If you're looking to streamline your email marketing efforts, your search ends here.
According to Statista, by the year 2025, over 4.6 billion people will be using email. That's a lot of inboxes to fill!
With so many people using email, it's important to ensure your messages stand out. That's where email automation comes in. Using the right tools, you can create personalized, targeted campaigns that will engage your audience and drive conversions.
But with so many email automation tools on the market, how do you choose the right one for your business? That's where we come in. We've scoured the web to find the top 10 email automation tools you need to try.
Whether you're looking for tools to help with lead generation, segmentation, or email design, we've got you covered. And best of all, each tool on our list is user-friendly and packed with features to help you take your email marketing to the next level.
So, if you're ready to take your email marketing game to new heights, let's dive in and check out these amazing email automation tools!
What is Email Automation?
Email automation systems are powerful tools that businesses of all sizes employ. Marketers may use these tools to design sophisticated campaigns, automate messaging, and track subscriber engagement.
They let organizations swiftly set up automated communications for various purposes, such as email newsletters, transactional emails, and customer service follow-up emails.
Businesses can save time for more strategic duties while also ensuring clients receive timely, relevant messages based on their specific needs by automating the delivery of these emails.
Email automation tools have transformed how organizations market to current and prospective customers. They have become a critical tool for any company wanting to maximize its marketing reach in an increasingly competitive digital marketplace.
The Benefits of Email Automation
The benefits of email automation are:
- Saves Time and Increases Efficiency: The most significant benefit of email automation is that it saves you time and increases efficiency.
With automation, you can set up email sequences to go out to your customers or clients at specific times, eliminating the need to send individual emails manually.
- Personalizes Communication: Personalization is key in today's business world, and email automation can help you achieve just that.
By using customer data and behavior, you can tailor your emails to the individual's preferences, increasing engagement and conversions.
- Increases Engagement and Conversion Rates: When you send out automated emails, you can set them up to trigger based on specific actions, such as signing up for a newsletter or making a purchase.
This ensures that your customers receive relevant content and can increase engagement and conversion rates.
- Improves Customer Retention: Email automation can also improve customer retention by allowing you to set up automated emails to check in with customers after they make a purchase or to remind them of an upcoming renewal.
This keeps your business top-of-mind and increases the chances of repeat business.
- Provides Valuable Data and Insights: Email automation software provides valuable data and insights, such as open and click-through rates, bounce rates, and more.
This information can be used to improve your email campaigns and make data-driven decisions.
10 Best Email Automation Tools you Need to Try
The 10 best email automation tools are:
Mailchimp
MailChimp is one of the best email automation tools for your marketing needs, which enables you to generate automated emails sent to the appropriate recipients.
To communicate regularly with your prospects and clients, you can develop and send drip emails. It is a simple platform for developing and carrying out email campaigns.
Key Features:
- Drag and Drop Editor: Allows you to easily create and customize emails without needing coding skills.
- Contact Management: Provides tools for managing email lists and subscriber data.
- Automation: Offers automation workflows to send targeted and personalized emails based on subscriber actions.
- Analytics: Provides detailed reporting on email campaign performance.
- Integrations: Integrates with a wide range of third-party tools and platforms.
- A/B Testing: Enables you to test and optimize email campaigns for better results.
- Mobile App: Offers a mobile app for managing email campaigns on-the-go.
- Templates: Provides a range of customizable email templates to choose from.
- GDPR Compliance: Ensures compliance with the EU's General Data Protection Regulation.
- Support: Offers a comprehensive knowledge base and customer support options.
Pricing
Here is a summary of their pricing tiers:
- Free: This plan allows you to have up to 2,000 subscribers and send up to 10,000 emails per month for free.
- Essentials: This plan starts at $9.99 per month and includes features such as custom branding, email templates, and A/B testing.
The price increases as the number of subscribers on your list grows.
- Standard: This plan starts at $14.99 per month and includes all the features of the Essentials plan, as well as advanced audience insights, retargeting ads, and more.
- Premium: This plan starts at $299 per month and includes all the features of the Standard plan, as well as advanced segmentation, multivariate testing, and more.
HubSpot
HubSpot assists organizations in increasing visibility and control over their email marketing efforts.
Their comprehensive email platform combines industry-leading email deliverability, robust segmentation, an easy-to-use drag-and-drop email builder, intuitive email tracking analytics, and AI-based email optimization features that users require to elevate their email program.
It has several capabilities, such as HubSpot CRM integration, A/B testing, and others, that help email marketers save time and develop relationships with prospects and customers.
Key Features:
- All-in-One Platform: Offers a suite of marketing, sales, and customer service tools in one platform.
- Contact Management: Provides tools for managing and organizing contact data.
- Email Marketing: This enables you to create and send targeted and personalized emails.
- Automation: Offers automation workflows to streamline and scale email marketing efforts.
- Analytics: Provides detailed reporting on email campaign performance and other marketing metrics.
- Landing Pages: This enables you to create and optimize landing pages for lead generation.
- A/B Testing: This enables you to test and optimize email campaigns and other marketing efforts.
- Integrations: Integrates with a wide range of third-party tools and platforms.
- Customization: Provides tools for customizing and branding marketing materials.
- Support: Offers a comprehensive knowledge base and customer support options.
Pricing:
Here is a summary of their pricing tiers:
- Basic: This plan starts at $200 per month and includes features such as email marketing, lead nurturing, and ad management tools.
- Pro: This plan starts at $800 per month and includes all the features of the Starter plan, as well as marketing automation, landing pages, and website traffic analytics.
- Enterprise: This plan starts at $2,400 per month and includes all the features of the Professional plan, as well as advanced reporting, predictive lead scoring, and custom event automation.
Brevo (Sendinblue)
Sendinblue is an all-in-one marketing platform that includes email marketing and automation, CRM, SMS marketing, transactional emails, signup forms, and a landing page builder, among other features.
Sendinblue's automation features are among the top. You may design quite complex automation and have numerous procedures operating in parallel on the same contact lists.
You may also arrange them such that when a contact completes one process, they are pushed into another—something that many other automation platforms do not allow.
Key Features:
- Email Marketing: Offers a powerful email marketing platform for sending targeted and personalized emails.
- Contact Management: Provides tools for managing email lists and contact data.
- Automation: Offers automation workflows to streamline and scale email marketing efforts.
- SMS Marketing: Enables you to send SMS messages to subscribers.
- Chat: Offers a chat widget for engaging with website visitors and leads.
- Integrations: Integrates with a wide range of third-party tools and platforms.
- Analytics: Provides detailed reporting on email campaign performance and other marketing metrics.
- A/B Testing: Enables you to test and optimize email campaigns for better results.
- Customization: Provides tools for customizing and branding marketing materials.
- Support: Offers a comprehensive knowledge base and customer support options.
Pricing:
Here is a summary of their pricing tiers:
- Free: Sendinblue offers a free plan that includes up to 300 emails per day and unlimited contacts.
- Starter: This plan starts at $25 per month and includes features such as email marketing, landing pages, and basic marketing automation.
- Business: This plan starts at $65 per month and includes all the features of the Lite plan, as well as advanced marketing automation, chat, and CRM tools.
- Enterprise: This plan starts at $1000 and includes all the features of the Premium plan, as well as dedicated account management, priority support, and custom onboarding.
ConvertKit
ConvertKit will enable you to rapidly and efficiently develop new automation processes thanks to a simple editor that allows you to make modifications on the fly.
It will enable you to create logical rules based on events such as new subscribers joining a list, subscribers receiving a new tag, contact details updating, and completing a transaction.
Then, you may create a robust network of automated emails using events, actions, and criteria.
Key Features:
- Email Marketing: Offers a powerful email marketing platform for sending targeted and personalized emails.
- Automation: Offers automation workflows to streamline and scale email marketing efforts.
- Landing Pages: This enables you to create and optimize landing pages for lead generation.
- Integrations: Integrates with various third-party tools and platforms.
- Analytics: Provides detailed reporting on email campaign performance and other marketing metrics.
- Sequences: This enables you to create email sequences for nurturing leads and customers.
- A/B Testing: This enables you to test and optimize email campaigns for better results.
- Customization: Provides tools for customizing and branding marketing materials.
- GDPR Compliance: Ensures compliance with the EU's General Data Protection Regulation.
- Support: Offers a comprehensive knowledge base and customer support options.
Pricing:
Here is a summary of their pricing tiers:
- Free: ConvertKit provides free 300 subscribers.
- Creator: This plan starts at $9 monthly for up to 300 subscribers and includes features such as email broadcasts, automated funnels, and customizable forms.
- Creator Pro: This plan starts at $25 per month for up to 300 subscribers and includes all the features of the Creator plan, as well as advanced reporting, subscriber scoring, and Facebook custom audiences.
Suggested Reading:
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Drip
Drip is a favorite email automation platform. It gives you control over two areas: rules and processes. You can use rules to create logical conditions that execute activities responding to specific triggers.
Workflows are more sophisticated, allowing you to configure complicated interactions, such as shifting subscribers to a new list after responding to an email.
Key Features:
- Email Marketing: Offers a powerful email marketing platform for sending targeted and personalized emails.
- Automation: Offers automation workflows to streamline and scale email marketing efforts.
- Integrations: Integrates with a wide range of third-party tools and platforms.
- Ecommerce: Provides tools for ecommerce email marketing and automation.
- Lead Scoring: Enables you to score leads based on engagement and behavior.
- Segmentation: Provides tools for segmenting email lists and personalization
- Analytics: Provides detailed reporting on email campaign performance and other marketing metrics.
- A/B Testing: Enables you to test and optimize email campaigns for better results.
- Customization: Provides tools for customizing and branding marketing materials.
- Support: Offers a comprehensive knowledge base and customer support options.
Pricing:
Here is a summary of their pricing tiers:
- LITE PLAN: Up to 5000 subscribers. $9 Per month
- STARTER PLAN: Up to 12000 subscribers. $19 Per month
- PRO PLAN: Up to 20000 subscribers. $29 Per month
- PRO+ PLAN: Up to 40000 subscribers. $49 Per month
Active Campaign
The following email automation solution on our list is ActiveCampaign, which streamlines email marketing by providing organizations with different options to automate client engagement.
It enables users to build highly personalized emails, set up precise email triggers, and develop email workflows geared precisely to engage their consumer base.
Key Features:
- Email Marketing: Offers a powerful email marketing platform for sending targeted and personalized emails.
- Automation: Offers automation workflows to streamline and scale email marketing efforts.
- Integrations: Integrates with a wide range of third-party tools and platforms.
- CRM: Provides a customer relationship management (CRM) system for managing contact data and interactions.
- Sales Automation: Enables you to automate sales processes and follow-ups.
- Messaging: Offers messaging and chat features for engaging with leads and customers.
- Site and Event Tracking: Provides tools for tracking website visits and event triggers.
- A/B Testing: Enables you to test and optimize email campaigns for better results.
- Customization: Provides tools for customizing and branding marketing materials.
- Support: Offers a comprehensive knowledge base and customer support options.
Pricing:
Here is a summary of their pricing tiers:
- Lite: This plan starts at $9 per month for up to 500 subscribers and includes features such as email marketing, marketing automation, and basic CRM tools.
- Plus: This plan starts at $49 per month for up to 500 subscribers and includes all the features of the Lite plan, as well as advanced marketing automation, lead scoring, and SMS marketing.
- Professional: This plan starts at $129 per month for up to 500 subscribers and includes all the features of the Plus plan, as well as advanced reporting, site messaging, and machine learning.
- Enterprise: This plan starts at $229 and includes all the features of the Professional plan, as well as custom branding, custom domains, and dedicated account support.
Wishpond
Wishpond is one of the Email Automation Tools available for lead generation. This is also used to develop landing pages and promote social content.
Wishpond provides fascinating capabilities for starting campaigns, customizing emails, and doing real-time analytics and integration. Wishpond's features are drag-and-drop.
Key Features:
- Landing Pages: Enables you to create and optimize landing pages for lead generation and customer acquisition.
- Contests and Promotions: Provides tools for running social media contests and promotions.
- Email Marketing: Offers a powerful email marketing platform for sending targeted and personalized emails.
- Popups and Forms: Provides tools for creating and customizing popups and forms for lead capture.
- Marketing Automation: Offers automation workflows to streamline and scale marketing efforts.
- Analytics: Provides detailed reporting on marketing campaign performance and other metrics.
- A/B Testing: Enables you to test and optimize marketing campaigns for better results.
- Integrations: Integrates with a wide range of third-party tools and platforms.
- Customization: Provides tools for customizing and branding marketing materials.
- Support: Offers a comprehensive knowledge base and customer support options.
Pricing:
Here is a summary of their pricing tiers:
- Starting Out: This plan starts at $49 per month and includes features such as landing pages, popups, and email marketing for up to 1,000 leads.
- Everything You Need: This plan starts at $99 per month and includes all the features of the Starting Out plan, as well as social contests, marketing automation, and A/B testing for up to 2,500 leads.
- Rapid Growth: This plan starts at $199 per month and includes all the features of the Everything You Need plan, as well as advanced integrations, custom CSS, and API access for up to 10,000 leads.
- Suite: This plan is custom-priced and includes all the features of the Rapid Growth plan, as well as dedicated account management, priority support, and custom onboarding for more than 10,000 leads.
Suggested Reading:
Personalization and Its Effect on Email Marketing Metrics
Omnisend
Omnisend is a marketing platform for e-commerce that allows you to organize and automate all of your customer contacts in one location. The platform supports email, SMS, and web push alerts.
It's an excellent alternative for small to medium-sized organizations because the plans are reasonably priced while providing adequate functionality. Omnisend may be used to automate email, SMS, and even online push notifications.
There is also prebuilt automation created exclusively for e-commerce stores. A robust email builder with a built-in product picker and product suggestion engine, segmentation features, form-building tools, campaign management, and more are also available.
Key Features:
- Email Marketing: Offers a powerful email marketing platform for sending targeted and personalized emails.
- Automation: Offers automation workflows to streamline and scale email marketing efforts.
- SMS Marketing: Enables you to send SMS messages to subscribers.
- Push Notifications: Provides tools for sending push notifications to website visitors.
- Signup Forms: Provides tools for creating and customizing signup forms for lead capture.
- Integrations: Integrates with a wide range of third-party tools and platforms.
- Ecommerce: Provides tools for ecommerce email marketing and automation.
- Analytics: Provides detailed reporting on email campaign performance and other marketing metrics.
- A/B Testing: Enables you to test and optimize email campaigns for better results.
- Support: Offers a comprehensive knowledge base and customer support options.
Pricing:
Here is a summary of their pricing tiers:
- Free: Omnisend offers a free plan for up to 2000 subscribers and includes basic email marketing features such as email campaigns, signup forms, and basic reporting.
- Standard: This plan starts at $16 per month for up to 500 subscribers and includes all the features of the free plan, as well as features such as email automation workflows, SMS campaigns, and audience segmentation.
- Pro: This plan starts at $59 per month for up to 500 subscribers and includes all the features of the Standard plan, as well as more advanced features such as advanced automation workflows, website tracking, and Facebook custom audiences.
- Enterprise: This plan is custom-priced and includes all the features of the Pro plan, as well as dedicated account management, priority support, and custom onboarding.
Keap
Another comprehensive sales and marketing software that may be used for more than email automation is Keap, formerly Infusionsoft.
However, one of its standout features is email automation. You may use it to plan out entire campaigns, utilizing pre-built workflows or creating your own.
Key Features:
- CRM: Provides a customer relationship management (CRM) system for managing contact data and interactions.
- Email Marketing: Offers a powerful email marketing platform for sending targeted and personalized emails.
- Marketing Automation: Offers automation workflows to streamline and scale marketing efforts.
- Sales Automation: Enables you to automate sales processes and follow-ups.
- Appointments: Provides tools for scheduling appointments and meetings.
- Integrations: Integrates with a wide range of third-party tools and platforms.
- Quotes and Invoicing: Offers tools for generating quotes and invoices.
- Analytics: Provides detailed reporting on marketing and sales metrics.
- Customization: Provides tools for customizing and branding marketing and sales materials.
- Support: Offers a comprehensive knowledge base and customer support options.
Suggested Reading:
The Importance of Conversion Rates in Email Marketing
Pricing:
Here is a summary of their pricing tiers:
- Lite: This plan starts at $79 per month for up to 500 contacts and includes features such as email marketing, appointment scheduling, and basic automation.
- Pro: This plan starts at $149 per month for up to 500 contacts and includes all the features of the Lite plan, as well as more advanced automation, sales pipeline management, and eCommerce features.
- Max: This plan starts at $199 per month for up to 500 contacts and includes all the features of the Pro plan, as well as advanced reporting, lead scoring, and custom user roles.
- Additional users: Keap charges an additional fee per user for multiple users on the same account.
GetResponse
Another email automation platform that enables companies to advance their email marketing initiatives is GetResponse.
GetResponse offers comprehensive solutions to help businesses improve email connection with their consumers, whether automating email campaigns and newsletters or utilizing extensive segmentation features.
Businesses may use GetResponse to build highly customized emails for each client while automating email delivery utilizing potent processes based on user behavior and preferences.
Additionally, they offer statistics that let firms assess email success and more effectively optimize future email campaigns for greater engagement.
Key Features:
- Email Marketing: Offers a powerful email marketing platform for sending targeted and personalized emails.
- Automation: Offers automation workflows to streamline and scale email marketing efforts.
- Landing Pages: This enables you to create and optimize landing pages for lead generation and customer acquisition.
- Webinars: Provides tools for creating and hosting webinars.
- Ecommerce: Provides tools for e-commerce email marketing and automation.
- Integrations: Integrates with a wide range of third-party tools and platforms.
- Analytics: Provides detailed reporting on email campaign performance and other marketing metrics.
- A/B Testing: This enables you to test and optimize email campaigns for better results.
- Customization: Provides tools for customizing and branding marketing materials.
- Support: Offers a comprehensive knowledge base and customer support options.
Pricing:
Here is a summary of their pricing tiers:
- Basic: This plan starts at $15 per month for up to 1,000 subscribers and includes features such as email marketing, landing pages, and basic automation.
- Plus: This plan starts at $49 per month for up to 1,000 subscribers and includes all the features of the Basic plan, as well as more advanced automation, webinars for up to 100 attendees, and CRM functionality.
- Professional: This plan starts at $99 per month for up to 1,000 subscribers and includes all the features of the Plus plan, as well as more advanced webinars for up to 300 attendees, e-commerce features, and Salesforce integration.
- Max: This plan is custom-priced and includes all the features of the Professional plan, as well as dedicated support and transactional emails.
The Bottom Line
We hope this list of 10 amazing email automation tools has given you some great ideas for streamlining your email marketing strategy.
By automating tasks such as sending follow-up emails, segmenting your audience, and creating personalized campaigns, you can save time and increase engagement with your subscribers.
However, if you're looking for a cutting-edge chatbot platform to take your sales automation to the next level, we highly recommend Botpenguin.
With its intuitive interface and powerful features, Botpenguin can help you automate your customer support, lead generation, and sales funnel, all while providing a seamless user experience for your customers.
So why wait? Give Botpenguin a try today and see the results for yourself!
