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Updated on
Jan 9, 202412 min read

Start your Chatbot Reseller Business With 5 Easy Steps

Updated onJan 9, 202412 min read
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    Table of Contents

  • What is a Chatbot Reseller Business?
  • arrow
  • Benefits of Starting a Chatbot Reseller Business
  • arrow
  • 5 Steps to Start Your Chatbot Reseller Business
  • Conclusion
  • arrow
  • Frequently Asked Questions (FAQs)
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Chatbots present a massive opportunity right now for tech entrepreneurs to capitalize on their surging adoption. 

Recent surveys by Statista show 67% of consumers now regularly use chatbots for their 24/7 availability and personalized support. Gartner predicts that by 2022, over 50% of medium and large enterprises will be using conversational AI in customer engagements.

Becoming a chatbot reseller allows you to provide this in-demand technology to businesses in your community or industry. As a reseller, you purchase chatbot solutions wholesale from top providers and sell them to your customers at a markup. 

According to MarketsandMarkets, the global chatbot market will reach $19.6 billion by 2027 as adoption accelerates across sectors.

Getting started as a chatbot reseller has low barriers to entry. You need a provider partner, website, business license, demo account and marketing materials. With the right software partner, you can be up and running in days. 

This guide will walk through the five steps to launching your own successful chatbot reseller business to capitalize on this massive opportunity. 

What is a Chatbot Reseller Business?What is a Chatbot Reseller Business?

A chatbot reseller business involves providing chatbot solutions to other businesses and organizations. As a chatbot reseller, you act as an intermediary between chatbot platform providers and businesses looking for chatbot capabilities. Rather than building chatbots from scratch, resellers leverage existing chatbot platforms and customize them to meet the specific requirements of their clients.

Benefits of Starting a Chatbot Reseller Business

Starting a chatbot reseller business can be highly rewarding and offers numerous benefits.

High Demand for Chatbot Solutions

With the increasing popularity and necessity of chatbots in today's business landscape, the demand for chatbot resellers is consistently growing. Businesses across industries are keen to incorporate chatbot technology to automate processes, enhance customer experience, and improve efficiency.

Low Startup Costs

Compared to building a chatbot from scratch or developing a software product, starting a chatbot reseller business requires minimal upfront investment. Resellers can leverage existing chatbot platforms, reducing development and infrastructure costs.

Wide Market Reach

By becoming a chatbot reseller, you gain access to a wide range of potential clients across various industries. Every sector, from e-commerce to healthcare, can benefit from chatbot solutions. This diverse market allows you to cater to different niches and expand your client base.


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Recurring Revenue Streams

Chatbot reselling offers the potential for recurring revenue streams. As businesses adopt chatbots, they often require ongoing support, updates, and customization. By providing these services, resellers can establish long-term relationships and generate consistent revenue over time.

Flexibility and Scalability

One of the key advantages of a chatbot reseller business is the flexibility it offers. You can work with clients remotely, allowing you to operate from anywhere in the world. Additionally, as your business grows and acquires more clients, you can scale up your operations by hiring a team of chatbot experts.

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5 Steps to Start Your Chatbot Reseller Business

Chatbot Reseller Business

Starting a chatbot reseller business can be a lucrative opportunity to tap into the growing demand for chatbot solutions. In this section, we will guide you through the initial steps of research and platform selection, which are essential for setting up your chatbot reseller business successfully.

Step 1: Research the Market Demand

Before diving into the chatbot reseller business, it's crucial to research and understand the market demand. This step will help you identify potential clients and industries that can benefit from chatbot solutions.

  • Identifying Industries and Businesses
    Begin by analyzing various industries and their specific needs. Look for sectors that can benefit from automation, customer support, and streamlined processes. E-commerce, healthcare, and hospitality are just a few examples of industries where chatbots can make a significant impact.
  • Gathering Market Data and Analyzing Competition
    To gather market data, conduct surveys, interviews, and market research to understand the chatbot landscape. Identify competitors and analyze their offerings, pricing, and target market. This analysis will help you differentiate your services and find a unique selling proposition.

Step 2: Choose the Right Chatbot Platform

Selecting the right chatbot platform is crucial for offering quality services to your clients. Here are some factors to consider when choosing a chatbot platform:

  • Features and Functionality
    Evaluate the features and functionality offered by different chatbot platforms. Look for features such as natural language processing (NLP), sentiment analysis, and integration capabilities with other systems. Ensure that the platform can meet your clients' specific needs and requirements.
  • Pricing Structure
    Consider the pricing models offered by different chatbot platforms. Look for a pricing structure that aligns with your business model and provides flexibility for scalability. Some platforms offer a pay-as-you-go model or tiered pricing options.
  • Integration Capabilities
    Check if the chatbot platform integrates seamlessly with other software and systems commonly used by businesses. Integration with popular platforms like CRM, helpdesks, or ecommerce platforms can add value to your services and attract more clients.
  • Support and Documentation
    Review the support and documentation provided by the chatbot platform provider. Ensure they offer comprehensive documentation, developer resources, and responsive technical support to assist you in delivering top-notch services to your clients.

And luckily, BotPenguin has got all the check boxes marked as ticked, one would look in a chatbot reseller program. With all the heavy work of chatbot development already done for you, stand a chance to become a leading chatbot reseller by offering chatbot solutions from WhatsApp automation to chatGPT plugins and much more.

And beginning your reseller journey isn't tough. Because BotPenguin offers various partner programs to match an individual's priorities:


Chatbot Development Platform- BotPenguin


Step 3: Customizing Chatbot Templates

chatbot reseller business

Most chatbot platforms offer a range of pre-built templates to choose from, and as a chatbot reseller, it's your responsibility to customize these templates according to your clients' needs and preferences. Here are some key factors to consider when customizing chatbot templates:

  • Branding
    Ensure that you include your client's brand elements such as logos, brand colors, and fonts in the chatbot design. This customization will help ensure brand consistency across all customer touchpoints, thereby creating a more memorable and cohesive customer experience.
  • Conversation Flow
    Your chatbot must engage with users in a conversational manner that aligns with your client's brand voice. To achieve this, ensure that the bot's flow reflects your client's customer service policies and communication style. This personalization will improve user engagement and customer satisfaction while providing a more personalized experience.
  • User Interface
    Pay attention to the chatbot's User Interface (UI) elements such as buttons, images, and response options. These elements must reflect your client's brand personality and help users navigate the chatbot quickly. Avoid cluttering the chatbot with too many options or complicated designs that will distract users from the primary objective.

Step 4: Marketing and Sales Strategies

Once you have customized your chatbot templates, you need to have a solid marketing and sales strategy in place to attract potential clients. Here are some tips to consider:

  • Identify your Target Market
    Choose a specific target market that you will cater to, such as medium-sized online retailers or healthcare service providers. Identify the industries you can competently cater to, and offer solutions to their specific pain points that chatbots can help solve. This focus will help you position yourself in a more niche market, differentiating you from competitors.
  • Create a Website
    Create a website or landing page that showcases your chatbot reselling services. The website must provide a clear and concise explanation of your services' features and benefits. Additionally, you can share case studies, demo videos, client testimonials, and any other relevant information that will help convince potential clients to choose your services.
  • Leverage Social Media
    Use social media channels to get the word out about your chatbot reselling services. Share engaging content, such as infographics and case studies, and participate actively in relevant industry groups and chats. Social media is an excellent platform to reach new clients and have conversations with prospects.
  • Attend Networking Events
    Attend industry-specific events and conferences to connect with potential clients. Networking with other industry players will not only allow you to generate interest in your services but could even lead to potential partnerships and collaborations.

Suggested Reading:

How to Find the Right Chatbot Reseller Program to Make Money?

Step 5: Provide Ongoing Support and Maintenance 

Once you have sold a chatbot to a client, it's crucial to offer ongoing support to address any issues, questions, or updates they may require. Here are some key aspects to consider when providing ongoing support:

  • Help Desk System
    Implement a help desk system or ticketing system to manage client inquiries and support requests effectively. This system will help you prioritize and organize client issues, ensuring that nothing falls through the cracks. Make sure to provide clear instructions to your clients on how to reach out for support and set realistic response time expectations.
  • Technical Support
    Having a dedicated technical support team will facilitate efficient problem-solving for your clients. Ensure that your team is well-versed in troubleshooting common chatbot issues, integrating the chatbot with various platforms, and addressing any technical challenges that may arise. Promptly respond to client inquiries and provide solutions in a friendly and approachable manner.
  • Regular Updates and Upgrades
    Stay ahead of the curve by regularly updating and upgrading the chatbot software and features. This proactive approach will not only enhance the user experience but also ensure that your clients' chatbots are equipped with the latest functionalities and security enhancements. Communicate these updates to your clients, highlighting the benefits they will receive from these upgrades.
  • Performance Monitoring
    Regularly monitor chatbot performance to identify any bottlenecks, errors, or usage patterns that need optimization. This step is crucial in ensuring that the chatbot functions smoothly and delivers the desired results. Use analytics tools to track user interactions, identify areas of improvement, and provide insightful recommendations to your clients.


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  • Content Updates
    Help your clients keep their chatbots fresh and relevant by assisting them with content updates. Provide guidance on crafting engaging and persuasive chatbot responses to improve user satisfaction and encourage more meaningful interactions. Regularly review the chatbot's content and suggest updates based on evolving customer needs and client business objectives.
  • Training and Education
    Offer training sessions or educational resources to ensure that your clients fully leverage the chatbot's capabilities. Help them understand how to interpret analytics data, make informed decisions about chatbot improvements, and effectively engage with their customers. This proactive approach will not only improve the value your clients receive but also strengthen the client-reseller relationship.


Starting a profitable chatbot reseller business is accessible for aspiring tech entrepreneurs. With proven software partners, low startup costs, and high demand, the opportunity is immense. By following the five steps covered in this guide, you can launch your own chatbot reseller operation quickly.

Remember to choose providers with the best technology, margins, and support resources. Build an optimized online presence to attract potential business customers. Leverage the partner's marketing assets and demo accounts to showcase the technology and value. Outbound sales and marketing will speed initial client acquisition in tandem with SEO and inbound content. 

BlueWeave Consulting March 2022 report estimates a CAGR of 23.40% for the chatbot market, reaching USD 15 billion by 2028. As businesses rapidly adopt conversational AI for superb customer engagement, they need solutions providers like chatbot resellers. Bring your industry knowledge and local community relationships to deliver huge value.

You can begin your chatbot reseller business with BotPenguin. BotPenguin is the leading no-code chatbot builder empowering you to easily create, customize and manage AI chatbots for clients across industries without technical skills. You can leverage intuitive drag-and-drop interface, 100+ templates and seamless third-party integrations to deliver tailored automation solutions.

With BotPenguin's leading solutions and dedicated partner resources, tech entrepreneurs have everything needed to build chatbot reselling businesses and thrive in the conversational AI revolution. BotPenguin offers dedicated account management and sales engineering support. BotPenguin provides partners with its advanced conversational AI technology to resell under their own brand. 

Enable businesses in your region to deploy cutting-edge conversational interfaces and optimize their customer experience. 

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Frequently Asked Questions (FAQs)

How can I start a chatbot reseller business with limited technical knowledge?

Starting a chatbot reseller business with limited technical knowledge is feasible through comprehensive training programs, leveraging user-friendly platforms, and partnering with reputable chatbot providers. With the right support and resources, individuals can successfully establish and manage their chatbot reseller business.

What are the key benefits of starting a chatbot reseller business?

Starting a chatbot reseller business offers benefits such as earning passive income, accessing innovative automation solutions, and expanding service offerings for clients. It presents a valuable opportunity to capitalize on the growing demand for chatbot technology and automation in various industries.

How can I identify a profitable niche for my chatbot reseller business?

Identifying a profitable niche for a chatbot reseller business involves conducting market research, analyzing industry trends, and identifying areas with a high demand for automation solutions. By understanding specific customer needs and pain points, resellers can tailor their offerings to meet market demands effectively.

How can I build a strong client base for my chatbot reseller business?

Building a strong client base for a chatbot reseller business involves nurturing relationships with existing clients, seeking referrals, networking with industry professionals, and showcasing successful case studies. By delivering exceptional service and demonstrating the value of chatbot solutions, resellers can attract and retain a loyal client base.

What resources and tools are essential for managing a successful chatbot reseller business?

Managing a successful chatbot reseller business requires access to comprehensive training programs, user-friendly platforms, effective marketing materials, and reliable technical support. These resources and tools are essential for providing quality services, maintaining client satisfaction, and ensuring smooth business operations.

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Table of Contents

  • What is a Chatbot Reseller Business?
  • arrow
  • Benefits of Starting a Chatbot Reseller Business
  • arrow
  • 5 Steps to Start Your Chatbot Reseller Business
  • Conclusion
  • arrow
  • Frequently Asked Questions (FAQs)