Sell a White Label Automation Platform That Powers Your Clients' Workflows
Give clients a branded cross-channel workflow automation platform to connect triggers, integrations, and multi-step processes under your logo, domain, and pricing while BotPenguin manages infrastructure.
Your Brand
80+ Integrations
No Code Required
Your Pricing
Run Every Client Workflow Through YourWhite Label Automation Platform
BotPenguin builds and maintains the white label automation software, while you own the product your clients pay for.
Your Logo and Domain
Your logo and domain run the white label automation dashboard. No BotPenguin branding visible.
Your Pricing
Set your own pricing for every automation plan. You keep all of what your clients pay.
Custom Sign-Up Experience
Your fields, copy, and branding on the sign-up page. The platform feels like yours from the first click.
Branded Automation Dashboard
Customize layout and colors with no code. Clients build automation workflows in your branded interface.
Scalable Client Accounts
Start with a plan that fits, and scale capacity as your client base grows.
Embed in Your Existing Tool
Embed the automation builder into your SaaS or agency dashboard as a native feature.
Ready-Made Marketing Kit (Add-on)
Rebranded sales decks, email sequences, and onboarding docs, ready from day one.
No-Code White Label Automation Builder Features for Non-Technical Teams
BotPenguin’s no-code workflow automation builder lets clients connect applications, configure triggers, set conditions, and create automated actions without developer support.
Visual No-Code Workflow Builder
A drag-and-drop canvas where clients map out every automation step: triggers, conditions, and actions.
Trigger-Based Automation
Messaging workflows fire on specific events: a form submission, failed payment, tag added, or message received. Every trigger is configurable.
Multi-Step Sequences
Build multi-step workflows with branching logic based on customer responses, all without code.
Conditional Logic and Branching
Automations adapt based on customer behavior, so clients stop sending the same message to everyone.
Cross-Channel Triggers
One workflow triggers actions across WhatsApp, SMS, and CRM simultaneously.
Prebuilt Workflow Templates
Ready-made templates for lead nurture, appointment reminders, cart recovery, onboarding, and billing.
Real-Time Analytics
Every workflow shows open, click, completion, and drop-off rates, so clients see exactly what's working.
One Branded Workflow Automation Platform, 80+ Integrations Your Clients Already Use
BotPenguin's white label automation platform connects to what your customers already use, turning every integration into a workflow trigger or action.
CRM Integrations
HubSpot, Salesforce, Zoho, Pipedrive, and more. Leads and deal changes sync automatically with your workflows.
Messaging Channel Integrations
WhatsApp Business API, Telegram, and SMS gateways. Run multi-channel sequences from one workflow.
Custom Country-Specific Integrations
Need a local CRM, payment gateway, or messaging tool for a specific region? We build custom integrations to fit your clients' market.
E-Commerce Integrations
Shopify, WooCommerce, and more. Order and cart events trigger automated flows.
Payment Gateway Integrations
Stripe, Razorpay, PayPal, Paddle, Paymob, Lemon Squeezy, and more. Payment events trigger communication workflows.
Calendar and Booking Integrations
Google Calendar, Calendly, and more. Bookings and reminders trigger automatically.
Helpdesk and Support Integrations
Zendesk, Freshdesk, Intercom, and more. Tickets and SLA breaches trigger escalations.
Zapier and Make Integrations
Connect thousands of supported tools through Zapier and Make.
White Label Automation Use Cases for Every Department Your Clients Handle
Sales, marketing automation, support, billing, and bookings: all involve recurring work. You provide the branded platform, while automation and AI handle workflows, actions, and follow-ups.
Lead Capture and Routing
Leads get scored, tagged, and routed automatically, so nothing sits in a queue.
Drip Campaigns
Marketing automation sequences advance automatically based on lead actions, responses, and predefined conditions.
Appointment Reminders
Confirmations and reminders go out with no or minimal manual effort, helping reduce no-shows.
CRM Sync and Updates
Every call, message, or form fill updates the CRM in real time.
Onboarding Sequences
New clients receive a timed series of welcome and check-in messages, helping reduce early churn.
Abandoned Cart Recovery
Automated messaging sequences kick in to help recover lost e-commerce sales.
Payment and Billing Reminders
Overdue invoices trigger reminder sequences across supported messaging channels.
Post-Sale Retention
Reviews, upsells, and renewal reminders go out on schedule, powered by white label workflow automation.
Connect Every Client Channel Through One White Label Automation Layer
Connect WhatsApp, Instagram, Facebook, SMS, conversational AI, and voice through one automation layer. Explore each branded platform’s dedicated capabilities.
Automate broadcasts, customer replies, drip sequences, and order updates through your branded WhatsApp platform.
Explore White Label WhatsApp Chatbot
Automate comment replies, direct messages, and story-mention responses through your branded Instagram platform.
Explore White Label Instagram Chatbot
Automate Messenger conversations, lead-ad follow-ups, and page-comment responses within your clients’ workflows.
Explore White Label Chatbot
SMS
Run branded broadcasts, reminders, drip campaigns, and two-way messaging through your SMS platform.
Explore White Label SMSConversational AI
Add AI agents that automate customer conversations, lead qualification, support, and workflow actions.
Explore White Label AI Agents
Voice AI
Automate inbound and outbound calls, customer follow-ups, qualification, and support through branded AI voice agents.
Explore White Label AI Voice AgentsHow You Earn With BotPenguin’s White Label Automation for Agencies
With BotPenguin’s white label partnership, you set your own prices, package the plans, and keep 100% of what your clients pay.
100% Revenue Retention
You retain 100% of client revenue. BotPenguin charges no commission or revenue share.
Custom Subscription Plans
Build tiered plans with your own names, features, and pricing: entry, growth, and enterprise, so clients see your product, not ours.
Fixed Platform Cost
Your platform cost stays predictable, helping you plan margins as clients create and run automation workflows.
Add-On Upselling
Package premium integrations, additional channels, or higher workflow volumes as paid add-ons; every one a revenue line you control.
Service Bundling
Combine automation setup, monthly management, and strategy consulting with the platform subscription, stacking service revenue on top of SaaS revenue.
Multi-Currency Billing
Set and collect client payments in supported currencies, including USD, GBP, EUR, and INR.
Supported Payment Gateways
Connect Stripe, Razorpay, PayPal, or another supported payment gateway. Revenue lands directly in your account.
Enterprise-Grade Security for Your White Label Automation Platform
BotPenguin’s white-label infrastructure is designed for enterprise security, so you can sell automation into regulated industries with confidence.
Compliance Credentials
BotPenguin is GDPR, HIPAA, and CCPA compliant, ISO certified, SOC 2 Attested, and VAPT-assessed by a CERT-In empanelled auditor.
Choose Your Server Location
Host automation data in the US, EU, or supported custom regions to meet your clients’ data residency requirements.
Audit Logs and Activity Tracking
Every action across every client workflow is logged for full visibility and compliance review.
Data Isolation Per Client
Each client's automation data stays fully isolated. No cross-account access.
SSO and Identity Integrations
Enterprise clients log in via OAuth, Google Workspace, or a custom identity provider, with access controls managed by IT.
Why BotPenguin Is the Right White Label Automation Partner for You
Platform maintenance, feature updates, integration upkeep, and technical issues are all handled by BotPenguin. You sell automation services and serve your clients, while we take care of the infrastructure behind it.
Assisted Setup
We configure your partner dashboard, branding, and automation environment before you go live.
Hands-On Training
Live sessions cover platform use, client demos, workflow building, and objection handling.
Dedicated Partner Support Executive (Add-on)All plans include white-label setup
One named contact who knows your account and setup, not a generic support queue.
Priority Technical Support
Partner issues receive priority handling from our technical support team.
Help Center and Documentation
Step-by-step guides, integration walkthroughs, workflow templates, and client FAQs, all available on demand.
Feature Update Notifications
New features and integration updates announced before public release, so you can prepare your clients.
Is White Label Automation Right for Your Agency?
Find Your Fit
How you sell white label automation depends on your business model and client base. Different agencies plug BotPenguin's platform into their existing business to unlock new recurring revenue.
Digital Marketing Agencies
Add white label workflow automation to your stack. Branded automations for every client without building the infrastructure yourself.
IT Consultancies and Tech Partners
Sell white label automation under your brand for recurring revenue. BotPenguin handles the infrastructure.
White Label SaaS Entrepreneurs
Launch your own branded automation SaaS. Bundle it with services or sell it as a standalone SaaS product.
CRM and ERP Vendors
Embed workflow automation into your CRM or ERP without developing the automation infrastructure from scratch.
E-Commerce Agencies
Offer branded automation for order updates, abandoned carts, and post-purchase flows across Shopify, WooCommerce, and more.
Hosting and Web Service Providers
Add white label automation as a recurring-revenue, no-code upsell.
AI & Automation Agencies
Put automation services on your own branded platform. BotPenguin manages the technology while you grow recurring revenue.
Looking for more guidance on launching and growing a white-label business?
Explore our white-label partner guides.
White Label Automation Platform Pricing for Every Stage of Your Agency
Choose a white-label plan for your agency, then set your own client packages and pricing.Your automation platform, your invoices.
Baby
For agencies scaling past their first white-label clients.
Little
Scaling agencies. Higher client limits, more channels.
King
Established agencies. Priority support.
Emperor
High-volume partners. Maximum scale. Enterprise features.
*Note: All plans include white-label setup. No hidden fees, no revenue sharing.
Considering a commission-based partnership? Explore BotPenguin’s chatbot reseller program and earn recurring commissions from client subscriptions.
White Label Automation That Works. Results That Speak.
See how BotPenguin partners use white label automation to address client needs and create stronger recurring-revenue opportunities.
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A South African IT firm built a $94K white-label AI business on BotPenguin — 58 clients, 9x ROI, live in 10 days. Started Baby, scaled to Emperor. Verified partner WL-178.
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A Dubai IT company achieved 9x ROI and $90K in partner revenue, with a 3-day median client deployment, the fastest in BotPenguin's entire partner cohort. Read the full story.
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