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Updated on
Jan 8, 20249 min read

Become a Whitelabel Chatbot Reseller Today with BotPenguin!

Updated onJan 8, 20249 min read
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    Table of Contents

  • Benefits of Becoming a BotPenguin’s White Label Chatbot Partner
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  • Why Choose BotPenguin's Whitelabel Chatbot for Your Customers?
  • How to Become a BotPenguin's Whitelabel Chatbot Partner?
  • Conclusion 
  • arrow
  • Frequently Asked Questions (FAQs)
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The global chatbot market is exploding as brands embrace conversational AI to streamline customer experiences, which is projected to reach $102 billion by 2026 (Global Market Insights, 2021). Meanwhile, 60% of consumers now prefer messaging channels for brand interactions (Twilio, 2022). This presents a lucrative opportunity for digital consultancies to enrich offerings by reselling customizable chatbots as a white-label solution.

As a trusted SaaS provider, BotPenguin empowers partners to deliver customized bots equipped with natural language capabilities, live agent handovers, and CRM integrations under their own branding. With dedicated onboarding and continued support, onboarding clients into an agency solution takes just minutes. 

As whitelabel reselling booms across high-demand verticals like banking, insurance, real estate, and eCommerce, BotPenguin provides a platform to target mid-market and enterprise buyers lacking in-house bot expertise. 

Whether embedded into workflows or engaging customers directly via website or Facebook, the scope expands daily. Vertically-tailored chatbots now represent a scalable new revenue stream in the age of messaging.

Benefits of Becoming a BotPenguin’s White Label Chatbot Partner

White Label Chatbot Partner

Expanding your business as a BotPenguin whitelabel chatbot partner can provide you with numerous benefits. Here are some key advantages that make this partnership a lucrative opportunity:

Offer Your Customers Advanced AI Chatbots

Advanced AI Chatbots

With BotPenguin, you can provide your customers with advanced AI chatbot solutions that they can deploy on various platforms such as Whatsapp, Telegram, websites, Shopify, WordPress, WooCommerce, and more. This versatility allows your customers to reach their target audience on their preferred platforms, enhancing customer engagement and satisfaction.

Sell at Your Desired Price

As a BotPenguin white label chatbot partner, you have the freedom to set your own price for the chatbot solutions you offer. You can factor in your costs, market demand, and desired profit margins while pricing your services. This flexibility allows you to cater to a wide range of customers with different budgetary constraints, enabling you to attract a larger customer base.

Annual Subscription Model

Unlike many other reselling models, BotPenguin charges its whitelabel partners on an annual subscription basis, rather than taking a commission per sale. This means that you have the potential to earn more from each customer transaction. By paying an annual subscription fee to BotPenguin, you can keep the profits from your sales, giving you a higher earning potential.

Suggested Reading:

What Makes BotPenguin the #1 White Label Chatbot Platform?

Access to Regular Updates and Enhancements

As a BotPenguin white label chatbot partner, you gain access to regular updates and enhancements to the platform and chatbot features. This ensures that you can offer your customers cutting-edge chatbot solutions that are up-to-date with the latest industry trends and technological advancements. By staying ahead of the competition, you can attract more customers and retain their loyalty in the long run.

Dedicated Support and Training

BotPenguin provides dedicated support and training to its whitelabel partners. Whether it's technical assistance, guidance on marketing strategies, or sales support, you can rely on BotPenguin's experienced team to help you succeed as a whitelabel chatbot reseller. This robust support system ensures that you have the resources and knowledge to effectively market, sell, and support the chatbot solutions to your customers.


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Why Choose BotPenguin's Whitelabel Chatbot for Your Customers?

As you explore the revenue potential of a whitelabel chatbot, it's essential to consider the features that BotPenguin can offer to enhance the experience for your customers. With BotPenguin's whitelabel chatbot, you can unlock a range of capabilities to empower your customers and elevate their engagement levels. Let's dive into the key reasons why you should choose BotPenguin's whitelabel chatbot for your customers:

Provide a No-Code Chatbot Builder

No-Code Chatbot Builder

BotPenguin offers a user-friendly, no code chatbot builder that allows your customers to create their personalized chatbots without requiring any technical skills. This drag-and-drop interface simplifies the bot creation process, enabling your customers to build and customize their chatbots effortlessly.

Integration With ChatGPT

chatgpt integrated chatbot

Through integration with ChatGPT, BotPenguin's chatbot gains access to cutting-edge language generation technology. This ensures that your customers' chatbots can deliver highly contextual, coherent, and user-friendly responses, enhancing the overall user experience.

Easily Train Your Chatbot on Custom Data

With BotPenguin, your customers can easily train their chatbots on custom data and website URLs. This empowers them to create chatbots that provide personalized responses tailored to their specific business needs. By incorporating their unique knowledge and expertise, your customers can create chatbots that truly resonate with their audience.

With BotPenguin, your customers can easily train their chatbots on custom data sets or even information scraped from their own website URLs. This empowers them to create chatbots that provide personalized responses tailored to their specific business needs. By incorporating their unique knowledge and expertise, your customers can create chatbots that truly resonate with their audience.

Suggested Reading:

WhatsApp Whitelabel Partnership Explained: Label and Resell

Pre-made Templates

BotPenguin offers 40+ pre-made chatbot templates that your customers can leverage to jumpstart their bot-building process. These templates cover a variety of industries and use cases, providing a solid foundation upon which your customers can build their own customized chatbot.

60+ Native Integrations

third party integrations for chatbot

BotPenguin seamlessly integrates with over 60 native platforms and tools like Zapier and Shopify. Allow your customers to connect their chatbot with their existing systems. This enables them to automate workflows, sync data, and streamline operations across different channels, maximizing efficiency and productivity.

With BotPenguin's whitelabel chatbot offering, you can choose the number and type of third party integrations you want to provide under your own branding. This allows customizing supported native and Zapier app/platform connections in alignment with target customer needs - integrating with top CRM, e-Commerce, marketing & sales tools for maximizing workflow automation and data synchronization capabilities through the conversational interface.

Omnichannel Chatbot 

BotPenguin AI Chatbot Maker

By integrating BotPenguin's whitelabel chatbot into various platforms such as WhatsApp, Messenger, and Telegram, your customers can reach their audience on their preferred channels. This omnichannel approach ensures a consistent and convenient user experience, increasing customer satisfaction and engagement.


Chatbot Development Platform- BotPenguin


Native Live Chat Feature

BotPenguin's whitelabel chatbot comes with a native live chat feature, allowing your customers to seamlessly transition from automated chatbot interactions to human-assisted conversations. This feature enables immediate resolution of complex inquiries, ensuring your customers can provide timely and personalized support to their users.

Voice Support Once Integrated with Twilio

When integrated with Twilio, BotPenguin's whitelabel chatbot gains voice support capabilities. This allows your customers to offer voice-based interactions, providing an additional channel for users to engage with their chatbots. Voice support enhances accessibility and convenience, enabling a more inclusive user experience.


chatbot analytics

BotPenguin's whitelabel chatbot provides comprehensive analytics and reporting features. Your customers can gain insights into their chatbot's performance, user interactions, and trends. These analytics empower them to make data-driven decisions, optimize their chatbots, and continuously improve the user experience.


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How to Become a BotPenguin's Whitelabel Chatbot Partner?

If you're interested in becoming a BotPenguin's Whitelabel Chatbot partner, the process is pretty straightforward. Here are the steps you must follow:

  • Visit the site: Start by visiting the BotPenguin website at
  • Find the partner tab: Once on the website, navigate to the header section and look for the "Partner" tab. Click on it to explore the partnership opportunities offered by BotPenguin.
  • Explore the Whitelabel Partner Option: Within the partner section, look for the Whitelabel Partner option. This option is designed specifically for those who want to offer BotPenguin's whitelabel chatbot solution to their customers.
  • Click the 'Become a Partner' button: On the Whitelabel Partner page, you'll find a "Become a Partner" button. Simply click on it to express your interest in becoming BotPenguin's Whitelabel Chatbot partner.
  • Fill Out the Form: You'll be redirected to a form where you need to provide all the necessary details. This may include information about your company, contact details, and any specific requirements or questions you may have.
  • Submit the Form: Once you have filled out the form, review the information you have provided and click the submit button. Your form will be sent to BotPenguin's team for review and processing.
  • Wait for a Response: After submitting the form, BotPenguin's team will review your application and reply within 24 hours. They will address any questions or concerns you may have, and guide you through the next steps of the partnership process.

By following these steps, you can easily become a BotPenguin's Whitelabel Chatbot partner. As a white label chatbot reseller partner, you will gain access to a powerful chatbot solution that you can offer to your own customers, providing them with an enhanced user experience and driving value for your business.


As conversational AI continues advancing, whitelabel chatbots represent an immense revenue opportunity for digital consultancies in servicing mid-market and enterprise clients. However, extensive technical skills and resources required for custom bot development pose barriers. 

Whitelabel chatbot reseller programs overcome this by providing pre-built, customizable bots that partners can configure and resell under their own brand. With award-winning underlying NLP, seamless CRM connectors and admin portals, whitelabel enables scaling conversational abilities without operational complexities.

As an industry-leading whitelabel provider, BotPenguin accelerates time-to-value by handling hosting, maintenance, and continuous platform innovations for partners. With dedicated onboarding assistance, partners resell sophisticated chatbots, driving transformative CX and efficiency gains across clients in weeks, not months.

Projected to reach a $102 billion valuation by 2026, chatbot solutions show immense appetite that whitelabel models now unlock for digital reseller partners. 

Equipped with versatile conversational assistants purpose-built for common needs, consultancies can target untapped budgets in established accounts and land net new logos. Winning recurring revenues in a web 3.0 world hinges on embedding such digital capabilities - and fast.

Suggested Reading:

Choosing a Whitelabel Chatbot Partner: Factors to Consider

Frequently Asked Questions (FAQs)

How does BotPenguin support whitelabel chatbot reselling?

BotPenguin offers whitelabel solutions, enabling customization, branding, and resale of chatbot services under your brand, empowering resellers to offer tailored solutions to clients.

What customization options are available for whitelabel chatbot services?

White label chatbot resellers can customize chatbots by adding their branding, logos, color schemes, and configuring functionalities to align with client needs.

Can white label chatbot resellers set their pricing for chatbot services?

Yes, white label chatbot resellers have the flexibility to set pricing based on their business models and market demands, ensuring profitability while offering competitive rates.

Does BotPenguin provide marketing support to white label chatbot resellers?

BotPenguin offers marketing materials, resources, and guidance to assist white label resellers in promoting and selling chatbot services effectively.

What type of businesses can benefit from becoming white label chatbot resellers?

Marketing agencies, entrepreneurs, consultants, and businesses seeking to expand their service offerings can benefit from reselling whitelabel chatbot solutions.

Is there a minimum requirement to become a BotPenguin white label chatbot reseller?

There's typically no stringent minimum requirement, making it accessible for individuals and businesses interested in entering the chatbot reselling market.

Can resellers scale their chatbot reselling business with BotPenguin?

BotPenguin's white label chatbot reseller program allows scalability, enabling resellers to cater to diverse client needs and expand their business as demand grow

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Table of Contents

  • Benefits of Becoming a BotPenguin’s White Label Chatbot Partner
  • arrow
  • Why Choose BotPenguin's Whitelabel Chatbot for Your Customers?
  • How to Become a BotPenguin's Whitelabel Chatbot Partner?
  • Conclusion 
  • arrow
  • Frequently Asked Questions (FAQs)