Meta’s WhatsApp Conversation Pricing in Australian Dollars (AUD)

Check out regional WhatsApp Conversation charges for all 4 types of conversations, Marketing, Utility, Service, and Authorisation.

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Market Marketing (in AUD$) Utility (in AUD$) Authentication (in AUD$) Service (in AUD$)
Argentina 0.0804 0.0531 0.0477 0.041
Brazil 0.0813 0.0455 0.041 0.039
Chile 0.1156 0.0762 0.0686 0.059
Colombia 0.0163 0.0111 0.0099 0.0078
Egypt 0.1395 0.0893 0.0804 0.0837
France 0.1862 0.0999 0.0899 0.1117
Germany 0.1775 0.1109 0.0999 0.1065
India 0.0129 0.0055 rate not finalized; reference utility rate 0.0052
Indonesia 0.0535 0.026 0.039 0.0246
Israel 0.0459 0.0244 0.0219 0.0234
Italy 0.0897 0.0545 0.0491 0.0501
Malaysia 0.1117 0.026 0.0234 0.0285
Mexico 0.0566 0.0345 0.0311 0.0136
Netherlands 0.2077 0.104 0.0936 0.1158
Nigeria 0.0671 0.0415 0.0373 0.0403
Pakistan 0.0615 0.0329 0.0296 0.0185
Peru 0.0913 0.0544 0.049 0.0233
Russia 0.1043 0.062 0.0558 0.0517
Saudi Arabia 0.0527 0.0327 0.0294 0.0253
South Africa 0.0493 0.026 0.0234 0.0219
Spain 0.0799 0.0494 0.0444 0.0479
Turkey 0.0142 0.0121 0.0108 0.0039
United Arab Emirates 0.0442 0.0258 0.0231 0.0246
United Kingdom 0.0916 0.0517 0.0466 0.0504
North America 0.0325 0.0195 0.0175 0.0115
Rest of Africa 0.0293 0.0208 0.0187 0.0471
Rest of Asia Pacific 0.0952 0.0614 0.0552 0.0291
Rest of Central & Eastern Europe 0.1117 0.0804 0.0724 0.0325
Rest of Latin America 0.0961 0.0642 0.0578 0.055
Rest of Middle East 0.0443 0.0257 0.0231 0.0283
Rest of Western Europe 0.0769 0.0546 0.0491 0.0516
Other 0.0784 0.0439 0.0395 0.0188

Conversations Pricing Model used by Meta

WhatsApp Business Platform conversations fall into two categories that are priced differently

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Marketing

Marketing conversations include promotions or offers, informational updates, or invitations for customers to respond or take action.

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Service

Service conversations allow businesses to assist customers with inquiries, issues, and general questions.

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Utility

Utility conversations facilitate a specific, agreed-upon request or transaction, or update a customer about an ongoing transaction. These may include transaction confirmations, transaction updates, and/or post-purchase notifications.

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Authentication

Authentication conversations enable you to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).

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