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How to Get Started with WhatsApp Marketing for Businesses?

Updated on
May 1, 20247 min read
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    Table of content

  • Introduction
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  • What is WhatsApp?
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  • Setting up WhatsApp for Business
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  • Creating a WhatsApp Marketing Strategy
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  • Building a WhatsApp Subscriber List
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  • Examples of Successful WhatsApp Marketing Strategies
  • Best Practices for WhatsApp Marketing
  • Conclusion
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  • Frequently Asked Questions (FAQs)


With so many active users worldwide, WhatsApp has emerged as a powerful communication channel. It offers businesses a direct and personalized way to connect with their audience (Source: WhatsApp, 2023). 

However, manually managing WhatsApp conversations can be a daunting task, particularly for agencies with a large client base. And ignoring it means losing out on one of the best marketing strategies for business. 

Yes, WhatsApp marketing provides a seamless and scalable solution that enhances customer engagement while streamlining operations.

The potential of WhatsApp for marketing agencies is significant. As a study by Forrester found that 77% of consumers have a more favorable view of brands that offer proactive customer service (Source: Forrester, "The State of Customer Experience 2023," 2023).

By integrating WhatsApp marketing strategies, businesses can offer their clients round-the-clock services from simple FAQs to complex lead nurturing campaigns. 

WhatsApp marketing can be tailored to reflect the agency's branding. This marketing strategy  ensures a consistent and professional experience for clients while streamlining communication.

So continue reading to know more about getting started with WhatsApp marketing for business. 

What is WhatsApp?

What is WhatsApp?
Source: WhatsApp

WhatsApp is a popular instant messaging platform that allows users to send text messages, make voice and video calls, share photos and videos, and create group chats. With over 2 billion active users worldwide, WhatsApp has become a global communication hub.

Benefits of Using WhatsApp for Business Communication

Given below are some of the benefits of using WhatsApp for business communication:

  • Direct and Instant Communication: WhatsApp provides businesses with a direct and instant way to communicate with their customers. Messages are delivered instantly, allowing for quick responses and improved customer service.
  • Cost-effective: WhatsApp offers a cost-effective solution for businesses to communicate with their customers, as messages are sent over an internet connection rather than traditional SMS.
  • Global Reach: With its massive user base, WhatsApp allows businesses to reach a global audience and expand their customer base.


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Setting up WhatsApp for Business

WhatsApp Business provides businesses with a dedicated platform to connect with their customers and boost engagement. Here's how you can set up a WhatsApp Business account:

Step 1
Download and Install WhatsApp Business

Download and Install WhatsApp Business
Source: WhatsApp

Download the WhatsApp Business app from the Google Play Store or Apple App Store. Once installed, open the app and proceed to the next step.

Step 2
Set up Your Business Profile

Create a profile for your business by entering your business name, category, address, contact information, and a captivating profile picture. This will help potential customers find and recognize your business.

Take advantage of the custom messaging features offered by WhatsApp Business. You can set automated greeting messages, create quick replies for frequently asked questions, and even use chatbots for more advanced interactions.

Creating a WhatsApp Marketing Strategy

Creating a WhatsApp Marketing Strategy
Source: Freepik

Having a well-defined WhatsApp marketing strategy is crucial for businesses looking to boost engagement. Follow these steps to create an effective strategy:

Step 1
Define Your Goals

Identify your desired outcomes from WhatsApp marketing. Do you want to increase brand awareness, drive sales, or improve customer engagement? Defining your goals will shape the rest of your strategy.

Step 2
Understand Your Audience

Get to know your target audience and their preferences. This will help you tailor your WhatsApp messages to their needs, increasing the chances of engagement.

Step 3
Craft Compelling Content

Create content that is engaging, valuable, and relevant to your audience. This can include offers, updates, behind-the-scenes sneak peeks, and interactive campaigns.


Suggested Reading: 
How to Choose WhatsApp CRM for Small Businesses?


Building a WhatsApp Subscriber List

Building a WhatsApp subscriber list is crucial for businesses looking to engage with their audience effectively. Here's why it's important and how you can build your own list:

The Importance of Building a WhatsApp Subscriber List

A WhatsApp subscriber list allows businesses to establish a direct line of communication with their audience. By having a list of subscribers, businesses can send targeted messages, updates, promotions, and exclusive content, leading to higher engagement and ultimately driving sales.

And taking your first step towards chatbot-enabled WhatsApp automation isn't that tough. Meet Botpenguin, the home of chatbot solutions. It not only provides chatbot for WhatsApp but also caters to the demand of all users by offering chatbot solutions for multiple platforms:



How to Build a WhatsApp Subscriber List

Given below are the steps to build a WhatsApp subscriber list:

Step 1
Promote Your WhatsApp Number

Display your WhatsApp number on your website, social media profiles, and other marketing channels. Encourage your audience to save your number or scan a QR code to join your WhatsApp list.

Step 2
Offer Incentives

Provide incentives for people to join your WhatsApp list, such as exclusive discounts, early access to new products, or special promotions. This will entice your audience to subscribe and stay engaged.

Step 3
Run Contests or Giveaways

Organize contests or giveaways where the entry requirements involve joining your WhatsApp list. This will not only attract new subscribers but also generate excitement and buzz around your brand.



Examples of Successful WhatsApp Subscriber List Building

Here are a couple of examples of successful WhatsApp subscriber list building:

  • Pizza Hut: The popular pizza chain built a WhatsApp subscriber list by offering a free pizza voucher to anyone who joined their list. This creative approach not only attracted new subscribers but also generated word-of-mouth marketing.
  • Starbucks: Starbucks implemented a "WhatsApp for Coffee" campaign, inviting customers to join their WhatsApp list to receive personalized drink recommendations and exclusive offers. By providing value to their subscribers, Starbucks successfully built a loyal customer base.

Examples of Successful WhatsApp Marketing Strategies

Several businesses have successfully utilized WhatsApp as a marketing tool to engage with their customers and drive sales. Here are some examples:


Source: Hellmann

The mayonnaise brand launched a WhatsApp campaign in Brazil that provided users with recipe ideas using the ingredients they had at home. This personalized approach not only engaged users but also encouraged them to purchase Hellmann's products.

Absolut Vodka

Absolut Vodka used WhatsApp to create a memorable and interactive experience. They invited users to become virtual bartenders and learn how to make cocktails through WhatsApp messages. This engaging campaign increased brand awareness and loyalty.


Suggested Reading: 
5 Whatsapp Marketing Hacks to Boost Engagement


KLM Royal Dutch Airlines

KLM used WhatsApp as a customer service tool, allowing passengers to receive their flight confirmation, boarding pass, and real-time flight updates through the messaging app. This streamlined and convenient approach improved customer satisfaction and engagement.


Source: H&M

The clothing retailer used WhatsApp Business to send personalized recommendations based on customers' preferences. By engaging customers with targeted offers and exclusive content, H&M successfully increased engagement and sales.

Globe Telecom

The telecom provider used WhatsApp Business to streamline customer support. By allowing customers to reach them through WhatsApp, Globe Telecom improved response times and enhanced customer satisfaction.

Dunkin' Donuts

The popular coffee and donut chain used WhatsApp marketing to launch interactive campaigns and send exclusive discounts. By leveraging the personal and direct nature of WhatsApp, Dunkin' Donuts successfully increased customer engagement and loyalty.


Source: Sephora

The beauty retailer used WhatsApp to provide personalized beauty tips and recommendations to customers. By sending tailored content based on customers' preferences, Sephora enhanced engagement and fostered a sense of community.

Best Practices for WhatsApp Marketing

To make the most out of your WhatsApp marketing efforts, it's important to follow these best practices:

  • Personalization: Tailor your messages to individual subscribers by addressing them by name and sending personalized content. This will make your subscribers feel valued and increase engagement.
  • Timing: Be mindful of the timing of your messages. Avoid sending messages too frequently or at inconvenient times. Find the balance between staying in touch and not overwhelming your subscribers.
  • Provide Value: Ensure that the content you send to your subscribers is valuable and relevant. Share useful tips, insider information, or exclusive promotions to keep your audience engaged and interested.


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In conclusion, WhatsApp marketing for business is the new way of marketing instead of just traditional ads. By implementing effective WhatsApp marketing strategies and leveraging the power of automation, businesses can streamline communication, enhance customer engagement, and drive tangible results.

According to a report by Gartner, by 2025, proactive customer engagement enabled by AI and analytics will be adopted by 70% of organizations (Source: Gartner, "Gartner Top Strategic Technology Trends for 2023," 2022). This further shows how future marketing strategies revolve around WhatsApp. 

BotPenguin are at the forefront of this revolution, providing businesses with expert guidance and tailored solutions to navigate the complexities of WhatsApp marketing. BotPenguin's team of experienced consultants works closely with clients to develop customized strategies that leverage the power of WhatsApp while ensuring compliance with the platform's policies and best practices. 

From chatbot development to campaign management and analytics, BotPenguin offers a comprehensive suite of services. It helps businesses unlock the full potential of WhatsApp marketing.

As the demand for personalized and real-time communication continues to grow, embracing WhatsApp marketing has become a necessity for businesses seeking to stay ahead of the curve. As it build lasting relationships with their audience, and achieve long-term success in the digital age.


Suggested Reading: 
A Guide on WhatsApp Broadcast vs WhatsApp Bulk Messaging


Frequently Asked Questions (FAQs)

How to download and install WhatsApp Business?

To download WhatsApp Business, go to the Google Play Store or Apple App Store, search for "WhatsApp Business," and click on the install button. Once installed, open the app and follow the setup prompts.

What are the features of WhatsApp Business that can help my business boost engagement?

WhatsApp Business offers features such as automated greeting messages, quick replies, and chatbots to enhance communication with your customers. You can also create a business profile with contact information and a captivating profile picture.

How to use WhatsApp Business for marketing purposes?

WhatsApp Business can be used as a powerful marketing tool for businesses. You can send personalized messages, updates, promotions, and exclusive content to engage with your customers and drive sales.

How to build a WhatsApp subscriber list for your business?

Promote your WhatsApp number on your website, social media channels, and other marketing materials. Offer incentives such as exclusive discounts or special promotions to entice people to join your WhatsApp list.

What are some best practices for effective WhatsApp marketing?

Personalize your messages, provide valuable content, and be mindful of the timing of your messages. Engage with your audience, avoid sending messages too frequently, and keep your content relevant to maintain high engagement levels.


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