Chatbots are the future of customer service, and they can do a lot to help your business.
It is pretty evident from the statistical fact that 23% of customer support companies use Artificial Intelligence (AI) based website chatbots to render satisfying customer service.
Your business website is similar to your company's glass-door and acts as a preface to your products and services.
In this blog, we'll take a look at why you should be using chatbots on your website as well as how they can help you grow.
So, dig in!
What is a Chatbot?
The first thing many people think of when they hear "chatbot" is an artificial intelligence (AI) program that responds in text using keywords or phrases the user enters.
This type of chatbot is called an NLP (natural language processing) bot because it processes language to understand what you mean and respond accordingly.
Why is your website in dire need of a chatbot?
1. Website chatbots are versatile:
While chatbots are most commonly thought of as customer service assistants, they can be used in various ways.
As a lead generation tool, you can use them to answer questions about your brand and products, recommend products based on user preferences, or help with customer service inquiries.
Website chatbots can also help you build relationships with customers by providing them with information about new features that may interest them or letting them know when there's an upcoming sale, all without having to send out any emails or phone calls!
2. Website bots can generate leads for you:
Website chatbots can be used to generate leads for you. They can be used as a way of asking questions and getting answers from your customers.
They can also be used to offer discounts or free trials on products, as well as provide information about them.
By using a website chatbot, you'll be able to reach out directly to people who might not be purchasing anything right now but may be interested in something in the future or who would like more information about what they're looking at on your site.
3. Website chatbots can increase overall website engagement:
Website bots can increase traffic and conversion rates, which is important for any business that relies on online sales.
Increase customer loyalty by providing an easy-to-use tool that helps customers solve problems or make purchases quickly and easily.
Increase customer satisfaction by providing personalized recommendations based on previous interactions with your company's brand, products, or services.
By doing so, you will build trust with potential customers who aren't familiar with you, but are curious about what it takes to work with you.
Whether they are interested in learning more about your products/services or simply want advice, rather than trying to fix their problem themselves.
4. Website chatbots can help with customer retention:
When a customer has a bad experience with one of your products or services, they might not come back to you again.
But if you have an effective website chatbot that can easily handle the problem and fix it right away, then this is something that will be much easier for them to do so.
Suppose customers were able to ask questions directly through the Website chatbot instead of going through multiple steps and platforms before reaching out again later when they realize they made an error while ordering online, perhaps by mistake.
In that case, these issues could have been avoided altogether! When you add a chatbot to your site, you'll be able to provide customers with an easy way of contacting you directly through text via a website bot.
This will make it easier for them to communicate with you and keep their eyes on the prize of their purchase of whatever product or service they were looking at when they searched online.
5. Website bots can build meaningful relationships with customers:
Chatbots can help you build better and more meaningful relationships with customers.
They help you develop better customer retention, engagement, and satisfaction by being available 24/7.
This, in turn, leads to increased sales and greater customer loyalty, which ultimately leads to higher profits for your business.
6. Website chatbots can increase sales:
Website bots have a knack for converting more leads into potential customers.
They drag the leads through the sales funnel and customer persona efficiently and seamlessly. Website bots can escalate the conversion rates based on the lead scoring and further analyze it.
After analyzing their needs, objectives, etc., you can further provide them with the required services, products, and information.
This creates an array of smooth transitions from a mere lead to a loyal customer.
Hence, website bots aid in increasing sales in any industry.
Future of website chatbots
The potential of a website chatbot is limitless!
Chatbots are a new way to interact with customers. They can help you create new marketing strategies, build better relationships with your customers and improve customer service.
Some companies have even gone so far as to offer free product recommendations based on what the customer has said during conversations with bots!
Chatbots are here to stay.
The future of chatbot technology is bright, and it's only going to get brighter in the coming years.
There are already many companies that have embraced this new age and are using them as a customer service tool for their customers.
Consequently, chatbots have the potential to increase sales by up to 80%.
Wrapping it up
Website chatbots can help your business grow and increase your sales. Website bots are versatile.
They generate leads for you and help you build better relationships with customers. It can manage all the tasks of a commercial business, and the potential of the chatbot is limitless!
As you can see from the blog, website chatbots can be used for many different purposes, from helping with maintenance requests on your website or even handling sales transactions through live chat functionality.
Do you also want to get a free bot for your website but are not sure where to start? BotPenguin is the only platform that you need.
Botpenguin chatbots, the best thing to happen to websites, are perfect customized chatbots that do not require any coding.
With all these benefits available at your fingertip, why not take advantage of them?
Call BotPenguin today!