Platform conversations fall into two categories that are priced differently

Marketing

Marketing conversations include promotions or offers, informational updates, or invitations for customers to respond or take action.

Utility

Utility conversations facilitate a specific, agreed-upon request or transaction, or update a customer about an ongoing transaction. These may include transaction confirmations, transaction updates, and/or post-purchase notifications.

Authentication

Authentication conversations enable you to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).

Service

Service conversations help you resolve customer inquiries.

Frequently Asked Questions

Yes, we have a free plan with 100 conversations.

We do not charge anything on top of meta conversation charges, you pay WhatsApp conversations fee directly to Meta.

No, all charges are conversations based. BotPenguin’s platform pricing is based on the plan of conversations you choose.

You will have to take two separate subscriptions, as WhatsApp has a different pricing structure.

Yes, we do, once you get started with us, we'll get you through with everything.

Yes, they can be scheduled and targeted as per your strategy.

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