What is a white label automation platform?

A white label automation platform lets you sell workflow automation software under your own brand. Your clients see your logo, use your domain, and pay you for the service.

Is there a per-workflow or per-automation fee?

No. Your wholesale cost is fixed regardless of how many workflows your clients run. You set your own client pricing, with no usage caps.

How long does it take to set up and go live?

Most partners are live within 12 hours. BotPenguin configures your partner dashboard, branding, and platform settings during onboarding.

Sell a White Label Automation Platform That Powers Your Clients' Workflows

Launch a branded automation platform your clients log into: WhatsApp broadcasts, drip sequences and social auto-replies (and multi-step workflows). Your logo, your pricing, your domain. BotPenguin runs the infrastructure. Your logo, your revenue.

Your Brand
80+ Integrations
No Code Required
Your Pricing

Plans from $1,500/yr·250+ active partners·80+ integrations·No code required

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White-label automation platform partner dashboard with branded interface

Every Messaging Workflow Your Clients AutomateRuns Under Your Brand Name

BotPenguin builds and maintains the white label automation software, while you own the product your clients pay for.

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No-Code White Label Automation Builder Features for Non-Technical Teams

BotPenguin's automation builder feature set requires no developer. Clients connect apps, set triggers, and define actions by clicking, not coding.

Visual, No-code Chat Workflow Builder

A drag-and-drop canvas where clients map out every automation step: triggers, conditions, and actions.

Trigger-Based Automation

Messaging workflows fire on specific events: a form submission, failed payment, tag added, or message received. Every trigger is configurable.

Multi-Step Sequences

Chain unlimited steps together, with branching logic based on customer responses, all without code.

Conditional Logic and Branching

Automations adapt based on customer behavior, so clients stop sending the same message to everyone.

Cross-Channel Triggers

One workflow triggers actions across WhatsApp, SMS, and CRM simultaneously.

Prebuilt Workflow Templates

Ready-made templates for lead nurture, appointment reminders, cart recovery, onboarding, and billing.

Real-Time Analytics

Every workflow shows open, click, completion, and drop-off rates, so clients see exactly what's working.

Need conversational AI too? Explore White Label AI Agents

https://botpenguin.com/partners/white-label-ai-agents

One Branded Chat Automation Platform, 80+ Integrations Your Clients Already Rely On

BotPenguin's white label automation platform connects to what your customers already use, turning every integration into a workflow trigger or action.

CRM Integrations

HubSpot, Salesforce, Zoho, Pipedrive, and more. Leads and deal changes sync automatically with your workflows.

Email Marketing Integrations

Mailchimp, ActiveCampaign, Brevo, and more. Trigger sequences and sync contacts without manual exports.

WhatsApp and Messaging Integrations

WhatsApp Business API, Telegram, and SMS gateways. Run multi-channel sequences from one workflow.

Custom Country-Specific Integrations

Need a local CRM, payment gateway, or messaging tool for a specific region? We build custom integrations to fit your clients' market.

E-Commerce Integrations

Shopify, WooCommerce, and more. Order and cart events trigger automated flows.

Payment Gateway Integrations

Stripe, Razorpay, PayPal, Paddle, Paymob, Lemon Squeezy, and more. Payment events trigger communication workflows.

Calendar and Booking Integrations

Google Calendar, Calendly, and more. Bookings and reminders trigger automatically.

Helpdesk and Support Integrations

Zendesk, Freshdesk, Intercom, and more. Tickets and SLA breaches trigger escalations.

Zapier and Make Integrations

Connect thousands more tools, anything on Zapier connects here.

White Label Automation Use Cases for Every Department Your Clients Handle

Sales, support, billing, bookings: every department running manual work is an opportunity for messaging workflow automation. You provide the white label platform; AI takes it from there.

Lead Capture and Routing

Leads get scored, tagged, and routed automatically, so nothing sits in a queue.

Drip Campaigns

Email and WhatsApp sequences advance on their own based on what a lead does.

Appointment Reminders

Confirmations and reminders go out with no or minimal manual effort, helping reduce no-shows.

CRM Sync and Updates

Every call, message, or form fill updates the CRM in real time.

Onboarding Sequences

New clients receive a timed series of welcome and check-in messages, decreasing early churn.

Abandoned Cart Recovery

WhatsApp and email sequences kick in to help recover lost e-commerce sales.

Payment and Billing Reminders

Overdue invoices trigger reminder sequences over email and WhatsApp.

Post-Sale Retention

Reviews, upsells, and renewal reminders go out on schedule, powered by white label workflow automation.

Automate across WhatsApp, Instagram & Facebook, Under Your Brand

Our white label automation runs replies, sequences, and lead capture across WhatsApp, Instagram, and Facebook. Capture every conversation, under your brand.

WhatsApp Automation

Automated replies, drip sequences, and order updates run directly inside WhatsApp Business API, branded as your platform.

White Label WhatsApp Automation

Instagram Automation

Comment replies, DM auto-responses, and story-mention triggers turn engagement into conversations automatically.

Explore Branded Instagram Automation

Facebook Automation

Messenger conversations, lead ads, and page comment automations connect directly into your clients' workflows.

Explore Facebook Automation

How You Earn With BotPenguin’s White Label Automation for Agencies

With BotPenguin's white label partnership, you set your own prices, package the plans, and keep 100% of what your clients pay.

100% Revenue Retention

Every dollar your clients pay goes directly to you. BotPenguin doesn't take a cut, commission, or percentage.

Custom Subscription Plans

Build tiered plans with your own names, features, and pricing: entry, growth, and enterprise, so clients see your product, not ours.

Fixed Platform Cost

Your cost stays predictable regardless of how many workflows your clients run, with no usage caps.

Add-On Upselling

Package premium integrations, additional channels, or higher workflow volumes as paid add-ons; every one a revenue line you control.

Service Bundling

Combine automation setup, monthly management, and strategy consulting with the platform subscription, stacking service revenue on top of SaaS revenue.

Multi-Currency Billing

Set and collect payments in USD, GBP, EUR, INR, or any currency your clients operate in.

Your Preferred Payment Gateway

Connect Stripe, Razorpay, PayPal, or your gateway of choice. Revenue lands directly in your account.

Enterprise-Grade Security for Your White Label Automation Platform

BotPenguin's white label infrastructure meets enterprise security standards, so you can sell automation to regulated industries without compliance roadblocks.

Choose Your Server Location

Host automation data in US, EU, or custom regions to meet GDPR, HIPAA, or local compliance requirements.

SOC 2-Ready Infrastructure

Built to SOC 2 standards, with documentation to support enterprise procurement.

GDPR, HIPAA, CCPA, ISO Compliant

Our platform meets the compliance standards your healthcare, financial services, and regulated-industry clients require, with documentation ready for their legal teams.

VAPT-Tested Platform

Regular independent penetration testing identifies and resolves vulnerabilities before they become risks.

Audit Logs and Activity Tracking

Every action across every client workflow is logged for full visibility and compliance review.

Data Isolation Per Client

Each client's automation data stays fully isolated. No cross-account access.

SSO and Identity Integrations

Enterprise clients log in via OAuth, Google Workspace, or a custom identity provider, with access controls managed by IT.

Why BotPenguin Is the Right White Label Automation Partner for You

Platform maintenance, feature updates, integration upkeep, and technical issues are all handled by BotPenguin. You sell automation services and serve your clients, while we take care of the infrastructure behind it.

Assisted Setup

We configure your partner dashboard, branding, and automation environment before you go live.

Hands-On Training

Live sessions cover platform use, client demos, workflow building, and objection handling.

Dedicated Partner Support Executive (Add-on)All plans include white-label setup

One named contact who knows your account and setup, not a generic support queue.

Priority Technical Support

Partner issues get priority, with average response times under 4 hours.

Help Center and Documentation

Step-by-step guides, integration walkthroughs, workflow templates, and client FAQs, all available on demand.

Feature Update Notifications

New features and integration updates announced before public release, so you can prepare your clients.

Is White Label Automation Right for Your Agency?
Find Your Fit

How you sell white label automation depends on your vertical. Different agencies plug BotPenguin's platform into their existing business to unlock new recurring revenue.