Introduction
Imagine a website that sells, supports, and engages customers 24/7 without human intervention. No missed sales, no delayed responses, only automation. That is exactly what businesses achieve with AI chatbots.
From handling customer inquiries to closing deals in real time, chatbots have changed how companies interact with their audience. Whether you want to improve customer support, boost sales, or automate processes, the right chatbot can be a game changer.
In this blog, we will explore 10 websites that use chatbots effectively for sales, support, and automation. You will see real-world examples of how AI-powered chatbot s enhance user experience and drive business success.
How Chatbots are Helping Businesses
Chatbots are changing how businesses interact with customers. They respond instantly, work around the clock, and handle everything from answering questions to closing sales.
Companies that use AI-powered chatbots are seeing faster customer resolutions, increased conversions, and reduced operational costs.
Sales: Turning Visitors Into Customers
Businesses are using chatbots to engage potential buyers the moment they land on a website. These bots guide users through products, answer pricing questions, and even recommend the right option based on customer needs.
With automated follow-ups and easy integration with CRMs, they help businesses close deals faster.
Support: Providing Instant Help
Websites with chatbots ensure customers get immediate answers without waiting for an agent.
AI chatbots handle FAQs, troubleshoot issues, and even escalate complex problems to human support when needed. This results in faster resolutions and better customer satisfaction.
Automation: Reducing Manual Work
Chatbots automate repetitive tasks like appointment scheduling, order tracking, and lead qualification.
This allows businesses to focus on more critical tasks while the bot takes care of routine interactions. By integrating with business systems, chatbots simplify workflows and improve efficiency.
Websites that use chatbots are improving customer experience and business performance. Whether it is for sales, support, or automation, AI chatbots are becoming an essential tool for companies looking to stay ahead.
10 Websites Using Chatbots for Sales, Support & Automation
Chatbots are driving revenue, reducing support costs, and automating workflows at scale. The biggest brands are using AI-powered chatbots to improve sales, customer support, and business automation.
Let’s explore 10 websites that use chatbots effectively, breaking down how they work, the problems they solve, and the value they bring.
1. Samsung – AI-Powered Support & Shopping Assistance
Samsung sells everything from smartphones to home appliances, which means millions of customer interactions every day.
Customers seek quick answers for troubleshooting, warranty details, and product recommendations. Handling this demand with human agents alone was inefficient and costly.
Challenge
- Overloaded support teams – Repetitive queries slowed down response times.
- Long wait times – Frustrated customers struggled to get instant help.
- Lost sales opportunities – Many shoppers needed guidance but had no real-time support.
How Chatbot Solved It
Samsung integrated an AI chatbot across its website and mobile app, allowing users to:
✅ Troubleshoot devices – Step-by-step guidance for common technical issues.
✅ Check warranty & initiate service – Instantly verify coverage and book repairs.
✅ Track orders – Get real-time shipping updates without contacting support.
✅ Receive personalized product recommendations – AI-powered suggestions based on customer preferences.
✅ Seamlessly connect to live agents – If the bot cannot resolve the issue, it transfers the customer to human support.
Key Benefit
- Queries resolved instantly without human intervention.
- Reduced wait times, improving customer satisfaction.
- Lower operational costs, as AI handles routine inquiries.
- Increased conversions with personalized product suggestions.
Where to Find It
Samsung’s chatbot is live on:
📍 Official Website – Available on support and product pages.
📍 Samsung Members App – AI-driven customer assistance.
Samsung’s chatbot offers fast, intelligent, and efficient support.
Let’s take a look at IKEA, one of the world’s biggest furniture brands, and how it uses AI chatbots to enhance customer experience.
2. IKEA – AI Chatbot for Customer Support & Shopping Assistance
IKEA, known for its affordable and stylish furniture, attracts millions of customers online and in-store.
However, customers often have queries about product availability, assembly instructions, store locations, and delivery tracking. The brand needed an automated solution to handle these inquiries efficiently.
Challenge
- High volume of customer queries – Shoppers frequently asked about stock availability, return policies, and assembly guides.
- Limited human support – IKEA’s support team struggled to keep up with demand, leading to delays.
- Complex shopping experience – Customers needed guidance on product selection, measurements, and DIY assembly.
How Chatbot Solved It
IKEA introduced Billy, an AI-powered chatbot available on its website and app. It helps customers with:
✅ Product recommendations – Suggests items based on customer needs and preferences.
✅ Stock availability checks – Instantly informs customers if a product is in stock at their local store.
✅ Order tracking & delivery updates – Provides real-time shipment status.
✅ Assembly instructions – Shares step-by-step guides for putting together furniture.
✅ Store information & policies – Answers FAQs on returns, warranties, and shopping policies.
Billy is designed to understand natural language, making conversations smooth and intuitive. If a query is too complex, the chatbot connects users to a live agent.
Key Benefit
- Reduced customer wait times – Faster responses to common questions.
- Improved self-service – Customers find answers without needing human assistance.
- Better shopping experience – AI-powered recommendations guide buyers.
- Cost savings – Automating support reduces the need for large customer service teams.
Where to Find It
IKEA’s chatbot Billy is available on:
📍 IKEA’s Official Website – Live chat support for instant help.
📍 IKEA Mobile App – AI-driven shopping and assistance.
IKEA’s chatbot makes furniture shopping easier, faster, and more convenient.
3. Peloton – AI Chatbot for Customer Engagement & Support
Peloton, the leading fitness technology brand, sells high-end exercise bikes, treadmills, and digital fitness subscriptions.
With a growing customer base, it needed a solution to handle product inquiries, subscription management, and support requests efficiently.
Challenge
- High volume of pre-sales questions – Customers needed guidance on pricing, financing, and product features.
- Support delays – Long wait times for assistance with orders, troubleshooting, and account issues.
- Subscription management complexity – Users needed help managing memberships, billing, and class schedules.
How Chatbot Solved It
Peloton introduced an AI chatbot on its website and app, allowing users to:
✅ Get instant product recommendations – AI suggests the right Peloton equipment based on user goals.
✅ Track orders in real time – Customers check shipping updates without contacting support.
✅ Manage subscriptions – Users can modify plans, update billing, and access workout schedules.
✅ Troubleshoot technical issues – Step-by-step guidance for common hardware and software problems.
✅ Book live support sessions – If needed, the chatbot connects users to human representatives.
Key Benefit
- Faster customer support – Reduces response times for common inquiries.
- Higher sales conversions – AI-driven recommendations guide buyers.
- Improved user experience – Customers manage memberships and orders with ease.
- Lower operational costs – Automates routine queries, reducing strain on support teams.
Where to Find It
Peloton’s AI chatbot is available on:
📍 Peloton Website – Assists with purchases, subscriptions, and support.
📍 Peloton App – Helps users manage workouts, memberships, and troubleshooting.
Peloton’s chatbot ensures customers get instant support, personalized recommendations, and a seamless shopping experience.
Next, we look at another brand using AI chatbots to enhance customer engagement and sales.
4. LG – AI Chatbot for Customer Support & Smart Assistance
LG, a global electronics giant, offers a wide range of products, from home appliances to smart devices.
With millions of customers seeking help with product specifications, troubleshooting, and warranty services, LG needed an efficient way to handle large-scale customer inquiries without overwhelming support teams.
Challenge
- High volume of customer queries – Users needed support for technical troubleshooting, repairs, and installation guides.
- Long wait times – Support agents struggled to respond quickly to repetitive inquiries.
- Need for multilingual assistance – LG serves customers in multiple regions, requiring support in different languages.
How Chatbot Solved It
LG introduced AI-powered chatbots across its website and mobile app to:
✅ Provide instant troubleshooting solutions – Guides users through fixing common technical issues.
✅ Offer warranty and repair assistance – Helps customers check coverage and schedule service requests.
✅ Track orders and service requests – Updates users on deliveries and repair progress.
✅ Answer product-related FAQs – Provides information on specs, compatibility, and setup.
✅ Support multiple languages – Ensures smooth interactions for international customers.
Key Benefit
- Faster issue resolution – Reduces dependency on human agents for repetitive queries.
- Lower support costs – Automates a large portion of customer service operations.
- Enhanced user experience – Customers get real-time support without waiting.
- Global accessibility – AI-driven multilingual support improves communication.
Where to Find It
LG’s chatbot is available on:
📍 LG Official Website – Assists customers with product and service inquiries.
📍 LG Mobile App – Provides smart assistance for troubleshooting and support.
LG’s chatbot ensures quick, efficient, and automated customer support while reducing operational costs.
5. 1-800-Flowers – AI Chatbot for Seamless Ordering & Customer Support
1-800-Flowers is a leading online florist known for delivering flowers, gifts, and gourmet treats.
With a high volume of orders, especially on holidays and special occasions, the company needed a fast, efficient, and scalable way to assist customers with purchases, order tracking, and recommendations.
Challenge
- High traffic during peak seasons – Valentine’s Day, Mother’s Day, and Christmas resulted in overwhelming customer inquiries.
- Customers needed quick order assistance – Many sought guidance on selecting the right flowers and gifts.
- Delays in tracking and support – Traditional customer service channels struggled to handle bulk requests efficiently.
How Chatbot Solved It
1-800-Flowers introduced GWYN (Gift When You Need), an AI-powered chatbot designed to assist customers in:
✅ Finding the perfect gift – Uses AI to suggest flowers and gifts based on customer preferences.
✅ Placing orders – Streamlines the buying process directly through the chatbot.
✅ Tracking shipments – Provides real-time updates on order status and delivery.
✅ Handling customer support inquiries – Resolves common issues without needing human intervention.
The chatbot is available across multiple platforms, including Facebook Messenger, Amazon Alexa, and the website, making ordering flowers as simple as chatting.
Key Benefit
- Faster and smoother shopping experience – Reduces friction in the ordering process.
- Higher sales conversions – AI-driven recommendations boost purchases.
- 24/7 availability – Customers get assistance anytime, even on high-traffic days.
- Lower customer service costs – Reduces reliance on live agents for routine inquiries.
Where to Find It
1-800-Flowers' chatbot is accessible on:
📍 Website – Integrated into the customer support and ordering process.
📍 Facebook Messenger – Allows users to order via chat.
📍 Amazon Alexa – Voice-activated ordering and assistance.
1-800-Flowers’ chatbot makes gifting faster, easier, and stress-free. Next, we look at another brand using AI chatbots to automate sales and enhance customer engagement. Stay tuned! 🚀
Suggested Reading:
How to Choose the Perfect Features for Your Website Chatbot?
6. G2 – AI Chatbot for Lead Qualification & User Assistance
G2, one of the largest software review platforms, helps businesses find the right software solutions based on real user feedback.
With millions of visitors searching for software recommendations, G2 needed a way to provide instant guidance, qualify leads, and direct users to relevant resources without overwhelming its support team.
Challenge
- High volume of visitors – Thousands of users explore G2 daily, looking for software recommendations.
- Users struggle to find the right software – With countless reviews and categories, new visitors often need help navigating.
- Lead qualification inefficiencies – G2’s sales team had to manually assess user intent, which was time-consuming.
How Chatbot Solved It
G2 introduced an AI chatbot on its website to:
✅ Guide users to the right software – Asks relevant questions and suggests the best options based on user needs.
✅ Qualify potential leads – Captures visitor information and identifies high-intent buyers.
✅ Provide instant answers – Helps users understand G2’s platform, categories, and ranking system.
✅ Connect sales reps to qualified prospects – Transfers high-value leads to human agents for further discussion.
✅ Enhance user experience – Reduces friction in the software search process.
Key Benefit
- Increased conversions – Visitors get personalized recommendations, making it easier to choose software.
- Faster lead qualification – Sales teams focus only on high-quality leads.
- Reduced support workload – The chatbot handles FAQs, freeing up human agents.
- Better user engagement – Visitors stay longer and explore more software options.
Where to Find It
G2’s chatbot is available on:
📍 G2 Website – Assists users in finding the right software and connects them with sales reps.
G2’s chatbot simplifies the software search process, improves user engagement, and drives more qualified leads.
7. HubSpot – AI Chatbot for Lead Generation & Customer Support
HubSpot, a leader in marketing, sales, and CRM software, helps businesses automate and optimize their customer interactions.
With a large customer base looking for solutions, HubSpot needed a way to engage visitors, qualify leads, and offer instant support without overwhelming its sales and support teams.
Challenge
- High traffic with diverse needs – Visitors included marketers, sales teams, and business owners, all looking for different solutions.
- Time-consuming lead qualification – Sales reps spent valuable time sorting high-intent leads from casual visitors.
- Scattered customer queries – Customers had general questions about pricing, features, and integration capabilities, creating a heavy support workload.
How Chatbot Solved It
HubSpot integrated an AI chatbot into its website to:
✅ Engage visitors instantly – Welcomes users and asks relevant questions to understand their needs.
✅ Qualify leads in real-time – Sorts high-value prospects based on responses and sends them to the right sales reps.
✅ Answer FAQs automatically – Provides instant responses about pricing, features, and integrations.
✅ Book meetings seamlessly – Lets users schedule calls with sales reps without back-and-forth emails.
✅ Offer 24/7 support – Helps users find resources, tutorials, and knowledge base articles instantly.
Key Benefit
- Higher conversion rates – Prospects are guided through the funnel without delays.
- Efficient lead management – Sales teams focus only on high-quality leads.
- Reduced support workload – AI chatbot handles routine inquiries, freeing up human agents.
- Better user experience – Visitors get instant responses, reducing frustration.
Where to Find It
HubSpot’s chatbot is available on:
📍 HubSpot Website – Engages visitors, qualifies leads, and provides instant support.
📍 HubSpot CRM – Users can build and customize their own chatbots within the platform.
HubSpot’s chatbot streamlines lead generation, boosts engagement, and enhances support, making customer interactions more seamless and efficient.
8. Instantly – AI Chatbot for Lead Nurturing & Customer Engagement
Instantly is a cold email outreach and lead generation platform designed to help businesses automate prospecting and boost conversions.
With thousands of users seeking outreach solutions, Instantly needed a way to engage visitors, answer questions, and convert potential customers faster.
Challenge
- High inbound traffic from businesses – Many visitors needed help understanding Instantly’s features and pricing.
- Manual lead qualification slowed down sales – The sales team had to filter through unqualified leads manually.
- Users required instant assistance – Potential customers wanted quick responses on how to set up email sequences, improve deliverability, and automate follow-ups.
How Chatbot Solved It
Instantly integrated an AI chatbot on its website to:
✅ Engage visitors immediately – The chatbot asks targeted questions to understand user needs.
✅ Qualify leads in real-time – It identifies businesses that are ready to purchase and directs them to sales reps.
✅ Provide instant product guidance – Users get quick answers on features, pricing, and email automation strategies.
✅ Offer support 24/7 – The bot helps troubleshoot common issues, reducing the need for human intervention.
✅ Schedule demos seamlessly – High-intent leads can book calls without waiting for an email response.
Key Benefit
- Faster response times – Visitors get answers instantly, improving engagement.
- Higher conversion rates – AI-driven lead qualification helps the sales team close deals faster.
- Reduced support workload – The chatbot handles repetitive inquiries, allowing human agents to focus on complex issues.
- Better user experience – New users receive instant guidance on how to optimize their cold outreach campaigns.
Where to Find It
Instantly’s chatbot is available on:
📍 Instantly Website – Assists with lead generation, customer support, and demo bookings.
Instantly’s chatbot helps businesses automate sales, nurture leads, and provide seamless support, making outreach more efficient.
9. Indigo – AI Chatbot for Seamless Customer Support & Booking Assistance
Indigo, one of the largest airline operators, serves millions of passengers every year.
With high daily customer interactions involving flight bookings, cancellations, and inquiries, the airline needed a fast and scalable solution to handle customer queries efficiently.
Challenge
- High volume of customer inquiries – Passengers needed real-time assistance with bookings, rescheduling, and baggage policies.
- Long wait times for support – The airline’s customer service team struggled to respond quickly to frequent queries.
- Booking modifications were time-consuming – Customers wanted an easy way to manage their flights without long call center wait times.
How Chatbot Solved It
Indigo introduced an AI chatbot to provide 24/7 assistance on multiple platforms, allowing customers to:
✅ Check flight availability & book tickets – Customers receive instant fare details and booking options.
✅ Manage bookings & cancellations – The chatbot guides users through rescheduling or canceling flights.
✅ Track flight status – Real-time updates on departure, arrival, and delays.
✅ Answer FAQs instantly – Provides information on baggage policies, check-in, refunds, and more.
✅ Assist in customer complaints – Directs users to the right department for grievance resolution.
Key Benefit
- Faster customer service – Eliminates long wait times with instant responses.
- Higher self-service adoption – Passengers manage their travel plans without needing human assistance.
- Improved operational efficiency – Reduces call center workload, lowering costs.
- Better customer experience – 24/7 availability ensures passengers always have access to information.
Where to Find It
Indigo’s chatbot is available on:
📍 Indigo’s Official Website – Integrated into the booking and customer support section.
📍 Indigo Mobile App – Offers instant travel assistance.
📍 WhatsApp & Social Media – Provides quick responses to common travel inquiries.
Indigo’s chatbot transforms air travel by simplifying booking, customer service, and travel management.
Suggested Reading:
7 reasons to build your website chatbot with BotPenguin
10. Axis Bank – AI Chatbot for Seamless Banking & Customer Support
Axis Bank, one of India’s leading private-sector banks, serves millions of customers daily.
With banking services ranging from loans to credit cards, the bank needed a solution to handle customer inquiries, assist with transactions, and automate support without increasing operational costs.
Challenge
- High volume of banking queries – Customers needed quick answers about account balances, credit cards, and loan applications.
- Long wait times at customer service centers – Call centers and branches struggled to keep up with repetitive inquiries.
- Security concerns in digital banking – Customers required a secure yet convenient way to access information.
How Chatbot Solved It
Axis Bank launched AXAA, an AI-powered chatbot, to provide instant and secure banking assistance across multiple platforms. It helps customers:
✅ Check account balances & transaction history – Real-time access to account details.
✅ Apply for loans & credit cards – Guides users through eligibility and application processes.
✅ Track loan applications – Provides updates on loan approval status.
✅ Get information on banking services – Answers questions on FD rates, EMI calculations, and account features.
✅ Assist with fraud alerts & security concerns – Helps users report unauthorized transactions instantly.
AXAA is available 24/7, ensuring customers get help without waiting for human agents.
Key Benefit
- Faster customer service – No long wait times for routine banking queries.
- Increased self-service adoption – Customers handle banking tasks independently.
- Higher efficiency & cost savings – Automates thousands of inquiries daily, reducing the need for human intervention.
- Secure & user-friendly – AI-driven authentication ensures safe banking interactions.
Where to Find It
Axis Bank’s chatbot AXAA is available on:
📍 Axis Bank Website – Integrated into the customer support section.
📍 Mobile App & Internet Banking – Helps users with banking services on the go.
📍 WhatsApp & Social Media – Quick responses for FAQs and basic banking queries.
Axis Bank’s chatbot simplifies digital banking, enhances security, and improves customer satisfaction.!
Ready to Transform Your Business? Build Your AI Chatbot with BotPenguin
Seeing how top brands use chatbots for sales, support, and automation, you might be wondering, why not you? An AI chatbot is a 24/7 assistant that engages customers, drives conversions, and automates workflows effortlessly.
With BotPenguin, you can create and deploy a powerful AI chatbot in minutes, with no coding needed. Whether you’re a startup, an e-commerce business, or a service provider, smart automation is now within reach.
Why BotPenguin?
✅ Quick & Easy Setup – No technical skills required. Launch your chatbot effortlessly.
✅ Multi-Platform Integration – Deploy across websites, WhatsApp, Facebook Messenger, and more.
✅ AI-Driven Conversations – Provide instant, human-like responses to customers.
✅ Automated Lead Generation & Sales – Capture, qualify, and convert leads on autopilot.
✅ 24/7 Customer Support – Answer queries, process requests, and improve user experience.
✅ Customizable & Scalable – Tailor your chatbot to fit your unique business needs.
How to Get Started?
- Sign up for free on BotPenguin – Get started in seconds.
- Choose your chatbot type – Sales, support, lead generation, or appointment booking.
- Customize it to your needs – Set up automated responses, workflows, and triggers.
- Launch & Automate – Integrate with your platforms and watch your chatbot handle interactions seamlessly.
Start Growing with AI Today!
Don’t let your business fall behind. AI chatbots are the future, and BotPenguin makes it easy for you to stay ahead.
👉 Try BotPenguin for Free Now! 🚀
Frequently Asked Questions (FAQs)
What are some popular websites that use chatbots for customer support?
Websites that use chatbots for support include Amazon, Sephora, and H&M. These chatbots handle inquiries, assist with orders, and provide instant resolutions, improving customer experience and reducing wait times.
How do websites with chatbots improve user engagement?
Websites with chatbots engage visitors by providing instant responses, guiding them through purchases, and answering FAQs. This real-time interaction reduces bounce rates and boosts conversions for businesses.
Why do websites that use AI chatbots see better sales conversions?
Websites that use AI chatbots personalize user interactions, recommend products, and assist in decision-making. By providing instant support and tailored suggestions, they enhance the customer journey and increase purchases.
How does BotPenguin help businesses implement AI chatbots?
BotPenguin enables businesses to create AI chatbots without coding. It supports multiple platforms, automates lead generation, and enhances customer service, helping brands scale their chatbot strategy efficiently.
What makes BotPenguin the preferred choice for websites with chatbots?
BotPenguin offers an easy-to-use chatbot builder with AI capabilities, seamless integrations, and automation features. It helps businesses enhance customer interactions while reducing operational costs and response times.
