Most businesses lose customers before saying a word.
Sounds dramatic? It’s true. A poorly crafted first message can push customers away faster than you realize. With WhatsApp becoming a go-to tool for businesses, your introduction message isn’t just a greeting—it’s your first impression.
If it’s unclear, boring, or irrelevant, customers will move on. But when done right, it builds trust, grabs attention, and sets the tone for a lasting connection.
This guide dives into 23+ WhatsApp Business introduction messages that work. Use them to stand out, start conversations, and turn first impressions into lasting relationships.
What is a WhatsApp Business Introduction Message?
A WhatsApp Business introduction message is the first message you send to your customers through WhatsApp. It could be an automated greeting, a follow-up after an inquiry, or a response to a specific action. Think of it as the digital equivalent of a warm handshake in a physical store.
Imagine you visit a coffee shop, and the barista greets you with a friendly, "Hi there! How can I make your day better?" Now, picture walking into another coffee shop where no one acknowledges you. The difference? One starts a relationship, while the other creates distance. Your introduction message in WhatsApp works the same way.
For example, a clothing store might send:
"Hi! Welcome to StyleHub. Let us know if you need help finding something or exploring new arrivals!"
This business introduction message on WhatsApp makes customers feel noticed and supported, setting the stage for positive interactions.
Why Are WhatsApp Introduction Messages Important?
First Impressions Matter
Your introduction message on WhatsApp is often the first thing customers see. A strong opening builds trust and engagement, while a generic or unclear message may confuse or even irritate users.
For instance, a service provider could send:
"Hi! Thanks for reaching out. Need help with our services? Just reply, and we’ll assist you right away!"
This not only invites engagement but also reassures customers that help is just a text away.
Sets the Tone for Interaction
A well-crafted business introduction message reflects your brand’s personality. Whether you want to appear professional, approachable, or fun, the tone you set here sticks throughout the conversation.
Imagine receiving this from a fitness trainer:
"Hey there! Ready to start your fitness journey? Let me know your goals, and I’ll create a plan just for you."
This feels personal and motivates the customer to respond.
Encourages Action
Your WhatsApp introduction message can guide customers to take specific actions, like exploring your catalog, booking a service, or asking a question.
Suppose an online bakery sends:
"Hi! We’re Sweet Treats. Browse our menu here [link] and order your favorite dessert today!"
This introduction msg on WhatsApp directs customers to their next step clearly and conveniently.
Key Elements of an Effective Introduction Message on WhatsApp
Crafting the perfect WhatsApp Business introduction message takes more than just saying "Hi." Here’s what to include:
Clarity and Purpose
Your message should instantly communicate who you are and what you offer. Don’t make customers guess.
Example:
"Welcome to Bloom Décor! We specialize in custom home decor. Let us know how we can make your space beautiful."
This concise business introduction message tells customers what to expect upfront.
Personalization
Adding a personal touch makes your message feel more human. Use the customer’s name or reference their recent activity if possible.
For instance:
"Hi, Sam! Thanks for visiting TechWorld. Need help choosing the right gadget? We’re here for you."
Personalization makes the introduction message on WhatsApp stand out and fosters connection.
Friendly Yet Professional Tone
Strike a balance between being approachable and maintaining professionalism. Avoid overly formal or casual language.
Example:
"Hi! This is QuickFix Plumbing. Tell us about your issue, and we’ll find the best solution for you."
This tone works well for most industries.
Clear Call-to-Action (CTA)
Guide your customer to their next step. Whether it’s replying to the message, visiting your website, or checking out a catalog, make it easy for them.
Example:
"Hello! Explore our collection here [link] or reply with your size for recommendations."
The CTA ensures your WhatsApp introduction message isn’t just informative but also actionable.
Brevity
Keep your message short and to the point. A lengthy introduction message in WhatsApp may overwhelm or bore customers.
❌ Bad Example:
"Hello! We’re an online boutique offering a wide range of products, from clothing to accessories. Check out our website for more information or reply with any questions."
✅ Better Example:
"Hi! Welcome to Trendy Threads. Check out our latest arrivals here [link]!"
A great WhatsApp introduction message opens doors to better customer engagement and builds trust. By focusing on clarity, personalization, and actionable steps, you can create messages that truly connect.
Whether you’re running a small business or managing a large brand, these tips ensure every business introduction message on WhatsApp leaves a lasting impression.
23+ Business Introduction Messages on WhatsApp
When starting a business conversation on WhatsApp, the first message sets the tone. A well-crafted WhatsApp Business introduction message not only grabs attention but also establishes credibility and helps guide the conversation. Here are 23+ examples tailored to different industries, each designed to help businesses connect effectively with their customers.
Whatsapp Business Introduction Message for Various Industries
1. E-Commerce (Online Store)
Example Message:
"Hi [Name], welcome to [Your Store Name]!
We offer a wide range of [products like clothing/electronics/home decor] to meet your needs.
Let us know what you’re looking for, and we’ll assist you with the best options!"
How it helps:
This business introduction message makes online shopping personal. By inviting customers to share their preferences, it positions the store as a helpful guide. Imagine a customer looking for a gift. This message opens the door for personalized recommendations, boosting engagement and sales.
2. Hospitality (Hotel/Resort)
Example Message:
"Hello [Name], thank you for considering [Your Hotel/Resort Name].
We provide luxurious accommodations with [specific amenities, e.g., spa, fine dining, ocean views].
Let us know your preferred dates or any special requests!"
How it helps
This introduction message on WhatsApp assures potential guests of quality and attention to detail. For instance, a family planning a trip might feel encouraged to share their preferences, leading to a tailored experience.
3. Health & Wellness (Gym/Fitness Studio)
Example Message:
"Hi [Name], welcome to [Your Gym/Studio Name].
We’re here to help you achieve your fitness goals with [specific services like personal training, group classes, or wellness plans].
How can we assist you on your fitness journey?"
How it helps
Fitness is personal, and this WhatsApp introduction message reflects that. A new member might feel inspired to share their goals, paving the way for a customized fitness plan that keeps them engaged.
4. Real Estate
Example Message
"Hello [Name], thank you for reaching out to [Your Real Estate Agency].
We specialize in helping clients find their dream homes or the perfect investment properties.
What type of property are you looking for?"
How it helps
This introduction msg on WhatsApp simplifies a potentially overwhelming process. A customer seeking a family home feels at ease sharing their preferences, knowing they’re in capable hands.
5. IT Services/Software Development
Example Message
"Hi [Name], welcome to [Your Company Name].
We provide cutting-edge solutions for [specific IT needs like web development, mobile apps, or IT support].
Let us know your requirements, and we’ll craft the perfect solution for you!"
How it helps
Businesses looking for IT support need clarity. This business introduction message on WhatsApp ensures clients feel heard, increasing the likelihood of securing a project.
6. Healthcare (Clinic or Hospital)
Example Message
"Hello [Name], thank you for contacting [Your Clinic/Hospital Name].
We’re here to assist with your [specific healthcare needs].
Let us know if you’d like to book an appointment or require information about our services."
How it helps
For patients, clarity and promptness matter. This introduction message in WhatsApp provides both, helping customers quickly access healthcare services without confusion.
7. Education (Coaching Institute or Online Learning Platform)
Example Message
"Hi [Name], welcome to [Your Institute/Platform Name].
We offer [specific courses, e.g., academic coaching, skill-based learning, or certifications].
How can we help you achieve your educational goals?"
How it helps
Parents or students exploring options appreciate a clear path to learning. This WhatsApp Business introduction message opens up communication and boosts enrollment.
8. Travel & Tourism (Travel Agency)
Example Message
"Hello [Name], thank you for reaching out to [Your Travel Agency Name].
We specialize in [specific travel packages like international tours, adventure trips, or luxury holidays].
Where would you like to explore next?"
How it helps
Travel is aspirational, and this WhatsApp introduction message feeds into that excitement, encouraging customers to share their dream destinations.
9. Food & Beverage (Restaurant or Café)
Example Message
"Hi [Name], welcome to [Your Restaurant/Café Name].
We serve [specific cuisine or unique dishes].
Let us know if you’d like to make a reservation or explore our menu.
We can’t wait to serve you!"
How it helps
A casual diner feels valued with this introduction message on WhatsApp. It subtly nudges them to engage, whether by booking a table or browsing the menu.
10. Fashion & Apparel (Boutique or Brand)
Example Message:
"Hello [Name], thank you for contacting [Your Brand/Boutique Name].
We offer [specific products like custom designs, trendy outfits, or accessories].
How can we help you upgrade your wardrobe today?"
How it helps
Shoppers looking for inspiration are drawn in by this friendly WhatsApp introduction message, encouraging them to explore collections or ask for style advice.
Introduction Messages on WhatsApp for Various Use Cases
11. Responding to a General Inquiry
Example Message:
"Hi [Name], thank you for contacting [Your Business Name].
We’re here to help with [specific services/products].
Let us know what you’re looking for, and we’ll provide the best solution for your needs."
How it helps
This business introduction message creates a welcoming first impression. For instance, a customer asking about IT solutions gets an immediate acknowledgment, showing the business is approachable and eager to assist.
12. After Receiving a Query About a Product
Example Message:
"Hello [Name], thanks for your interest in [specific product].
It’s one of our top offerings, known for [unique feature/benefit].
Would you like more details or assistance with your purchase?"
How it helps
This introduction message on WhatsApp highlights a product’s key value, sparking curiosity. A customer asking about skincare products, for example, might be convinced by a message showcasing its natural ingredients or proven results.
13. Following Up on a Customer Inquiry
Example Message:
"Hi [Name], just following up on your query.
At [Your Business Name], we specialize in [specific service].
Let us know if there’s anything else you’d like to know or if you’re ready to proceed."
How it helps
This introduction msg on WhatsApp demonstrates attentiveness. For example, a travel agency following up on a vacation package inquiry can encourage the customer to book by showing their dedication to service.
14. Introducing Your Services for the First Time
Example Message:
"Hello [Name], welcome to [Your Business Name]!
We provide [specific services] designed to [solve a problem/offer a benefit].
How can we assist you today?"
How it helps
This WhatsApp introduction message sets expectations clearly. For instance, a marketing consultant introducing services like SEO or content strategy can instantly connect with potential clients who need such solutions.
15. Offering Solutions to a Specific Problem
Example Message:
"Hi [Name], I understand you’re looking for a solution to [specific issue].
At [Your Business Name], we offer [service/product] that helps with [specific benefit].
Let’s discuss how we can help!"
How it helps
Businesses offering tailored solutions can use this business introduction message on WhatsApp to stand out. A repair service addressing a broken appliance inquiry shows they understand the issue and are ready to resolve it.
16. Addressing Price-Related Questions
Example Message:
"Hi [Name], thank you for reaching out!
At [Your Business Name], we offer [specific product/service] starting from [price/offer details].
Let me know if you’d like a detailed breakdown or have any other questions!"
How it helps
Pricing is often a customer’s first concern. This introduction message in WhatsApp builds transparency. For instance, a designer sharing pricing for custom outfits can quickly eliminate doubts and encourage further conversation.
17. After-Hours Inquiry Response
Example Message:
"Hi [Name], thank you for contacting [Your Business Name].
We’re currently outside business hours, but we’ll be happy to assist you with [specific product/service] as soon as we’re back.
Thank you for your patience!"
How it helps
This WhatsApp Business introduction message reassures customers. For example, a café replying to an after-hours reservation inquiry ensures the customer doesn’t feel ignored and keeps the conversation open.
18. Responding to Interest in Collaboration
Example Message:
"Hello [Name], it’s great to hear from you!
At [Your Business Name], we love collaborating with like-minded businesses.
Let’s discuss how we can work together. What are your goals for this collaboration?"
How it helps
Businesses exploring partnerships can use this introduction msg on WhatsApp to kickstart meaningful discussions. For instance, a local artisan shop partnering with a coffee brand can create exciting opportunities for both parties.
19. Introducing a Special Offer
Example Message:
"Hi [Name], thank you for reaching out!
We currently have a special offer on [specific product/service].
It’s a great time to take advantage of [specific benefit]. Let us know if you’d like more details!"
How it helps:
Highlighting offers drives urgency. For instance, a gym offering a discounted membership can attract more sign-ups with this WhatsApp introduction message.
20. Welcoming a Returning Customer
Example Message:
"Welcome back, [Name]! It’s great to see you again.
As always, we’re here to provide you with [specific service/product].
Let us know what you need, and we’ll take care of it!"
How it helps
This business introduction message nurtures loyalty. For example, a bookstore acknowledging a returning customer builds a sense of connection, increasing repeat business.
WhatsApp Business Group Introduction Messages (Bonus Examples)
Creating the right WhatsApp Business group introduction message is essential to set expectations and build a sense of community. Whether it’s for team coordination, customer updates, or event planning, your group’s first message should set the tone and establish the purpose.
Here are five examples tailored to different business use cases and how they can help.
21. For a Team Collaboration Group
Example Message:
"Welcome, team, to the [Project Name] group!
This space is for updates, task discussions, and sharing ideas to keep the project moving forward.
Let’s collaborate effectively and reach our goals!"
How it helps
This introduction message in WhatsApp group clearly defines the group’s purpose and promotes teamwork. For example, a marketing team managing a product launch can use this message to ensure everyone knows what to share and where to focus.
22. For a Customer Community Group
Example Message:
"Hi everyone! Welcome to the [Brand Name] customer group.
This is your space to learn about [product/service], get tips, and share your experiences.
Feel free to ask questions or reach out for support!"
How it helps
This WhatsApp group introduction message builds trust and encourages engagement. For instance, a skincare brand can use this to connect with customers, provide helpful content, and foster brand loyalty through open communication.
23. For Event Planning or Coordination
Example Message
"Hello and welcome to the [Event Name] group!
We’ll use this space to share updates, schedules, and important announcements.
Feel free to ask questions or contribute ideas to make this event a success."
How it helps
Businesses hosting events can use this introduction message for WhatsApp group to keep attendees informed and engaged. For example, a wedding planner can ensure clients and vendors are on the same page, reducing last-minute chaos.
24. For Product Launch Updates
Example Message:
"Welcome to the [Product Name] launch group!
This group is dedicated to keeping you updated on the latest developments, key milestones, and launch details.
Stay tuned and feel free to share your thoughts!"
How it helps
This WhatsApp Business group introduction message creates excitement and maintains customer interest. For example, a tech company launching a new gadget can use this to provide sneak peeks, boosting anticipation and engagement.
25. For a Training or Workshop Group
Example Message:
"Hi everyone, welcome to the [Training/Workshop Name] group!
This is your hub for resources, schedules, and discussions.
Let’s make the most of this session by staying connected and sharing ideas."
How it helps
Training programs can benefit from this introduction message in WhatsApp group by encouraging active participation. For instance, a digital marketing workshop can keep attendees informed and engaged with session materials and discussions.
Your Introduction Messages Won’t Work Without This
Crafting the perfect WhatsApp Business introduction message is just the beginning. What happens after customers start replying? Manually handling every conversation might work at first, but as your business grows, it can quickly become overwhelming. Here’s why relying solely on manual management is a problem—and how a WhatsApp Chatbot can solve it.
Why Manual Handling Fails You
Here are the challenges you’ll face if you don’t automate your conversations
❌ Missed Responses: When you receive hundreds of inquiries after sending your business introduction message, manually replying to each one leads to delays. Slow responses frustrate customers and drive them away.
Scenario: A travel agency sends an introduction message in WhatsApp promoting their holiday packages. Ten customers reply at once, asking for details. Without automation, some responses will inevitably slip through the cracks, leaving potential customers disappointed.
❌ Inconsistent Replies: Manually crafting each response can lead to inconsistent messaging. Customers might get conflicting answers, which harms trust and credibility.
Scenario: A boutique sends an introduction msg on WhatsApp highlighting their seasonal sale. Customers inquire about availability, but responses vary based on who replies, creating confusion.
❌ Time-Consuming: Manually responding to every inquiry eats into your team’s time, making it harder to focus on core tasks like improving products or services.
Scenario: A fitness studio sends a WhatsApp introduction message offering free trial classes. Instead of onboarding clients efficiently, the team spends hours responding to repetitive questions about schedules.
❌ No After-Hours Support: If you’re relying on manual responses, customer inquiries sent after hours will remain unanswered until the next day, leading to missed opportunities.
Scenario: A restaurant sends a business introduction message on WhatsApp showcasing their catering services. Customers inquiring late at night don’t get immediate replies, and some move on to competitors.
How a WhatsApp Chatbot Solves These Problems
A WhatsApp Chatbot helps you automate and scale your conversations, ensuring every customer gets a timely, professional response. Here’s how it works and why it’s essential for making the most of your WhatsApp Business introduction message
✅ Instant Responses: With a chatbot, you can automate replies to inquiries received after sending your WhatsApp Business introduction message. This ensures no customer waits too long for a response, improving engagement and satisfaction.
✅ Consistent Messaging: Templates and automation keep your introduction message on WhatsApp consistent across all conversations, building trust and professionalism. Every customer receives clear and accurate information, regardless of the time or query type.
✅ Catalog Sharing: A chatbot can share your product or service catalog automatically when a customer shows interest. This feature allows customers to browse your offerings instantly without waiting for manual intervention, increasing the chances of conversions.
✅ Link Sharing: Chatbots can direct users to specific pages, like product pages, booking forms, or instructional videos, based on their queries.This smooth process saves customers time and keeps them engaged.
✅ 24/7 Availability: Chatbots handle inquiries round the clock, ensuring customers get responses even during off-hours. This ensures that even when you’re offline, customers have the resources they need.
✅ Streamlined Workflow: Automating repetitive tasks like FAQs or appointment scheduling frees your team to focus on strategic initiatives. This reduces workload and ensures customers get what they need quickly.
Conclusion
Crafting an engaging WhatsApp Business introduction message is the first step to connecting with your audience. But maintaining consistent and timely conversations after the initial message can quickly become overwhelming as your business grows. That’s where automation steps in.
With tools like BotPenguin, you can take your customer engagement to the next level. Automate replies, share catalogs, and guide users seamlessly—all while saving time and effort. The best part? Creating a chatbot isn’t tough. Using BotPenguin’s no-code chatbot builder, you can design your first fully functional chatbot in just 15-30 minutes.
Still trying to figure out how to get started? Book a demo with BotPenguin, and we’ll guide you through the process.
Frequently Asked Questions (FAQs)
How to introduce yourself in WhatsApp chat?
Start with a polite greeting and mention your name and purpose. For example: "Hi [Name], I’m [Your Name] from [Company Name]. I wanted to discuss [specific topic]." Keep it friendly and professional to make a good impression.
How to introduce yourself in a WhatsApp group?
Begin with a greeting, mention your name, and explain your role or purpose in joining the group. For example: "Hello everyone, I’m [Your Name] from [Company Name]. Excited to be here and collaborate on [specific project or purpose]."
What is the best way to handle responses to introduction messages?
Using a chatbot like BotPenguin is the best way. Automate replies, share catalogs, and guide users with links to ensure every query is addressed quickly and effectively, even during off-hours.
How do WhatsApp Business APIs or Chatbots help with introduction messages?
They automate the process, ensuring instant replies, consistent messaging, and seamless sharing of catalogs or booking links. This saves time, improves customer experience, and scales your operations effectively.
Can I include links or catalogs in WhatsApp introduction messages?
Yes, including links or catalogs is a great way to provide instant access to your offerings. For example, "Check out our menu here [link]" or "Explore our latest products in this catalog [catalog link]." This enhances customer convenience.
