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9 Best Chatbot Platforms for Lead Generation

Updated on
Jan 4, 202413 min read
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    Table of content

  • 1. BotPenguin: Your AI-Powered Lead Generation Partner
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  • 2. Drift: Revolutionize Lead Generation with Conversational Marketing
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  • 3. Intercom: Drive Sales and Engage Customers with Intelligent Chatbots
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  • 4. Hubspot Chatbot Builder: Streamline Your Lead Generation
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  • 5. Manychat: Engage and Convert with Ease
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  • 6. Tars: Conversational Chatbots with a Personal Touch
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  • 7. Landbot: Building Conversations, Generating Leads
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  • 8. Botsify: Simplifying Lead Generation with Chatbots
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  • 9. Chatfuel: Power Your Lead Generation with AI Chatbots
  • Conclusion
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  • Frequently Asked Questions (FAQs)

Chatbots are transforming how businesses attract new customers. Instead of static websites, chatbots offer interactive conversations to help and inform visitors. 

Chatbot Platforms for Lead Generation like BotPenguin, Drift, and Intercom make it easy to create bots that drive real results. 

Their drag-and-drop builders allow anyone to set up conversational flows without coding. Advanced features like natural language processing enable human-like discussions. Chatbots qualify leads by understanding what people say. 

Forms capture contact details from interested visitors. Integrations deliver valuable information into CRM software. Analytics provide insight into what works best. Multilingual support reaches global audiences. 

Pricing starts free or low cost, so you can test without risk. Platforms integrate across sites and messengers for a consistent customer experience everywhere. Chatbots automate repetitive tasks, so your team focuses on high-value work.

Discover below which Chatbot Platforms for Lead Generation is best for your business. 

1. BotPenguin: Your AI-Powered Lead Generation Partner

Chatbot Development Platform- BotPenguin

BotPenguin, an AI chatbot builder for lead generation, can capture & qualify leads with simple automation. Our intuitive drag-and-drop builder means anyone can have a lead capture chatbot up and running in minutes - no coding required.

Go beyond simple FAQs - BotPenguin bots understand what people say so they can hold natural conversations and capture lead details, such as email, number, name, etc, within chat and also use in-chat forms. 

Nurture those leads through marketing automation and CRM workflows as the bot integrates with your existing marketing systems. 

Reach everyone with multilingual bots that work across channels. Let customers book appointments and schedule deliveries right from chat. Affordable pricing starts at just $49, so you can get started today.

BotPenguin handles it all with round-the-clock support whenever you need help. Stop wasting time with chatbots that don't deliver. Let BotPenguin's easy-to-use platform transform your business through bots that generate leads and sales.

Key features of BotPenguin

Key features of BotPenguin

Here are the BotPenguin features that help in lead management.

  • Drag and Drop Builder: Build powerful chatbots fast without any coding. Our intuitive interface makes bot creation a breeze. 
  • Natural Language Processing: Chatbots understand what people say thanks to advanced NLP. BotPenguin can hold natural conversations without breaking down.
  • Lead Capture Forms: Add quick forms to your chatbot so visitors can easily provide their contact details. Take advantage of every potential lead.
  • CRM & Email Integrations: Information from leads automatically flows into your marketing and sales platforms. Nurture leads from chatbot to sale.
  • 20+ Language Support: Reach global audiences with multilingual chatbots. Speak to customers in their preferred language.
  • Omnichannel Deployment: Use a single bot across all channels. Consistent experiences on your website and messengers like Facebook.
  • Appointment Scheduling: Let customers book time with you directly from chat. Streamline scheduling for a better customer experience. 
  • Easy Setup & Use: No complex configurations or long implementation times. Have bots running in minutes capturing leads.
  • Great Support: Dedicated success team to help you maximize results. Bots don't have to be hard - BotPenguin is there to help.

BotPenguin Chatbot Pricing Tailored For Every Business

BotPenguin's Chatbot Pricing
Check out the detailed pricing here 


You can begin with BotPenguin with a Baby plan that offers basic chatbot features for free to new businesses, and the good thing is that no credit card details are required. King Plan provides full advanced features, unlimited agents, and chatbots with priority support at $5/month. Enterprise Plan customizable for high-volume enterprises with a dedicated success manager.


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2. Drift: Revolutionize Lead Generation with Conversational Marketing

Drift is a leading chatbot platform for businesses looking to generate qualified leads through real-time conversations. By placing a chat widget on your website, Drift allows visitors to interact with a bot and get their questions answered instantly.

The bot can identify visitor intent and qualifications to determine if they are a good fit for your business. It then guides visitors through a customized experience to capture their contact details. With features like conditional logic and branching conversations, Drift bots can qualify leads based on their responses.

Key Features of Drift

  • Real-time Conversations: Drift enables real-time conversations with website visitors, allowing you to address their queries and guide them toward making a purchase.
  • LeadBot: Drift's LeadBot acts as a virtual sales assistant, engaging with visitors, capturing their information, and qualifying leads based on customizable criteria.
  • Integrations with CRMs: Drift seamlessly integrates with popular CRM platforms, ensuring that your leads are captured and managed efficiently.
  • Playbooks: Drift's Playbooks feature lets you automate conversations with website visitors, making lead generation a breeze even when your team is busy.


Pricing details for Drift include Premium for small businesses starting at $2,500 monthly, billed annually. Provides the right capabilities. Advanced allows personalized messages to grow the pipeline with less effort. Enterprise helps scale personalization and support the full customer lifecycle.

3. Intercom: Drive Sales and Engage Customers with Intelligent Chatbots

Intercom is a powerful all-in-one platform that combines AI-driven chatbots with live chat functionality to help businesses generate and qualify leads. 

The chatbots are able to provide personalized product recommendations to website visitors through natural language conversations. This allows businesses to engage customers and answer questions in real-time. 

Intercom also offers live chat support so customers can easily get the assistance they need from a human representative. The platform aims to streamline communications and empower sales and support teams.

Key Features of Intercom

  • Live Chat & Chatbots: Intercom offers a perfect blend of live chat and chatbot functionality. You can engage with customers in real-time and capture leads through automated conversations.
  • Customizable Chatbots: With Intercom, you can create chatbots tailored to your business needs. From lead generation to customer support, these bots can handle it all.
  • Lead Qualification: Intercom's chatbots can ask qualifying questions to help you identify leads with high purchase intent, ensuring that your sales team focuses on the most promising prospects.
  • Product Recommendations: With Intercom, you can provide personalized product recommendations to customers, improving their shopping experience and increasing the chances of conversion.


Essential targeted individuals and startups at $39/seat/month for customer support. Advanced at $99/seat provides automation and AI, suggested plan. Expert at $139/seat, including collaboration, security, and reporting for larger teams.

Suggested Reading:

Marketing Automation Chatbot: The New Way to Convert Leads

4. Hubspot Chatbot Builder: Streamline Your Lead Generation

Hubspot, a renowned leader in the marketing industry, offers its powerful chatbot builder to help boost your lead generation efforts. 

With the Hubspot Chatbot Platform for Lead Generation, you can develop smart chatbots that interact with potential customers, capture their contact information to qualify them as leads, and then nurture those leads through automated messaging sequences designed to move prospects smoothly through your sales pipeline. 

The platform empowers marketers to create chatbots that generate more leads.

Key Features

  • Easy-to-Use Interface: Hubspot's drag-and-drop interface makes chatbot creation a breeze, even for those without coding knowledge.
  • Seamless Integration: Integrate your chatbot with Hubspot's CRM to manage and track leads effectively.
  • Personalization: Tailor your chatbot conversations with visitors based on their previous interactions and interests.
  • Lead Capture Forms: Capture leads effortlessly by integrating lead capture forms into your chatbot flow.


The bundle is called the CRM Suite Starter and starts at $20/month billed monthly, $360/year billed annually, or $240 paid upfront annually.

5. Manychat: Engage and Convert with Ease

Manychat is a leading chatbot platform that enables companies to automate their lead generation and customer interaction initiatives effortlessly. 

Featuring an intuitive design and robust functionality, Manychat is a top selection for marketing professionals aiming to increase conversions. 

With its simple drag-and-drop builder and capabilities like automatic lead routing, lead scoring, and multi-channel messaging, Manychat empowers businesses of all sizes to engage prospects, capture their contact details as qualified leads, and nurture those leads through targeted messaging campaigns designed to drive more sales.

Key Features

  • Visual Flow Builder: Design interactive chatbot experiences using Manychat's intuitive visual flow builder.
  • Messenger Marketing: Leverage Facebook Messenger to engage customers, nurture leads, and send targeted messages.
  • Lead Magnets and Opt-in Tools: Attract leads with lead magnets such as quizzes, surveys, and incentives, and use opt-in tools to grow your subscriber list.
  • Seamless Integrations: Connect Manychat with other tools and platforms like e-commerce platforms, CRMs, and email marketing software to streamline your lead management process.


Intercom offers a free plan for basic features up to 1,000 contacts. Pro at $15/month unlocks advanced features scaling with contacts. Premium provides a custom enterprise solution with expert automation support.

6. Tars: Conversational Chatbots with a Personal Touch

Tars is a chatbot platform that specializes in building conversational bots with a personal touch that is ideal for lead generation. 

Tars enables you to craft chatbots that mimic natural human dialogues, engaging potential customers in a friendly and approachable way. With its focus on conversation design and personalization capabilities, Tars helps you create bots that can hold discussions, remember details about users, and tailor responses accordingly - all of which help foster meaningful connections with prospects and improve lead conversion. 

The personable chatbots generated using Tars are great for capturing quality leads through compelling conversations.

Key Features

  • Natural Language Processing: Tars' NLP capabilities enable your chatbot to understand user queries better and provide relevant responses.
  • Customizable Templates: Choose from a wide range of pre-designed templates or create a custom chatbot from scratch to match your brand's personality.
  • Multi-Channel Deployment: Engage with prospects on various platforms like websites, landing pages, Facebook Messenger, WhatsApp, and more.
  • Lead Qualification: Use Tars' intelligent lead qualification system to identify high-quality leads and prioritize follow-ups.


Their pricing is tailored to business needs, offering solutions for automating interactions, digital transformation, and AI adoption with enterprise security emphasized including zero-trust, compliance with SOC2/HIPAA/GDPR, encrypted data at rest and in transit, and regular audits while retaining full data ownership.

7. Landbot: Building Conversations, Generating Leads

Landbot is an outstanding chatbot platform for lead generation that enables you to build conversational chatbots tailored to your website. 

Landbot empowers marketers to completely transform their lead generation strategy by providing visitors with an interactive chat experience. 

Through its simple drag-and-drop interface, Landbot allows you to design chatbots that can engage website users in natural dialogs, qualify leads by asking targeted questions, and capture contact details of qualified prospects directly on your website. 

The personalized chatbots generated using Landbot give your potential customers a more memorable experience and improve the conversion of visitors into high-quality sales leads.

Key Features

  • Intuitive Visual Interface: With Landbot's user-friendly interface, you don't need to be a coding wizard to build your chatbot. Its drag-and-drop system makes it easy to create engaging conversational flows.
  • Channel Integration: Engage with your users on multiple channels, including websites, WhatsApp, Facebook Messenger, and more.
  • Lead Qualification: Utilize Landbot's lead qualification capabilities to identify high-quality leads and prioritize follow-ups.
  • Data Collection: Capture valuable lead information through custom forms and surveys embedded within the chatbot flow.


Plans include Sandbox (free), Starter ($40/mo), Pro ($100/mo), and Business (starting $400/mo), providing chat volume, integrations, AI assistants, and support levels. WhatsApp plans are annual contracts with 20% off for upfront payment, excluding taxes.

Suggested Reading:

Top 9 Benefits of Chatbot Lead Generation

8. Botsify: Simplifying Lead Generation with Chatbots

Botsify is an outstanding lead-generation chatbot platform that makes it easy to boost lead volumes through automation and customized dialogues. 

With its simple drag-and-drop interface, Botsify empowers marketers to design chatbots that can engage website visitors in personalized conversations, qualify leads by gathering key information, and capture contact details of interested prospects directly on your website or social media pages. 

The chatbots generated using Botsify help automate the lead generation process end-to-end by nurturing new leads with tailored messaging journeys that increase conversions. This seamless experience drives higher-quality leads and sales.

Key Features

  • Easy Chatbot Creation: Botsify's user-friendly interface enables you to create chatbots without any coding skills. Their visual chatbot builder streamlines the process and allows you to customize the bot's appearance and behavior.
  • Multi-Channel Integration: Engage with your audience across various channels, including websites, Facebook Messenger, Slack, and more.
  • Lead Capture Forms: Embed lead capture forms into your chatbot flow, making it effortless to collect valuable customer information.
  • Seamless Integrations: Integrate Botsify with popular CRM and marketing platforms to streamline lead management and automate follow-ups.


They offer Do It Yourself starting at $0/month for basic chatbots, Done For You starting at $149/year for unlimited chatbots and features, and Custom for enterprises. All plans have 14-day free trials, and additional chatbots can be added for $25/month under Do It Yourself and $100/month under Done For You.


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9. Chatfuel: Power Your Lead Generation with AI Chatbots

Chatfuel is an artificial intelligence-driven chatbot platform for lead generation that enables companies to craft interactive and engaging chatbot experiences effortlessly. 

With its simple drag-and-drop interface and AI capabilities, Chatfuel empowers marketers to design conversational bots that can qualify new website visitors by capturing their key details, generating leads at scale, and nurturing prospects with tailored messaging journeys proven to increase conversions. 

The personalized chatbot interactions crafted using Chatfuel help automate the lead generation process, from initial engagement to nurturing to conversion, in a seamless, engaging manner to boost qualified leads and sales efficiently.

Key Features

  • AI-Powered NLP: Chatfuel's AI capabilities enable your chatbot to understand user queries better, provide intelligent responses, and converse naturally.
  • Seamless Integration: Connect Chatfuel with popular messaging and marketing platforms like Facebook Messenger, Instagram, and Mailchimp to integrate your chatbot with existing workflows.
  • Lead Capture and Qualification: Capture leads seamlessly, qualify them based on predefined rules, and ensure proper follow-up based on lead priority.
  • Broadcasting and Follow-Up: Send broadcast messages to nurture leads, promote products or services, and guide prospects through the sales funnel.


Chatfuel offers paid subscriptions starting at $14.39/month for Facebook/Instagram and WhatsApp conversations, with extra at $0.03 each. All plans include live chat, contact management, automation, and integrations. Enterprise starts at $300/month with additional support. Bot building services start from $100-500, depending on the use case.


Chatbots are changing the way businesses attract and engage customers online. 

The right Chatbot Platforms for Lead Generation can help you generate more qualified leads through personalized and natural conversations. After reviewing the top 9 options, BotPenguin stands out as one of the best choices for lead generation.

BotPenguin makes it incredibly easy to build powerful chatbots without coding. Our intuitive drag-and-drop interface allows anyone to create bots in just minutes. 

BotPenguin bots also integrate seamlessly with 60+ tools like CRMs and marketing platforms. Plus, our affordable pricing starts from just $5 per month.

And the tech for BotPenguin just doesn't stop there. It makes sure that you reach your customers where they are by offering chatbots for multiple platforms, thus making omnichannel support look easy: 


BotPenguin AI Chatbot Maker


If you want to take your lead generation to the next level, BotPenguin is an excellent choice. 

Our chatbots can hold natural conversations to capture more leads. And our platform makes it effortless to see real results. 

Don't wait - try BotPenguin today and start generating more sales!

Suggested Reading:

From Leads to Sales: BotPenguin's Lead Generation Chatbot

Frequently Asked Questions (FAQs)

How can chatbots be utilized for lead generation purposes?

Chatbot Platforms for Lead Generation can help website visitors, qualify leads through interactive conversations, offer personalized recommendations, and collect vital information for businesses to nurture potential leads effectively.

Are chatbots effective for lead generation?

Yes, Chatbot Platforms for Lead Generation can significantly boost lead generation by initiating conversations, providing instant responses, and guiding prospects through the sales funnel, ultimately converting them into potential customers.

What are the key features to consider when choosing a chatbot platform for lead generation?

Look for features like lead qualification, integration capabilities with CRM systems, customizable workflows, multichannel support, and analytics to track lead interactions.

Do these platforms offer templates or customizable chatbot workflows?

Most platforms provide customizable templates or drag-and-drop interfaces to create tailored chatbot workflows, simplifying the setup for lead generation campaigns.

What is a WhatsApp chatbot designed for lead generation purposes?

A WhatsApp chatbot for lead generation operates within the WhatsApp messaging platform, engaging users, qualifying leads, offering information, and potentially guiding prospects towards conversion within the WhatsApp environment.

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