Resell Chatbots We Build. Earn 30% Commissionon Closed Deals.

BotPenguin's chatbot reseller program lets you add AI chatbots, agents, and automations to your offering. You refer clients. We handle the tech.

  • BotPenguin AI Chatbot maker

    30% Commission

  • BotPenguin AI Chatbot maker

    250+ Partners

  • BotPenguin AI Chatbot maker

    No Tech Skills Needed

Plans from $500/yr250+ active partners30% commissionNo tech skills needed
BotPenguin chatbot reseller program background representing global AI-powered reseller and agency partner growth
BotPenguin chatbot reseller program hero showing manage customers dashboard, subscription plans, and earn money features

The AI Chatbot Market Is Booming. As a Reseller, You're Perfectly Positioned to Cash In.

Businesses everywhere are adopting AI chatbots and automation to cut costs. As an AI chatbot reseller, you get a ready-made AI chatbot platform to offer clients. No development or maintenance required.

$41.2B

Estimated AI Chatbot Market Size by 2033

250+

Partners already reselling BotPenguin's AI chatbots

30%

Commission per subscription sold

One Reseller Program. Four AI Products. Endless Revenue.

Whether you're selling chatbots, AI agents, voice agents, or automations, you get one program, one commission rate, one dashboard.

An AI chatbot icon representing FAQ automation and lead capture across channels

AI Chatbots

FAQ automation, lead capture, and 24/7 support across website, WhatsApp, Instagram, and more.

An AI agent icon representing autonomous appointment booking and CRM workflows

AI Agents

Book appointments, update CRMs, qualify leads, and run multi-step workflows, autonomously.

A voice AI icon representing inbound and outbound call handling for clinics and local services

Voice Agents

Handle inbound and outbound calls, bookings, and support queries. A high-demand upsell for clinics, real estate, and local services.

An automation icon representing tool connections and workflow triggers across messaging channels

Automation

Connect tools, trigger actions, and eliminate manual work across WhatsApp, Instagram, and Facebook.

Explore White-label Automations →

A Chatbot Product That's Actually Easy to Resell

A great product makes selling easy. When clients see results, they renew, and your reseller commission renews too. Every feature below is a reason prospects choose BotPenguin over a competitor.

One Chatbot, Every Channel

One Chatbot, Every Channel

BotPenguin AI Chatbot maker

Website, WhatsApp, Instagram, Shopify, Facebook, Telegram, and more. One chatbot covers it all.

BotPenguin chatbot reseller program background representing AI-powered partner growth and scalable reseller business opportunities
One chatbot covers Website, WhatsApp, Instagram, Shopify, and more for resellers

Discover Your Complete Reseller Portfolio

Explore the AI chatbots, AI agents, and automation solutions you can resell to businesses without building the technology.

Multiple Ways to Earn With Our Chatbot
Reseller Program

Subscription commissions are just the start. Every client you onboard opens the door to implementation and management work, service fees you add to your reselling revenue.

A one-time setup fee covers workflow configuration before a chatbot goes live

Chatbot Setup and Customization

Configure workflows, upload data, and test chatbots before launch. Charge a one-time setup fee based on complexity.

Follow-up automation sequences add recurring management fee revenue for resellers

Automation for Lead Nurturing

Build follow-up sequences and personalized chatbot flows. Charge a monthly management fee for ongoing, compounding revenue.

CRM integration work with HubSpot or Salesforce earns resellers $500 to $2,000

CRM and Tool Integration

Connect chatbots to HubSpot, Zoho, Salesforce, or any CRM. Most resellers charge $500–$2,000 per integration.

Bundling a chatbot into PPC or SEO packages increases deal size with no extra effort

Bundle With Digital Marketing

Add chatbot engagement to PPC, SEO, or email packages. Bigger deal size, same selling effort.

One vertical template gets built once and resold to multiple chatbot clients

Industry-Specific Templates for Resale

Build vertical templates: real estate, healthcare, e-commerce, and sell the same build to multiple clients.

Broadcast campaigns and comment-to-DM automation are services few clients can self-configure

WhatsApp & Instagram Automation

Set up broadcast campaigns and comment-to-DM automation. In-demand services most businesses can't configure themselves, but you can.

Resell the Full BotPenguin Stack: AI Agents, Voice Agents, and Automations

Our chatbot reseller partner program isn't limited to chatbots. Offer clients the full BotPenguin stack, including AI agents, voice agents, and automations, and earn commission on every product they adopt.

Autonomous AI agents handle research and data entry tasks beyond simple chat

AI Agents

Autonomous AI agents that handle complex, multi-step tasks, from research to customer workflows, beyond simple chat.

  • Set up agent behavior instantly with a simple text prompt.
  • Book, reschedule, and cancel appointments in real time.
  • Send automated reminders and instant confirmations.
  • Sync with Google Calendar and existing client tools.
  • Capture bookings and leads from any channel.
Voice agents handling calls and bookings make a strong upsell for chatbot resellers

Voice Agents

AI-powered voice agents that handle calls, bookings, and support.

  • Set up call logic instantly with a simple text prompt.
  • Deploy across calls and popular messaging channels.
  • Train on client-specific data for on-brand responses.
  • Quickstart with pre-built templates for common use cases.
  • Auto-translate conversations across languages and regions.
Workflow automations connect tools and remove manual work from a client's process

Automations

Offer workflow automations that connect tools, trigger actions, and eliminate manual work.

  • Automate WhatsApp, Facebook, and Instagram engagement.
  • Nurture leads with marketing automation, no manual follow-up.
  • Streamline appointment bookings with zero back-and-forth.
  • Automate customer support across channels, around the clock.
  • Generate more leads without adding headcount or spend.
Explore AI Agents for Your Clients →

AI Capabilities That Power Our Chatbots. Resell Them to Businesses
That Want to Scale.

BotPenguin adds new AI features every quarter, so as a reseller you always have something new to offer. Clients see the product improve and your renewals stay strong.

Multiple AI Models

Multiple AI Models

BotPenguin AI Chatbot maker

Your clients choose ChatGPT, Claude, Gemini, or DeepSeek — picking the model that fits their budget and compliance needs is a real differentiator.

BotPenguin chatbot reseller program background representing AI-powered partner growth and scalable reseller business opportunities
Clients pick ChatGPT, Claude, Gemini, or DeepSeek based on budget and compliance

A High-Profit, Low-Hassle Chatbot Reseller Program Built with Real Benefits

You don't need a dev team or technical background to succeed in our chatbot reseller program. Just a product businesses want and a program that pays well when they buy.

Commission extends to add-ons and upgrades, not just the base chatbot subscription

Earn on Every Upsell

The commission doesn't stop at the base subscription. Add-ons, integrations, and upgrades earn you more too.

A dedicated partner panel tracks clients, earnings, and subscriptions in one place

Your Dedicated Partner Panel

Track clients, earnings, and subscriptions in one dashboard. No spreadsheets, no guesswork.

BotPenguin handles chatbot configuration so resellers can focus on closing deals

Client Setup Support

Our team handles chatbot configuration for your clients, so you can focus on closing deals.

A structured onboarding session covers the platform, panel, and pitch from day one

Guided Onboarding from Day One

A structured session on the platform, your dashboard, and how to pitch — so you're ready to sell from day one.

Sales decks and demo templates come ready to use for chatbot reseller pitches

Marketing Materials, Ready to Use

Sales decks, demos, and templates included. Nothing to build; just plug and sell.

One named contact responds fast instead of routing through a general queue

Dedicated Partner Support Executive (Add-on)

One named contact for your account — someone who knows your situation and responds fast.

Reseller issues get priority resolution instead of sitting in a general queue

Priority Technical Support

Partner issues get priority resolution. If a client's experience breaks, you're not stuck in a general queue.

New AI features reach partners before public release, always something new to sell

Feature Update Notifications

New AI features and updates go to partners before public release: always something new to offer clients.

One referral earns recurring commission for as long as the client stays with BotPenguin

Lifetime Commissions

Refer once, earn recurring commission for as long as the client stays with BotPenguin.

Who Is Our Chatbot Reseller Program For?

If you already sell to businesses in some form, BotPenguin's chatbot reseller program slots right into what you do; whether you're a value-added reseller, consultant, or agency.

A chatbot recommendation is one extra step for an agency already managing clients

Marketing Agency

You already manage client relationships. Adding a chatbot recommendation is one step, not a pivot.

A consultant's chatbot recommendation converts into a steady reseller commission

Consultant

Clients follow advice that works. A chatbot recommendation means your commission follows.

A creator earns commission on every signup their audience converts into

Content Creator / YouTuber

Your audience trusts you. Earn commission on every signup that converts.

A chatbot upsell converts higher than cold pitches when users already trust the brand

SaaS Business

Your users already trust your recommendations. A chatbot upsell converts higher than cold pitches.

Every website build becomes a monthly commission once a chatbot gets added

Web Studio

Every website you build could have a chatbot. Turn one project into monthly commission.

One closed sale puts a freelancer in profit at the reseller commission rate

Freelancers

Work directly with owners who decide fast. One sale at your commission rate puts you in profit.

Chatbot automation is a natural add-on for agencies already running WhatsApp campaigns

WhatsApp Marketing Agency

Already running WhatsApp campaigns? Chatbot automation is a natural add-on.

Deep industry knowledge sells vertical-specific chatbot templates more easily

Niche Vertical Entrepreneur

You know one industry deeply. Sell vertical-specific chatbot templates to businesses that trust your expertise.

Sell AI Chatbots to Businesses in Every Industry

The strongest resellers pick two or three verticals and go deep. Here's where chatbots deliver the clearest ROI, and the fastest renewals.

Property inquiries and appointment booking keep prospects engaged around the clock

Real Estate

Automated lead capture, property inquiries, and appointment booking with chatbots that keep prospects engaged around the clock.

Appointment scheduling and patient FAQs free up front-desk staff time

Healthcare

Appointment scheduling, patient FAQs, and reminders that free up front-desk staff.

Cart recovery and order tracking deliver measurable ROI clients can see

E-commerce

Cart recovery, product recommendations, order tracking, and post-purchase support — all with measurable ROI clients can see.

Admissions queries and enrollment follow-ups run automatically around the clock

Education

Admissions queries, course information, and enrollment follow-ups handled automatically, around the clock.

Booking assistance and guest support keep working even when staff can't

Hospitality and Travel

Booking assistance, itinerary queries, and guest support; chatbots that work even when staff can't.

Appointment booking and quote requests get handled for salons and clinics alike

Local Services

Appointment booking, quote requests, and FAQ handling for businesses like salons, clinics, and repair services.

Ready to turn this into a business? Read our complete guide on how to start a chatbot reseller business.

Offer AI Chatbots With Security & Compliance Locked In

BotPenguin meets enterprise security standards, so you can meet the compliance needs of healthcare, financial services, and education clients without hesitation.

Compliance coverage for healthcare and finance clients closes deals without delay

GDPR, HIPAA, CCPA, ISO Compliant

Compliances your clients in healthcare, finance, and regulated industries require. Close deals without hitting a compliance wall.

SOC 2 documentation satisfies enterprise procurement requirements for chatbot deals

SOC 2-Ready Infrastructure

Documentation enterprise clients need for procurement — never lose a deal to a missing certificate.

Independent penetration testing keeps the chatbot platform secure for resellers

VAPT Certified

Regular independent penetration testing keeps the platform secure. Clients aren't taking a risk.

Each client's chatbot data stays isolated, with no cross-account access

Data Isolation

Each client's chatbot data is fully isolated; one account can never access another's data.

Hosting in US, EU, or custom regions covers any client's data residency need

Choose Your Server Location

US, EU, or custom region — covers clients with data residency requirements.

Logged actions give enterprise clients an audit trail whenever compliance demands one

Audit Logs and Activity Tracking

Every action is logged, so enterprise clients can produce audit trails when compliance requires them.

Getting Started with BotPenguin's Chatbot Reseller Program

Becoming a chatbot reseller is straightforward: book a demo, pick a plan, start selling, and earn recurring commission from day one.

1
A free demo booking kicks off the chatbot reseller signup process

Book a Demo

Schedule a free demo with our team by filling out a simple form.

2
Choosing a reseller plan is the second step before selling chatbots

Subscribe to a Plan

Choose the plan that fits your business needs.

3
BotPenguin's marketing kit supports the promote-and-sell step for resellers

Promote Our Products

Use BotPenguin's marketing kit and dedicated support to sell to your clients.

4
Recurring commission begins arriving once a referred client starts paying

Start Earning

Earn recurring commission on every successful payment through your panel, and watch it grow.

Still comparing your options? Explore our comparison of the best chatbot reseller platforms to see how BotPenguin stacks up against other leading solutions.

One Chatbot Reseller Pricing Plan. Start Earning on Day One.

Simple pricing, one plan gets you 30% commission on every chatbot subscription you sell, with no milestones or upgrades needed.

FOR RESELLERS

King Plan

$500/year

Earn 30% commission on every subscription you refer.

Calculate Your Chatbot Reseller Earnings

See how much you could earn as a chatbot reseller, based on BotPenguin's fixed-rate commission model.

Commission Rate30%

Your Estimated Annual Earnings

$0

Based on 0 clients × $500/yr × 30% commission

Want Full Branding Control Instead of Commissions? Go White Label With Us

The reseller program earns you commissions on BotPenguin subscriptions. If you'd rather sell chatbots under your own brand, at your own pricing, and keep 100% of client revenue, the white-label partner program is a different model worth exploring.

A partner's brand shows on every screen, with BotPenguin never visible to clients

Your Logo, Everywhere

Your brand on every screen your clients see. They never see BotPenguin — you own the product relationship entirely.

Setting one's own price keeps 100% of revenue with no commission split

Your Pricing, Your Margin

Set your own price and keep 100% of what clients pay. No commission split. BotPenguin earns only from your wholesale plan.

Both the reseller and white label programs run on the same BotPenguin engine

Same Platform, Different Model

Both programs run on the same BotPenguin engine. Choose the model that fits.

Many partners start in the reseller program, then upgrade once ready to own the brand

Start With Reselling, Upgrade to White Label

Many partners start as resellers to learn the product and build a client base, then upgrade to white label when ready to own the brand.

Explore the White Label Program →

Still deciding between reseller and white label? Here's a detailed breakdown of chatbot reseller vs white label to help you choose.

The Journey From Chatbot Reseller to Recognized Brand. Read Our Partner Stories.

See how BotPenguin reseller partners built scalable chatbot businesses without building a product from scratch.

South Africa IT Services logoSouth Africa IT Services

$94Krevenue from 58 clients

White-Label AI Chatbot | $94K Revenue | South Africa | BotPenguin

A South African IT provider scaled from Baby to Emperor and built one of the highest-revenue white-label businesses in BotPenguin's partner cohort.

White-LabelWhite-Label🇿🇦 Read story
IT Agency · SaaS logoIT Agency · SaaS

80+reseller clients

How an IT agency scaled a white-label chatbot SaaS to 80+ reseller clients

The white-label SaaS blueprint: partner hub overview and full playbook.

White-LabelWhite-Label Read story
IT Solutions · Dubai logoIT Solutions · Dubai

$90,000partner revenue

How a Dubai IT firm white-labeled BotPenguin and closed 15 enterprise clients

$90,000 partner revenue, 3-day median deployment across the cohort.

White-LabelWhite-LabelAE Read story
Explore Case StudiesBotPenguin AI Chatbot maker

Not sure which model fits? Read our breakdown of software reseller vs affiliate vs agency to find your best path.