Best White Label AI Chatbot You Can Resell This Year

AI chatbots are becoming core revenue drivers, not just support tools.

The global chatbot market is projected to exceed $25 billion by 2030, growing at over 20% annually, as businesses accelerate AI automation across sales and customer engagement. For agencies and SaaS companies, this creates a major opportunity to launch branded AI solutions without building from scratch.

White label chatbot resellers make this possible. But platform differences in branding control, integrations, scalability, and revenue flexibility can directly impact your margins.

This guide compares the top white label chatbot resellers to help you choose the right growth partner.. 

What are White Label Chatbots?

White labelled chatbots are pre-built chatbots that you can customize and brand as your own. 

They remove the original developer's branding, allowing you to add your logo and sell them under your company name. This approach helps small businesses enter the chatbot market without developing their own platform.

Not just branding, you can customize your set of features & integrations, control the pricing with tailored subscription plans, onboard users on your terms, and more. 

An established AI chatbot platform with a while-label program will allow you to sell branded chatbot solutions for websites, WhatsApp, Instagram, Facebook, and many other channels. 

Add AI to the mix, and you have a ChatGPT-driven chatbot that delivers a conversational experience across your client’s business.

Again, it depends solely on the whitelabel chatbot provider. Hence, finding the right one is a critical decision. 

Why Do You Need a White Label Chatbot Platform?

Today, businesses seek ways to engage their customers effectively without placing undue pressure on their employees. Chatbots can be an excellent solution.

Whitelabel Chatbot platforms are powerful tools at affordable prices. Plus, the margin for resellers is huge. Whitelabel chatbots are easy to sell to your customers, and you can guarantee them immediate benefits. 

The White Label AI Agent must allocate all their efforts to marketing. The service provider handles the extensive product development, routine updates, and support. 

They can be built, branded, and executed instantly to meet any business chatbot demand. 

Cost-Effectiveness

White-label chatbot platforms offer significant benefits, including cost-effectiveness and rapid deployment. Unlike the traditional approach, which requires a considerable investment to develop a chatbot platform, resellers face no such burden. 

These wallet-friendly services provide a fully developed platform with your branding, pricing, logos, and features. This enables you to easily enter the growing chatbot market.

Multiple Subscription Packages

White-label chatbot platforms offer prebuilt subscription plans whose pricing you can customize to your needs. 

These plans are suitable for businesses of all sizes, enabling them to grow and attract more customers.

Managed Training, Support, and Development

The white-label chatbot service provider manages all technical aspects, including training your team, developing new features, and providing client support. 

Outsourcing your support team clearly benefits you because chatbot experts with years of experience handle your clients’ issues. 

This leaves you with only one job — marketing. Promote, sell, and make it rain money. 

Earn Revenue With Chatbot & Its Addons 

Whitelabel chatbots are, in essence, chatbots. They will sell like hotcakes during Halloween. If you use a subscription model, you’ll receive payments monthly and annually on a regular schedule. 

Additionally, you can sell add-ons for message packs, integrations, channels, and more to increase the overall price. 

Enter the Chatbot Market in No Time

As a reseller of whitelabel AI chatbots, you can get started in a few days if you don’t need any customizations from the white label provider. 

In ideal cases, you can launch your branded chatbot platform within 24 hours. It is a shortcut that lets you focus on building a brand and onboarding users. 

Your Chatbot Platform Reflects Your Vision

Resellers can customize the white-label bot platform with their brand name to meet their clients' needs. 

For example, suppose you want a different set of features and integration to improve the product’s saleability to your target audience. In that case, the solution provider will develop a unique version of the chatbot platform for you. 

Now, let’s move on to the money part. 

Top White Label Chatbot Resellers at a Glance

Now that you have an idea of the best options lets discuss them in detail.

6 Best White Label AI Chatbots In Detail

Interested in getting a WhiteLabel Chatbot? But if you are not sure which platform will be more suitable for your business needs, here is a list of the top white label chatbot builders for you: 

BotPenguin WhiteLabel AI Chatbot Reseller

BotPenguin is a leading white label chatbot platform. In less than 12 hours, launch your own branded website & WhatsApp chatbot platform under your domain, logo, and pricing, and offer your clients a comprehensive suite of automation solutions. 

With BotPenguin, you can access a fully customizable platform to configure taxes, sell add-ons, offer free trials, and create multiple subscription plans to cater to your clients' needs. Plus, you receive expert tech team assistance, regular updates, and priority support. 

It is also integrated with ChatGPT to deliver advanced conversational capabilities, enhancing the value of your AI-driven chatbot platform. 

Additionally, your clients can provide 24/7 customer support, send broadcasts, create product catalogs, schedule drip campaigns, and segment users for targeted marketing efforts.

Key features of BotPenguin’s whitelabel platform: 

• Your own brand, your own logo, your own pricing and you get to keep 100% profits.
• Configure taxes based on your country & business preferences.
• Integrate your payment gateway for uncapped revenue potential.
• Attract customers with a free trial period.
• Create custom subscription plans to boost revenue.
• Offer multi-currency support for a localized experience.
• Provide flexible monthly or quarterly pricing options.
• Manage integrations with platforms such as Zoho, ChatGPT, and Google Workspace.
• Get unlimited sub-accounts for maximum customer outreach.

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Whether you're a freelancer, digital marketer, web studio, agency, SaaS business, or technical solution provider, BotPenguin's program offers lucrative revenue opportunities and the tools you need to succeed as a white label reseller of chatbots in the rapidly growing website and WhatsApp automation market.

Instabot

Instabot White Label chatbot builder empowers marketing agencies to enhance their brand presence and unlock new revenue streams. 

Agencies can seamlessly incorporate their branding elements throughout the chatbot-building process, from onboarding to client management. 

Agencies or whitelabel resellers can infuse their unique identity into the chatbot platform by uploading their logo and applying their color palette. InstaBot captures demographic data and provides immediate, around-the-clock responses to boost conversion rates. 

The platform offers calendar integration for meeting bookings and automates lead qualification and routing. Agencies gain access to end-to-end conversational marketing strategies, yielding higher ROI and client satisfaction. 

Features of Instabot's white label AI chatbot program:

• Apply your logo, colors, and branding seamlessly.
• Manage all client accounts and streamline billing.
• Add and track team members and client users.
• Easy for all team members to build and manage bots.
• Train bots to understand and respond to a wide range of topics.
• In-person and team training for platforms and bots.
• Marketing resources to introduce bots to your clients.
• Phone Support: Monday to Friday, 9:00 am - 5:00 pm EST.
• 24/7 email customer support for all queries.
• Track chatbot usage and performance, and optimize strategies accordingly.
• Book meetings directly through the chatbot platform.

For more details, visit Instabot Agencies.

With an intuitive interface and robust support resources, agencies can effortlessly harness InstaBot's capabilities to offer exceptional service to their clients. 

On their website, you can sign up for a comprehensive demo and experience the benefits of InstaBot's White Label program. 

Suggested Reading:
10 Key Factors for Selecting the Best Whitelabel AI Chatbot

Intelliticks 

IntelliTicks is ideal for whitelabel resellers of chatbots, including digital marketing agencies, IT services companies, and enterprises. This program offers a fully customized chat platform with the partner's branding. 

With three plans available (bronze, silver, and gold), resellers can choose the level of white-label customization they want, including web applications, integration apps, and mobile apps for Android and iOS.

Maintenance charges are covered under the subscription, while platform usage charges are billed separately. Partners have the flexibility to set their own client pricing. 

The onboarding process typically takes 1-2 days for the Bronze plan and 2-3 weeks for the Gold plan, with priority support provided. IntelliTicks also offers professional chatbot development services at an additional cost. 

The top features of Intelliticks' white label chatbot builder:

• White labeled web and mobile apps with your logo and URL.
• White-labeled integration apps for platforms such as Facebook Messenger, Zapier, HubSpot, and Zoho CRM.
• Manage all client accounts in one place.
• Add and manage team members and client users.
• Provide round-the-clock customer service.
• Auto-qualify and route leads to the right team members.
• Access detailed analytics to optimize performance.
• Set your pricing for client accounts.
• Receive priority support for onboarding and troubleshooting.
• Professional services for custom chatbot setup and training.

To learn more about becoming a whitelabel reseller with IntelliTicks, visit their site.

Engati

Engati is also an excellent white-label chatbot builder that helps you build, manage, integrate, train, analyze, and publish your personalized bot quickly. 

It is a very versatile platform that presently supports eight major messaging platforms- Messenger, Kik, Telegram, Line, Viber, Skype, Slack, and web chat, focusing mainly on customer engagement. 

Engati's White Label program empowers partners to thrive as whitelabel bot resellers, offering a fully customized and branded platform tailored to local market dominance. 

The program features a customizable portal, comprehensive bot-building support, personalized training, and flexible pricing models for competitive client offerings. 

Resellers gain unlimited access to starter packs to accelerate customer onboarding and drive revenue.

The top features of Engati's white label AI chatbot builder:

• Apply your logo and colors to the platform.
• Manage all client accounts in one place.
• Add and manage team members and client users.
• Access detailed analytics and performance reports.
• Set flexible pricing models for clients.
• Receive personalized training and support services.
• Connect with various third-party platforms easily.

For more information, visit Engati Partners.

With priority support from Engati's bot experts and extensive pre-sales assistance, partners can efficiently convert prospects. This collaboration with a globally recognized chatbot platform enables partners to significantly enhance their brand. 

Wotnot

WotNot is a renowned whitelabel chatbot platform that helps you create, manage, and grow your chatbot Empire. 

It helps you build brand identity by allowing you to customize the white-label platform to your needs. 

As a reseller of whitelabel chatbots, you can add the logo, domain name, color, and fonts you want your customers to see. You can also charge your customers according to your rates and manage subscriptions and invoicing. 

The top features of WotNot's white label chatbot platform: 

• Add your logo, domain, colors, and fonts easily.
• Create unlimited accounts for substantial revenue growth.
• Access all features and future updates seamlessly.
• Build AI chatbots with data training capabilities.
• Define and package your pricing plans.
• Set up, hosting, and expenses managed for 99.99% uptime.
• Launch with a custom sub-domain.
• Seamlessly embed within your existing product.
• Integrate platform features with your product via APIs.
• Get complete support for launching and managing chatbots.

For more details, visit WotNot's whitelabel chatbot Builder.

This platform provides the freedom to do your own business without any interference. They can also build new features according to your requirements to help you grow your business and give you a customized chatbot platform.

Suggested Reading: 
9 Things you must know about Chatbot Reseller Programs [2024]

ChatCompose

ChatCompose is a whitelabel chatbot platform that lets you build and deploy chatbots with your brand, anywhere, anytime. 

You can create about 20 chatbots with their premium plan, and the VIP plan allows unlimited chatbot creation. 

ChatCompose allows you to customize your Chatbot with your designs and schemes and add your logos or brand within the Chatbot. It offers three main styles: Default, Clean, and Transparent. 

It also makes it easier to manage all your chatbots in one place. You can easily edit and configure them for your clients, and you'll receive alerts about important events they receive. 

The top features of ChatCompose's white label AI chatbot program: 

• Add your designs, logos, colors, and titles.
• Centralize management for all client chatbots.
• Notifications for new leads, purchases, and support requests.
• Add emails for client notifications.
• Seamlessly integrate with external services.
• Choose from Default, Clean, and Transparent styles.
• Customizable UI allows full control over chatbot appearance.
• Design AI-driven conversation and sales scripts.
• Deploy across popular channels and media.

For more details, visit ChatCompose's white label program.

You can also add an additional email address to the platform so your clients receive notifications about newly generated leads, new purchases, or support requests via the Chatbot.

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How to Choose the Right White Label Chatbot Reseller

Choosing a white label chatbot reseller is a strategic business decision. The platform you select will determine your branding authority, pricing flexibility, scalability, and long-term margins.

Here are the core factors to evaluate before committing.

Branding Control

A true white label chatbot platform should allow full control over brand identity, including custom domain, dashboard interface, and client access.

Limited branding restricts brand equity and positions you as a reseller rather than a provider.

Pricing and Revenue Ownership

The right reseller model gives you complete control over pricing structure, packaging, and subscription management.

If pricing is vendor-controlled or revenue share is restrictive, long-term scalability becomes limited.

Channel Coverage

Clients expect automation across multiple touchpoints.

Evaluate whether the platform supports deployment across website, WhatsApp, Instagram, Facebook, and other relevant channels from a unified system.

Broader channel support increases service value and average deal size.

Integration Capability

Integration depth directly affects solution sophistication.

A strong platform should connect with CRM systems, helpdesk software, marketing tools, and automation frameworks such as N8N.

Without integrations, automation remains surface-level.

Scalability Architecture

As client volume grows, operational structure becomes critical.

Look for multi-client management, centralized dashboards, account-level tracking, and performance visibility. Scalable architecture prevents operational bottlenecks.

Partner Support Structure

Software alone does not drive growth.

Evaluate onboarding processes, training resources, technical documentation, and access to partner support. Faster enablement accelerates revenue realization.

Decision Perspective

The right white label chatbot reseller is not defined by feature count. It is defined by how much control you retain over branding, pricing, integrations, and client scalability.

Long-term recurring revenue depends on platform leverage, not short-term feature appeal.

Revenue and Margin Potential of WhiteLabel Chatbot Reseller

White label chatbot reselling works because it is recurring revenue, not one-time project income. The key variable is pricing control.

Below is a simple financial illustration.

Revenue Scenario

Even a small client base can create meaningful recurring income.

Margin Structure Comparison

Scalability improves when the platform does not charge per agent or restrict packaging flexibility.

Choose the Best AI Chatbot Reseller
Choosing a white label chatbot platform is a revenue decision, not just a feature comparison. Here is how BotPenguin supports branding control, scalability, and long-term growth.  

If your goal is to build a scalable AI revenue stream with full control over pricing and branding, BotPenguin is structured to support that growth.
Conclusion

By now, you know the top White label Chatbot Platforms. If you plan to invest in a chatbot, you can find one on this list that fits your needs.

Chatbots have been growing rapidly as a software solution, but they still need a clear rationale. They act as a support system for your team and bridge the gap between you and your customers. 

Maintaining strong customer relationships is critical to business success. Chatbots are a trusted partner for your success journey. 

Don't wait! Resell white labelled chatbots today and become a trusted partner in your clients' success journey

Frequently Asked Questions (FAQs)

What are White Label Bot Resellers?

Resellers of white label AI chatbots are companies that provide customizable chatbot solutions. They allow businesses to rebrand these solutions and sell them to clients as their own products.

Are white-label AI chatbots customizable to meet my clients' needs?

Yes, white-label chatbot builders are designed to be easily tailored with custom branding, features, and AI-powered capabilities to meet your client's specific requirements.

What are the benefits of partnering with a top White Label AI Chatbot Platform?

Benefits include access to cutting-edge chatbot technology, reduced development costs, faster time-to-market, and the potential for increased revenue by offering chatbot solutions to clients.

Can you integrate White Labelled Chatbots with your client's existing platforms and tools?

Yes, most white-label chatbots offer seamless integration with popular platforms and tools, ensuring smooth adoption within your clients' existing infrastructure.

Is white label reselling a cost-effective solution for clients?

White-label reselling can be a cost-effective option, enabling businesses to access advanced chatbot technology without the high cost of developing a custom in-house solution.