Introduction
Most marketers leverage mobile-friendly emails as part of their marketing strategy. Also, 33% of marketers send weekly emails, and 26% send emails multiple times per month.
Email marketing is a crucial part of any business online. You must be on the top of your game while sending commercial emails to various customers.
SendInBlue is a popular tool for email marketing, but is it worth it?
Let's Find Out Together!
It is a digital marketing platform that provides advanced features like custom automated workflows, workflow templates, advanced segmentation options, and A/B testing.
This blog will teach you better email marketing options and their features. Then you can easily pick the one which is right for you.
What is Sendinblue(Brevo)?
It is an all-in-one email marketing platform that empowers businesses to grow and reach customers through various channels. It can handle and take care of your entire email marketing needs.
SendinBlue is a SaaS solution and the most intuitive tool for growing business through email campaigns, chat, Facebook ads, Instagram, CRM, marketing automation, etc.
It is an effective email software for agile businesses as it is one of the cheapest email marketing software around you.
Sendinblue key features
- Spam Check
- Dedicated IP
- Transactional SM
- Real-time Tracking
- Subscription Forms
- Trigger Marketing
- Transactional Emails
- Order Tracking
- Dynamic List
- Send Time Optimization
- SMS Campaigns
- Newsletter Builder
- Email Marketing
- Customizable Layouts
- Marketing Automation
- Google Analytics Integration
Main benefits of Sendinblue
- Ease of Creating Newsletters
- Marketing Automation Capabilities
- Send Optimization Feature
- Advance Contact Tools
- Optimized Communications
- Actionable Analytics
Sendinblue Integrations
- WordPress
- Prestashop
- Magento
- Drupal
- WooCommerce
- Salesforce
- Intercom
- Google Analytics.
Sendinblue pricing
Free
$0/ month
Send up to 300 emails per day!
- No contract and no credit card are required. Free forever! PLUS:
- Email Support
- Responsive/Mobile-Friendly & HTML Design Tools
- Real-Time Reporting
- Transactional Emails Included
- Advanced Contact Manager & Sign-up Forms
- API Access
Lite
$25.00/month
Send up to 100,000 emails/month
- PLUS:
- Phone & Email Support
- Responsive/Mobile-Friendly & HTML Design Tools
- Real-Time Reporting
- Transactional Emails Included
- Advanced Contact Manager & Sign-up Forms
- API Access
Premium
$65/month
Send up to 1 million emails/month.
- Includes all lite plan features, PLUS:
- Facebook Ads
- Landing Pages
- Send Time Optimization
- Unlimited Automation
- Chat
- CRM
Enterprise
Get your personal quote/month.
- Includes all Premium plan features, PLUS:
- Custom volume of emails and priority sending.
- A dedicated IP address
- A team of dedicated experts.
Pros and Cons of SendinBlue
Pros
- Sendinblue has an easy setup process, and signup is quite easy. It doesn't need your credit card.
- It allows you to create templates and provide various tools for attractive and practical emails.
- Sendinblue also offers to build contact lists, send emails, and track your campaigns for better understanding.
- You can send up to 300 emails in a free plan.
- Irrespective of the size and budget, it caters to almost all marketing platforms.
- Sendinblue offers various functionalities for medium or small businesses.
- Sendinblue also offers tools to create and track HTML email campaigns and transactional and autoresponder messages.
Cons
- As Sendinblue provides you with many features, it seems to be not easy at first to access them.
- Customization is not available at Sendinblue. It does not offer design services, so if you don't want to do things yourself, then Sendinblue is not for you.
- Sendinblue is not the same as Gmail or Hotmail, so you can use it differently.
- You have to create a separate account for your contact because to store data, Sendinblue requires a server and the database.
- Another important drawback is that you cannot send multiple emails simultaneously.
- The email editor lacks advanced features.
7 SendinBlue alternatives, along with its features
1.EngageBay
EngageBay is a free, affordable, all-in-one CRM system to automate your sales and marketing processes with custom sales pipelines and task management. It is an integrated marketing software with email marketing, landing pages, and targeted marketing. Also, it has workflow automation, deals pipeline visualization, automatic data entry, and more.
The topmost companies that integrate with Engagebay are Zapier, SendGrid, Mailgun, Mandrill, Xero, Shopify, AWS, Stripe, QuickBooks, etc.
Features of EngageBay
- Marketing Automation
- Email Sequences
- Web Forms
- Landing Pages
- Email Marketing
- Appointment scheduling software
- 360-Degree Customer View
- Telephony
- Multi-Deal Pipelines
- Sales Automation
- Email Sequences
- Multi-Ticketing Groups
- Ticket Views
2.ActiveCampaign
ActiveCampaign is a highly customizable cloud platform and customer relationship software specializing in email marketing, marketing automation, sales automation, etc. Activecampaign offers all types of businesses to build automation. It tracks buyers' preferences and automates personalized experiences.
ActiveCampaign integrates with more than 850 companies, including Shopify, Microsoft, square, Facebook, Salesforce, Jotform, Google Analytics, etc.
Features of ActiveCampaign
- Marketing automation
- Built-in integrations
- Conditional email content
- Onsite/In-app contact tracking
- Contact location/travel tracking
- Drag-and-drop email designer
- Newsletters
- Smart autoresponders
- Campaign, contact, and list reporting
- Live e-commerce data to emails
- SMS marketing
- Advanced segmentation & targeting
- Custom forms
- Automated series
- Free phone, live chat, and email support
- Social media monitoring & reaction
- Email marketing
3. Convertkit
It is a full-featured email service provider and a go-to marketing hub for creators. It allows audiences to grow and monetize easily. It is a powerful, simplified tool to capture leads and sell more products. Convertkit offers to create pages, send emails, and automate your marketing.
Squarespace, Teachable, Shopify, Paperform, Upcoach, Fathom, and many more integrate with Convertkit.
Features of Convertkit
- Custom CSS
- Automation rules
- Landing page templates
- Drag-n-drop interface
- Custom patterns & textures
- Broadcasts
- Automation blueprints
- Post-specific opt-in forms
- Open rate tracking
- Multiple incentives
- Visual editor
- Email marketing
- Landing page design
- Drip email marketing
- Custom segmenting
- Personalized messages
- Subscriber exclusion
4. Mailchimp
Mailchimp is an American marketing automation platform that helps you handle your clients, customers, and other interested parties. It is one of the most famous email marketing platforms in the world. It also benefits you with promoting your business across Email, social, landing pages, postcards, and more.
Some major integrations are Salesforce, HubSpot, etc.
Features of Mailchimp
- Email Designer
- Reports
- MailChimp Editor
- Social Sharing
- Custom Forms
- Email Client Testing
- Mobile Signup Forms
- Email marketing
- RSS-to-Email
- MailChimp Mobile
- MailChimp Coupon Scanner
- Campaign Archives
- Merge Tags
- MailChimp Snap
- Automation
- Social Profiles
- Integrations
- MailChimp VIPs
- SMS for Events
5.AWeber
Aweber is a freemium product and is an ultimate solution for increasing sales, engaging with your customers, and growing your email lists. It also creates e-newsletter and autoresponder cycles, sequential follow-up, etc.
It integrates with AppDrag, Blogger, Duda, Elementor, Ghost, etc.
Features of AWeber
- Email Marketing Analytics
- Email Deliverability
- Email Analytics
- Permission Email Marketing
- Sign Up Forms
- AWeber Mobile App
- Blog Newsletters
- Subscriber Management
- App Showcase
- Business Email Marketing
- Autoresponders
- HTML Email Templates
- Best Email Marketing
- Drag and Drop Editor
- Bulk Email Marketing
- Email Marketing Campaigns
6. Dotdigital
Dotdigital is an online marketing company and customer engagement platform that helps brands to grow globally, acquire, convert, and retain customers. It allows digital marketers and various developers to deliver communications.
It integrates with key business systems like CRM platforms in real-time. Companies that integrate with dotdigital are BigCommerce, Commerce flow, Commerce Tools, Eventbrite, and Google sheets.
Features of Dotdigital
- Profiles
- Personalization
- Segmentation
- Communication tools
- Powerful integrations
- Email marketing
- Real-time APIs
- Offline mode
- Automation
- Reporting
7. Sendpulse
Sendpulse is a cloud-based marketing software that suits mid-size businesses. It allows Email, SMS, and chatbots for Facebook, Whatsapp, and Instagram. Sendpulse is a powerful suite of tools to interact with customers and helps you to build landing pages. Sendpulse also offers a drag-and-drop editor and ready-made templates.
Sendpulse provides bulk integrations such as Typeform, WordPress, JotForm, Shopify, etc.
Features of Sendpulse
- Dashboard
- Email marketing
- Data Integration and Storage
- Segmentation
- Email Builder
- A/B Testing
- Marketing Automation
- Other Marketing Channels
- Deliverability
The final verdict
In short, all seven email marketing platforms and Sendpulse are worthy and have their characteristics. In this blog, you can get all the relevant details regarding all the mentioned platforms. Apart from Sendpulse, the other platforms can provide better pricing. Maybe some platforms are good in pricing whereas lacking in features and vice versa.
Sendpulse provides ease of Creating Newsletters, Marketing Automation Capabilities. You can also send up to 300 emails in a free plan, regardless of size and budget. It caters to almost all marketing platforms.
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