Introduction
Over 80% of businesses plan to use chatbots in 2025. Yet most still choose the wrong vendor.
The problem isn’t finding a chatbot vendor — there are hundreds. The real challenge is knowing which one actually fits your needs.
Chatbot vendors build and sell platforms for automation, support, and marketing. Some even offer reseller and white-label programs.
But with so many options and pricing models, decision-making gets messy fast.
This guide simplifies it. We compare the top chatbot vendors, outline their services, and help you pick the right one confidently.
Types of Chatbot Vendor Services in 2025
The best vendors offer more than simple chatbot platforms.
They provide different services for individuals, small businesses, enterprises, and agencies.
Some give you ready-to-use platforms you can launch in minutes. Others build complex custom chatbots from scratch. Many also offer reseller and white-label programs for anyone wanting to sell chatbot solutions or start a SaaS business.
Here’s a simple breakdown of the four main types of services these vendors provide.
Ready-Made Chatbot Platforms (SaaS)
These are simple, plug-and-play chatbot builders that require no coding.
Vendors offer drag-and-drop interfaces, prebuilt templates, and integrations with apps like Shopify, WhatsApp, and HubSpot.
For example, a small bakery can set up a chatbot in hours to answer FAQs, manage orders, and send delivery updates. Similarly, coaches, freelancers, or eCommerce store owners can deploy bots without hiring developers.
This service suits startups, SMBs, and individuals looking for cost-effective, quick automation that saves time while improving customer engagement.
Custom Chatbot Solutions
Some businesses require more than prebuilt templates.
Vendors here design fully tailored chatbots suited to industry-specific workflows and compliance needs.
For instance, a hospital may need a HIPAA-compliant chatbot for managing patient information securely. A bank could require a bot integrated with financial systems to handle account-related queries.
The chatbot vendor manages everything — planning, development, deployment, and long-term support.
These solutions are ideal for enterprises and industries where scalability, personalization, and secure integrations are critical.
Reseller Programs
Reseller programs open chatbot business opportunities to more than just agencies. Individuals, consultants, IT firms, and even enterprises can resell chatbot solutions under their own pricing.
For example, a freelance marketer can onboard local businesses onto a vendor’s platform, manage their chatbots, and earn recurring revenue. Enterprises can package chatbot services as part of larger digital solutions for their clients.
Most vendors provide onboarding, training, and full technical support to help resellers succeed.
It’s a practical way to expand offerings or start a chatbot-based business without creating a platform yourself.
White-Label Programs
White-label programs take reselling further by letting you fully rebrand a chatbot platform as your own. You can customize logos, domains, dashboards, and pricing, presenting it as a proprietary SaaS solution.
For instance, an entrepreneur could launch a chatbot SaaS brand targeting real estate agents, while enterprises can offer exclusive chatbot platforms to their clients.
The chatbot vendor manages backend infrastructure, updates, and scaling while you focus on selling and building recurring revenue.
It’s a fast-growing business model in 2025, especially for those seeking SaaS-style ownership.
The chatbot vendor services available today meet diverse needs and business goals. From ready-to-launch chatbots to enterprise-grade solutions and reseller-friendly opportunities, the options are extensive.
Understanding these services helps you compare vendors better and narrow your choices confidently.
Chatbot Vendor Comparison Table
Before diving into the detailed list of the top chatbot vendors, it helps to get a quick side-by-side overview.
This snapshot provides a high-level overview of each vendor’s pricing structure, AI capabilities, integration options, and support for reseller or whitelabel programs.
Think of it as a cheat sheet to narrow down your choices.
Once you’ve skimmed the table, the following section takes you deeper into each vendor.
It highlights unique strengths, ideal use cases, and program availability — so you can choose the chatbot platform that truly matches your business goals.
Top 12 Chatbot Vendors to Compare in 2025
The chatbot market in 2025 is more crowded and competitive than ever. New players are entering with advanced AI features, flexible pricing, and unique reseller opportunities, making the selection process harder for businesses.
Whether you’re a startup, an enterprise, or an individual planning to launch chatbot-based services, knowing the strengths and gaps of each vendor is key.
Here, we break down some of the best chatbot vendor, highlighting their core features, best use cases, and availability of reseller and white-label programs.
1. BotPenguin — Best Value Chatbot Vendor
BotPenguin has become the best chatbot vendor in 2025 because it balances affordability with powerful automation.
It supports omnichannel chatbots across WhatsApp, Messenger, Instagram, Telegram, and websites. Businesses can manage all customer conversations from one clean dashboard without switching tools.
The platform keeps chatbot building simple with drag-and-drop tools, AI-driven workflows, and GPT-powered responses. For example, an eCommerce store can set up automated product recommendations, cart reminders, and order tracking in minutes — no coding needed.
BotPenguin goes beyond regular automation by opening business opportunities. Its reseller and white-label programs allow agencies, individuals, and enterprises to sell chatbots under their own brand.
Pricing is competitive, starting with a forever-free plan and budget-friendly paid tiers that include premium features like voice bots, GPT-powered AI, and detailed analytics.
Why Choose BotPenguin
- Omnichannel automation across WhatsApp, Instagram, Messenger, Telegram, and more
- GPT-powered AI chat and intuitive drag-and-drop builder
- Free forever plan with affordable upgrades
- Retail, reseller, and white-label options for agencies and individuals
2. Kore.ai — Enterprise-Ready Chatbot Vendor
Kore.ai is a standout among chatbot vendors for its enterprise-grade conversational AI.
It delivers advanced NLP and AI workflows that feel intuitive and human-like—ideal for complex business needs like multi-step workflows or intelligent routing.
The platform offers ready-made templates for banking, healthcare, HR, and more. For instance, a bank can automate customer onboarding, while an HR team can manage internal employee queries smoothly.
Kore.ai scales easily without compromise. You can deploy bots across teams and regions without impacting performance. It also integrates with CRMs, ERPs, and other business systems for seamless workflow automation.
Importantly, Kore.ai has a well-established partner program that includes resellers, system integrators, and agencies. This opens doors for individuals and businesses to deliver Kore.ai solutions while tapping into vendor support and co-marketing efforts.
Why Choose Kore.ai
- Strong AI and NLP for polished conversational experiences
- Templates tailored to industries like banking and healthcare
- Built for scalable deployment across teams and regions
- Partner-friendly: resellers and integration-driven collaborations available
3. Yellow.ai — Omnichannel AI Chatbot Vendor
Yellow.ai is a standout for its truly omnichannel, AI-powered capabilities.
The platform automates text, voice, and email conversations across more than 35 channels and supports over 135 languages, making it a solid choice for businesses serving diverse global audiences.
Its AI is “agentic,” meaning the bots can proactively handle tasks like reminders, follow-ups, and context-rich dialogues. For sales-driven teams, its voice automation adds another layer of engagement—letting bots speak, recognize interruptions, and resume context naturally.
Yellow.ai also provides 150+ pre-built integrations across CRMs, e-commerce platforms, email tools, and more, letting businesses plug into their workflows fast—without engineering overhead.
And yes—Yellow.ai supports growth beyond just deployment. Its partner ecosystem includes channel partners who can resell the platform and referral partners earning commissions—making it a scalable option for individuals and agencies wanting to offer chatbot solutions.
Why Choose Yellow.ai
- Supports >135 languages across 35+ channels
- Agentic AI powers proactive, human-like automation
- 150+ integrations for fast enterprise rollouts
- Partner-led resale and referral pathways available
4. Ada — AI Chatbot for Customer Support
Ada stands out among chatbot vendors for its scalable, AI-powered approach to customer service.
With support for 50+ languages, it helps businesses deliver 24/7 multilingual assistance—no separate bot needed for each language.
Setting up Ada is fast. A small team can deploy a fully working chatbot in less than a month to resolve over 80% of customer inquiries automatically.
The platform integrates smoothly with popular tools like Zendesk, Salesforce, Five9, and more—making it a go-to choice for teams already using these systems.
For businesses with special needs, Ada offers professional customization and partner support. Their experts help tailor bots to brand voice, add advanced logic, or integrate deeply into existing systems.
Why Choose Ada
- Handles support in 50+ languages instantly.
- Easy deployment—ready in under a month.
- Integrates with tools like Zendesk, Salesforce, and Five9.
- Backed by professional support for high-touch custom deployments.
5. Landbot — No‑Code Chatbot Vendor
Landbot offers a highly intuitive, no-code drag-and-drop chatbot builder designed for creating conversational landing pages and interactive user journeys.
Its visual workflow interface lets you design sophisticated flows using conditional logic, reusable templates, and interactive elements — all without writing a single line of code.
For example, a marketing team can build a lead capture chatbot on their website or launch one on WhatsApp within days, enhancing conversions effortlessly.
Landbot integrates seamlessly with web chat widgets, WhatsApp, Facebook Messenger, and tools like Google Sheets, Zapier, HubSpot, Slack, plus APIs and webhooks for custom systems.
While Landbot doesn’t offer reseller or white-label programs, it provides a robust affiliate program that lets partners earn commissions by referring new customers.
Why Choose Landbot
- Visual no-code builder for quick chatbot deployment
- Perfect for conversational landing pages and lead capture
- Integrates with web, WhatsApp, HubSpot, and more
- Offers a structured affiliate program for earning potential
6. Tidio — Ideal for Startups & E-Commerce Teams
Tidio combines live chat, AI-driven automation, and shared inbox capabilities into one clean dashboard. This makes it a powerful option for startups and small business owners. It's especially popular with e-commerce teams.
For instance, an online store using Shopify can launch a support bot powered by Lyro AI that answers shipping queries in real time, while live agents handle more complex issues—in a few clicks and under a week.
The setup is fast, and thanks to integrations with platforms like Shopify, customizing bot behavior for support or sales flows is intuitive.
Tidio offers a free forever plan, giving small teams access to essential chat and automation features. That makes it low-risk for new ventures or side projects.
The platform also has a solid affiliate (partnership) program, offering 30% lifetime recurring commissions—making it attractive for individuals, influencers, and agencies looking to monetize their referrals.
Why Choose Tidio
- Blends live chat with AI chatbots and a unified inbox
- Launch fast and scale with tools designed for e-commerce
- Free plan makes it easy for startups to get started
- Affiliate program with recurring earnings
7. ManyChat — Social Media Chatbot Vendor
ManyChat is one of the leading vendors for social media automation.
It helps businesses manage Instagram DMs, WhatsApp messages, Messenger chats, and SMS from one dashboard. This central control makes it ideal for e‑commerce brands, influencers, and content creators looking to automate customer interactions and marketing campaigns.
The platform uses a visual drag-and-drop builder that’s beginner-friendly. You can create bots to reply to Instagram comments with discount codes, guide users through WhatsApp signups, or automate Messenger follow-ups in just a few minutes.
ManyChat also offers an affiliate program, enabling agencies, creators, and individuals to earn up to 50% recurring commissions for referrals. It’s a smart fit if you want both powerful automation and income opportunities.
Why Choose ManyChat
- Automates messaging across Instagram, WhatsApp, Messenger, and SMS
- Intuitive flow builder—no coding or technical skills required
- Boosts engagement, lead generation, and e‑commerce conversions
- Affiliate program with recurring earnings
8. Botsify — White‑Label Chatbot Vendor
Botsify is a powerful chatbot platform that blends AI-driven automation with extensive multi-channel support.
You can build chatbots using its intuitive drag-and-drop interface and deploy them across websites, WhatsApp, Telegram, Facebook Messenger, and more—all under your own brand.
Agents can also jump into conversations when needed, thanks to built-in human handoff capabilities.
The platform stands out for its robust white-label and reseller program. You can launch your own branded chatbot SaaS with custom domains, logos, pricing, and templates, making it ideal for solo entrepreneurs, agencies, and enterprise teams.
Botsify also supports businesses and agencies in building a chatbot-based revenue stream quickly. They manage all the tech, while you focus on client relationships and marketing.
Why Choose Botsify
- Drag-and-drop chatbot builder for easy setup
- Deploy across web, WhatsApp, Telegram, Facebook, and more
- Includes human agent handoff for seamless conversations
- Full white-label platform to resell as your own SaaS
9. Botpress — Open-Source Chatbot Vendor
Botpress is a developer-first chatbot platform designed for maximum flexibility and control.
It supports a visual drag-and-drop flow builder, built-in NLU, and multi-channel deployment across platforms like Messenger, WhatsApp, Slack, and web chat—all on a self-hostable, open-source foundation.
The platform is modular and scalable. Whether you're handling a handful of customer queries or serving large-scale enterprise operations, Botpress adapts without much overhead.
You can also inject custom JavaScript logic or deploy advanced AI actions to orchestrate complex conversations seamlessly.
Beyond developers, Botpress supports growth through its Partner Program. Certified freelancers, affiliates, and innovation partners can implement and resell the platform, earning revenue through referrals or client projects.
Why Choose Botpress
- Open-source flexibility with full developer control
- Visual flow editor plus advanced NLU and multi-channel support
- Self-hostable—ideal for data privacy and ownership
- Partner and referral programs for monetizing development skills
10. Rasa — Custom AI Chatbot Vendor
Rasa is a top-tier open-source framework widely trusted among chatbot vendors for building highly customizable conversational AI.
Its modular platform lets developers design everything—intent recognition, dialogue flow, and actions—from scratch. That makes Rasa a favorite where control, data ownership, and precision matter.
Businesses value Rasa because it's self-hostable. You can deploy on-premises or in the cloud. Need to run a privacy-compliant bot for finance or healthcare? You’re fully covered with Rasa’s architecture.
The developer community behind Rasa is vibrant and growing. With extensive documentation, tutorials, and open-source contributions, you're never short of support.
Rasa also supports those looking to grow with it. Its partner program includes resellers, referral pathways, and OEM options—letting agencies or consultants provide Rasa-based solutions as part of custom deployments.
Why Choose Rasa
- Open-source flexibility and complete control over models and data
- Self-hostable for privacy and deployment flexibility
- Strong global developer community for support and innovation
- Partner ecosystem enables reselling or building bespoke solutions
11. Clepher — Chatbot Vendor for Agencies
Clepher is a chatbot platform tailored for agencies and professionals who want to launch client bots with ease.
It shines in building Facebook Messenger and Instagram experiences using a visual, drag‑and‑drop flow builder—no coding needed. Integration tools like broadcast messaging, analytics, and QR capture help businesses grow their audience with seamless automation.
The platform’s agency edition unlocks powerful client management features: a unified dashboard, template reuse, and the ability to switch client accounts with a single click.
Clepher supports WhatsApp, Messenger, SMS, and email integration, and agencies appreciate the commercial license, which lets them set their own pricing while managing unlimited bots and flows.
Why Choose Clepher
- Intuitive visual builder for Messenger, Instagram, SMS, and email
- Broadcasts, analytics, and lead capture tools built in
- Agency-first features, including branded client panels and unlimited bots
- Fair commercial licensing—ideal for launching chatbot services fast
12. Tars — Lead Generation Chatbot Vendor
Tars offers a smart approach to lead generation by transforming dull landing forms into engaging conversational experiences.
Through its no-code, drag-and-drop chatbot workflow builder, anyone—from marketers to small business owners—can launch a lead-capturing chatbot without any technical skills.
For instance, a real estate firm can deploy a custom landing-page bot to handle property inquiries and qualify leads automatically.
The platform shines with its conversion-focused analytics. In one case, a university reduced email volume while capturing detailed student questions and application leads—typically handled by staff—24/7.
Agencies and resellers benefit from Tars' partner program, which includes onboarding, collateral support, and technical help. That allows freelancers and businesses to offer chatbot-based solutions to clients under their own brand.
Why Choose Tars
- Conversational, lead-gen landing pages that outperform static forms
- Intuitive drag-and-drop builder—no coding needed
- Clear analytics to track form effectiveness and lead flow
- Partner program with white-label and rebranding support
Exploring these chatbot vendor options gives you a clear picture of the diverse options available — from no-code builders to AI-driven enterprise solutions. But knowing the features alone isn’t enough.
The next step is to evaluate them effectively. We’ll break down a structured approach to help you confidently shortlist the right solution for your business.
How to Approach Chatbot Vendor Evaluation in 2025
Businesses need a structured approach to evaluate how each vendor fits their growth plans, workflows, and customer needs.
By digging deeper into specific factors, you can shortlist solutions that deliver the most value and avoid costly mismatches later.
Key Criteria for Chatbot Vendor Evaluation
A good chatbot vendor evaluation begins with clarity on what matters most for your business.
Start by comparing pricing models and understanding scalability. A free plan might suit startups, but enterprises may need predictable, growth-friendly costs.
Evaluate AI and NLP strength carefully. For instance, if your audience speaks multiple languages, solutions like BotPenguin or Kore.ai shine with multilingual automation.
Check integration depth — does the chatbot connect seamlessly with CRMs, eCommerce systems, and helpdesks?
Don’t ignore analytics and reporting. Platforms with detailed dashboards can track conversions, customer queries, and automation efficiency.
Lastly, assess customer support quality. Reliable vendors back their platforms with dedicated onboarding, training, and troubleshooting assistance — a key factor for scaling confidently.
Free vs Paid Chatbots Vendor Comparison
When comparing free chatbot vendor options with paid plans, the difference goes beyond pricing.
Free plans are great for testing features or launching basic automation for startups and small teams. However, they often limit AI sophistication, integrations, and customization.
Paid plans, on the other hand, unlock advanced AI capabilities, premium integrations, priority support, and tools built for enterprise-grade automation.
Your decision ultimately depends on your growth stage and business goals.
Start small if you’re exploring. Scale with a paid plan when automation becomes critical to customer engagement and ROI.
Evaluating chatbot vendors isn’t about finding the “best” one on paper — it’s about finding the best one for you. With your priorities clear and a structured evaluation process, you can now confidently move toward the final decision.
Conclusion
The chatbot landscape in 2025 is broader and more competitive than ever.
Businesses now have dozens of capable chatbot vendors offering everything from ready-to-use platforms to advanced AI-powered solutions.
This guide broke down the top chatbot vendors, highlighted their unique strengths, and explored opportunities like reseller and white-label programs for agencies and professionals.
Whether you’re testing a free plan or investing in enterprise-grade automation, the right choice depends on your goals, resources, and customers.
The smartest move now is to shortlist two or three vendors, test their platforms, and see which one truly fits your workflow and audience.
And if you’re looking for a balance between affordability, automation, and flexibility, exploring options like BotPenguin could be a great place to start your journey naturally!
Try BotPenguin
Frequently Asked Questions (FAQs)
How do I decide between a ready-made chatbot platform and a custom chatbot solution?
It depends on your goals, budget, and timeline. Ready-made platforms are quick and cost-effective, ideal for startups and SMBs.
Custom solutions are better for enterprises needing advanced integrations, industry-specific workflows, and full control over automation capabilities.
Are white-label chatbot programs only for agencies, or can individuals join too?
White-label programs aren’t limited to agencies. Freelancers, consultants, and even enterprises can rebrand these platforms as their own.
They’re ideal if you want to offer chatbot solutions without developing technology from scratch, while building recurring revenue streams.
How important are integrations when choosing a chatbot vendor?
Extremely important. Integrations allow your chatbot to connect seamlessly with CRMs, e-commerce platforms, and support tools.
Choosing a chatbot vendor with robust integrations ensures better automation, smoother workflows, and personalized customer experiences.
How do reseller and affiliate programs differ among chatbot vendors?
Reseller programs allow you to sell chatbots directly, while affiliate programs earn you commissions for referrals. For long-term recurring revenue, reseller options are better suited than simple affiliate partnerships.
Can one chatbot vendor cover both B2B and B2C automation needs?
Yes, but it depends on the platform’s flexibility. Vendors like BotPenguin offer tools for both B2B workflows and B2C engagement, making them suitable for diverse industries and customer types. Always check their industry use cases first.
How do I evaluate the AI strength of chatbot vendors?
Look at their NLP capabilities, LLM integration, and how they handle multilingual support, context awareness, and sentiment analysis.
For businesses needing conversational depth, vendors like BotPenguin rank higher, while simpler platforms like Landbot cater to lightweight needs.
