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Updated on
Oct 15, 20237 min read

Real Estate Chatbots: Closing Deals Like a Boss

Updated onOct 15, 20237 min read
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    Table of Contents

  • What are Real Estate Chatbots?
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  • Why Use Real Estate Chatbots?
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  • When to Use Real Estate Chatbots?
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  • Where to Use Real Estate Chatbots?
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  • How to Implement Real Estate Chatbots?
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  • Driving Conversions with BotPenguin's Real Estate Chatbot
  • Conclusion
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  • Frequently Asked Questions  (FAQs)
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If you walked into a real estate agency 10 years ago and told them they needed real estate chatbots to filter leads online, they would have laughed in your face. They would have asked if you needed an apartment in the East Village first, but you get the point.

Leads expect immediate responses to their queries now. If you can't, they can and will leave your website in favor of another realtor's website that can. 

That means 2023 real estate chatbots will be needed to retain leads on your website. 

According to a study by HubSpot, 70% of real estate agents believe that chatbots can help them close more deals.

Get ready to close deals like a boss with the help of these intelligent virtual assistants. Let's get started!

And we're here to assist you. Here's what we'll talk about.

What are Real Estate Chatbots?

Real estate chatbots are intelligent virtual assistants designed to attract, engage, and convert potential leads into satisfied customers. 

What are Real Estate Chatbots?

These virtual assistants utilize artificial intelligence and natural language processing to provide instant and personalized assistance to users. 

They can handle initial inquiries, qualify leads, provide property information, offer virtual tours, schedule appointments, and more.

Why Use Real Estate Chatbots?

Real estate chatbots offer numerous benefits that can significantly impact your business. Let's explore why you should consider using chatbots in your real estate operations.

Improved Lead Generation

Chatbots can attract and engage potential leads, providing personalized recommendations and capturing their contact information for follow-up.

Enhanced Customer Support

In the competitive real estate market, providing exceptional customer support is crucial. Chatbots can offer instant assistance, answer common questions, provide property details, and even offer virtual tours. 

With chatbots, your customers will feel valued and supported throughout their buying or renting journey.

Efficient Property Search

Searching for the perfect property can be overwhelming for buyers and renters. 

Real estate chatbots simplify the process by asking relevant questions about their preferences, such as location, budget, and property type.

Chatbots can provide tailored property recommendations based on these inputs, saving users time and effort.

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When to Use Real Estate Chatbots?

Real estate chatbots can be utilized at various sales process stages to enhance efficiency and improve customer experience. Let's explore when and how to use chatbots effectively.

Initial Contact and Qualification

Chatbots can handle initial inquiries and qualify leads, ensuring you focus your time and effort on the most promising prospects. 

By asking relevant questions and capturing lead information, chatbots can provide valuable insights to help you prioritize and personalize your follow-up.

Property Information and Virtual Tours

Gone are the days of manually providing property details to each potential buyer or renter. 

Chatbots can offer instant property information, including features, amenities, and virtual tours. 

Users can interact with the chatbot to explore the property virtually, saving time and providing a more immersive experience.

Types of Chatbots in Real Estate

Appointment Scheduling and Reminders

Coordinating property viewings and appointments can be a logistical challenge. 

Chatbots can assist in scheduling appointments, checking availability, and sending reminders to you and the potential buyer or renter. 

This ensures a smooth and organized process, reducing the chances of missed opportunities.

Where to Use Real Estate Chatbots?

Real estate chatbots can be integrated into various platforms to maximize their reach and impact. 

Let's explore the different channels where you can leverage the power of chatbots.

Website Integration

Your website is the digital storefront of your real estate business, and it's the perfect place to deploy a chatbot. 

Integrating a chatbot into your website allows you to engage with visitors, answer their questions, and capture their contact information for future follow-up. 

Place the chatbot strategically on your website to ensure it catches the attention of potential leads. 

For example, a chatbot can appear on the homepage or specific property listing pages.

Lead Generation and Qualification Chatbots

Social Media Platforms

Social media platforms are not just for sharing cat videos and vacation photos; they are also powerful tools for lead generation and customer engagement. 

By integrating chatbots into platforms like Facebook Messenger, you can provide instant support, answer inquiries, and even showcase property listings. Chatbots on social media platforms enable you to reach a wider audience and nurture leads effectively. 

For instance, you can set up a chatbot on your Facebook business page to engage with users who message your page or comment on your posts.

Messaging Apps

Messaging apps have become essential to our daily lives, providing users with a handy and familiar communication medium. 

Incorporating chatbots into popular messaging apps such as WhatsApp or WeChat lets you provide personalized advice, share property information, and schedule appointments in real-time. 

This allows you to meet potential clients where they feel most at ease. 

For example, you may use WhatsApp to create a chatbot to answer questions and make property recommendations.

Not only Real Estate, Chatbots are making their way to other use cases too

How to Implement Real Estate Chatbots?

Implementing real estate chatbots requires careful planning and consideration. Let's explore the key steps to successfully implement chatbots in your real estate business.

Choosing the Right Chatbot Platform

To implement chatbots effectively, you must select the right platform that aligns with your business goals and requirements. 

Look for a platform with easy integration, customization options, and robust analytics to track performance. BotPenguin is one such platform that provides a user-friendly interface, advanced features, and excellent customer support. 

With BotPenguin, you can easily set up and customize your chatbot to meet your specific needs.

Designing Conversational Flows

The success of a chatbot lies in its ability to engage users in meaningful conversations. Design conversational flows that are natural, interactive, and personalized. 

Consider the different user scenarios and create branching paths to handle various inquiries and situations. With BotPenguin, you can easily design conversational flows using their intuitive visual interface. 

You can define the questions the chatbot asks, the responses it provides, and the actions it takes based on user inputs.

Why are Chatbots Important in Real Estate?

Training and Maintenance

Once your chatbot is up and running, training it with accurate and up-to-date information is essential. Regularly review and update the chatbot's knowledge base to ensure it provides accurate responses. 

Monitor user interactions and analyze data to identify areas for improvement. 

With BotPenguin, you can easily train and maintain your chatbot, ensuring it delivers exceptional performance. You can review chat transcripts, identify frequently asked questions, and update the chatbot's responses accordingly.

Driving Conversions with BotPenguin's Real Estate Chatbot

Let's introduce you to BotPenguin, a game-changing chatbot platform designed for the real estate industry. With BotPenguin, you can take your real estate business to new heights by driving conversions like never before.

Streamlining Lead Generation and Qualification

Features and Benefits of BotPenguin

BotPenguin offers a wide range of features tailored to the needs of real estate professionals. From lead generation and qualification to property information and appointment scheduling, BotPenguin has got you covered. 

Its user-friendly interface, customizable templates, and advanced analytics make it a powerful tool for boosting conversions and enhancing customer experience. 

With BotPenguin, you can automate lead capture, provide personalized property recommendations, and schedule appointments seamlessly.

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Success Stories and Case Studies

Don't just take our word for it – let's look at some success stories and case studies of real estate businesses that have achieved remarkable results with BotPenguin. 

These stories will inspire you and showcase the true potential of chatbots in the real estate industry. 

You'll see how businesses have increased lead conversion rates, improved customer satisfaction, and saved time and resources by leveraging the power of BotPenguin's real estate chatbot.


Creating and closing leads, coordinating property viewings, and finalizing sales are just a few of the time-consuming and costly tasks in the real estate industry. 

And, believe it or not, the internet has just added to the confusion. 

Real estate chatbots assist you in automating a big portion of this process by having personalized discussions with your leads on a huge scale, assigning the correct properties to the right individuals based on buyer and seller requirements, Setting up property viewings, and Organizing virtual tours.

Thus, chatbots are a win-win situation for both you and your consumers.

Leading property aggregators have utilized BotPenguin-powered real estate chatbots to generate pre-qualified leads, save time, and provide outstanding customer service.

Do you want to provide a similar customer experience? Or do you want to get more leads for your properties?

If the above scenarios apply, don't hesitate to contact us or book a demo with one of our experts.

Frequently Asked Questions  (FAQs)

How do real estate chatbots work? 

Real estate chatbots utilize artificial intelligence and natural language processing to interact with users conversationally. They can understand user queries, provide instant responses, and offer personalized recommendations based on user preferences.

Can real estate chatbots schedule property viewings? 

Yes, real estate chatbots can schedule property viewings by checking availability and coordinating with both the potential buyer and the real estate agent. They can save time and streamline the appointment scheduling process.

Are real estate chatbots available 24/7? 

Yes, real estate chatbots can be available 24/7, ensuring that potential buyers can get instant assistance and information anytime, even outside regular business hours.

How can real estate chatbots help with lead generation?

Real estate chatbots can attract and engage potential leads by providing personalized recommendations, capturing contact information, and qualifying leads based on their preferences and requirements.

Can real estate chatbots provide virtual property tours? 

Yes, real estate chatbots can offer virtual property tours by providing images, videos, or 360-degree views of properties, allowing potential buyers to explore properties remotely.

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Table of Contents

  • What are Real Estate Chatbots?
  • arrow
  • Why Use Real Estate Chatbots?
  • arrow
  • When to Use Real Estate Chatbots?
  • arrow
  • Where to Use Real Estate Chatbots?
  • arrow
  • How to Implement Real Estate Chatbots?
  • arrow
  • Driving Conversions with BotPenguin's Real Estate Chatbot
  • Conclusion
  • arrow
  • Frequently Asked Questions  (FAQs)