What is a white label SMS platform?

A white label SMS platform lets you sell AI SMS automation software under your own brand. Your clients see your logo on the platform, use your domain, and pay you for the service. BotPenguin builds and maintains the technology, while you own the client relationship and keep the revenue.

Is BotPenguin's white label SMS platform different from a bulk SMS reseller program?

Yes. Bulk SMS resellers like EasySendSMS and ProTexting sell SMS credits at wholesale for you to resell at retail. BotPenguin's white label SMS platform is an AI automation tool, including chatbots that hold conversations over SMS, broadcast campaigns with audience segmentation, drip sequences, and a unified inbox alongside other channels. You're selling automation capability, not just SMS credits.

Does BotPenguin charge per SMS message on the partner plan?

Your wholesale plan has a fixed annual cost. SMS messages are delivered through Twilio, which charges per message at carrier rates, and these costs are passed through at the end-user level, not the partner level. Your margin is the difference between what you charge clients for SMS credits or bundles and what Twilio charges at wholesale rates.

How is BotPenguin's white label SMS platform different from SimpleTexting?

SimpleTexting is a credit-based SMS marketing tool with a basic reseller program, but it has no AI chatbot layer, no omnichannel inbox, and limited white label capabilities. BotPenguin gives you an AI that holds conversations over SMS, drip campaigns, and a unified inbox combining SMS with WhatsApp, Instagram, and website chat, all under your brand.

What channels does BotPenguin's white label SMS platform support alongside SMS?

BotPenguin's platform covers WhatsApp, Instagram DMs, Facebook Messenger, Telegram, and website live chat alongside SMS. Your clients manage all channels from one inbox, so you can sell a full omnichannel communication package, not just SMS.

Does BotPenguin handle 10DLC registration for US clients?

Yes. BotPenguin manages the 10DLC brand and campaign registration that US carriers require for business SMS at scale via Twilio. Your clients are cleared to send without carrier filtering or blocking, and you don't manage compliance documentation.

How long does the setup take?

Most partners are live within 12 hours. BotPenguin configures your partner dashboard, branding, SMS phone number provisioning, and platform settings during onboarding, so you're ready for your first client conversation from day one.

What compliance standards does BotPenguin's white label SMS platform meet?

The platform is compliant with GDPR, HIPAA, CCPA, and ISO standards. You can sell to healthcare providers, financial services firms, and other regulated industries, and provide the compliance documentation their legal teams require.

Can I charge clients for SMS credits separately from the platform subscription?

Yes. You configure client accounts with SMS credit bundles. Clients purchase credits through your branded platform, and you set the retail price per bundle. The difference between your Twilio cost and your retail price is your margin on every credit your clients use.

What industries respond best to SMS automation?

Healthcare clinics see immediate results from appointment reminder automation, with a noticeable drop in no-shows. E-commerce brands see meaningful improvements in cart recovery through automated SMS sequences. Real estate agencies see faster lead response times and higher viewing conversion rates. Any business using manual text messaging to communicate with customers is a strong SMS automation prospect.

A White Label AI SMS Platform That Texts Your
Customers Back, Under Your Brand

Add a branded AI SMS platform to your agency's offering. Your clients run chatbots, broadcasts, and drip campaigns over SMS. Your logo is on the dashboard and 100% of your white label business revenue is yours.

Your Brand
Your Logo
Your Domain
Your Pricing

Plans from $1,500/yr·250+ active partners·Live in 12 hours

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White-label SMS platform partner dashboard with branded interface

What Your Business Gets With OurWhite Label SMS Platform

Your branding is everywhere your clients look: your logo, your domain, your name on every campaign. BotPenguin runs the engine behind the scenes; you own every touchpoint.

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AI SMS Chatbot Capabilities That Go
Beyond Broadcasts

BotPenguin's white-label AI SMS platform sends messages that start conversations — the AI reads, understands, and responds, trained on your clients' own data.

AI Chatbot Over SMS

Your clients deploy an AI chatbot that handles SMS conversations automatically, replying to customer queries with relevant answers.

Keyword-Triggered Flows

A keyword like BOOK or PRICE starts a defined conversation flow instantly.

Train on Client Data

The chatbot learns from your clients' FAQs and docs, answering with their specific info, not generic responses.

Context-Aware Replies

The AI remembers the full SMS thread, so customers never repeat themselves.

Lead Capture Over SMS

The AI collects name, email, and intent, then routes leads straight to the CRM.

Smart Human Handover

Conversations transfer to a live agent with full SMS history, easy for the customer.

Auto-Translation

The AI detects and replies in the customer's language automatically.

24/7 AI Coverage

The chatbot answers SMS around the clock, with the same accuracy as your live team.

White Label AI Chatbots →

Run SMS Automation Campaigns Your Clients' Customers Actually Read

Equip your clients with broadcast and drip campaign tools built for the channel customers actually check. All under your brand, through our white label SMS platform.

Bulk SMS Broadcasts

Send a message to thousands of contacts in one action, reaching every number within seconds.

Audience Segmentation

Group contacts by location or custom tags, so broadcasts go to the right segment for better conversions.

Drip Campaigns

Multi-step SMS sequences fire automatically over days or weeks, fully automated.

Campaign Scheduling

Broadcasts and drips send at the right time for the right audience, automatically.

Two-Way SMS Conversations

Customers reply, and the platform handles it automatically. STOP unsubscribes, YES triggers a new flow.

Campaign Analytics

Every campaign shows delivery, sent, and failed data to optimize future sends.

SMS Is One Channel. Our White Label Platform Brings All Five Into One Inbox.

Your clients juggle SMS in one tool, WhatsApp in another, and Instagram DMs in a third. With our white label platform, every conversation lands in one unified inbox, so their agents stop switching apps and start handling more.

SMS

Every inbound message on the white label SMS platform lands in the unified inbox alongside other channels.

Instagram DMs

Instagram DMs arrive in the unified inbox, so social and support teams work from one screen.

WhatsApp conversations from the same customer land in the same thread, giving a full cross-channel history.

Website Live Chat

Website chats appear in the same inbox, so agents handle web and SMS customers without switching tools.

Facebook Messenger

Messenger conversations join the inbox with the same routing, tagging, and history as SMS.

Telegram messages integrate into the shared inbox, so teams respond without leaving the main environment.

White Label SMS Automation for Every Industry Your Agency Serves

SMS works across every industry: retail, healthcare, real estate, education, and more. With a white label AI SMS platform, your clients run intelligent campaigns and chatbots

E-commerce / Retail

Order confirmations, shipping updates, and delivery alerts go out via SMS automation. Return requests trigger an AI chatbot flow that resolves most cases.

Healthcare

Appointment reminders go out via SMS at 24 and 2 hours pre-visit. Patients reply to confirm or reschedule, and the AI handles rebooking.

Real Estate

New listing alerts hit segmented prospect lists instantly via SMS marketing. Viewing inquiries trigger an AI chatbot that qualifies leads and books appointments.

Restaurants and Hospitality

Reservation confirmations, waitlist updates, and SMS broadcast offers reach customers in seconds, with loyalty campaigns including redemption links.

Financial Services and Insurance

Payment reminders, renewal alerts, and account updates run on SMS automation. Sensitive queries escalate to agents with full SMS history.

Recruitment and HR

Application updates, interview scheduling, and offer letters go via SMS, speeding up candidate response and time-to-hire.

Education

Enrollment confirmations, deadline reminders, and class alerts reach students via SMS. An AI chatbot trained on program info answers student queries correctly.

How You Scale Earnings With BotPenguin's White Label SMS Platform

SMS-only providers charge per credit and watch margins shrink as clients scale. With fixed platform pricing on your white label SMS platform, your margin grows with every client and every message they send.

Fixed Platform Pricing

Your plan cost stays predictable, with no per-credit, per-message, or per-campaign fees on the partner side.

100% Revenue Retention

Every dollar your clients pay goes to you. BotPenguin earns only from your wholesale plan.

Custom Subscription Plans

Build tiered SMS plans with your own names, pricing, and features. From entry-level broadcasts to premium AI chatbot and drip automation.

Credit-Based Client Billing

Set your own client pricing on top of predictable platform costs; the margin is yours.

Bundle With Other Channels

Package SMS with WhatsApp, Instagram, or live chat under one plan for higher-value, multi-channel offerings.

Service Revenue on Top

Add setup fees, campaign management, and consulting alongside the subscription. Many partners earn as much from services as the platform.

Your Preferred Payment Gateway

Connect Stripe, Razorpay, PayPal, or your gateway of choice. Revenue lands directly in your account. King and Emperor plans include one payment gateway integration free.

Compliance, Built Into the White Label SMS Platform as a Standard

SMS involves personal data, phone numbers, and opt-in consent — and regulated industries demand strict compliance. BotPenguin's white label SMS platform meets those standards, so your clients face no compliance blockers.

GDPR, HIPAA, CCPA, ISO Compliant

Compliance standards your healthcare, financial services, and regulated-industry clients require with documentation ready for their legal teams.

Opt-In Consent Management

STOP replies remove contacts from all future campaigns automatically, keeping your clients compliant with carrier and consumer protection laws.

10DLC Registration Support

BotPenguin manages 10DLC brand and campaign registration via Twilio for US clients, clearing them to send at scale without carrier filtering.

Data Isolation Per Client

Each client's contacts, campaigns, and conversation history stay fully isolated. No cross-account access, regardless of how many you manage.

Audit Logs and Activity Tracking

Every send, import, and agent action is logged with timestamp and user detail for compliance review.

Choose Your Server Location

Host data in US, EU, or custom regions to meet client data residency requirements.

SOC 2-Ready Infrastructure

Built to SOC 2 standards, with documentation to support enterprise procurement.

What Makes BotPenguin the Right White Label SMS Partner for Your Agency

Carrier registration, message delivery infrastructure, compliance updates, and technical support are all handled by BotPenguin. You sell SMS automation services and manage client relationships.

Assisted Panel Setup

We configure your partner dashboard, branding, and SMS phone number setup before you go live.

10DLC Registration Handled

BotPenguin manages 10DLC brand and campaign registration via Twilio for US partners and clients, so compliance documentation is handled on your behalf.

Hands-On Training

Live sessions cover platform use, client demos, campaign setup, and chatflow building, so your team pitches and supports SMS automation confidently.

Dedicated Partner Support Officer

One named contact who knows your account and clients, with an average response time under 4 hours.

Ready-Made Client Onboarding Materials

Pre-built, rebranded setup guides, configuration walkthroughs, and compliance FAQs.

Feature Update Notifications

Get new SMS features and integration updates before public release, so you can prepare your clients in advance.

Who Should Partner with BotPenguin for White Label
SMS Business?

From digital marketing agencies to niche SaaS providers, every agency has clients who text. BotPenguin's white label SMS platform fits whatever vertical you serve.