6 Best White Label AI Chatbot Compared in 2025

AI demand is booming. From customer support to lead generation, chatbots are quickly becoming a must-have tool across industries, from eCommerce to education and healthcare. But building one from scratch? That’s expensive, technical, and time-consuming.

That’s exactly where White Label AI Chatbots platforms come in. They allow you to rebrand, customize, and resell powerful AI chatbots as your own — letting you launch a new product or service in days, not months.

Whether you're a marketing agency owner, a SaaS founder looking to scale faster, or a freelancer trying to productize services, white labeling is the smartest shortcut to recurring revenue without hiring a development team or managing complex infrastructure.

And among all the tools available, BotPenguin stands out as one of the fastest-growing White Label AI Chatbots platforms. It offers:

• Multichannel support (WhatsApp, Website, Telegram, Facebook, and more)
   
• Fully customizable branding — from domain to dashboard
   
• Unlimited bots and client onboarding
   
• Built-in CRM and lead tracking

Want to Skip Straight to Launching your Own Chatbot Business?
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What is a White Label AI Chatbot?

A white label AI chatbot is a solution that allows you to rebrand an existing chatbot platform as your own. 

You get complete control over your branding — from logos and domains to dashboards and email templates — without having to build any of the underlying technology yourself.

That means you can offer smart, AI-driven chatbots to clients or users under your own business name, set your own pricing, and even manage multiple clients — all while the platform handles hosting, AI logic, and backend maintenance.

White label = Your brand. Their technology. Your profit.

Who Should Use a White Label AI Chatbot?

White Label AI Chatbots platforms aren’t just for large tech teams — they’re built for agencies, startups, and independent professionals who want to tap into the booming demand for AI without coding or infrastructure headaches.

Here’s how different types of users benefit from going white label:

Agencies

• Want to offer chatbot automation, lead generation, and customer support bots to their clients
   
• Need a fully rebrandable solution with their own logo, pricing, and domain
   
• Often handle multiple clients, so they require multi-account dashboards and scalable bot management

Freelancers and Consultants

• Want to productize their services instead of charging one-off project fees
   
• Can offer chatbot creation + white label deployment as a service bundle
   
• Need affordable, no-code platforms with client-ready onboarding flows

Entrepreneurs

• Want to launch a scalable SaaS or AI product business without hiring developers
   
• Need a quick go-to-market solution with full control over branding, pricing, and onboarding
   
• Prefer tools that let them serve niche industries (real estate, fitness, coaching, etc.) under their own brand

Must-Have Features in a White label AI chatbot 

If you're serious about launching your own branded chatbot SaaS or service, you need more than just a basic bot builder. 

A real White Label AI Chatbots platform should empower you to own the brand, manage clients easily, and scale with confidence.

Let’s break down the must-have features you should look for — and why they matter.

Full White Labeling

White label doesn’t just mean slapping your logo on someone else’s software. A strong platform gives you:

• A custom domain (e.g., chat.youragency.com)
   
• Your own branding across the dashboard (logo, colors, UI styling)
   
• White-labeled email templates (for bot notifications, onboarding, etc.)
   
• The ability to remove all traces of the original vendor

Why it matters: If your client sees another brand’s name or gets an email from another company, it breaks trust. Your platform should look and feel like it was built by you.

Multichannel Support

Your clients’ customers aren’t all in one place — so your bots shouldn’t be either. Look for platforms that support:

• Website live chat
   
• WhatsApp business messaging
   
• Facebook Messenger
   
• Telegram
   
• Instagram DMs
   
• Optional bonus: Email, SMS, and voice integrations

Why it matters: Multichannel support helps you maximize engagement, increase lead volume, and make your service more valuable to clients in various industries.

No-Code Visual Builder

Your team (or your clients) shouldn’t need to code to launch a bot. A no-code builder should offer:

• Drag-and-drop flow design
   
• Ready-to-use templates (e.g., lead capture, appointment booking, FAQs)
   
• Live preview and testing tools
   
• Simple triggers and conditions

Why it matters: You need to move fast, iterate quickly, and reduce dependencies on developers.

GPT/NLP Support (AI-Driven Conversations)

A chatbot is only as good as its conversations. Make sure the platform supports:

• OpenAI (GPT-3.5 / GPT-4) or similar NLP
   
• Pre-trained models + prompt customization
   
• Intent detection and fallback logic
   
• Multilingual support

Why it matters: Users expect bots to act human. Without NLP or GPT integration, your chatbot feels robotic and frustrating.

Built-In CRM & Lead Management

You’re not just building bots — you’re building a business. Look for:

• Automatic lead capture (name, phone, email, etc.)
   
• Tagging, segmentation, and status updates
   
• Chat history, client notes, and task tracking
   
• Integration with email or WhatsApp follow-ups 

Why it matters: Without a CRM, your leads go cold fast. A native system saves you time, money, and third-party integration headaches.

Reseller & Subscription Management Tools

If you're planning to sell this as a SaaS, the platform should include:

• Client self-sign-up portals
   
• Ability to set custom pricing tiers
   
• Role-based client dashboards
   
• White-labeled billing & invoicing tools
   
• Client usage reporting 

Why it matters: You don’t just need a chatbot platform — you need a business-in-a-box that supports growth and monetization.

Best White Label AI Chatbots Compared

With dozens of chatbot builders on the market, it can be hard to find the one that checks all the boxes — from full rebranding and multichannel support to ease of use and scalability. 

We’ve compared six of the most popular white label chatbot platforms to help you choose the one that aligns with your business model, technical expertise, and client needs.

Whether you're a solo founder, an agency owner, or launching a SaaS, these platforms offer a range of options to help you build, brand, and resell AI-powered chatbot solutions effectively.

1. BotPenguin 

BotPenguin is more than just a chatbot builder — it's a ready-to-resell white label SaaS platform with everything you need to launch, brand, and scale your own AI chatbot business. 

No coding. No setup headaches. No hidden limits.

🔧 Key Differentiators

🚫 Common Limitations BotPenguin Avoids (That Others Don’t)

• No “1 bot only” limits like Stammer’s $49 plan
   
• No need for manual dev setup like Botpress
   
• No locked features behind expensive tiers like BotsCrew or Landbot
   
• No missing CRM or client tools like Chatbase, Flow XO, MobileMonkey

BotPenguin delivers full platform power at entry-level pricing, with zero compromise.

💬 Who It's Best For

• Agencies that want to resell bots and manage multiple client accounts
   
• Freelancers looking to bundle AI with marketing or web services
   
• SaaS Founders who need to add AI support without building it from scratch
   
• Resellers launching new AI businesses in local or niche markets

🚀 Final Verdict

If you're looking for a White Label AI Chatbots platform that lets you start reselling instantly, scale without limits, and deliver true value to clients — BotPenguin is your best bet.

Join BotPenguin’s White Label Program → Launch Your AI Chatbot SaaS in 2 Days
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2. Stammer.ai

Stammer.ai is a modern white label AI chatbot platform tailored for agencies, SaaS founders, and developers who need deep control over chatbot behavior, NLP models, and backend integrations. 

It’s built with an API-first approach — ideal for teams looking to integrate AI capabilities directly into their own products or client workflows.

It’s not as plug-and-play as other platforms, but it delivers serious flexibility for technical users who value customization over simplicity.

🔧 Key Differentiators

🔍 Limitations & Considerations

While Stammer.ai is feature-rich, it comes with a few important considerations — especially if you're a solo founder or non-technical agency:

• Only 1 Bot on the $49 Plan: The entry-level plan only allows 1 chatbot. If you're serving multiple clients or running a SaaS business, you’ll need to upgrade to a higher tier.
   
• Message-Based Pricing: You’re charged per bot response — e.g., $0.01 per GPT-4o message. Great for precision, but costs can rise quickly with high usage.
   
• API Key Control Only on Premium Plan: To use your own OpenAI key (for better cost management), you must be on the $497/month “Full SaaS Mode” plan.
   
• Partial White Labeling: While you can brand most of the platform, some backend elements like emails or URLs may still mention Stammer.ai.
   
• Technical Setup Required: No visual flow builder here — setting up workflows, integrations, or CRMs often needs developer involvement.
   
• Support May Vary: There's no guaranteed SLA for support response times, and while documentation is improving, some complex use cases might require extra effort.
   
• Compliance Clarity Could Be Better: GDPR alignment and client data segregation practices aren’t explained in detail — something to be aware of when serving sensitive industries.

✅ Pros of Using Stammer.ai

• Highly Customizable — Ideal for developers needing full control over how chatbots behave and integrate.
   
• Fully White Labeled — Clients see your branding, not the platform provider.
   
• API-First Infrastructure — Excellent for embedding into existing software or SaaS products.
   
• Multilingual & Scalable — Global-ready with support for complex, high-volume workflows.
   
• Great for Technical Teams — Offers unmatched flexibility compared to drag-and-drop tools.

🚀 Final Verdict

Stammer.ai is a powerful choice for teams who want to build deeply customized, scalable AI chatbot solutions under their own brand. 

It’s not for beginners — but for developers and SaaS founders, it offers the control and flexibility that simpler platforms can’t. Just be ready to invest in technical setup and plan your pricing strategy carefully.

👉 Explore Stammer’s White Label SaaS Options →

3. Botpress

Botpress is an open-source, developer-focused chatbot platform built for complete control over AI behavior, deployment, and data. 

Unlike plug-and-play tools, Botpress offers unmatched flexibility, making it ideal for teams building tailored AI chatbots or embedding conversational AI into larger SaaS products.

White-labeling is available — but only via the Enterprise plan, which unlocks advanced branding, theming, and domain options for businesses looking to resell or deliver bots under their own identity.

🔧 Key Differentiators

🔍 Limitations & Considerations

Botpress is incredibly flexible but requires more technical skill and setup effort than typical SaaS chatbot platforms:

• White Labeling Only on Enterprise Plan: Full branding control — including removing Botpress logos and using custom domains — is reserved for paid enterprise users.
   
• Requires Technical Expertise: Setup and customization generally require JavaScript/Node.js knowledge. It’s not built for no-code users or non-technical teams.
   
• No Built-in CRM or Marketing Suite: While it can integrate with other systems, Botpress doesn’t include native tools for lead tracking, campaign management, or email automation.
   
• Self-Hosting Adds Responsibility: If you host it yourself (the open-source version), you're responsible for uptime, security, and infrastructure.
   
• Support Is Community-Driven (Unless on Enterprise): Free users rely on community forums and docs. Enterprise customers receive dedicated support and onboarding help.

✅ Pros of Using Botpress

• Fully Customizable & Developer-Friendly — Build chatbot experiences tailored to your product or client workflows
   
• Enterprise-Grade White Labeling — On the right plan, rebrand the platform completely to match your identity
   
• Data Ownership & Privacy — Host it yourself and stay compliant with GDPR or local data laws
   
• Modular & Scalable — Build basic bots or enterprise AI flows — it's all possible
   
• Large Community & Ecosystem — Benefit from open-source plugins, GitHub repos, and active developer discussions

🚀 Final Verdict

Botpress is a powerful choice for product teams and developers who want complete freedom to build, brand, and deploy AI chatbots. 

Its enterprise white labeling unlocks full branding potential — but you’ll need tech expertise (and possibly server infrastructure) to unlock its full value. If you're building AI into a SaaS or offering it as a branded service, Botpress gives you the control most platforms can’t.

👉 Explore Botpress & Enterprise Options →

4. Chatbase

Why Chatbase Appeals to Non-Tech Teams, Coaches, and Content Creators

Chatbase is a user-friendly, no-code chatbot builder powered by ChatGPT. It lets you train AI bots on your own data — PDFs, websites, or docs — and deploy them on your site or messaging platforms. 

Its simplicity makes it ideal for solopreneurs, educators, small teams, and creators who want smart, conversational AI without coding.

White-labeling is available, but it’s not included by default in most plans. It’s either bundled into the Unlimited plan or purchased separately as add-ons.

🔧 Key Differentiators

🔍 Limitations & Considerations

While Chatbase is incredibly accessible, its white labeling features are gated behind premium tiers:

• White Labeling Isn’t Included in Lower Plans
  To remove “Powered by Chatbase” or use your own domain, you must either:
  • Subscribe to the Unlimited Plan ($399/mo)
  • Or buy add-ons: $39/month (remove branding), $59/month (custom domain)
   
• Add-Ons Increase Costs:
  Basic plans look affordable, but popular features like extra messages, domains, or agents come with extra charges — which can stack up for growing teams.
   
• No CRM or Workflow Automation:
  Chatbase focuses on data-trained bots. It doesn’t include client CRMs, lead tracking, or visual workflows like more full-service platforms.
   
• Not Ideal for Large-Scale Agencies:
  While it's great for small teams, agencies managing multiple clients may find the add-on model less scalable or harder to manage under one white label umbrella. 

✅ Pros of Using Chatbase

• Beginner-Friendly — Anyone can build a chatbot in minutes without writing a line of code
   
• Data-Centric — Perfect for content creators, coaches, and educators looking to automate FAQs or training
   
• Scalable Structure — Add only what you need, when you need it
   
• Available White Labeling — Full rebranding is possible, if you invest in the right plan or add-ons
   
• ChatGPT-Powered — Built on reliable, natural-sounding AI with prompt control

🚀 Final Verdict

Chatbase is a great fit for creators, small businesses, and non-technical users who want to launch AI chatbots fast.

It’s not built for large-scale client management, but it does offer white labeling — just not out-of-the-box. If you’re okay with paying for premium features or building around its add-on model, it’s a flexible, approachable way to get started in the AI space.

👉 Explore Chatbase White Label Options →

5. WotNot 

WotNot is built for teams who want to sell chatbot solutions under their own brand — without writing a single line of code. 

With white label options, unlimited client accounts, and ChatGPT-backed AI, it empowers resellers and agencies to create conversational experiences for websites, WhatsApp, Messenger, and more.

🔧 Key Differentiators

🔍 White Label Limitations to Know

WotNot is agency-friendly — but not everything is crystal clear or plug-and-play:

• 🚫 No Public Pricing for White Label: You must book a demo to see pricing. There’s no upfront visibility or self-serve plan comparison.
   
• 🚫 No Instant Setup for White Label Partners: You can’t register and go live on your own — onboarding is sales-led.
   
• 🚫 Hosting Control is Limited: While hosting is managed (great for simplicity), there's no option for self-hosting or bringing your own cloud — which matters for compliance-conscious industries.
   
• 🚫 API & Developer Tools Not Publicly Highlighted: There’s no mention of open APIs, SDKs, or webhook extensibility in the white label context — limiting integration depth for SaaS use cases.
   
• 🚫 Client Billing Automation Missing: You can create plans, but there's no built-in billing or payment processing layer for automated client monetization.
   
• 🚫 SLA & Support Tiers Not Specified: No clarity on what level of support white label partners receive — especially if issues arise across multiple clients.

✅ Pros of Using WotNot for White Label SaaS

• Fully Brandable Platform — Customize UI, emails, domains, dashboards
   
• Unlimited Scalability — No cap on clients or bots
   
• No-Code Simplicity — Anyone can build bots with its flow builder
   
• AI-Ready — Use ChatGPT for smart replies, including 80+ languages
   
• Global Channels — Deploy bots across web, WhatsApp, Messenger, SMS
   
• Reseller-Friendly — Design your own pricing and packages

🚀 Final Verdict

WotNot is ideal for agencies, consultants, and resellers who want to quickly go to market with a white label AI chatbot product. It gives you branding power, multichannel capability, and unlimited scale — all without coding. 

But if you need instant access, developer-level control, or self-hosting, you may want to clarify those areas directly with their team before committing.

👉 Explore WotNot’s white label AI chatbot Program →

6. BotsCrew 

BotsCrew is a premium chatbot platform designed for agencies and white label partners who want to offer intelligent AI bots under their own brand. 

It provides full rebranding options, multilingual support, GPT-powered chat, and managed services — all tailored for partners building and scaling AI solutions for multiple clients.

BotsCrew positions itself as a true enterprise-ready white label solution — but some technical and operational limitations are worth noting if you’re planning to scale fast or integrate deeply.

🔧 Key Differentiators

🔍 White Label Limitations to Know

Despite its strong capabilities, a few gaps stand out that agencies should understand before committing:

• 🚫 No Public Pricing: You must contact BotsCrew’s sales team to get any pricing info. This adds friction for early-stage resellers or founders who want to compare costs upfront.
   
• 🚫 No Instant Sign-Up or Self-Serve Trial: You can’t sign up and start building right away. Onboarding requires booking a demo and going through a custom sales process.
   
• 🚫 API & Developer Tooling Not Fully Disclosed: While integrations are supported, API documentation and SDK-level controls aren’t clearly listed. Advanced SaaS builders may need to verify dev flexibility directly.
   
• 🚫 Limited Monetization Automation: You can resell under your brand, but there’s no mention of client billing tools or multi-tenant admin dashboards — which can limit operational scale.
   
• 🚫 SLA/Support Tier Transparency Missing: BotsCrew promises dedicated account managers but doesn’t disclose specific SLAs, support hours, or partner response times publicly.

✅ Pros of Using BotsCrew for White Label AI SaaS

• Truly Enterprise-Grade — A mature, full-featured platform suitable for government, healthcare, fintech, and high-scale deployments
   
• Unlimited Clients & Bots — No paywalls per project — great for agencies with growth plans
   
• Fully Brandable Platform — Dashboard, domains, login portals, and chatbot UI all reflect your brand
   
• Multilingual NLP — Over 100 languages supported out-of-the-box
   
• Channel & Use-Case Versatility — Chatbots for support, lead gen, internal ops, HR, booking, and more

🚀 Final Verdict

BotsCrew is a serious solution for serious resellers. It offers everything an agency or SaaS founder needs to deliver robust, AI-powered chatbots under their own name — from custom branding and unlimited scaling to multilingual bots and expert support. 

However, its lack of pricing transparency, dev docs, and automation tooling means it’s best suited for mature agencies or enterprise SaaS ventures ready to invest in setup and sales coordination.

👉 Explore BotsCrew's white label AI chatbot Program 

How to Launch Your White label AI Chatbot in 7 Steps

Launching your own branded chatbot platform might sound complex — but with the right tools, it's surprisingly simple. BotPenguin makes it possible to go from zero to SaaS in as little as 1–2 days, even if you're non-technical.

Here’s a step-by-step launch plan:

1. Understand the product: Try BotPenguin or book a demo!

2. Schedule a Demo Call: Experience our product's features firsthand over a demo call.

3. Play with Demo Account: We'll email demo account details for you to get a deeper look.

4. Express Decision: Once you've locked onto your plan, let us know.

5. Quotation Signing: Get a detailed quotation with your plan specifics and complete the signing process.

6. Payment Processing: Process the payment using the provided bank details. After payment, you'll receive the invoice via email

7. OB 1 - Account Setup: We will complete your account setup & panel creation in 1-2 days.

8. OB 2 - Training: Our team will provide 5 detailed product training sessions, resolve your FAQs, & configure the platform to your needs.

9. Start, Go, Sell!: You are ready to start adding customers & make big bucks.

Get Started with BotPenguin → Launch Your Branded Bot
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Why We Recommend BotPenguin for Most Users

Choosing the right White Label AI Chatbots platform isn’t just about features — it’s about finding a business partner that helps you launch, grow, and scale without heavy cost, complexity, or compromise.

After analyzing top players like Stammer.ai, Botpress, WotNot, Chatbase, and BotsCrew, BotPenguin stands out as the best all-around option — especially for agencies, SaaS startups, freelancers, and resellers who need a ready-to-sell product, not just a builder.

Here’s what makes it our top recommendation:

All-in-One Platform: Chatbots + CRM + Business Tools

Most platforms only offer chatbot building. BotPenguin gives you the entire stack to run your own AI SaaS:

• Drag-and-drop chatbot builder
   
• Multi-client white labeled dashboard
   
• Integrated CRM for managing leads and contacts
   
• Analytics per bot and per client
   
• Subscription setup and billing tools
   
• Full branding control (logo, colors, URL, sign-up pages)

💡 You’re not just launching bots — you’re launching your own full-featured SaaS company, with everything under your control.

Fastest Setup in the Market

Time is money — and BotPenguin helps you move faster than any other white label solution. Here’s what you can do in under 48 hours:

• Set up your white label portal
   
• Add your brand identity and URL
   
• Deploy bots across WhatsApp, websites, Facebook, and more
   
• Invite clients and assign bots
   
• Start charging for services 

No development team, no coding, no waiting. Most users are fully operational within 1–2 business days.

Unmatched Price-to-Value Ratio

BotPenguin’s pricing is transparent, flat, and generous compared to competitors that often:

• Limit bots (e.g., Stammer’s $49 plan = 1 bot)
   
• Charge extra per client or sub-account
   
• Restrict CRM or channel access unless you upgrade

With BotPenguin, you get:

• Unlimited bots
   
• Unlimited client onboarding
   
• Multichannel support included
   
• CRM and branding tools — no add-ons required
   
• All starting at $49/month

There’s zero cap on your scale — whether you onboard 2 clients or 200.

Built Specifically for Agencies and Resellers

Where most chatbot platforms are built for end users or developers, BotPenguin is designed for people who want to launch a business.

• Set your own pricing
   
• Create client-specific dashboards
   
• Offer custom subscription plans
   
• Provide branded onboarding
   
• Get client-level analytics and lead reporting
   
• Scale to as many accounts as you want — no tiered restrictions

BotPenguin isn’t just software — it’s a revenue engine in a box.

Trusted by 150+ Global Resellers and Growing

From solo consultants in the U.S. to marketing agencies in India and Africa, BotPenguin is used by over 150+ white label partners to:

• Sell monthly chatbot plans
   
• Bundle chatbot setup with web or marketing services
   
• Offer AI support tools in their existing SaaS

The platform's global support, clear documentation, and done-for-you onboarding guidance make it a favorite for non-technical founders.

Bottom Line: If you want a white label platform that’s easy to launch, built to resell, and powerful enough to scale — BotPenguin is your best choice.

Join BotPenguin’s White Label Program → Start Free Trial
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Brand Your Own AI, Don’t Build It From Scratch

The AI wave is already here. Businesses around the world are adopting chatbots to automate sales, support, and engagement. The real question is: Will you be the one selling them… or buying them?

If you’re looking to launch your own SaaS product, agency service, or subscription-based business, don’t spend months building from zero. You don’t need a dev team, a backend server, or a six-figure budget to get started.

With BotPenguin, you can:

• Launch a fully branded AI chatbot platform under your own name
   
• Build bots using a no-code visual builder
   
• Offer clients a CRM-powered, multichannel experience
   
• Manage unlimited clients, bots, and workflows from one dashboard
   
• Control your own pricing, branding, and onboarding
   
• Be live in under 2 days

Whether you're a solo founder or a scaling agency, BotPenguin gives you the tools to own the brand, earn recurring revenue, and ride the AI wave — without reinventing the wheel.

Join BotPenguin’s White Label Program Today → Launch in 2 Days
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Frequesntly Asked Questions (FAQs)

What industries benefit most from a white label AI chatbot solution?

Industries like real estate, travel, fitness, and finance gain massive value from white label AI chatbot solutions by automating inquiries, improving engagement, and scaling customer support without adding tech overhead or infrastructure costs.

How does a white label AI chatbot help agencies stand out from competitors?

Agencies offering a white label AI chatbot service position themselves as tech-forward, brand-focused solution providers—differentiating through customization, instant deployment, and recurring revenue instead of just offering generic chatbot templates or third-party platforms.

Can I offer multilingual support with a white label AI chatbot?

Yes, most white label AI chatbot platforms support multiple languages, allowing you to serve international clients or diverse audiences with localized, intelligent conversations—boosting engagement and client retention globally without needing separate tools.

Is a white label AI chatbot scalable for enterprise-level use?

Absolutely. A white label AI chatbot platform offers scalability through multi-client dashboards, automation workflows, and deep integrations—making it ideal for large organizations or resellers managing multiple brands and business lines.

How secure is a white label AI chatbot platform for client data?

Reliable white label AI chatbot platforms follow strict data compliance standards, offering features like encrypted storage, GDPR-ready frameworks, and private hosting options to ensure client data remains secure and fully under your control.

Can I Resell BotPenguin Under My Own Brand?

Yes, BotPenguin’s white label AI chatbot solution allows you to fully rebrand the platform—including dashboard, domain, emails, and pricing—so you can offer it under your own business name and identity.