Introduction
You open WhatsApp first thing in the morning, right? So do 2 billion other people. That’s where your customer is. Not buried in inboxes or scrolling through ads. They’re here, chatting.
Now imagine this—what if a simple message on WhatsApp could land a sale, bring back a lost lead, or turn one-time buyers into loyal fans?
In 2025, that’s exactly what businesses are doing. And the best part? It doesn’t take a fancy strategy or a big team. It just takes the right kind of message sent at the right time—and you’re about to see how it’s done.
This isn’t just a list of WhatsApp marketing examples. It’s a look into what actually works when you're trying to move someone from “just checking” to “I’m in.”We're talking about WhatsApp marketing examples that feel natural, get replies, and bring real results.
If you're planning a WhatsApp campaign or thinking about adding this to your customer journey, you’ll find real value here. Not just example, but insights. Not fluff, but clarity. The kind that helps you make decisions fast.
From Chat App to Conversion Machine
You’ve used WhatsApp to talk to friends. But have you ever used it to drive conversions?
Let’s break something open. WhatsApp isn’t just another communication tool. It’s quickly becoming one of the most powerful platforms for customer interaction and sales. And no, we’re not talking about mass messaging or spammy blasts. That era’s done.
Today, smart businesses are turning WhatsApp into a channel that moves people to act. Whether it’s getting leads to book demos, reminding customers about a limited-time drop, or even delivering support that turns complaints into compliments—it’s all happening here.
What’s driving this shift is simple: people trust WhatsApp. They read the messages. They reply. They click.
Let’s say you're launching a new product. You send a warm, well-written message to a curated list. It's short, personal, and has one clear call to action. People tap.
They buy. You follow up with a thank-you note, maybe a feedback request, maybe even a coupon. That’s a WhatsApp marketing campaign done right.
The difference isn’t in the tool—it’s in the tone, timing, and flow of your message. And that’s what we’ll dive into next.
What Makes WhatsApp Marketing Effective
Before we dig into examples, let’s understand why WhatsApp campaigns are making such a big impact in 2025. What makes them more than just “another message”?
Real-time engagement
Speed matters. Attention spans are short. WhatsApp messages land fast and get opened faster.
Unlike email, where messages often sit unread or get lost in tabs, WhatsApp pops up right where your customer’s already looking.
Most people open a WhatsApp message in under 5 minutes. That’s your window—and it’s wide open.
This kind of speed means you can run real-time flash sales, last-minute reminders, or time-sensitive updates and know they’ll be seen—not ignored.
High personalization potential
WhatsApp isn't just personal because it’s on your phone. It’s personal because you can make it feel like a one-on-one conversation.
Let’s say someone recently browsed winter jackets on your website. A few days later, they get a WhatsApp message: “Hey Alex, our latest arrivals just dropped.
Want us to hold your size?”That’s not marketing. That’s a conversation—and it drives results.
With just a few tweaks, every WhatsApp marketing example can sound like it was crafted for that one person. That’s the magic. You don’t need to go broad—you go direct.
That’s where the wins are.
You’re now set with the why. Up next—we dive deep into how to do it right. We’ll walk you through powerful WhatsApp marketing campaign examples, including different industries, audience types, and objectives.
11 Inspiring WhatsApp Marketing Campaign Examples
Not every WhatsApp campaign starts with a “Buy Now.” The best ones start with curiosity, creativity, and a reason to reply. Some build buzz, others drive sales—but the most memorable ones spark conversations people want to join.
Let’s start things off with examples that nailed brand awareness and went viral for all the right reasons.
A. Brand Awareness & Virality-Based Campaigns
These campaigns didn’t shout offers—they invited interaction. If you’re looking to turn your brand into a talking point, this is the playbook to follow.
1. Adidas – “Rent A Pred
Background / Brand Objective
Adidas, one of the world’s leading sportswear brands, is known for blending performance with cultural relevance.
With the launch of its Predator football boots, Adidas wanted to position the product as intimidating, elite, and game-changing—boots that transform regular players into dominant forces on the pitch.
The challenge? Cut through the noise of traditional sportswear advertising and reach young football enthusiasts directly—where they’re most active: on mobile, in private spaces.
So Adidas turned to WhatsApp to give the campaign an exclusive, underground edge.
Campaign Goal
Drive buzz and engagement around the new Predator boot line in the UK football scene.
Create a hyper-personalized, high-impact experience that gets shared organically.
Reach their Gen Z audience with a non-traditional, mobile-first activation.
The Big Idea
“Rent A Pred” was born from the insight that many amateur footballers often lack that one player who can dominate a game — a ringer.
So Adidas offered exactly that: users could message a WhatsApp number and “rent” an actual Predator — a fierce semi-pro player — to show up at their match wearing the new boots.
The twist? You weren’t just renting boots. You were renting power, intimidation, and flair.
The campaign was part underground stunt, part social virality — and 100% WhatsApp-native.
WhatsApp Execution
Entry point: Adidas launched a WhatsApp hotline users could message to book a “Pred.”
Once a user sent a message, they were greeted with personality-filled automated replies, creating the illusion of talking to a secret service of football enforcers.
They selected location, time, team level, and more — all within a sleek, engaging WhatsApp flow.
Successful entries resulted in an actual Predator (a semi-pro player or freestyler) showing up at their match, creating unforgettable real-life moments.
WhatsApp allowed Adidas to:
Maintain the exclusivity of the campaign
Deliver direct, personal interactions
Keep it low-friction and easy to opt in
Results & Impact
The campaign generated massive word-of-mouth buzz, both on social media and IRL.
Adidas received thousands of WhatsApp messages within days of launch.
PR coverage exploded across sports and culture sites like Hypebeast and Complex.
Young athletes engaged in meaningful 1:1 brand conversations — a rare feat in performance marketing.
Importantly, the campaign redefined what WhatsApp can be: not just a support channel, but a place for bold, creative engagement.
What You Can Learn
Exclusivity creates buzz: Making WhatsApp the only access point made users feel like they were “in” on something elite.
Use the chat interface to build narrative tension — Adidas didn’t just collect info, they built drama.
Create mobile-first, story-rich flows that feel human, even if they’re automated.
Use WhatsApp for stunt marketing when you want virality through intimacy.
How You Can Do It
BotPenguin makes this kind of campaign accessible to brands of all sizes.
Here’s how you can build a “Rent A Pred”-style campaign:
Use BotPenguin’s WhatsApp Chatbot Builder to:
Create fun, rule-based flows that feel like real conversations.
Collect inputs like time, location, or preferences.
Add personality through emojis, voice notes, and GIFs.
Enable real-time notifications to your team when a qualified request is made.
Track engagement with detailed analytics and segment audiences for future campaigns.
Absolut Vodka’s “Sven the Doorman”
Absolut Vodka, a global premium vodka brand, has long associated itself with nightlife, creativity, and youth culture.
For the launch of an exclusive Absolut party in Stockholm, the brand wanted to create hype, anticipation, and a sense of digital intimacy — but with a twist.
Instead of sending out typical invites or flashy ads, they used WhatsApp to create a gatekeeper persona: Sven the Doorman.
Absolut’s objective wasn’t just to drive attendance — it was to spark a viral cultural moment, reinforce the brand’s edgy identity, and deeply engage users in a fun, gamified experience.
Campaign Goal
Promote Absolut’s exclusive Stockholm party in an unforgettable way.
Create conversational hype and make the event feel elite and difficult to access.
Engage a young, party-loving audience through a platform they use daily — WhatsApp.
The Big Idea
Meet Sven, the fictional WhatsApp bouncer.
To attend the Absolut party, you didn’t register or RSVP online. You had to convince Sven — via WhatsApp chat — that you deserved to get in.
This gamified the event invite process: Sven could be, snarky, skeptical, or even downright rude. You had to stand out with charm, wit, or humor to “earn” your spot on the list.
It felt real, human, and unpredictable — just like persuading an actual velvet-rope doorman.
WhatsApp Execution
Users discovered the WhatsApp number for “Sven” through Absolut’s marketing across social and email.
Upon messaging, they were greeted by Sven’s sassy and opinionated persona.
The campaign was a mix of automated logic and live agents, allowing witty, real-time responses.
Users tried all sorts of antics to get on the guest list — from flattery and jokes to sending selfies and dance videos.
Sven made the experience feel like a game meets reality, entirely inside WhatsApp’s chat UI.
Results & Impact
Over 600 conversations took place in just 3 days.
Thousands tried to get in, but only a few earned access, fueling FOMO and social buzz.
The campaign was widely covered in digital marketing blogs, praised for turning WhatsApp into a playground for brand interaction.
Absolut built deep emotional engagement — users loved the back-and-forth, and many shared screenshots of their chats with Sven.
Most importantly, Absolut reinforced its brand DNA: bold, playful, and offbeat.
What You Can Learn
Turn the brand into a character: Personas like Sven make chats feel alive.
Use WhatsApp to create friction in a fun way — forcing users to “earn” access boosts engagement.
Blend automation and human interaction: A hybrid approach maximizes scale and wit.
WhatsApp is perfect for micro-interactions that build loyalty and surprise.
Absolut didn’t just send messages. They created a character. That’s where the magic lies.
How You Can Do It
Recreating a Sven-style experience is totally possible with BotPenguin. Here’s how:
Character Builder: Design a WhatsApp bot with a strong brand voice or persona (like “Sven”) using BotPenguin’s natural language settings.
Branching Conversations: Create gamified entry paths — reward clever responses or limit guest slots.
Hybrid Mode: Seamlessly handoff from bot to human agent for clever, real-time banter.
User Filtering: Set entry criteria — like photo submission, quiz answers, or creativity levels — to qualify guests.
🎉 Ready to build your own party gatekeeper? Use our Sven-style persona template and have your WhatsApp doorman live in 15 minutes.
Zomato – “Foodie Assistant”
Background / Brand Objective
Zomato, India’s leading food delivery and restaurant discovery platform, has always excelled at blending tech, food, and fun in its customer touchpoints.
In a market saturated with push notifications and app fatigue, Zomato aimed to meet users where they already spend time — WhatsApp — and offer them a snackable, intelligent, and personalized experience for food discovery.
Enter: the Zomato Foodie Assistant — a WhatsApp chatbot that worked like a culinary concierge, giving personalized recommendations, deals, and even jokes.
Campaign Goal
Improve restaurant discovery and order frequency via WhatsApp.
Create a conversational experience around food choices that mimics talking to a foodie friend.
Reduce app dependency by shifting utility to a lighter, familiar platform (WhatsApp).
The Big Idea
Zomato positioned the Foodie Assistant as your quirky, food-obsessed buddy available 24/7 on WhatsApp.
Whether you were:
Hungry and indecisive ("Where should I eat today?")
Craving discounts ("Show me trending offers!")
Bored and browsing ("Tell me something fun about biryani")
The Foodie Assistant delivered witty, fast responses — like a mini Zomato packed into a chat.
It was utility-meets-entertainment, delivered in a hyper-personalized, zero-friction way.
WhatsApp Execution
Users opted in via Zomato’s app, website, or marketing promotions.
Upon launch, they received a WhatsApp message from the Zomato Foodie Assistant.
The chatbot handled:
Location-based restaurant suggestions
Cuisine filtering (e.g., “Show me pizza under ₹300”)
Active deals and promos
Fun facts and foodie banter
The interface used:
Quick replies like “Veg only”, “5-star rated”, “Under ₹200”
Rich media — food photos, GIFs, restaurant cards
Emojis and banter to mimic Zomato’s casual tone
Results & Impact
The WhatsApp assistant saw tens of thousands of daily active users within weeks.
Engagement time per user increased due to the natural back-and-forth.
A significant number of users converted from chat to app to complete orders.
Zomato saw a reduction in app bounce rates as users first explored options via WhatsApp before visiting the app.
The campaign also served as a pilot for chatbot-driven upsells and reactivation, especially during late-night hours.
What You Can Learn
Utility + personality = sticky experience: Functional bots can still be fun.
Quick replies reduce choice paralysis — great UX trick for mobile-first flows.
Lean into habits: People use WhatsApp more than apps — meet them there.
Keep interactions short, smart, and snackable.
A good WhatsApp assistant should feel like “texting a foodie friend,” not browsing a menu.
How You Can Do It
Want your own “Foodie Assistant” for WhatsApp? BotPenguin makes it effortless:
Flow builder: Create dynamic food suggestion flows with cuisine, price, and rating filters.
Location-based triggers: Suggest nearest restaurants or outlets using WhatsApp and BotPenguin’s integration.
Fun personality builder: Add emojis, GIFs, and cheeky responses to match your brand tone.
Integrations: Hook into your CRM, ordering system, or delivery APIs to complete the loop.
B. Engagement & Personalization
Not every campaign aims for reach. Some aim for connection. These WhatsApp marketing campaign examples show how brands turned chat into personalized, high-value experiences that customers wanted to engage with again and again.
If you want users to talk back, steal these ideas
Hellmann’s – What’sCook
Background / Brand Objective
Hellmann’s, a global leader in mayonnaise and condiments, wanted to reposition itself from a side-item to a kitchen essential.
Their challenge: many consumers had Hellmann’s at home but didn't actively think of it as a core ingredient.
To solve this, they created What’sCook — a WhatsApp-based cooking assistant that offered real-time recipe advice based on ingredients users already had at home.
Instead of interrupting users with ads, they added real value inside their favorite chat app.
Campaign Goal
Drive product usage by inspiring new ways to cook with Hellmann’s.
Build brand engagement via one-on-one, real-time conversations.
Position Hellmann’s as not just a product, but a kitchen helper — always ready to assist.
The Big Idea
Don’t just tell people what to cook. Let them text you their fridge contents, and then WhatsCook will tell them what to make — including a Hellmann’s-infused recipe.
This ultra-practical approach turned everyday indecision (“What do I make for dinner?”) into an opportunity for playful brand interaction.
Better still, it felt conversational and non-intrusive, a helping hand rather than a marketing push.
WhatsApp Execution
Users opted into the experience via Facebook ads, QR codes, and Hellmann’s website.
Once on WhatsApp, users were greeted by What’sCook, a chatbot chef with a friendly personality.
Users would send a message like:
“I have chicken, tomatoes, and rice — what can I cook?”
The bot would:
Parse ingredients
Recommend relevant, quick recipes featuring Hellmann’s (e.g., “creamy tomato chicken”)
Send back instructions, cooking time, and even images
In some regions (e.g., Brazil), they even connected users to live chefs via WhatsApp for real-time recipe help!
Results & Impact
Over 13,000 users in just 10 days across Brazil, Argentina, and Chile.
Users spent an average of 8 minutes chatting with the brand — a huge engagement window.
Most importantly: conversion rates were high, with a measurable uplift in Hellmann’s consumption and recipe sharing.
The campaign won global marketing awards for innovation in conversational commerce and brand utility.
What You Can Learn
Utility = retention: People keep chatting with brands that help them, not just sell to them.
Contextual marketing wins: Tied to ingredients people already have, not just pushing SKUs.
Live + bot combo offers deep trust and flexibility — start automated, escalate if needed.
Use WhatsApp to solve everyday problems creatively. Hellmann’s didn’t change what people do — it improved how they do it.
People don’t want more content. They want smart help — and WhatsApp is the perfect channel for that.
How You Can Do It
BotPenguin lets you recreate a “What’sCook” experience for your own product or brand — whether you’re in food, wellness, skincare, or DIY.
Ingredient scanner: Let users send text (or even images) and recommend products or recipes based on your catalog.
Smart recommendation flows: Offer tailored solutions dynamically — without feeling like a bot.
Media integration: Share images, recipe cards, and videos right inside the chat.
Escalation options: Route users to live agents (chefs, coaches, reps) if needed.
🍳 Turn your brand into a trusted kitchen companion — try our WhatsCook template today and go live on WhatsApp in minutes!
Maggi’s “Chef in Your Kitchen”
Background / Brand Objective
Maggi, one of India's most iconic instant food brands, is often seen as synonymous with 2-minute noodles. But the brand has a much broader product line — sauces, bouillons, seasonings, and meal kits — that many consumers don’t explore fully.
To reposition itself as a kitchen companion and not just a snack brand, Maggi launched “Chef in Your Kitchen” — a WhatsApp-based cooking assistant that offered step-by-step help, inspiration, and product discovery right when users were cooking.
The goal? Be in the kitchen, not just the pantry.
Campaign Goal
Reinforce Maggi’s role in everyday home cooking, not just quick meals.
Drive usage of Maggi’s full product range through personalized suggestions.
Create value-based engagement that encourages long-term brand trust and loyalty.
The Big Idea
People don’t always want to read long recipes or watch 10-minute videos. They want to be able to ask a question and get an answer — instantly, conversationally.
So Maggi created a WhatsApp-based “Chef” that:
Helps you decide what to cook with available ingredients.
Walks you through each step in real-time as you cook.
Recommends the right Maggi product at just the right moment (e.g., “Add a teaspoon of Maggi Magic Masala here”).
This turned Maggi into a live kitchen assistant — right inside the user’s pocket.
WhatsApp Execution
Entry points included QR codes on Maggi packs, social media promotions, and influencer shoutouts.
Users joined a WhatsApp chatbot that:
Asked about available ingredients or preferred cuisines.
Suggested easy, Maggi-enhanced recipes (like “Masala Tadka Pulao” or “Chili Garlic Stir Fry”).
Sent step-by-step instructions — one message at a time — allowing users to “cook with the bot.”
Used rich media: videos, voice notes, cooking timers, GIFs.
As users progressed, the bot would suggest relevant Maggi products to enhance the recipe — turning education into subtle conversion.
Results & Impact
The campaign reached hundreds of thousands of homes across India.
Average session time per user: 10+ minutes — incredible for a cooking chatbot.
High opt-in and retention rates, with many users returning to try new recipes weekly.
Significant sales uplift for lesser-known products like Maggi Masala-ae-Magic and bouillon cubes.
Helped Maggi transition from a “quick snack brand” to a “complete kitchen partner.”
What You Can Learn
Timing is everything: WhatsApp chatbots are perfect for in-the-moment micro-coaching.
Chunk content into conversational bites — this mirrors how people actually cook.
Add emotion and cultural insight — Maggi built on India’s love for home-cooked comfort food.
Use WhatsApp to educate while assisting, not just promote.
Maggi’s success wasn’t in flashy design — it was in being helpful, available, and warm — like a real family kitchen helper.
How You Can Do It
BotPenguin makes it easy to replicate “Chef in Your Kitchen” for your brand:
Real-time recipe flow builder: Create guided, interactive recipes that users follow step-by-step.
Ingredient input + suggestion engine: Recommend meals based on what's in their fridge.
Product plugs woven into the flow: Seamless CTAs for seasoning, sauces, or base products.
Multimedia support: Add images, timers, or even voice instructions for an immersive experience.
Bring your brand into your user’s kitchen — cook alongside them with BotPenguin’s interactive WhatsApp templates. No code. All flavor.
The Souled Store
Background / Brand Objective
The Souled Store, known for its quirky, pop-culture-themed apparel and merchandise, has built a loyal community of young, meme-savvy, fandom-driven shoppers.
With a vast catalogue that includes Marvel, Harry Potter, sports teams, and Bollywood collabs, the brand thrives on personality and pop culture relevance.
As the market became crowded with D2C players, The Souled Store needed a channel that was:
Direct and personal
Less noisy than email or push
Capable of matching its playful brand tone
So they turned to WhatsApp — not just for customer service, but for entertaining, high-converting communication.
Campaign Goal
Boost product discovery and repeat purchases via WhatsApp.
Use WhatsApp to build hype around new launches and drops.
Reinforce brand voice through chat-based storytelling and offers.
The Big Idea
Turn the WhatsApp inbox into a fan club HQ — where users get early drop alerts, personalized merch suggestions, fun polls, and behind-the-scenes content.
By leaning into WhatsApp's conversational intimacy, The Souled Store could build mini experiences for:
Launch alerts (e.g., "The Marvel Collection drops at midnight. Want early access?")
Personal style quizzes ("Tell us your vibe — we’ll style you like your Hogwarts house.")
Engagement via polls or memes
Even mini-games (e.g., “Find the hidden reference — win a gift card!”)
WhatsApp Execution
Opt-in via website pop-ups, post-purchase flows, and social media CTAs.
WhatsApp bot handled:
New drop notifications, early bird links.
Style-based product suggestions ("Show me Marvel t-shirts under ₹500").
Reorder nudges ("Your favorite joggers are back in stock!").
Engagement content: memes, gifs, shoutouts to top fans.
Used rich media formats:
Product carousels
Lookbooks in WhatsApp Stories style
Poll-based quick replies (“Pick your fandom: Potter or Stark?”)
Results & Impact
Open rates consistently above 85%, far outperforming email.
Click-through rates on launch alerts: 4-5x higher than traditional channels.
Users spent more time per message thread — with loyal fans actively replying to bot banter.
Lower CAC for re-targeting compared to paid social, with higher return from WhatsApp cart reminders.
The brand successfully built community-driven loyalty with a WhatsApp list that felt like a backstage pass.
What You Can Learn
Match tone to the medium: WhatsApp is casual and personal — talk like a friend, not a brand.
Segment users by interest: Fandoms, styles, or purchase history make great segments for hyper-personal campaigns.
Build hype, not just discounts: WhatsApp is great for storytelling — launch narratives, character reveals, or exclusive teasers.
Engagement ≠ selling only: The Souled Store used memes, polls, and gamified messages to keep fans hooked.
WhatsApp works best when it feels like you're texting a fellow fan, not a pushy store.
How You Can Do It
Want to bring your own brand’s fandom to life on WhatsApp? Here’s how BotPenguin can help:
Campaign Flow Templates: Plug-and-play WhatsApp templates for product drops, waitlists, and restocks.
AI-Powered Segmentation: Auto-segment users by purchase history, product interest, or fandom tags.
Interactive elements: Send memes, polls, carousels, and quizzes — all natively supported.
Abandoned cart automation: Recover revenue with fun, in-character nudges.
Turn your WhatsApp into a fandom fan club — launch in under 20 minutes with BotPenguin’s Souled Store-inspired templates.
C. Sales & Conversion-Focused
This is where WhatsApp stops being a support channel and starts driving serious revenue.
These WhatsApp marketing campaign examples show how brands turned attention into action—by triggering behavior-based promotions and time-sensitive deals that converted.
When the message feels right, the sale happens fast
Tata CLiQ
Background / Brand Objective
Tata CLiQ, one of India’s premier multi-brand online retailers, serves a diverse audience with luxury, fashion, electronics, and more.
In a saturated retail market, where customers are bombarded with emails, SMS, and push notifications, Tata CLiQ sought a more intelligent and personal way to re-engage users — one that matched the pace and tone of modern shoppers.
They turned to WhatsApp as a behavior-responsive channel to deliver relevant promotions, restock alerts, and style nudges, all based on what users actually did — or didn’t do — on the app or website.
Campaign Goal
Increase repeat purchases and reduce cart abandonment.
Use behavioral insights to create highly personalized WhatsApp nudges.
Improve customer LTV through smart product recommendations and timing.
The Big Idea
Don’t send every user the same promo. Instead, track their on-site behavior and use WhatsApp for 1:1 marketing — at scale.
Examples of behavior-based triggers:
Abandoned product views → “Hey, still thinking about that Fossil watch? Here’s a 10% off code just for you.”
Inactivity after first purchase → “Loved your first look? Here’s something we think you’ll like next.”
Restock or price drop alerts → “That Levi’s denim you liked is back — and cheaper!”
Anniversary/birthday nudges → “It’s been 6 months since your first order! Here’s a gift 🎁”
This wasn’t just marketing — it was machine-timed empathy.
WhatsApp Execution
Integrated Tata CLiQ’s CRM and behavior tracking system with the WhatsApp Business API.
Bot + automation system triggered personalized flows based on:
Browsing activity
Wishlist items
Abandoned carts
Purchase frequency or seasonality
WhatsApp messages used:
Rich media carousels for product categories or alternatives
Dynamic coupon codes per user or action
Quick reply buttons (“Show me more like this”, “Buy now”, “Add to wishlist”)
Language and tone remained neutral-luxury, fitting Tata CLiQ’s premium identity.
Results & Impact
3x higher click-through rates compared to email/SMS.
35% conversion from cart recovery flows.
Higher AOV (average order value) when users returned through WhatsApp-triggered reminders.
Improved NPS from post-purchase support and delivery update flows on WhatsApp.
Most importantly: WhatsApp became Tata CLiQ’s most ROI-efficient channel for behavioral re-engagement.
What You Can Learn
Behavior is the best segment: Use real-time actions, not static demographics, to drive messaging.
WhatsApp is ideal for time-sensitive nudges — restocks, flash sales, and reminders.
Frictionless journey = conversions: Use buttons and media for fast, intuitive actions.
Tone should reflect the brand’s category: Tata CLiQ kept it elegant and focused — not gimmicky.
Great WhatsApp campaigns feel like personal concierge messages, not mass promos.
How You Can Do It
BotPenguin makes behavioral WhatsApp campaigns plug-and-play for your business:
Behavior Triggers: Sync website events (cart, view, inactivity) to BotPenguin’s flow builder.
Dynamic Content Blocks: Auto-fill messages with product names, prices, and discount codes.
Segmentation logic: Build different flows for first-timers, VIPs, or churned users.
One-click personalization: Pre-configured abandoned cart, wish list, and restock flows.
Lenskart – Valentine BOGO Offer
Background / Brand Objective
Lenskart, one of India’s top eyewear brands, wanted to make a splash during Valentine’s season by tapping into a timeless consumer impulse: buying something nice for a loved one (or yourself).
While Lenskart is no stranger to promotions, this time the goal was more than just pushing sales — it was about turning a simple discount into a meaningful, mobile-first experience.
They brought the campaign to WhatsApp, where they could make the offer feel personal, direct, and instantly actionable.
The brand objective? Drive conversions through conversational intimacy, and position Lenskart as a gifting destination, not just a utility purchase.
Campaign Goal
Promote the Valentine’s BOGO (Buy One Get One) offer.
Increase WhatsApp opt-ins and conversions around the gifting season.
Deliver a gifting-focused message that would resonate emotionally while encouraging fast action.
The Big Idea
Frame the BOGO deal as a shared celebration of love and style — not just a discount.
Whether users were buying for:
A romantic partner,
A friend,
Or simply treating themselves and someone else...
The offer became a conversation starter, not just a sales push. Lenskart's message was clear:
“Buy one for yourself, gift one to someone you care about — on us.”
That emotional twist made all the difference.
WhatsApp Execution
Entry Points:
Opt-in prompts on the Lenskart app and website
Valentine’s campaign banners and ads on Instagram and Facebook
Post-purchase WhatsApp flows for existing customers
The WhatsApp bot experience:
Started with a cheeky, love-season message:
“Your Valentine deserves more than chocolates 🍫. How about a pair of stylish frames — free with yours?”
Users tapped on quick reply options like:
“Show me gifts for her 🎁”
“Bestselling men’s styles 👓”
“Sunglasses under ₹1000”
Bot delivered carousels of curated styles, filtered by:
Gender
Face shape
Price range
A time-sensitive coupon was automatically shared
Checkout was just two clicks away
The entire flow was light, conversational, and rich with emojis and brand wit — perfectly in tune with Lenskart’s millennial/Gen Z audience.
Results & Impact
90%+ open rate, outperforming both email and app push notifications.
Click-throughs up 3x over previous seasonal promos.
Users who interacted on WhatsApp had higher AOV, often choosing premium frames to “gift up.”
Conversion rate on cart reminders sent during the 3-day campaign window was significantly higher than typical cycles.
Lenskart also saw a notable boost in WhatsApp list growth, giving them a larger direct audience for future launches.
What You Can Learn
Gifting + urgency + personal delivery = a high-converting trifecta on WhatsApp.
Always frame the promotion in emotional context — not just monetary value.
WhatsApp is perfect for last-minute shoppers: Quick replies, media-rich flows, and personalized nudges make it seamless.
When done right, a promo doesn’t feel like marketing — it feels like a helpful suggestion.
On WhatsApp, you’re not shouting a deal — you’re sliding it into their DMs like a friend with good taste.
How You Can Do It with BotPenguin
With BotPenguin, you can build a WhatsApp BOGO campaign just like Lenskart — no code needed:
Use BotPenguin’s promo flow template to set up the full journey: teaser ➝ product selector ➝ deal ➝ checkout.
Add carousels and quick replies for gifting options.
Build in urgency timers and limited-time coupon triggers.
Track opens, clicks, and redemptions in real time with campaign analytics.
Amazon
Background / Brand Objective
Amazon India, the largest e-commerce platform in the country, wanted to tackle a persistent challenge: cutting through the noise during mega-sale events like the Great Indian Festival and Prime Day.
Email open rates were dipping. App push fatigue was real. Users were missing out on flash deals and price drops — not because they weren’t interested, but because they didn’t see the alert in time.
The goal? Use WhatsApp’s real-time, high-visibility advantage to deliver ultra-personalized sale alerts — when it matters most.
Campaign Goal
Improve click-through and conversion rates during sales and promotions.
Increase retention and engagement for deal-savvy, mobile-first customers.
Shift key parts of the shopping journey — discovery, urgency, decision-making — into WhatsApp.
The Big Idea
Turn WhatsApp into a personal shopping assistant — always on the lookout for the user’s favorite brands, products, and price drops.
Rather than blasting generic sale messages, Amazon offered behavior-based, opt-in WhatsApp alerts, like:
“Your wishlist item is now 30% off.”
“Price drop on headphones you viewed last week.”
“Prime-only deal on iPhones just started — limited stock!”
The idea wasn’t to promote the entire sale. It was to bring each user into the sale, on their terms.
WhatsApp Execution
Entry points:
Opt-in prompts during checkout, app logins, and account settings
Dedicated campaigns during pre-sale hype phases (“Never miss a lightning deal again — get WhatsApp alerts”)
WhatsApp bot capabilities:
Personalized price drop alerts based on browsing and wishlist behavior
Flash deal reminders with countdown timers and quick-access links
Category-based alerts:
“Send me all Prime tech deals”
“Show me kitchen flash sales under ₹999”
Used buttons and carousels to help users browse quickly without leaving the app
Bonus features:
Order tracking
Re-order nudges (“Running out of detergent? It’s back in stock!”)
Gamified messages: scratch cards, lucky draws, and spin-the-wheel mechanics for sale bonuses
Results & Impact
Opt-in base for WhatsApp alerts grew by millions within a single sale season.
Open rates above 92%, with click-through rates 3x higher than app push or email.
Flash deal CTRs were particularly high when paired with urgency countdowns and personalized wording.
Cart-to-checkout rate increased significantly when WhatsApp was used as a mid-funnel reminder tool.
Amazon proved that WhatsApp can scale, and it isn’t just for niche or high-touch campaigns.
What You Can Learn
Hyper-targeted alerts outperform general promos: People want relevant deals, not mass messages.
Timing > everything: Use WhatsApp to hit the sweet spot — not too soon, not too late.
Make it actionable: Quick reply buttons, dynamic price drop tracking, and direct checkout CTAs reduce bounce.
Funnel it right: Think of WhatsApp as a conversion nudge — not a catalog.
If a deal drops and no one opens the app to see it, did it really happen? Not with WhatsApp in the mix.
How You Can Do
With BotPenguin, you can launch your own WhatsApp Sale Alert system just like Amazon — whether you’re a marketplace, D2C brand, or local business:
Behavioral Trigger Builder: Connect user actions (views, wishlist, cart abandonment) to WhatsApp alerts.
Category/Sub-category segmentation: Let users subscribe to specific alerts — fashion, gadgets, baby care, and more.
One-click offers: Share flash deals with buttons like “Buy Now”, “Notify Me Later”, “Add to Cart”.
Analytics dashboard: Track open rate, CTR, drop-off point, and conversions per flow.
D. Content Marketing
When it comes to blending entertainment with innovative marketing, Netflix consistently sets the bar high.
Their campaigns often transcend traditional advertising, creating immersive experiences that resonate with audiences worldwide.
Growth School’s “WhatsApp Workshop Series”
Background / Brand Objective
Growth School, a fast-growing ed-tech startup, builds short, intensive cohort-based programs taught by top 1% professionals from companies like Meta, Google, and Airbnb.
Their brand is all about learning by doing, not just passively consuming content.
To scale awareness and convert top-funnel leads into paid learners, Growth School launched a “WhatsApp Workshop Series” — a lead magnet and engagement engine that combined free live sessions, daily challenges, and community interaction into a high-converting experience.
The goal? Replace cold lead nurturing with intimate, interactive learning flows on WhatsApp.
Campaign Goal
Build awareness and trust in niche topics (UI/UX, Performance Marketing, AI Tools, etc.)
Create community engagement loops that would lead to cohort sign-ups
Use WhatsApp to simplify communication and drive conversions from warm leads
The Big Idea
Growth School turned WhatsApp into a week-long learning channel, not just a promo pipeline.
The “Workshop Series” was framed as a free crash course, where learners could:
Join a niche WhatsApp group
Receive daily learning videos, tasks, and discussion prompts
Get reminders for live Zoom sessions
Ask questions and interact with Growth School mentors and peers
It wasn't only a workshop — it felt like a micro-community, with daily dopamine hits and high urgency.
WhatsApp Execution
Entry Points:
Facebook & Instagram ads (“Free 5-Day Workshop on AI Tools — Learn from a Google Pro”)
Website CTAs for upcoming programs
Post-signup landing page with WhatsApp group link
WhatsApp group setup:
Segmented by topic (e.g. “Growth School | AI Workshop Batch 4”)
Admins pushed:
Daily video drops (hosted on YouTube or Drive)
Short challenges (“Make your first AI-generated resume today!”)
Community polls and emoji-based feedback
Live session reminders with direct Zoom links
Post-session CTA:
“Want to learn more? Join our full 4-week program 👉 [landing page]”
Added automation (via API/BotPenguin or equivalent):
Auto-reminders for no-shows
One-click cohort registration flows
Results & Impact
60,000+ opt-ins across 10+ workshop topics in less than 3 months
35–45% conversion rate from free workshop → paid cohort
Daily message open rates of ~95%, with live session turnout ~30–40%
Time-to-convert reduced from weeks to days — thanks to the intimacy and pace of WhatsApp
Created a repeatable growth engine — users kept joining new topics and cohorts
What You Can Learn
WhatsApp is perfect for habit-building content — daily pings drive consistency and emotional investment
Use content to sell, not ads: Free value = trust = conversion
Keep groups structured but warm — admin-only messages mixed with occasional community interaction works best
Use WhatsApp for drip-based education, not just sales
When you teach before you pitch, and do it in someone’s pocket, they don’t just buy — they remember you.
How You Can Do It
With BotPenguin, you can replicate Growth School’s WhatsApp Workshop model for any learning or community brand:
WhatsApp Drip Campaigns: Auto-schedule content drops, video links, and tasks
Group Onboarding Automation: Send welcome messages and learning paths automatically when users join
Live session reminders: One-tap Zoom/Meet join links with reminders at T–30 mins and T–5 mins
Conversion CTAs: Add lead scoring + automated follow-ups for workshop-to-cohort conversions
🎓 Run a full WhatsApp learning funnel — content, community, and conversions — with BotPenguin’s ready-to-go workshop templates.
E. Real-Time Utility
Utility is what makes users stick. When your campaign solves a real problem at the right time, you don’t need a hard sell.
These WhatsApp marketing campaign examples show how timely value builds loyalty, clicks, and conversions.
HolidayGuru’s “Travel Deal Alerts”
Background / Brand Objective
HolidayGuru, a popular travel deal discovery platform, helps users find flash deals on flights, hotels, and vacation packages — often with massive discounts.
The brand thrives on timing and urgency — because travel prices shift fast, and the first to act often wins.
Email open rates were sluggish. App downloads were decent, but retention wasn’t sticky. The brand needed a way to:
Alert users instantly about price drops
Keep excitement high during deal windows
Reduce friction between discovery and booking
The answer: WhatsApp Travel Deal Alerts — the fastest way to ping someone with a vacation dream that’s too good to scroll past.
Campaign Goal
Increase click-through and booking rates during flash sales
Grow an engaged opt-in list that wants to be notified of the best travel offers
Use WhatsApp as a mobile-first travel inspiration and conversion channel
The Big Idea
Turn WhatsApp into a travel buddy that never lets you miss a good deal.
HolidayGuru invited users to:
Subscribe to deal alerts by destination or interest
Get instant notifications when prices dropped for their chosen routes or regions
View deals in a visual, tappable format, perfect for mobile impulse bookings
Whether it was “Flights to Bali for ₹15,000” or “Goa stays under ₹999/night,” the experience felt like your friend dropping you a crazy travel tip — not a company selling packages.
WhatsApp Execution
Entry points:
Opt-in forms on the website (“Get deal alerts via WhatsApp!”)
Exit intent popups (“Before you go — want us to WhatsApp you when prices drop?”)
Social media ads targeting travel shoppers and deal hunters
Once subscribed, users received:
Real-time alerts: “Flash sale to Dubai ✈️ 60% off – book within 2 hours!”
Segmented content based on preference:
Flights only
Beach vacations
Europe backpacking
Carousels of visual deals with:
Destination image
Price
Dates
Book now button
Smart features:
Countdown reminders for time-limited deals
Auto-expiry links (“Sorry, this deal just ended – here’s something similar”)
Integration with booking engines for one-click transactions
Results & Impact
Click-through rates as high as 40–50% on hot deals
Bookings attributed to WhatsApp alerts spiked during long weekends, flash sales, and fare errors
Average response time under 3 minutes on price-drop messages
Opt-in list growth driven by fear of missing out (FOMO) — users didn’t want to miss their dream getaway
WhatsApp became the brand’s most cost-effective channel for quick-turnover travel inventory
What You Can Learn
Urgency + relevance + real-time delivery = unbeatable engagement
Personalization doesn’t need to be fancy — just let users pick the kind of deals they want
Visual carousels drive emotional response — travel is aspirational, so use photos to sell, not just text
Time-sensitive products (like travel or events) are made for WhatsApp alerts
When someone’s dream vacation costs ₹2,000 less and they see it first on WhatsApp — that’s when bookings happen instantly.
How You Can Do It
BotPenguin helps you build your own real-time deal engine for WhatsApp in just a few clicks:
Alert Flow Builder: Create destination-based or deal-type alerts
Image carousels and booking CTAs: Let users browse offers right in chat
Time-limit automation: Auto-expire deals, send FOMO nudges, or offer alternates
Preference-based segmentation: Let users opt into specific categories (flights, stays, luxury, budget)
Your Take from these WhatsApp Marketing Examples
The best WhatsApp marketing campaign examples don’t scream for attention. They create moments, trigger actions, and build habits — all inside a chat window.
Here's what these winning WhatsApp marketing examples can teach you.
1. Personalization with Purpose
The strongest WhatsApp campaigns know your behavior.
Bots that remember, recommend, and respond
A smart WhatsApp bot doesn’t treat every user the same. It remembers what they viewed, nudges them when prices drop, and brings them back with the exact product they almost bought.
Campaigns like Tata CLiQ's used this to drive real conversions. Their bot spotted user behavior — not guesses, and sent alerts that felt helpful, not salesy.
This type of WhatsApp campaign turns browsing into buying without friction.
2. Conversational Storytelling
Messaging is easy. Conversations are harder — and more powerful.
Make the customer feel involved
When a WhatsApp campaign pulls people into a moment, it changes the dynamic. Absolut’s Sven the Doorman wasn’t a chatbot — he was a character. Users had to convince him they were cool enough to get into a party. And they loved it.
That’s how storytelling works in chat. You’re not pitching. You’re playing. The best WhatsApp marketing examples build connection before conversion.
3. Timely Triggers
A WhatsApp message is only effective when it lands at the right moment.
Understand user actions, not guesswork
Amazon didn’t spam users with general deals. It sent messages based on what they’d actually clicked, wishlisted, or hovered on the day before. That’s why their sale alerts converted.
Great WhatsApp campaigns are timed — not random. They respond to interest while it's still fresh. The result? More clicks, fewer swipes away.
4. Add Value Before Selling
The fastest way to earn a reply is to give something useful first.
Engage > Educate > Offer
Growth School’s WhatsApp marketing campaign didn’t start with “Buy this course.” It gave free videos. Action tasks. A community vibe. By the time the link dropped, users were already invested.
This flow works because value earns trust. When users feel helped, they want the next step. That’s when you offer — and they actually care.
These WhatsApp marketing campaign examples work because they respect attention, reward interest, and act fast.
If you're planning your next WhatsApp campaign, start here — and build from the behavior, not the broadcast.
Start WhatsApp Marketing Campaign Like the Big Brands (Without the Big Budget)
A great WhatsApp marketing campaign doesn’t start with sending messages. It starts with clarity, structure, and knowing what your audience actually wants to see.
Here’s how to launch your next high-converting WhatsApp campaign using BotPenguin — step by step.
Step 1: Sign Up on BotPenguin
Start by creating your free account at botpenguin.com. No credit card required. Simply your email and you're in.
You’ll instantly unlock the tools used by top-performing brands — minus the bloated budget or learning curve.
Step 2: Connect Your WhatsApp Business Number
Plug in your existing WhatsApp Business number or register a new one.
BotPenguin ensures seamless integration with Meta-approved APIs, so you’re up and running in minutes, not days.
This connection is what turns your inbox into a fully automated sales and support channel.
Step 3: Create Your Chatbot (No Coding Needed)
Use BotPenguin’s drag-and-drop flow builder to design your chatbot.
Set up welcome messages, questions, call-to-actions, offers, and reply buttons. You can:
Greet users by name
Ask qualifying questions
Show products
Offer time-sensitive deals
Whether you’re promoting flash sales, new arrivals, or collecting leads — the chatbot flow adapts to your goal.
Step 4: Integrate with Your Knowledge Base
Power your bot with answers from your FAQs, website content, or CRM.
Upload your knowledge base or sync it in one click. Your chatbot will respond intelligently to product queries, service questions, policies, and more — all in real time, 24/7.
This is where your campaign becomes smart, not just scripted.
Step 5: Launch and Let It Run
Hit “Launch” and your campaign goes live on WhatsApp.
Now you can:
Auto-send messages based on user triggers
Broadcast time-based promotions
Follow up on abandoned carts
Send alerts, reminders, or updates automatically
Track every message with BotPenguin’s dashboard — measure CTRs, conversions, drop-offs, and optimize as you go.
Build Like the Best. Without the Budget.
From sign-up to launch, your entire campaign can be live within the hour.
No developers. No stress. Just results.
This is how smart brands scale fast on WhatsApp — and now, you can too.
Conclusion
You’ve seen the sleek WhatsApp campaigns from brands like Adidas, Amazon, and Growth School. They look fast, polished, and pricey.
But here’s the truth: you don’t need a massive budget to get those kinds of results.
These aren’t flashy experiments anymore. They’re proven strategies — and they work.
Every winning WhatsApp campaign has one thing in common: results.
✅ Higher open rates
✅ Faster conversions
✅ Happier customers
This isn’t just “nice to have” anymore. It’s where your audience is already paying attention.
Whether you're selling T-shirts, tech, or travel — WhatsApp can drive serious growth. All you need is the right tool to do it smartly and efficiently. You don’t need a dev team.
You don’t even need to know how to code. You need a perfect tool like BotPenguin.
With BotPenguin, you get the same campaign-building power used by top brands, minus the complexity.
🧩 Drag-and-drop builder
🎯 Smart audience segmentation
🔁 Automated follow-ups based on user behavior
📣 Offers, alerts, reminders — all fully personalized
Everything is designed to help your WhatsApp campaign look and perform like the best — without blowing your budget.
🔓 Get Started in Minutes — No Credit Card Needed
✅ Try it free
✅ Book a strategy call
✅ Map your first campaign with zero hassle
Whether you’re launching your first product or scaling to a new market, WhatsApp is your next growth channel — and BotPenguin is the easiest way to unlock it.
Start now. Be where your customers already are.
Frequently Asked Questions (FAQs)
Do I need coding to run WhatsApp campaigns with BotPenguin?
BotPenguin is fully no-code. You can build, test, and launch your WhatsApp campaign using a simple drag-and-drop interface. No technical skills required.
Can I target different customer segments using WhatsApp Campaign?
Yes. BotPenguin allows you to segment users based on behavior, responses, purchase history, or tags. You can personalize every message to match audience interest.
How fast can I launch the Whatsapp Marketing Campaign?
You can launch a fully functional WhatsApp marketing campaign in under an hour.
BotPenguin includes templates, automations, and flows to help you start immediately.
Is BotPenguin compatible with WhatsApp Business API?
Yes. BotPenguin works seamlessly with WhatsApp Business API and is built to help you scale conversations, campaigns, and support through verified business messaging.
Can I send media-rich messages like images or videos in my WhatsApp Marketing Campaign?
Absolutely. You can include product images, voice notes, PDF brochures, or videos in your WhatsApp campaigns for a richer, more interactive experience.
