Resell Chatbots We Build. Earn 30% Commissionon Closed Deals.
BotPenguin's chatbot reseller program lets you add AI chatbots, agents, and automations to your offering. You refer clients. We handle the tech.
30% Commission
250+ Partners
No Tech Skills Needed
The AI Chatbot Market Is Booming. As a Reseller, You're Perfectly Positioned to Cash In.
Businesses everywhere are adopting AI chatbots and automation to cut costs. As an AI chatbot reseller, you get a ready-made AI chatbot platform to offer clients. No development or maintenance required.
$41.2B
Estimated AI Chatbot Market Size by 2033
250+
Partners already reselling BotPenguin's AI chatbots
30%
Commission per subscription sold
One Reseller Program. Four AI Products. Endless Revenue.
Whether you're selling chatbots, AI agents, voice agents, or automations, you get one program, one commission rate, one dashboard.
AI Chatbots
FAQ automation, lead capture, and 24/7 support across website, WhatsApp, Instagram, and more.
AI Agents
Book appointments, update CRMs, qualify leads, and run multi-step workflows, autonomously.
Voice Agents
Handle inbound and outbound calls, bookings, and support queries. A high-demand upsell for clinics, real estate, and local services.
Automation
Connect tools, trigger actions, and eliminate manual work across WhatsApp, Instagram, and Facebook.
A Chatbot Product That's Actually Easy to Resell
A great product makes selling easy. When clients see results, they renew, and your reseller commission renews too. Every feature below is a reason prospects choose BotPenguin over a competitor.
One Chatbot, Every Channel
Website, WhatsApp, Instagram, Shopify, Facebook, Telegram, and more. One chatbot covers it all.
No-Code Builder
Drag-and-drop setup, no developer needed. Most clients go live in their first session.
WhatsApp and Instagram Automation
Automated DMs, comment replies, and broadcasts turn social presence into a lead engine.
Voice Bots
Handles calls, bookings, and queries; cuts call volume and staffing costs fast.
Appointment Booking
Automated scheduling, confirmations, and reminders; fewer no-shows, more bookings.
Lead Capture and Qualification
Captures lead data and pushes it straight to the CRM: warm leads, not raw form fills.
24/7 Customer Support
Handles FAQs, order tracking, and complaints round the clock, with sub-second response times.
80+ Integrations
HubSpot, Salesforce, Zoho, Shopify, Google Calendar, Stripe, and more — native connections.
100+ Ready-to-Use Templates
Industry templates for real estate, healthcare, e-commerce, education, and more.
Unified Multi-Channel Inbox
All conversations, every channel, one inbox — support teams handle more without app-switching.
Multiple Ways to Earn With Our Chatbot
Reseller Program
Subscription commissions are just the start. Every client you onboard opens the door to implementation and management work, service fees you add to your reselling revenue.
Chatbot Setup and Customization
Configure workflows, upload data, and test chatbots before launch. Charge a one-time setup fee based on complexity.
Automation for Lead Nurturing
Build follow-up sequences and personalized chatbot flows. Charge a monthly management fee for ongoing, compounding revenue.
CRM and Tool Integration
Connect chatbots to HubSpot, Zoho, Salesforce, or any CRM. Most resellers charge $500–$2,000 per integration.
Bundle With Digital Marketing
Add chatbot engagement to PPC, SEO, or email packages. Bigger deal size, same selling effort.
Industry-Specific Templates for Resale
Build vertical templates: real estate, healthcare, e-commerce, and sell the same build to multiple clients.
WhatsApp & Instagram Automation
Set up broadcast campaigns and comment-to-DM automation. In-demand services most businesses can't configure themselves, but you can.
Resell the Full BotPenguin Stack: AI Agents, Voice Agents, and Automations
Our chatbot reseller partner program isn't limited to chatbots. Offer clients the full BotPenguin stack, including AI agents, voice agents, and automations, and earn commission on every product they adopt.
AI Agents
Autonomous AI agents that handle complex, multi-step tasks, from research to customer workflows, beyond simple chat.
- Set up agent behavior instantly with a simple text prompt.
- Book, reschedule, and cancel appointments in real time.
- Send automated reminders and instant confirmations.
- Sync with Google Calendar and existing client tools.
- Capture bookings and leads from any channel.
Voice Agents
AI-powered voice agents that handle calls, bookings, and support.
- Set up call logic instantly with a simple text prompt.
- Deploy across calls and popular messaging channels.
- Train on client-specific data for on-brand responses.
- Quickstart with pre-built templates for common use cases.
- Auto-translate conversations across languages and regions.
Automations
Offer workflow automations that connect tools, trigger actions, and eliminate manual work.
- Automate WhatsApp, Facebook, and Instagram engagement.
- Nurture leads with marketing automation, no manual follow-up.
- Streamline appointment bookings with zero back-and-forth.
- Automate customer support across channels, around the clock.
- Generate more leads without adding headcount or spend.
AI Capabilities That Power Our Chatbots. Resell Them to Businesses
That Want to Scale.
BotPenguin adds new AI features every quarter, so as a reseller you always have something new to offer. Clients see the product improve and your renewals stay strong.
Multiple AI Models
Your clients choose ChatGPT, Claude, Gemini, or DeepSeek — picking the model that fits their budget and compliance needs is a real differentiator.
Train on Business Data
Clients upload websites, PDFs, FAQs, or Notion files. The chatbot or agent answers using their specific information, not generic responses.
Custom Personality in One Prompt
Users set the tone: professional, friendly, witty, bold. The AI stays consistent across every chat.
Auto Language Detection
The chatbot or agent detects and replies in the user's language automatically. No separate bots for multilingual clients.
AI-Generated Suggestions
Real-time hints keep conversations productive and cut drop-offs from confused users.
Smart If/Else Chatflows
AI-driven logic personalizes responses based on user input.
Retrain on Past Conversations
The AI learns from conversations it didn't handle well, getting smarter every month.
A High-Profit, Low-Hassle Chatbot Reseller Program Built with Real Benefits
You don't need a dev team or technical background to succeed in our chatbot reseller program. Just a product businesses want and a program that pays well when they buy.
Earn on Every Upsell
The commission doesn't stop at the base subscription. Add-ons, integrations, and upgrades earn you more too.
Your Dedicated Partner Panel
Track clients, earnings, and subscriptions in one dashboard. No spreadsheets, no guesswork.
Client Setup Support
Our team handles chatbot configuration for your clients, so you can focus on closing deals.
Guided Onboarding from Day One
A structured session on the platform, your dashboard, and how to pitch — so you're ready to sell from day one.
Marketing Materials, Ready to Use
Sales decks, demos, and templates included. Nothing to build; just plug and sell.
Dedicated Partner Support Executive (Add-on)
One named contact for your account — someone who knows your situation and responds fast.
Priority Technical Support
Partner issues get priority resolution. If a client's experience breaks, you're not stuck in a general queue.
Feature Update Notifications
New AI features and updates go to partners before public release: always something new to offer clients.
Lifetime Commissions
Refer once, earn recurring commission for as long as the client stays with BotPenguin.
Who Is Our Chatbot Reseller Program For?
If you already sell to businesses in some form, BotPenguin's chatbot reseller program slots right into what you do; whether you're a value-added reseller, consultant, or agency.
Marketing Agency
You already manage client relationships. Adding a chatbot recommendation is one step, not a pivot.
Consultant
Clients follow advice that works. A chatbot recommendation means your commission follows.
Content Creator / YouTuber
Your audience trusts you. Earn commission on every signup that converts.
SaaS Business
Your users already trust your recommendations. A chatbot upsell converts higher than cold pitches.
Web Studio
Every website you build could have a chatbot. Turn one project into monthly commission.
Freelancers
Work directly with owners who decide fast. One sale at your commission rate puts you in profit.
WhatsApp Marketing Agency
Already running WhatsApp campaigns? Chatbot automation is a natural add-on.
Niche Vertical Entrepreneur
You know one industry deeply. Sell vertical-specific chatbot templates to businesses that trust your expertise.
Sell AI Chatbots to Businesses in Every Industry
The strongest resellers pick two or three verticals and go deep. Here's where chatbots deliver the clearest ROI, and the fastest renewals.
Real Estate
Automated lead capture, property inquiries, and appointment booking with chatbots that keep prospects engaged around the clock.
Healthcare
Appointment scheduling, patient FAQs, and reminders that free up front-desk staff.
E-commerce
Cart recovery, product recommendations, order tracking, and post-purchase support — all with measurable ROI clients can see.
Education
Admissions queries, course information, and enrollment follow-ups handled automatically, around the clock.
Hospitality and Travel
Booking assistance, itinerary queries, and guest support; chatbots that work even when staff can't.
Local Services
Appointment booking, quote requests, and FAQ handling for businesses like salons, clinics, and repair services.
Ready to turn this into a business? Read our complete guide on how to start a chatbot reseller business.
Offer AI Chatbots With Security & Compliance Locked In
BotPenguin meets enterprise security standards, so you can meet the compliance needs of healthcare, financial services, and education clients without hesitation.
GDPR, HIPAA, CCPA, ISO Compliant
Compliances your clients in healthcare, finance, and regulated industries require. Close deals without hitting a compliance wall.
SOC 2-Ready Infrastructure
Documentation enterprise clients need for procurement — never lose a deal to a missing certificate.
VAPT Certified
Regular independent penetration testing keeps the platform secure. Clients aren't taking a risk.
Data Isolation
Each client's chatbot data is fully isolated; one account can never access another's data.
Choose Your Server Location
US, EU, or custom region — covers clients with data residency requirements.
Audit Logs and Activity Tracking
Every action is logged, so enterprise clients can produce audit trails when compliance requires them.
Getting Started with BotPenguin's Chatbot Reseller Program
Becoming a chatbot reseller is straightforward: book a demo, pick a plan, start selling, and earn recurring commission from day one.
Book a Demo
Schedule a free demo with our team by filling out a simple form.
Subscribe to a Plan
Choose the plan that fits your business needs.
Promote Our Products
Use BotPenguin's marketing kit and dedicated support to sell to your clients.
Start Earning
Earn recurring commission on every successful payment through your panel, and watch it grow.
Looking for a comparison before you decide? See our roundup of the best chatbot reseller programs available today.
One Chatbot Reseller Pricing Plan. Start Earning on Day One.
Simple pricing, one plan gets you 30% commission on every chatbot subscription you sell, with no milestones or upgrades needed.
King Plan
Earn 30% commission on every subscription you refer.
Calculate Your Chatbot Reseller Earnings
See how much you could earn as a chatbot reseller, based on BotPenguin's fixed-rate commission model.
Your Estimated Annual Earnings
$0
Based on 0 clients × $500/yr × 30% commission
Want Full Branding Control Instead of Commissions? Go White Label With Us
The reseller program earns you commissions on BotPenguin subscriptions. If you'd rather sell chatbots under your own brand, at your own pricing, and keep 100% of client revenue, the white-label partner program is a different model worth exploring.
Your Logo, Everywhere
Your brand on every screen your clients see. They never see BotPenguin — you own the product relationship entirely.
Your Pricing, Your Margin
Set your own price and keep 100% of what clients pay. No commission split. BotPenguin earns only from your wholesale plan.
Same Platform, Different Model
Both programs run on the same BotPenguin engine. Choose the model that fits.
Start With Reselling, Upgrade to White Label
Many partners start as resellers to learn the product and build a client base, then upgrade to white label when ready to own the brand.
Still deciding between reseller and white label? Here's a detailed breakdown of chatbot reseller vs white label to help you choose.
The Journey From Chatbot Reseller to Recognized Brand. Read Our Partner Stories.
See how BotPenguin reseller partners built scalable chatbot businesses without building a product from scratch.
South Africa IT Services$94Krevenue from 58 clients
White-Label AI Chatbot | $94K Revenue | South Africa | BotPenguin
A South African IT provider scaled from Baby to Emperor and built one of the highest-revenue white-label businesses in BotPenguin's partner cohort.
White-Label🇿🇦 Read story IT Agency · SaaS80+reseller clients
How an IT agency scaled a white-label chatbot SaaS to 80+ reseller clients
The white-label SaaS blueprint: partner hub overview and full playbook.
White-Label Read story IT Solutions · Dubai$90,000partner revenue
How a Dubai IT firm white-labeled BotPenguin and closed 15 enterprise clients
$90,000 partner revenue, 3-day median deployment across the cohort.
White-LabelAE Read story 
Not sure which model fits? Read our breakdown of software reseller vs affiliate vs agency to find your best path.