ManyChat, as the name suggests, is a tool that helps businesses send messages to many people simultaneously; it is an omnichannel support platform.
At their core, they're all about helping you automate your customer messaging and support, so you can send the right message to the right person at the right time.
They are focused on creating user-friendly tools for sales professionals, businesses, and marketers.
How Does ManyChat Work?
ManyChat's most important feature is its sequencing system. Sequences are essentially a chain of messages sent out in a specific order and at particular times.
With ManyChat, you control who receives these sequences and when.
You can set up your sequences to automatically send out whenever someone signs up for your email list, or you can manually trigger them yourself.
Who are the users of ManyChat?
ManyChat's users are sales professionals and marketers who want to connect with their audience through automated features like sequences and broadcasts.
These users will likely want to send out sequences triggered by someone signing up for their mailing list or purchasing on their e-commerce site.
Why use ManyChat?
ManyChat offers a free plan that you can easily upgrade to the affordable premium version.
This low-entry cost makes it an excellent option for those new to the chatbot world but want the benefits without hiring a developer and spending a lot of money.
The setup time is minimal, and the interface is user-friendly and straightforward. Non-technical business owners can easily set up their chatbots without coding.
So they don't have to pay developers every time they want to make changes.
ManyChat Pros
ManyChat has many great features and benefits, so it's the most popular Messenger marketing tool. Here are the main ones:
Low cost
ManyChat offers a free plan for up to 500 users, and their Pro plan is only $10 per month. They also offer an Enterprise solution.
Facebook approved
ManyChat is an official Facebook Marketing Partner.
Easy to use
Manychat has a drag and drop building tools, a dashboard where you can see all your flows in one place, real-time analytics, and more.
Powerful features
You can do so much with ManyChat, including segmentation, drip campaigns, keyword triggers, email capture forms, quizzes, and more
As you can see from this list of pros, Manychat will be best for beginners who have never used Messenger marketing before.
In addition, it can be an excellent option for small businesses that don't have a large customer base.
ManyChat Cons
ManyChat, while a popular chatbot platform, has some drawbacks
Not Suitable for Small Businesses
If you're running a large business, ManyChat is not the perfect solution. It's incredible for small and mid-level companies but not so great if you have a lot of subscribers in your chatbot.
With that many customers, you will want to be able to offer more than just general support.
You'll wish for features like live chat, phone support, advanced reporting, and even A/B testing. ManyChat provides nothing of the sort.
No Email Marketing Support
As mentioned above, ManyChat offers no email marketing capabilities. But even though it has an email capture feature, this is only provided as part of their Facebook Messenger integration.
Email marketing is still relevant in 2022, and a complex chat system like ManyChat should support it, but it doesn't.
Limited Integration Support
ManyChat doesn't offer integration with Zendesk or Salesforce (which both have excellent CRM systems), nor does it integrate with HubSpot (a free version).
Unlike its competitors, including ChatFuel and MobileMonkey, which integrates with these services -- you'll have to manually enter the data yourself into each platform separately, which can be pretty time-consuming.
ManyChat Alternatives
ManyChat alternatives include a host of options that can do everything ManyChat does. Depending on your business, you may want to focus more heavily on marketing automation.
Also, maybe you want to emphasize creating a stand-out chatbot experience for your customers.
Here is a list of the top 3 alternatives to ManyChat
- BotPenguin
- Intercom
- MobileMonkey
BotPenguin
BotPenguin is a fantastic Organisation. They help you build your chatbot for Facebook Messenger, Telegram, and Skype. You can utilize it for both customer service and lead generation.
For example, e-commerce companies can provide customer support and receive inquiries. At the same time, real estate firms can leverage it to generate leads.
Chatbots are the future of marketing, sales, and customer support. We are seeing a massive change in the way businesses interact with their customers.
With the help of a chatbot, you can reach out to your target audience wherever they are and automate customer interactions, like answering FAQs and taking orders.
The best part is that you don't need any programming skills to start with BotPenguin. You will be able to set up your first chatbot in just minutes!
Intercom
Intercom is a customer relationship management and messaging tool for internet businesses.
It allows companies to communicate with leads, customers, and users on their website, web or mobile app, email, and social media.
You can use it to capture leads via personalized messages, manage customer communication with support tools, and track customer behavior.
Intercom integrates with apps like Salesforce, Twitter, Facebook, Zendesk, and Slack.
MobileMonkey
MobileMonkey is an excellent ManyChat alternative for businesses because it offers more marketing tools and advanced integrations with other online systems.
As with ManyChat, MobileMonkey allows you to create and deploy automated chatbot marketing campaigns across channels such as Facebook Messenger, SMS text messaging, WhatsApp, and more.
Conclusion
ManyChat is a platform that helps companies connect with users on Messenger. It's simple to use, affordable and can be a huge asset for your marketing strategy.
ManyChat is perfect for businesses of all kinds. Whether you sell products or services, provide an online service, or even if you want to help people find information about your business online, ManyChat can help.
However, it may not be the best choice for your business. Only you can decide that.
The question is, Is ManyChat a viable customer service option for your business?
The answer is up to you.
The facts are before you. All you need to do is decide.
