Meta’s WhatsApp Conversation Pricing in Great British Pounds (GBP)

Check out regional WhatsApp Conversation charges for all 4 types of conversations, Marketing, Utility, Service, and Authorisation.

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Market Marketing (in £) Utility (in £) Authentication (in £) Service (in £)
Argentina 0.0445 0.0294 0.0264 0.0228
Brazil 0.0451 0.0253 0.0227 0.0216
Chile 0.0641 0.0423 0.038 0.0327
Colombia 0.009 0.0061 0.0055 0.0043
Egypt 0.0774 0.0496 0.0446 0.0464
France 0.1033 0.0554 0.0499 0.062
Germany 0.0985 0.0616 0.0554 0.0591
India 0.0072 0.0031 rate not finalized; reference utility rate 0.0029
Indonesia 0.0297 0.0144 0.0216 0.0137
Israel 0.0254 0.0135 0.0122 0.013
Italy 0.0498 0.0302 0.0272 0.0278
Malaysia 0.062 0.0144 0.013 0.0158
Mexico 0.0315 0.0192 0.0173 0.0075
Netherlands 0.1152 0.0577 0.0519 0.0643
Nigeria 0.0372 0.023 0.0207 0.0223
Pakistan 0.0341 0.0182 0.0164 0.0102
Peru 0.0507 0.0302 0.0272 0.0129
Russia 0.0578 0.0344 0.031 0.0287
Saudi Arabia 0.0292 0.0181 0.0163 0.014
South Africa 0.0273 0.0144 0.013 0.0121
Spain 0.0443 0.0274 0.0246 0.0266
Turkey 0.0078 0.0067 0.006 0.0022
United Arab Emirates 0.0245 0.0143 0.0128 0.0137
United Kingdom 0.0509 0.0287 0.0259 0.028
North America 0.018 0.0108 0.0097 0.0064
Rest of Africa 0.0162 0.0115 0.0104 0.0261
Rest of Asia Pacific 0.0528 0.034 0.0306 0.0161
Rest of Central & Eastern Europe 0.062 0.0446 0.0402 0.0181
Rest of Latin America 0.0534 0.0356 0.0321 0.0305
Rest of Middle East 0.0246 0.0143 0.0128 0.0157
Rest of Western Europe 0.0427 0.0303 0.0273 0.0286
Other 0.0435 0.0244 0.0219 0.0104

Conversation Categories used by Meta

WhatsApp Business platform conversations fall intofour categories that are priced differently

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Marketing

Marketing conversations involve sharing promotions, offers, updates, or invitations that encourage customers to respond or take action.

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Utility

Service conversations help businesses assist customers with inquiries, resolve issues, and address general questions or concerns.

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Service

Utility conversations handle specific requests or transactions, providing updates on ongoing activities, confirmations, or post-purchase notifications.

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Authentication

Authentication conversations verify users with one-time passcodes, often used at various stages like account verification, recovery, or security checks.

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