Introduction
Most people won’t wait more than 60 seconds for a reply.
That’s all it takes to lose a customer—and hand them to your competitor. Live chat fixes this. But building your own solution? That takes time, money, and a full dev team.
That’s where a white label live chat service comes in. They let you resell powerful chat tools under your own brand—no coding, no building from scratch.
This guide lists 12 top platforms that agencies, SaaS founders, and resellers can rebrand and sell. If you want to start offering live chat under your own brand quickly and professionally, this list is for you.
Why Use a White Label Live Chat Service
Not every business has the time or resources to build a live chat service from scratch. Yet, customers expect real-time support—now more than ever.
That’s why using a white label live chat software isn’t just a smart shortcut. It’s a practical way to meet demand without hiring developers or building from the ground up.
Instead of spending months on coding and testing, you can rebrand a complete, working solution and start offering it under your name.
Agencies, freelancers, SaaS resellers—they're all using this model to scale without overhead. Let’s break down how a white label approach makes that possible.
Brand Your Own Live Chat Experience
Every live chat interaction is a moment to show your brand. With white label tools, you decide what the user sees—your logo, your colors, your domain.
If you're an agency managing multiple businesses, you can customize each client’s interface while keeping your backend unified. No outsider branding. No confusion.
Clients experience a fully branded tool, but everything runs on a platform that’s already built and proven.
Skip Development and Save Time
Building a live chat service from scratch is more than just coding. It includes backend architecture, security, hosting, support, updates, and constant iteration. That takes time and money.
White label providers handle all that behind the scenes. You just set it up and start offering it as your own. The technical headaches stay out of your way.
With a white label live chat, you're not reinventing the wheel—you’re putting your name on it and driving forward.
Earn Recurring Revenue from Reselling
Live chat is a service businesses need every day. That makes it perfect for recurring revenue.
You can charge clients a monthly fee, bundle it with other digital services, or offer premium tiers. Whether it’s $20/month or $200, the profit scales with zero build time.
You’re not just selling software. You’re selling reliability, branding, and ease—packaged into something clients will keep paying for.
Using a white label live chat software means skipping the hardest parts of product development while keeping full control over your brand and pricing. It’s practical, profitable, and fast to roll out.
Next, we’ll look at who these services are ideal for—because it’s not just big agencies or software companies.
Who Should Use a White Label Live Chat
White label live chat isn’t just for big companies.
It’s a low-barrier opportunity for anyone offering digital services, no matter the size of your team or technical background. Whether you’re managing client accounts, building SaaS, or running support, there’s room to brand and resell live chat as your own.
Here’s a look at who can benefit most from adding a white label live chat to their business model.
Agencies and Digital Marketers
Agencies are in the perfect position to resell live chat under their own brand.
They already manage websites, ads, and customer journeys for clients. Adding chat to that mix is an easy upsell—and a logical one. For example, a client getting traffic from Google Ads will want to engage visitors in real time. Live chat is the missing link.
With a white label live chat software, agencies can offer chat as part of their digital stack. It’s branded with their logo, managed from their dashboard, and billed monthly. No dev work. Just added value and added income.
Even better, chat tools help agencies prove ROI faster. If the client sees more conversions or longer sessions, they’re more likely to stick with the service and pay for more.
SaaS Founders and Tech Startups
Startups want speed. But speed often means sacrificing features or building them too late.
Adding live chat natively into your SaaS platform sounds good—until you face the timelines, testing, and support that come with it. That’s why many early-stage products plug in a white-labeled chat instead.
A rebrandable live chat solution gives founders the ability to embed support tools into their UI, customize the look, and make it feel native. Users get quick support, and startups save months of dev time.
It’s also a quick way to add value during fundraising or customer demos. A polished live chat feature shows completeness, even if it’s not custom-coded in-house.
Freelancers and Solo Entrepreneurs
Freelancers often hit a ceiling with time-based billing. They get paid per hour, per task, or per project. But what if you could get paid monthly for the same tool—again and again?
That’s what makes white labeling attractive to solo operators.
Designers, developers, SEO specialists—anyone with a small client base—can bundle live chat into their offering. They manage the backend, brand it, and charge clients monthly.
There’s no need to code anything. With the right solution, they can set it up in a few clicks and start earning recurring income.
This kind of income stabilizes the unpredictable world of freelancing. And it’s scalable, without adding more hours to the day.
Customer Support and BPO Providers
Customer support teams already live inside chat dashboards. But most of them are using someone else’s platform.
What if they could use their own?
With a white label setup, BPOs and support providers can control the platform they use, customize the interface, and offer it to clients as part of their core service.
This not only looks more professional but also builds long-term trust. When clients log in and see a branded tool, it signals ownership and stability.
Support providers can also bundle the tool into their monthly retainers, turning software into a revenue-generating asset—not just an expense.
A white label live chat can fit into many models, but choosing one isn’t just about who you are—it’s about what you need
Up next, we’ll explore exactly what to look for before reselling or integrating one.
What to Look for in a White Label Live Chat Service
Not all white label platforms are created equal.
Some offer full control over branding and client management. Others feel like reskinned versions with limited flexibility.
When you're offering a white label live chat to clients, it's not just about slapping on a logo. It’s about having a tool that looks, feels, and performs like it’s yours—because your business depends on it.
This section breaks down the core features and support essentials that separate high-value solutions from the rest.
Deep White Label Options
If you're rebranding a product, it needs to look like it's truly yours.
The best live chat providers let you go beyond just uploading a logo. You should be able to use a custom domain, personalize the agent dashboard, and even edit email notifications and system alerts.
Clients shouldn't ever see the original provider’s name—not in the URL, not in emails, not in the interface.
For example, imagine selling your chat tool under “SparkChat” instead of your vendor’s name. Your clients log in at support.sparkchat.io, not vendorname.com/client123. That level of white labeling builds trust—and gives you full brand ownership.
Without these options, you're not really reselling. You're just pointing people to another platform.
Reliable Live Chat Features
Branding is important, but functionality can’t take a back seat.
A good white label live chat software should include real-time chat, canned responses, offline messages, file sharing, and chat history. But that’s just the starting point. Smart resellers also look for automation—like chatbots, triggers, or workflows—to give clients 24/7 coverage.
Integrations also matter. Does it connect with CRMs, email tools, or Google Analytics? If your client wants to connect chat activity to their sales pipeline, this becomes non-negotiable.
Remember: if the tool doesn’t help your client convert, support, or retain customers, it won’t matter how white-labeled it is.
Scalable Plans and Reseller Pricing
You might start with just one client. But if things go well, you’ll need to onboard ten more without rebuilding everything from scratch.
That’s why scalability is key.
Look for providers that offer bulk pricing or multi-client management. This way, you can manage multiple brands, access separate analytics per client, and streamline your billing—all from one place.
Even better? Reseller pricing tiers that reward you as your user base grows. Whether you’re charging $30/month or bundling chat with other services, better margins mean better business.
Think long-term. Pick a platform that supports your growth, not limits it.
Helpful Docs and Reseller Support
Even the most intuitive platform will run into edge cases. That’s where documentation and support matter.
Look for providers with well-written guides, API documentation, video walkthroughs, and onboarding tools. These help you (and your clients) solve problems without back-and-forth emails.
And when something breaks, support should be fast, knowledgeable, and ideally familiar with reseller workflows. Some vendors even offer partner-level support, with priority queues and account managers. That’s a major plus if you're managing multiple client accounts.
Good support doesn’t just save you time—it makes you look reliable to your customers.
If you’re planning to resell or integrate a white label live chat, don’t just evaluate the surface. Look deeper into how much control, scalability, and support the platform actually gives you.
Now that you know what to look for, let’s dive into the top tools that already check all these boxes—and can be rebranded and sold right away.
12 Best White Label Live Chat Services
There are plenty of live chat tools out there, but only a few are designed for true white labeling.
If you're serious about offering a white label live chat software, you need more than a chatbot builder or basic live chat. You need rebranding options, multi-client support, and a backend built for scale.
This list filters out the fluff and focuses only on tools built with resellers, SaaS founders, and agencies in mind.
1. BotPenguin
BotPenguin offers a powerful white label live chat service that combines AI automation with real-time support tools. What makes it stand out is how smoothly it handles both branding and monetization for businesses that want to scale under their own name.
The live chat widget is fast, lightweight, and can be fully styled—logos, colors, chat bubble design, interface language, and even domain URLs are customizable. It’s built for companies that want to remove third-party branding and maintain total visual control across the entire customer support experience.
But BotPenguin doesn’t stop at rebranding. It also includes a structured reseller ecosystem. That means you can repackage and sell the white-labeled platform to your own clients.
With a clean dashboard, billing controls, and white-labeled onboarding flows, it’s easy to manage everything behind the scenes while your customers see only your brand.
AI chatbots are part of every plan, and they work hand-in-hand with live agents. These bots can qualify leads, automate FAQs, and then hand off to humans for more complex queries.
CRM, email, calendar, and Zapier integrations help unify all touchpoints, while a mobile app lets teams stay connected even when away from their desk.
Key Features
- Bot automatically hands over to the right human agent based on query type
- Agents choose which channel to respond in (WhatsApp, Messenger, Instagram, Webchat)
- AI suggests quick, smart replies to speed up agent responses
- Translate foreign messages into your language and reply in theirs instantly
- Tag and export chats easily for tracking and reporting needs
White Label Capabilities
- Logo and branding removal: Customize interface, dashboard, domain, and all visual elements
- Reselling support: Sell the platform as your own, with client-facing dashboards, billing, and onboarding under your brand
Best For
Agencies, marketing consultants, SaaS founders, solopreneurs, and automation specialists looking to resell under their own brand with full control over features and pricing.
2. Promptchat
Promptchat is a multilingual white label live chat software that combines real-time messaging with a chatbot builder. It’s designed for businesses targeting global audiences, offering instant language translation between agents and visitors.
You can rebrand the platform by customizing logos, chat widget styles, and even applying your own domain. It also supports a basic white label dashboard experience, giving users the ability to reflect their branding across client interactions.
Promptchat includes a reseller option, allowing users to manage multiple client accounts. This setup works well for small teams looking to offer live chat as part of a service stack.
While the reseller features are effective, they’re structured more for simplicity than scalability — suitable for those getting started, but less layered than platforms like BotPenguin.
The live chat itself is intuitive. Users get access to canned responses, offline message handling, mobile access, and a drag-and-drop chatbot builder.
Promptchat prioritizes ease of use, though the feature set remains more entry-level in areas like automation depth and integrations.
Key Features
- Real-time chat with instant language translation
- Simple chatbot builder for lead capture or FAQs
- Mobile apps with push notifications
- Chat history, canned replies, file sharing
White Label Capabilities
- Branding control with logo replacement, domain masking, and chat widget theming
- Resell-ready with client account creation and a manageable white label backend
Best For
Freelancers, translators, multilingual customer support teams, and small-scale resellers serving global or multilingual audiences.
3. Blazeo
Blazeo offers a sales automation suite with a built-in white label live chat, tailored for agencies and marketers. It blends live chat with CRM features and lead-nurturing tools, making it a fit for businesses focused on converting traffic into sales.
The live chat component includes real-time messaging, lead routing, and simple automation triggers. It’s not as chatbot-focused, but more of a support-plus-sales tool.
Agencies can also track conversations, assign leads, and integrate chat with their existing pipelines.
White label options in Blazeo cover the basics. You can remove Blazeo’s branding, apply your own logo, and offer clients a rebranded login portal. While it checks the logo-removal box, the visual customization options are more fixed. There’s limited flexibility in interface personalization.
The platform’s reselling setup is functional, with access to a centralized admin panel where you can manage clients. However, the onboarding support and scalability may feel a bit hands-off for users managing multiple high-volume accounts.
Key Features
- Real-time chat for lead engagement
- Lead assignment and internal notes
- CRM and email automation built in
- Basic reporting and sales tracking
White Label Capabilities
- Branding ready with your own logo and domain access
- Resell support through a client manager panel and limited account controls
Best For
Lead generation experts, sales automation consultants, and marketing agencies offering client-specific sales chat tools.
4. IntelliTicks
IntelliTicks is a conversational sales platform powered by AI that offers a lightweight white label live chat software. It’s built to qualify leads through chat-based automation and convert website visitors with personalized interactions.
The platform comes with AI bots that ask intelligent questions and hand over conversations to human agents when needed. Its integration with CRMs like HubSpot and Salesforce makes it a good match for sales-first teams looking to shorten response times and increase conversions.
White label support includes logo replacement and basic domain masking. You can use your branding, remove IntelliTicks logos, and offer clients a co-branded dashboard.
However, customization is relatively limited, mostly focused on sales workflows. Users won’t get deep UI control or interface-level flexibility.
There is a reseller-friendly layer, but it’s geared more toward implementation partners than volume resellers. The platform doesn’t offer a robust client or agency portal, and advanced setup may require tech involvement.
Key Features
- AI-powered chatbots with lead qualification
- Human agent handover and chat transcripts
- CRM integrations with platforms like HubSpot
- Visitor tracking and sales insights
White Label Capabilities
- Logo removal and co-branded dashboards
- Basic reselling support with limited multi-client management
Best For
Sales coaches, CRM consultants, and small B2B agencies focused on helping clients capture leads with AI-powered live chat.
5. ChatBotKit
ChatBotKit is a lightweight chatbot builder that uses GPT-based AI to power automated conversations. It’s designed for simplicity, with a no-code interface that allows users to build and deploy bots without technical skills.
Though it focuses more on chatbot automation than traditional agent-based support, it still functions well as a white label live chat for basic use cases.
The platform lets you create bots that answer FAQs, guide users through workflows, and collect contact details. With real-time interaction and basic fallback to human responses, it can support small businesses looking to automate lead capture or onboarding.
In terms of white label, ChatBotKit allows you to strip out its branding and use a custom domain. You can host bots under your own brand, making it ideal for those who want clean, front-facing ownership. However, it lacks deeper branding controls like custom dashboards or advanced styling for client-ready delivery.
Reselling is technically possible, but there’s no dedicated reseller infrastructure. There's no portal for managing multiple client projects from one place, so it’s better suited for freelancers or micro-agencies running low-volume deployments.
Key Features
- GPT-powered chatbot builder
- No-code bot flow design
- Support for simple live interactions
- Easy deployment on websites or apps
White Label Capabilities
- Branding removal and custom domain setup
- Limited support for managing client projects at scale
Best For
No-code builders, chatbot creators, and freelance developers who need a plug-and-play white label live chat to offer their clients.
6. Social Intents
Social Intents is a live chat platform built to work natively with collaboration tools like Microsoft Teams, Slack, and Zoom. It brings customer conversations directly into internal workflows, so your team can chat with website visitors without switching apps.
It offers straightforward live chat features—visitor tracking, proactive messaging, and chat routing—wrapped in a clean interface. Its strength lies in its simplicity and its tight integrations with internal communication tools, which make it appealing for support-driven teams.
While it offers white label live chat features like branding removal and UI customization, the control doesn’t extend deeply into backend branding or analytics dashboards. The platform is more suited for internal use rather than full-scale resale.
It doesn’t offer a structured reseller ecosystem, which may limit agencies looking to manage multiple clients independently under one roof.
Key Features
- Live chat integrated with Microsoft Teams, Slack, and Zoom
- Proactive messages and smart chat routing
- Simple automation with canned replies
- Performance metrics and chat history
White Label Capabilities
- Logo removal and branded live chat widgets
- Custom domains, but no centralized reseller portal
Best For
Internal IT teams, Slack and Teams consultants, and enterprise support professionals embedding live chat into workplace platforms.
7. Nectar Desk
Nectar Desk is a full-featured contact center solution that includes live chat, voice, SMS, ticketing, and more—all under one roof.
It’s aimed at businesses looking to unify customer communications across multiple channels. The live chat module is a core component, enabling real-time visitor engagement, file sharing, canned responses, and CRM syncing.
For agencies or resellers, Nectar Desk offers a white label setup where you can brand the platform with your own domain, logo, and styling.
It allows you to remove all Nectar Desk branding and make it appear as your proprietary platform. This helps maintain client trust and gives your business a polished image.
The white label capabilities extend into its reseller ecosystem, where agencies can manage multiple client accounts, assign agents, and even monitor performance metrics.
However, some customization steps may require manual setup or direct support involvement, which could slow onboarding compared to a more automated system.
Still, Nectar Desk provides a decent reseller option if you’re already familiar with multi-channel support environments and are willing to work with a steeper learning curve.
Key Features
- Live chat with real-time messaging and visitor tracking
- Omnichannel support (voice, SMS, email, tickets)
- Detailed reporting and CRM integrations
- Multi-agent and department routing options
White Label Capabilities
- Brand removal, custom logo, and domain branding
- Manual multi-client setup with limited automation
Best For
Call center operators, CX specialists, and outsourcing consultants looking to offer a full-suite live chat service alongside voice and SMS.
8. Sendbird
Sendbird is a powerful messaging platform tailored for developers building live chat directly into apps, websites, or digital platforms. Its API-first structure supports real-time messaging with advanced features like typing indicators, delivery receipts, and media attachments.
As a white label live chat software, Sendbird offers deep customization. You can strip all Sendbird branding, redesign the entire user interface, and even host it on your own infrastructure.
It’s built to give full control to engineering teams that need to create branded messaging experiences inside their products.
However, Sendbird leans more towards enterprise and developer audiences. It doesn’t offer a ready-made white label dashboard or built-in reseller tools. That makes it less ideal for agencies or solo founders looking for a quick-to-deploy resale solution.
While it’s extremely powerful, especially for custom app integrations, Sendbird’s reselling potential is limited unless you have the resources to build around its APIs.
In contrast, BotPenguin simplifies the entire resale process with a plug-and-play dashboard, client management, and a fully packaged go-to-market toolkit.
Key Features
- Messaging SDKs and chat APIs for web and mobile apps
- Fully customizable chat UI components
- Media sharing, delivery receipts, auto-translation
- Built-in moderation tools
White Label Capabilities
- Full branding removal, custom domains, and UI control
- Developer-level customization over chat experience
Best For
App developers, product managers, and SaaS solution architects embedding feature-rich chat into apps with advanced branding options.
9. MirrorFly
MirrorFly is a real-time chat SDK built for SaaS platforms and enterprise apps that need complete control over their in-app communication. It supports one-on-one chat, group chat, voice and video calling, and file sharing — all through developer-friendly APIs.
This white label live chat software offers extensive rebranding options. You can remove all default branding, use your own domain, and customize the user experience from the ground up.
It also supports on-premise hosting for added privacy, making it appealing to enterprise customers with strict compliance needs.
However, similar to Sendbird, MirrorFly is more of a developer solution than a plug-and-play platform. It doesn’t come with an out-of-the-box reseller infrastructure like client dashboards or pricing plans. For agencies, marketers, or solo resellers, this means additional development work before monetizing the product.
That said, MirrorFly excels when you want to deeply embed chat into your product and maintain full control. But if you're looking for a white label live chat that’s ready to resell with minimal setup, BotPenguin offers a faster and more accessible route with built-in reseller support.
Key Features
- In-app chat, voice, video, and file sharing
- 100% customizable UI through SDKs and APIs
- On-premise or cloud deployment options
- End-to-end encryption, compliance-friendly
White Label Capabilities
- Full brand removal, custom domains, deep API access
- Designed for businesses building chat into their own platforms
Best For
Enterprise software developers, communication platform providers, and SaaS architects building scalable messaging systems with white label live chat software capabilities.
10. YoLiveChat
YoLiveChat is a lightweight and easy-to-deploy live chat software tailored for small businesses, consultants, and agencies that need quick client communication on their websites.
It focuses on simplicity over complexity, making it ideal for users who want basic live chat functionality without technical overhead.
This white label live chat reseller offers private label versions where users can remove the original branding and apply their own.
The platform allows domain masking, branding customization, and client access panels, though these options are more limited compared to higher-tier white label providers.
In terms of reselling, YoLiveChat offers a straightforward licensing model but lacks a dedicated reseller ecosystem. There's no centralized client management or layered billing system.
This makes it more suitable for agencies that only need to manage a few clients, not scale a full-fledged reselling operation.
Key Features
- Live chat with visitor tracking
- Chat history, email fallback, and mobile access
- Customizable widget colors and branding
- Simple agent interface for small teams
White Label Capabilities
- Private label options include logo removal and domain branding
- Suitable for basic rebranding, but lacks deeper automation or UI control
Best For
Website designers, freelancers, and boutique digital agencies wanting a lightweight white label live chat to rebrand and deploy quickly.
11. Amity Chat
Amity Chat is an in-app messaging SDK designed for developers and product teams who want to embed real-time chat features into mobile or web applications.
It comes with scalable backend support and modern UI kits, offering a flexible way to integrate chat into apps across industries like social media, healthcare, fintech, and education.
Amity allows product owners to fully remove Amity branding and deliver a native, fully customized messaging experience. Developers can control everything from UI to data storage, ensuring the chat feels like a natural part of the host application.
However, when it comes to reselling, Amity doesn’t offer a built-in reseller dashboard or client management interface. While its white label tools are developer-grade, they’re more suited for internal use by product teams than for agencies aiming to resell the service at scale.
For those looking to embed and control every pixel of their chat interface, Amity shines. But for agencies or solopreneurs who want a quicker, no-code setup with AI features and a structured reseller program, BotPenguin still leads the pack with its done-for-you model and client-first design.
Key Features
- Real-time chat, group conversations, and offline messaging
- Rich media support, push notifications, and chat moderation
- SDKs for iOS, Android, and Web with UI kits
- Global infrastructure and compliance-ready backend
White Label Capabilities
- Full removal of Amity branding
- UI customization, SDK flexibility, and native integration support
Best For
Product managers, startup CTOs, and in-app experience consultants customizing real-time chat for mobile and web with rebrand-ready tools.
12. ProvideSupport
ProvideSupport is a long-standing player in the live chat space, known for its simplicity, reliability, and straightforward setup. It’s best suited for businesses that need a traditional live chat tool without complex workflows.
Over the years, it has built a solid reputation among small to mid-sized businesses looking for real-time website communication.
As a white label live chat provider, ProvideSupport offers branding removal, allowing resellers and businesses to use their own logo, company name, and custom colors. You can also use a custom domain to ensure the chat feels fully integrated into the host website.
ProvideSupport’s structure is ideal for resellers. It offers multi-license discounts, private labeling options, and minimal setup overhead.
However, the platform leans more toward basic functionality. It lacks some of the modern features like chatbot automation, AI support, and omnichannel integrations.
Still, for resellers looking for a lean and trusted solution they can easily rebrand and deploy to clients, Provide Support gets the job done. It’s particularly useful in environments where simplicity and reliability are more valued than innovation or flexibility.
Key Features
- Real-time chat, visitor tracking, and proactive chat invitations
- Desktop and web apps for agents
- Easy installation and integration with most websites
- Multi-language support and secure communication
White Label Capabilities
- Remove branding, use custom logos and colors
- Custom domain support for seamless brand experience
Best For
Traditional IT consultants, legacy website managers, and B2B resellers seeking a simple, dependable branded live chat solution.
Choosing the right white label live chat depends on your priorities—be it AI features, ease of branding, or scalability. From lightweight tools to developer-friendly SDKs, each platform on this list brings something unique to the table.
But with so many strong contenders, how do you actually decide? Keep reading to know how to weigh your options and find the best fit.
Which White Label Live Chat Tool is Right for You?
With so many options available, narrowing down the white label live chat software that truly fits your business can feel overwhelming.
But the right choice often comes down to how you plan to use it—whether that’s scaling client services, embedding live chat into your SaaS, or offering an affordable solution under your own brand.
To simplify your decision, here’s a quick guide based on the type of user you are and what features matter most.
Best for Agencies
Marketing and web agencies need tools that help manage multiple clients seamlessly while maintaining a strong branded presence. Platforms with client dashboards, multi-user access, and full design control are key.
BotPenguin is an ideal choice here, offering client management, role-based access, and deep branding options—all built into a clean interface. It also supports reselling, making it a perfect add-on service for agencies looking to expand their revenue stack.
Nectar Desk and Blazeo are solid as well, but they can feel a bit heavier on setup or lack the refined UI that makes client adoption smoother.
Best for SaaS Companies
SaaS businesses need tools that integrate easily and feel like a native part of the product. API support, SDKs, and flexible customization are top priorities.
Platforms like Sendbird, MirrorFly, and Amity Chat are developer-friendly and offer in-app messaging with full control over the user interface. However, they often require more time and technical expertise to implement effectively.
BotPenguin, while simpler to integrate, still offers automation, chatbot flows, and custom UI—all without needing a dev team to get started. For lean SaaS teams, this makes it a more practical choice.
Best Budget Options
If you're looking to keep costs down, some tools offer solid value without compromising on key features.
BotPenguin shines again with an affordable white label live chat plan that includes chatbot support, custom branding, and even reseller capabilities. You get everything needed to build and monetize chat solutions affordably.
ChatBotKit and YoLiveChat also offer budget-friendly access, though they may lack some advanced automation or reseller support.
Whichever route you take, align your choice with your end goals. And once you’ve found the right fit, the next step is simple: setting it up.
How to Set Up a White Label Live Chat Quickly
Becoming a white label live chat reseller doesn't have to be a long process. Most platforms today are built to help you go live fast with minimal technical effort.
Whether you’re an agency reselling under your brand or a solo entrepreneur starting your first software venture, this step-by-step guide can help you set up and sell with confidence.
Step 1 – Pick the Right Platform
Not all tools are built the same. Start by choosing a platform that supports both your branding goals and customer needs.
If you’re looking to resell, make sure the tool supports sub-accounts, white label domains, and user management. Evaluate the level of control you get—not just the logo change, but the dashboard customization, chat UI flexibility, and even help docs branding.
Step 2 – Customize Your Branding
Once you've selected a platform, the next move is to apply your brand’s identity across the tool. This includes uploading your logo, selecting your brand colors, mapping to your custom domain, and even adjusting email templates and customer-facing interfaces.
A well-branded setup helps establish trust from the first customer interaction.
Some platforms even allow branded onboarding flows and chat widgets to enhance that seamless experience.
Step 3 – Set Up Client Accounts
Whether you’re targeting agencies, eCommerce stores, or SaaS companies, organizing your clients properly is key.
Most white label platforms offer multi-tenant support through sub-accounts, workspaces, or roles. This lets you manage multiple client setups while keeping everything separate and secure.
You can assign admins, define support agents, and pre-load integrations specific to each client. This also makes scaling easier as you grow your client base.
Step 4 – Offer Support and Start Selling
With everything in place, it’s time to go live.
Create pricing packages, marketing collateral, and onboarding docs for your clients. Having a branded knowledge base or training videos also adds value and positions you as more than just a middleman.
Tools that offer chat automation, lead capture, or CRM integrations give you an extra edge when pitching to customers looking for more than basic live chat.
Setting up a white label live chat isn’t just fast—it’s strategic. With the right setup, you’re not just rebranding software; you’re launching a new revenue stream.
And if you're wondering where to begin, our next section can help you decide which provider stands out the most.
Our Recommendation
If you’ve been wondering which white label live chat software truly checks all the boxes—custom branding, ease of use, reseller-readiness, and affordability—there’s one platform that consistently fits the bill: BotPenguin.
Throughout this guide, we’ve mentioned several tools offering parts of the puzzle. But when it comes to launching and scaling your own branded chat solution quickly, BotPenguin makes it not only possible but practical for almost anyone.
Why BotPenguin Is Worth Considering First
What sets BotPenguin apart is the level of ownership it gives you from day one.
You can create unlimited customer accounts, design and launch custom subscription plans, and retain 100% of your implementation earnings. This means every new client you onboard adds directly to your bottom line—no revenue-sharing, no hidden fees.
Plus, it’s not just a live chat tool slapped with white labeling. The platform comes packed with smart features like real-time messaging, chatbot automation, multichannel support, and integration with popular CRMs and helpdesks. That makes it extremely useful for resellers who want to offer more than just a simple chat widget.
Everything You Need to White Label—Without Coding
The rebranding process is refreshingly quick.
You can apply your logo, domain, brand colors, pricing structure, and even upload your own terms and conditions. No development background required. Within minutes, the platform can reflect your identity and offer a completely native experience to your clients.
Want to go further? BotPenguin also gives you the tools to monetize additional integrations, offer multi-currency billing, and bundle premium add-ons—all helping you create tiered plans and upsell effectively.
Whether you’re working solo or with a team, you’ll never feel boxed in by limitations.
Scalable, Affordable, and Built for Resellers
BotPenguin grows with you.
Whether you're supporting ten clients or a hundred, the infrastructure is designed to scale. You’re in full control—customizing pricing, adding client accounts, and tailoring services as needed.
Its flexible architecture and affordable pricing ensure you can stay lean while maximizing profit.
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Conclusion
White label live chat services offer more than just a communication channel—they give you the power to build your own brand, add new revenue streams, and deliver greater value to your clients.
Whether you're managing multiple client accounts, scaling a SaaS product, or just getting started with a digital side hustle, the right platform can make all the difference.
Throughout this blog, we explored key features, top tools, and steps to get started. If flexibility, easy setup, and earning potential are your priorities, it’s worth taking a closer look at solutions that offer all three.
BotPenguin, for instance, checks those boxes quietly yet completely. Explore its white label features in detail to see how effortlessly you can make it your own—brand, sell, and scale!
Frequently Asked Questions (FAQs)
What makes a white label live chat platform different from a regular live chat tool?
White label platforms allow full rebranding—your logo, domain, and pricing—so clients see your brand, not the provider's. Regular tools don’t offer this level of customization or resell flexibility.
Can I set my own pricing with white label live chat platforms?
Yes, most white label live chat platforms let you create custom subscription plans and charge clients based on your own pricing model, including add-ons and currency preferences.
How do white label live chat software help me generate revenue?
You earn through subscription reselling, upselling premium integrations, offering support services, and even customizing add-ons. Some platforms let you keep 100% of implementation earnings.
Can I migrate my existing clients to a new white label live chat platform?
Yes. While it depends on the platform, many allow importing customer data or embedding live chat on existing client websites with minimal disruption.
Are white label chat platforms mobile-friendly and responsive?
Most reputable options offer fully responsive chat widgets, mobile admin dashboards, and support across devices to keep both you and your clients connected on the go.
How do I ensure support for my white label clients?
Look for platforms with strong documentation, white-labeled help centers, and partner-level support so you can onboard and support clients efficiently under your own brand.
