Meta’s WhatsApp Conversation Pricing in Great British Pounds (GBP)

Check out regional WhatsApp Conversation charges for all 4 types of conversations, Marketing, Utility, Service, and Authorisation.

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Market	Marketing (in £)	Utility (in £)	Authentication (in £)	Service (in £)
Argentina	0.0445	0.0294	0.0264	0.0228
Brazil	0.0451	0.0253	0.0227	0.0216
Chile	0.0641	0.0423	0.038	0.0327
Colombia	0.009	0.0061	0.0055	0.0043
Egypt	0.0774	0.0496	0.0446	0.0464
France	0.1033	0.0554	0.0499	0.062
Germany	0.0985	0.0616	0.0554	0.0591
India	0.0072	0.0031	rate not finalized; reference utility rate	0.0029
Indonesia	0.0297	0.0144	0.0216	0.0137
Israel	0.0254	0.0135	0.0122	0.013
Italy	0.0498	0.0302	0.0272	0.0278
Malaysia	0.062	0.0144	0.013	0.0158
Mexico	0.0315	0.0192	0.0173	0.0075
Netherlands	0.1152	0.0577	0.0519	0.0643
Nigeria	0.0372	0.023	0.0207	0.0223
Pakistan	0.0341	0.0182	0.0164	0.0102
Peru	0.0507	0.0302	0.0272	0.0129
Russia	0.0578	0.0344	0.031	0.0287
Saudi Arabia	0.0292	0.0181	0.0163	0.014
South Africa	0.0273	0.0144	0.013	0.0121
Spain	0.0443	0.0274	0.0246	0.0266
Turkey	0.0078	0.0067	0.006	0.0022
United Arab Emirates	0.0245	0.0143	0.0128	0.0137
United Kingdom	0.0509	0.0287	0.0259	0.028
North America	0.018	0.0108	0.0097	0.0064
Rest of Africa	0.0162	0.0115	0.0104	0.0261
Rest of Asia Pacific	0.0528	0.034	0.0306	0.0161
Rest of Central & Eastern Europe	0.062	0.0446	0.0402	0.0181
Rest of Latin America	0.0534	0.0356	0.0321	0.0305
Rest of Middle East	0.0246	0.0143	0.0128	0.0157
Rest of Western Europe	0.0427	0.0303	0.0273	0.0286
Other	0.0435	0.0244	0.0219	0.0104

Marketing

Marketing conversations include promotions or offers, informational updates, or invitations for customers to respond or take action.

Utility

Utility conversations facilitate a specific, agreed-upon request or transaction, or update a customer about an ongoing transaction. These may include transaction confirmations, transaction updates, and/or post-purchase notifications.

Authentication

Authentication conversations enable you to authenticate users with one-time passcodes, potentially at multiple steps in the login process (e.g., account verification, account recovery, integrity challenges).

Service

Service conversations help you resolve customer inquiries.

Yes, we have a free plan with 100 conversations.

We do not charge anything on top of meta conversation charges, you pay WhatsApp conversations fee directly to Meta.

No, all charges are conversations based. BotPenguin’s platform pricing is based on the plan of conversations you choose.

You will have to take two separate subscriptions, as WhatsApp has a different pricing structure.

Yes, we do, once you get started with us, we'll get you through with everything.

Yes, they can be scheduled and targeted as per your strategy.

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Meta’s WhatsApp Conversation Pricing in Great British Pounds (GBP)

Check out Meta’s Conversation Pricing for your region