A White Label SMS Platform That Texts Your
Customers Back, Under Your Brand
Add a branded AI SMS platform to your agency's offering. Your clients run chatbots, broadcasts, and drip campaigns over SMS. Your logo is on the dashboard and 100% of your white label business revenue is yours.
Your Brand
Your Logo
Your Domain
Your Pricing
What is a White Label SMS Platform?
A white label SMS platform gives you a ready-made SMS business you can sell as your own. You control the customer-facing experience while the provider handles the technology running underneath.
Sell Software, Not Credits Sell software, not just marked-up SMS credits.
Standalone or Bundled Position it as a standalone product or part of your existing service stack.
Build Recurring Revenue Build recurring revenue around the client relationship, not one-off campaigns.
Want a deeper look at the model? Learn how white-label SMS marketing works
What Your Business Gets With OurWhite Label SMS Platform
Put your brand across the entire client experience, from the dashboard and domain to every campaign they run. BotPenguin powers the platform behind the scenes while you stay front and center.
Your Logo and Domain
Your logo appears on every screen your clients use. Your domain runs the dashboard URL. No BotPenguin branding anywhere.
Your Pricing
You set the price for every SMS plan. No revenue splits. What your clients pay, you keep.
Custom Agent Dashboard
Customize layout and colors with no code. Clients manage SMS chatbots, campaigns, and inbox from an interface that looks like your product.
Scalable Client Accounts
Start with a plan that fits your client base, and add capacity as you grow. Every new client you onboard adds to your margin.
Custom API and Webhooks
Every API call carries your brand name. Your clients' developers integrate with your product, with no BotPenguin reference anywhere.
Ready-Made Sales Kit (Add-on)
Rebranded sales decks, one-pagers, setup guides, and onboarding docs, ready to use from day one.
AI SMS Chatbot Capabilities That Go
Beyond Broadcasts
Turn SMS into two-way AI conversations that understand customer intent and respond using your clients’ own business data.
AI Chatbot Over SMS
Your clients deploy an AI chatbot that handles SMS conversations automatically, replying to customer queries with relevant answers.
Keyword-Triggered Flows
A keyword like BOOK or PRICE starts a defined conversation flow instantly.
Train on Client Data
The chatbot learns from your clients' FAQs and docs, answering with their specific info, not generic responses.
Context-Aware Replies
The AI remembers the full SMS thread, so customers never repeat themselves.
Lead Capture Over SMS
The AI collects name, email, and intent, then routes leads straight to the CRM.
Smart Human Handover
Conversations transfer to a live agent with full SMS history, easy for the customer.
Auto-Translation
The AI can detect and reply in the customer's language, so conversations flow naturally without manual translation.
24/7 AI Coverage
The chatbot answers SMS around the clock, with the same accuracy as your live team.
Run SMS Automation Campaigns Your Clients' Customers Actually Read
Equip your clients with broadcast and drip campaign tools built for the channel customers actually check. All under your brand, through our white label SMS platform.
Bulk SMS Broadcasts
Send a message to thousands of contacts in one action, reaching every number within seconds.
Audience Segmentation
Group contacts into relevant audience segments so broadcasts reach the right customers with more targeted messaging.
Drip Campaigns
Multi-step SMS sequences fire automatically over days or weeks, fully automated.
Campaign Scheduling
Broadcasts and drips send at the right time for the right audience, automatically.
Two-Way SMS Conversations
Customers reply, and the platform handles it automatically. STOP unsubscribes, YES triggers a new flow.
Campaign Analytics
Every campaign shows delivery, sent, and failed data to optimize future sends.
Expand Your White Label SMS Offering Across More Channels
Give clients more than SMS. Add WhatsApp, website chat, Instagram, Facebook Messenger, and Telegram to the same platform, so teams can manage customer conversations without switching between tools.
WhatsAppBring WhatsApp conversations into the same workspace, with shared context and conversation history.
Website Live ChatHandle website chats alongside messaging conversations without moving between separate tools.
Instagram DMsManage Instagram conversations from the same workspace used for other customer channels.
Facebook MessengerBring Messenger conversations into one place with consistent routing, tagging, and conversation history.
TelegramManage Telegram conversations from the same platform, giving teams one place to respond across channels.
White Label SMS Automation for Every Industry Your Agency Serves
SMS works across every industry: retail, healthcare, real estate, education, and more. With a white label AI SMS platform, your clients run intelligent campaigns and chatbots wherever their customers are.
E-commerce / Retail
Order confirmations, shipping updates, and delivery alerts go out via SMS automation. Return requests trigger an AI chatbot flow that resolves most cases.
Healthcare
Appointment reminders go out via SMS at 24 and 2 hours pre-visit. Patients reply to confirm or reschedule, and the AI handles rebooking.
Real Estate
New listing alerts hit segmented prospect lists instantly via SMS marketing. Viewing inquiries trigger an AI chatbot that qualifies leads and books appointments.
Restaurants and Hospitality
Reservation confirmations, waitlist updates, and SMS broadcast offers reach customers in seconds, with loyalty campaigns including redemption links.
Financial Services and Insurance
Payment reminders, renewal alerts, and account updates run on SMS automation. Sensitive queries escalate to agents with full SMS history.
Recruitment and HR
Application updates, interview scheduling, and offer letters go via SMS, speeding up candidate response and time-to-hire.
Education
Enrollment confirmations, deadline reminders, and class alerts reach students via SMS. An AI chatbot trained on program info answers student queries correctly.
How to Get Started With BotPenguin White Label SMS
Go from signup to your first branded client conversation in four straightforward steps.
Choose Your White Label Plan
Pick the plan that matches your client volume, channels, and growth goals.
Set Up Your Branding
Add your logo, domain, colors, and client-facing identity across the platform.
Configure Your SMS Setup
Complete the required SMS setup, connect messaging infrastructure, and prepare client accounts.
Onboard Your First Clients
Set your pricing, add clients, and start offering SMS automation under your own brand.
How You Scale Earnings With BotPenguin's White Label SMS Platform
SMS-only providers charge per credit and watch margins shrink as clients scale. With fixed platform pricing on your white label SMS platform, your margin grows with every client and every message they send.
Fixed Platform Pricing
Your plan cost stays predictable, with no per-credit, per-message, or per-campaign fees on the partner side.
100% Revenue Retention
Every dollar your clients pay goes to you. BotPenguin earns only from your wholesale plan.
Custom Subscription Plans
Build tiered SMS plans with your own names, pricing, and features. From entry-level broadcasts to premium AI chatbot and drip automation.
Credit-Based Client Billing
Set your own client pricing on top of predictable platform costs; the margin is yours.
Bundle With Other Channels
Package SMS with WhatsApp, Instagram, or live chat under one plan for higher-value, multi-channel offerings.
Service Revenue on Top
Add setup fees, campaign management, and consulting alongside the subscription to create an additional service revenue stream.
Your Preferred Payment Gateway
Connect Stripe, Razorpay, PayPal, or your gateway of choice. Revenue lands directly in your account. King and Emperor plans include one payment gateway integration free.
Compliance, Built Into the White Label SMS Platform as a Standard
SMS involves personal data, phone numbers, and consent, making compliance essential. BotPenguin is GDPR, HIPAA, and CCPA compliant, ISO certified, SOC 2 attested, and VAPT-assessed by a CERT-In empanelled auditor.
Enterprise Trust, Built In
Enterprise-grade security backed by GDPR, HIPAA, and CCPA compliance, ISO certification, SOC 2 attestation, and VAPT assessment.
Opt-In Consent Management
STOP replies remove contacts from all future campaigns automatically, keeping your clients compliant with carrier and consumer protection laws.
10DLC Registration Support
BotPenguin manages 10DLC brand and campaign registration via Twilio for US clients, helping improve deliverability and reduce carrier filtering for eligible messaging traffic.
Data Isolation Per Client
Each client's contacts, campaigns, and conversation history stay fully isolated. No cross-account access, regardless of how many you manage.
Audit Logs and Activity Tracking
Every send, import, and agent action is logged with timestamp and user detail for compliance review.
Choose Your Server Location (Add-On)
Custom data-hosting options are available as an add-on for clients with specific data residency or compliance requirements.
What Makes BotPenguin the Right White Label SMS Partner for Your Agency
Carrier registration, message delivery infrastructure, compliance updates, and technical support are all handled by BotPenguin. You sell SMS automation services and manage client relationships.
Assisted Panel Setup
We configure your partner dashboard, branding, and SMS phone number setup before you go live.
10DLC Registration Handled
BotPenguin manages 10DLC brand and campaign registration via Twilio for US partners and clients, so compliance documentation is handled on your behalf.
Hands-On Training
Live sessions cover platform use, client demos, campaign setup, and chatflow building, so your team pitches and supports SMS automation confidently.
Dedicated Partner Support Officer
One named contact who knows your account and clients, with an average response time under 4 hours.
Ready-Made Client Onboarding Materials
Pre-built, rebranded setup guides, configuration walkthroughs, and compliance FAQs.
Feature Update Notifications
Get new SMS features and integration updates before public release, so you can prepare your clients in advance.
Who Should Partner with BotPenguin for White Label
SMS Business?
From digital marketing agencies to niche SaaS providers, every agency has clients who text. BotPenguin's white label SMS platform fits whatever vertical you serve.
Digital Marketing Agencies
Add white label SMS automation to your stack. Campaigns and chatbots for every client, no build needed.
AI and Automation Agencies
Add white label SMS to your stack. Offer messaging, alerts, and workflows alongside chatbots and AI agents.
WhatsApp Agencies
Expand services with white label SMS. Deliver notifications, campaigns, and customer messaging under your own brand.
IT Consultancies and Tech Partners
Sell white label SMS under your brand for recurring revenue. BotPenguin handles the infrastructure.
White Label SaaS Entrepreneurs
Launch your own white label SMS automation SaaS. Bundle or sell standalone, your margins.
CRM and ERP Vendors
Embed SMS messaging and automation into your CRM or ERP, no third-party dependency.
E-Commerce Agencies
Offer SMS for order updates, returns, and cart recovery across Shopify, WooCommerce, and more.
Hosting and Web Service Providers
Add white label SMS automation as a high-margin, no-code upsell.
Explore more white-label guides for agencies, SaaS businesses, and technology partners.
Pricing for Your White Label SMS Platform, Built to Scale With Your Agency
One flat platform fee, client limits that grow with your plan, and pricing you control end to end. BotPenguin never appears on your invoices.
Pebble
Entry plan. Full white-label setup.
Little
Scaling agencies. Higher client limits, more channels.
King
Established agencies. Priority support, plus 1 free payment gateway.
Emperor
High-volume partners. Maximum scale. Enterprise features. 1 free payment gateway.
*Note: All plans include white-label setup. No hidden fees, no revenue sharing.
Prefer a commission-based model? Explore BotPenguin’s chatbot reseller program and earn recurring commissions on client subscriptions.
Real Campaigns. Real Impact with BotPenguin's White Label Platform.
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