A White Label AI SMS Platform That Texts Back
Customers Under Your Brand
Add a branded AI SMS platform to your agency's offering. Your clients run chatbots, broadcasts, and drip campaigns over SMS. Your logo is on the dashboard and 100% of your white label reseller revenue is yours.
Your Brand
Your Logo
Your Domain
Your Pricing
What Your Business Gets With OurWhite Label SMS Platform
Your branding is everywhere your clients look: your logo, your domain, your name on every campaign. BotPenguin runs the engine behind the scenes; you own every touchpoint.
Your Logo and Domain
Your logo appears on every screen your clients use. Your domain runs the dashboard URL. No BotPenguin branding anywhere.
Branded SMS Sender Identity
Messages sent from a phone number registered to your client's business, under their brand name, not BotPenguin's or a generic shortcode.
Your Pricing
You set the price for every SMS plan. No revenue splits. What your clients pay, you keep.
Custom Agent Dashboard
Customize layout and colors with no code. Clients manage SMS chatbots, campaigns, and inbox from an interface that looks like your product.
Scalable Client Accounts
Start with a plan that fits your client base, and add capacity as you grow. Every new client you onboard adds to your margin.
White Label SMS Mobile App
Clients manage SMS conversations from an iOS and Android app under your brand, replying and tracking campaigns on the go.
Custom API and Webhooks
Every API call carries your brand name. Your clients' developers integrate with your product, with no BotPenguin reference anywhere.
Ready-Made Sales Kit
Rebranded sales decks, one-pagers, setup guides, and onboarding docs, ready to use from day one.
AI SMS Chatbot Capabilities That Go
Beyond Broadcasts
BotPenguin's white-label AI SMS platform sends messages that start conversations — the AI reads, understands, and responds, trained on your clients' own data.
AI Chatbot Over SMS
Your clients deploy an AI chatbot that handles SMS conversations automatically, replying to customer queries with relevant answers.
Keyword-Triggered Flows
A keyword like BOOK or PRICE starts a defined conversation flow instantly.
Train on Client Data
The chatbot learns from your clients' FAQs and docs, answering with their specific info, not generic responses.
Context-Aware Replies
The AI remembers the full SMS thread, so customers never repeat themselves.
Lead Capture Over SMS
The AI collects name, email, and intent, then routes leads straight to the CRM.
Smart Human Handover
Conversations transfer to a live agent with full SMS history, easy for the customer.
Auto-Translation
The AI detects and replies in the customer's language automatically.
24/7 AI Coverage
The chatbot answers SMS around the clock, with the same accuracy as your live team.
Run SMS Automation Campaigns Your Clients' Customers Actually Read
Equip your clients with broadcast and drip campaign tools built for the channel customers actually check. All under your brand, through our white label SMS platform.
Bulk SMS Broadcasts
Send a message to thousands of contacts in one action, reaching every number within seconds.
Audience Segmentation
Group contacts by behavior, location, or custom tags, so broadcasts go to the right segment for better conversions.
Drip Campaigns
Multi-step SMS sequences fire automatically over days or weeks, fully automated.
Campaign Scheduling
Broadcasts and drips send at the right time for the right audience, automatically.
MMS Support
Send images, GIFs, and short videos alongside text for richer campaigns.
Two-Way SMS Conversations
Customers reply, and the platform handles it automatically. STOP unsubscribes, YES triggers a new flow.
Campaign Analytics
Every campaign shows delivery, open, reply, and conversion data to optimize future sends.
A/B Testing
Test two message versions; the better performer goes to the rest of the audience.
SMS Is One Channel. Our White Label Platform Brings All Five Into One Inbox.
Your clients juggle SMS in one tool, WhatsApp in another, and Instagram DMs in a third. With our white label platform, every conversation lands in one unified inbox, so their agents stop switching apps and start handling more.
SMS
Every inbound message on the white label SMS platform lands in the unified inbox alongside other channels.
WhatsApp conversations from the same customer land in the same thread, giving a full cross-channel history.
Website Live Chat
Website chats appear in the same inbox, so agents handle web and SMS customers without switching tools.
Instagram DMs
Instagram DMs arrive in the unified inbox, so social and support teams work from one screen.
Facebook Messenger
Messenger conversations join the inbox with the same routing, tagging, and history as SMS.
Telegram
Telegram messages integrate into the shared inbox, so teams respond without leaving the main environment.
White Label SMS Automation for Every Industry Your Agency Serves
SMS works across every industry: retail, healthcare, real estate, education, and more. With a white label AI SMS platform, your clients run intelligent, branded campaigns and chatbots wherever their customers are.
E-commerce / Retail
Order confirmations, shipping updates, and delivery alerts go out via SMS automation. Return requests trigger an AI chatbot flow that resolves most cases.
Healthcare
Appointment reminders go out via SMS at 24 and 2 hours pre-visit. Patients reply to confirm or reschedule, and the AI handles rebooking.
Real Estate
New listing alerts hit segmented prospect lists instantly via SMS marketing. Viewing inquiries trigger an AI chatbot that qualifies leads and books appointments.
Restaurants and Hospitality
Reservation confirmations, waitlist updates, and SMS broadcast offers reach customers in seconds, with loyalty campaigns including redemption links.
Financial Services and Insurance
Payment reminders, renewal alerts, and account updates run on SMS automation. Sensitive queries escalate to agents with full SMS history.
Recruitment and HR
Application updates, interview scheduling, and offer letters go via SMS, speeding up candidate response and time-to-hire.
Education
Enrollment confirmations, deadline reminders, and class alerts reach students via SMS. An AI chatbot trained on program info answers student queries correctly.
How You Scale Earnings With BotPenguin's White Label SMS Platform
SMS-only resellers charge per credit and watch margins shrink as clients scale. With fixed wholesale pricing on your white label SMS platform, your margin grows with every client and every message they send.
Fixed Wholesale Pricing
Your plan cost stays predictable, with no per-credit, per-message, or per-campaign fees on the partner side.
100% Revenue Retention
Every dollar your clients pay goes to you. BotPenguin earns only from your wholesale plan.
Custom Subscription Plans
Build tiered SMS plans with your own names, pricing, and features. From entry-level broadcasts to premium AI chatbot and drip automation.
Credit-Based Client Billing
Buy SMS credits at wholesale, sell at retail. The margin on every credit block is yours.
Bundle With Other Channels
Package SMS with WhatsApp, Instagram, or live chat under one plan for higher-value, multi-channel offerings.
Service Revenue on Top
Add setup fees, campaign management, and consulting alongside the subscription. Many partners earn as much from services as the platform.
Your Preferred Payment Gateway
Connect Stripe, Razorpay, PayPal, or your gateway of choice. Revenue lands directly in your account. King and Emperor plans include one payment gateway integration free.
Compliance, Built Into the White Label SMS Platform as a Standard
SMS involves personal data, phone numbers, and opt-in consent — and regulated industries demand strict compliance. BotPenguin's white label SMS platform meets those standards, so your clients face no compliance blockers.
GDPR, HIPAA, CCPA, ISO Compliant
Compliance standards your healthcare, financial services, and regulated-industry clients require with documentation ready for their legal teams.
Opt-In Consent Management
STOP replies remove contacts from all future campaigns automatically, keeping your clients compliant with carrier and consumer protection laws.
10DLC Registration Support
BotPenguin manages 10DLC brand and campaign registration via Twilio for US clients, clearing them to send at scale without carrier filtering.
Data Isolation Per Client
Each client's contacts, campaigns, and conversation history stay fully isolated. No cross-account access, regardless of how many you manage.
Audit Logs and Activity Tracking
Every send, import, and agent action is logged with timestamp and user detail for compliance review.
Choose Your Server Location
Host data in US, EU, or custom regions to meet client data residency requirements.
SOC 2-Ready Infrastructure
Built to SOC 2 standards, with documentation to support enterprise procurement.
What Makes BotPenguin the Right White Label SMS Partner for Your Agency
Carrier registration, message delivery infrastructure, compliance updates, and technical support are all handled by BotPenguin. You sell SMS automation services and manage client relationships.
Assisted Panel Setup
We configure your partner dashboard, branding, and SMS phone number setup before you go live.
10DLC Registration Handled
BotPenguin manages 10DLC brand and campaign registration via Twilio for US partners and clients, so compliance documentation is handled on your behalf.
Hands-On Training
Live sessions cover platform use, client demos, campaign setup, and chatflow building, so your team pitches and supports SMS automation confidently.
Dedicated Partner Support Officer
One named contact who knows your account and clients, with an average response time under 4 hours.
Ready-Made Client Onboarding Materials
Pre-built, rebranded setup guides, configuration walkthroughs, and compliance FAQs.
Feature Update Notifications
Get new SMS features and integration updates before public release, so you can prepare your clients in advance.
Who Should Partner with BotPenguin for White Label
SMS Business?
From digital marketing agencies to niche SaaS providers, every agency has clients who text. BotPenguin's white label SMS platform fits whatever vertical you serve.
Digital Marketing Agencies
Add white label SMS automation to your stack. Branded campaigns and chatbots for every client, no build needed.
IT Consultancies and Tech Partners
Sell white label SMS under your brand for recurring revenue. BotPenguin handles the infrastructure.
White Label SaaS Entrepreneurs
Launch your own branded SMS automation SaaS. Bundle or sell standalone, your margins.
CRM and ERP Vendors
Embed SMS messaging and automation into your CRM or ERP, no third-party dependency.
E-Commerce Agency Resellers
Offer branded SMS for order updates, returns, and cart recovery across Shopify, WooCommerce, and more.
Hosting and Web Service Providers
Add white label SMS automation as a high-margin, no-code upsell.
Pricing for Your White Label SMS Platform, Built to Scale With Your Agency
One flat platform fee, client limits that grow with your plan, and pricing you control end to end. BotPenguin never appears on your invoices.
Baby
Entry plan. Full white-label setup.
Little
Scaling agencies. Higher client limits, more channels.
King
Established agencies. Priority support, plus 1 free payment gateway.
Emperor
High-volume partners. Maximum scale. Enterprise features. 1 free payment gateway.
*White-label setup is included in every plan. Rebranded documentation is available as an add-on. Dedicated partner support isn't included with the Baby plan. No hidden fees, no revenue sharing.