Meta’s WhatsApp Conversation Pricing in Indonesian Rupiah (IDR)

Check out regional WhatsApp Conversation charges for all 4 types of conversations, Marketing, Utility, Service, and Authorisation.

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Market Marketing (in Rp) Utility (in Rp) Authentication (in Rp) Service (in Rp)
Argentina 881.95 582.26 523.57 450.4
Brazil 891.98 499.51 449.56 428.15
Chile 1,268.36 836.06 752.45 648.02
Colombia 178.4 121.31 109.18 85.63
Egypt 1,531.53 980.58 882.52 918.92
France 2,044.30 1,096.38 986.75 1,226.58
Germany 1,948.66 1,217.73 1,096.45 1,169.20
India 141.45 60.01 rate not finalized; reference utility rate 56.58
Indonesia 586.33 285.32 427.97 270.48
Israel 503.79 268.31 240.83 256.89
Italy 985.56 599.04 539.13 550.26
Malaysia 1,227.49 285.46 256.92 313.44
Mexico 621.91 379.42 341.48 149.34
Netherlands 2,279.80 1,142.04 1,027.84 1,271.94
Nigeria 737.05 455.66 410.09 442.23
Pakistan 675.37 361.24 325.12 202.61
Peru 1,003.55 598.13 537.94 256.1
Russia 1,144.36 680.62 612.56 567.61
Saudi Arabia 578.82 359.27 322.84 278.01
South Africa 541.75 285.89 257.3 240.14
Spain 877.11 541.95 487.76 526.27
Turkey 155.56 132.73 118.81 42.81
United Arab Emirates 485.33 282.63 253.78 270.64
United Kingdom 1,006.01 567.93 511.14 553.95
North America 356.6 213.96 192.56 125.81
Rest of Africa 321.24 228.44 205.6 517.41
Rest of Asia Pacific 1,044.97 673.81 606.05 319.06
Rest of Central & Eastern Europe 1,226.72 882.95 794.66 357.32
Rest of Latin America 1,055.54 704.64 634.44 604.23
Rest of Middle East 486.68 282.59 253.74 311.27
Rest of Western Europe 844.68 599.26 539.34 566.73
Other 861.62 482.16 434.08 206.7

Conversation Categories used by Meta

WhatsApp Business platform conversations fall intofour categories that are priced differently

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Marketing

Marketing conversations involve sharing promotions, offers, updates, or invitations that encourage customers to respond or take action.

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Utility

Utility conversations handle specific requests or transactions, providing updates on ongoing activities, confirmations, or post-purchase notifications.

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Authentication

Authentication conversations verify users with one-time passcodes, often used at various stages like account verification, recovery, or security checks.

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Service

Service conversations help businesses assist customers with inquiries, resolve issues, and address general questions or concerns.

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