If you are a business owner wishing to improve customer engagement and efficiency, incorporating whatsapp automation with chatbot into your customer service strategy may be a wise decision.
Explore the various types of chatbots available and consider how they can best serve your customers' needs through whatsapp business automation.
Additionally, please take advantage of the five ways to use chatbots as WhatsApp automation, discussed in this blog, and start implementing them to improve your customer experience today.
Remember, by utilizing chatbots, you can save time and money and increase customer satisfaction.
So, what are you waiting for? Start leveraging the power of chatbots to transform your business now!
This blog will look at the six categories of chatbot
- Rule-based chatbots
- AI-powered chatbots
- NLP-enabled chatbots
- Hybrid chatbots
- Voice-enabled chatbots
- Social media chatbots
It will also enable five various methods for businesses to deploy chatbots on messaging platform WhatsApp, including:
- Customer support via all channels
- Lead qualifications
- Customer analytics
- Personalization offers
- Customer service automation.
So let us explore all six types of chatbots & 5 ways to use them on whatsapp in detail.
Here are six types of chatbots
1. Scripted/Quick Reply
As the name implies, a scripted chatbot interacts with the end user through a pre-defined knowledge base and technical skills that can only reply to particular commands.
In that situation, the inquiries must align with the language programmed into the bot.
2. Based on Linguistics (Rule-Based Chatbots)
A linguistic chatbot may be your solution if you can expect the sorts of queries your clients will ask. Whatsapp automation flows are created by linguistic or rules-based chatbots employing if/then logic for whatsapp business automation.
First, you must establish the language requirements for your Whatsapp automation chatbots. Conditions can be defined to evaluate the words, their order, synonyms, and other factors.
If the inbound inquiry satisfies the requirements set by your chatbot, your clients will receive immediate assistance through Whatsapp business automation.
It is your responsibility, however, to verify that each permutation and combination of each question is defined; otherwise, the chatbot will not comprehend your customer's input.
While language models are prevalent, they can take a long time to build. These Whatsapp automation chatbots require precision and clarity.
3. Chatbots with Voice Enablement
Voice-enabled chatbots such as Alexa and Siri provide customers with a customized experience with Whatsapp business automation.
These chatbots receive voice input from users, act on their requests, answer their questions, and do a variety of innovative jobs.
Businesses may construct their voice-activated chatbot using text-to-speech (TTS) and voice recognition APIs.
4. Chatbots that use machine learning
Have you ever wondered what a contextual chatbot is?
A contextual chatbot is significantly more sophisticated than the previous three bots.
These chatbots employ Machine Learning (ML) and Artificial Intelligence (AI) to recall particular user chats in order to learn and evolve.
Chatbots with contextual awareness, as opposed to keyword recognition-based bots, are intelligent enough to self-improve based on what users ask for and how they ask for it.
For instance, consider a contextual chatbot that allows users to purchase dresses; the chatbot will save data from each discussion and learn what the user prefers to order.
Consequently, when a user speaks with the Whatsapp automation chatbot, it will ultimately remember their most popular order, delivery location, and payment information and ask whether they want to repeat this transaction.
Instead of answering many questions, the user only needs to say 'Yes,' and the dress is ready to ship!
While this dress-ordering example is simple, it demonstrates how effective conversation context can be when combined with AI and ML.
The ultimate objective of any chatbot should be to give a better user experience than the status quo. Using conversation context to shorten procedures like these using a chatbot is one of the most excellent methods.
5. Chatbots for Social Messaging
Social messaging chatbots are incorporated into a social messaging platform (Messenger, Telegram, Whatsapp, Slack, and so forth), allowing customers to communicate with the bot the same way they do with their friends.
You can quickly increase interaction for your company if you schedule Instagram posts using a social media scheduler that includes Whatsapp automation chatbots.
6. Natural Language Processing Chatbots
Chatbots are widely regarded as one of the most important uses of Artificial Intelligence. (AI). Its leading technology is Natural Language Processing (NLP), an AI technique that maps user input (text or voice) to an intent.
NLP chatbots categorize messages, and then language parsing is performed to generate response variables.
Here are 5 ways to use them on whatsapp
1. Support via all channels
Companies that use an omnichannel strategy may retain up to 9 out of 10 customers, over three times the average.
Furthermore, omnichannel assistance becomes critical if your company has high customer engagement goals. A chatbot powered by AI is always the key to achieving that aim for your Whatsapp business automation.
Your company may utilize the Whatsapp automation chatbot to maintain an active presence across channels, be available for customers wherever they expect to find them, and conduct easy conversations.
More significantly, having an omnichannel support strategy allows you to consolidate all discussions across channels onto a single platform, ensuring a consistent and smooth consumer experience.
With AI-powered chatbots, your company can increase customer interaction and identify their interests and preferences.
Your support employees may use previous encounters to influence future client dialogues.
Adopting an omnichannel messaging support function entails the following:
- You can always be available to customers wherever they are, at any time, and through their preferred channel via Whatsapp automation.
- To launch the bot across channels, no manual integration is required.
- Analytics may give contextual help and assure value for agents and customers.
2. Lead Qualification through Whatsapp business automation
Chatbots are quickly becoming a reliable tool for lead qualification.
The best aspect is that your representatives no longer have to gather user information over and over manually.
You may automate the lead-qualifying process by using a WhatsApp Chatbot. As a result, you may nurture leads by gathering critical user attributes.
You may collect relevant information such as email, age, gender, and so on by using the Whatsapp automation chatbot. When user characteristics are accessible and automation is feasible, lead qualifying becomes a piece of cake.
A WhatsApp business automation chatbot may assist with a lead qualification in a variety of ways, including:
- AI chatbots can quickly segment the audience for you based on data and then help produce more qualified leads automatically.
- Customers nowadays prefer to avoid filling out papers so that you may replace them.
3. Customer analytics
You can only engage your clients more effectively once you understand their tastes and preferences.
Similarly, you must first understand their behavior to serve your customers effectively.
Many businesses make the mistake of engaging clients without data, which has a negative impact on conversions.
You may avoid making that error by using the WhatsApp business automation chatbot. The bot can assist you in gathering critical user data and then tracking purchase habits and behavior.
The Whatsapp automation chatbot can also assist in collecting feedback by asking basic questions, which may be used to enhance goods or services.
A WhatsApp chatbot may assist in gathering customer data in a variety of ways -
- It is feasible to develop a client profile using crucial demographic data acquired by the bot.
- You may send push alerts depending on a variety of criteria.
4. Personalized Offers
You should be aware that 71% of customers are irritated when their buying experience needs to be personalized.
Should you incur that much risk when a Whatsapp automation chatbot is all that is required to allow personalization?
You may instantly implement personalization by using an artificial intelligence WhatsApp business automation chatbot. It is how you ensure that consumers get personalized experiences.
A chatbot analyzes user metrics and then makes appropriate offers based on the data to tailor the experience.
In reality, intelligent bots may automatically exploit user data to help you customize consumer experiences based on crucial information such as name, gender, location, browsing history, prior purchases, and so on.
If you want to tailor your consumer offerings, make sure you -
- Make your bot initiate chats with WhatsApp users and collect essential information.
- Use chatbot surveys to collect relevant client information and then provide them with tailored offers.
- Contact clients on WhatsApp directly and reply to their questions with tailored messages.
5. Customer Service Automation
Around 78% of customers feel that brand loyalty and repeat purchases depend on customer service quality.
When it comes to great service, everything is the same as swift replies to customers' inquiries. Customers will be pleased if they receive timely responses. And if answers are fast, the consumer experience with your brand may improve.
As a result, you must prioritize service delivery. It is when the WhatsApp automation chatbot comes in handy. It can assist you in implementing customer service automation.
When service is automated, replies are often faster and thus without the need for human involvement.
Customer service automation may greatly help your company, particularly in speedy responses. Furthermore, your support staff will feel more productive because they will not have to answer the regular query.
More significantly, customer service automation may be highly beneficial when dealing with clients that prefer self-service over human agents.
Chatbots have become a crucial element in today's commercial environment, providing automated solutions to repetitive processes and personalized customer service. There are six types of chatbots, including scripted, rule-based, voice-enabled, chatbots using machine learning, NLP-enabled, and social media chatbots.
Whatsapp automation chatbots provide businesses with five ways to deploy them. Additionally, chatbots can help companies with lead qualification, data gathering, and customer engagement.
As we all know, Whatsapp automation chatbots continue to evolve, and they are likely to play an even more significant role in enhancing customer experiences and improving business efficiencies.
Whatsapp business automation's impact on customer engagement, satisfaction, and retention will become more evident in the future. Thus, businesses that adopt chatbot technology early will have a competitive benefit over those that do not.
You can easily automate your whatsapp chatbot through BotPenguin, which offers all the above qualities like lead qualification, omnichannel support, etc. So don't wait. Go for it today itself!