9 Agency Partner Programs With the Best Perks and Commissions

In a rapidly evolving digital landscape, agencies are constantly looking for ways to grow sustainably, expand their service offerings, and maximize profitability. One strategy that has proven highly effective for modern agencies is joining an agency partner program. 

These programs are designed to empower agencies through collaboration, resources, and revenue-sharing opportunities—ultimately enabling them to deliver greater value to their clients while unlocking new income streams.

If you're an agency owner or decision-maker exploring scalable ways to grow your business, the right partner program could be the strategic advantage you've been seeking.

What is an Agency Partner Program?

An agency partner program is a collaborative model offered by software companies, platforms, or service providers that allows marketing, design, development, and consulting agencies to work as extended partners. 

These programs typically provide access to exclusive tools, training, co-marketing opportunities, dedicated support, and—in many cases—financial incentives such as revenue sharing, commissions, or discounts.

The goal is to create a mutually beneficial relationship where agencies gain resources to enhance their service offerings, and the host company expands its market reach through trusted partnerships. 

It’s not just about selling someone else’s product—it's about creating long-term value through aligned goals and shared success.

And Is It Right for You?

Before jumping in, it’s important to assess whether an agency partner program aligns with your business model and goals. Consider the following:

• Are you looking to expand your services without increasing overhead?
  Partner programs can give you access to high-quality tools and platforms without the cost of developing them in-house.
   
• Do you want to generate recurring revenue?
  Many programs offer commission-based structures or referral incentives that allow you to create a passive income stream.
   
• Do you value strategic collaboration over transactional relationships?
  The best programs aren’t just about numbers—they’re about mutual growth, shared expertise, and long-term impact.

If you answered “yes” to any of the above, then exploring a reputable agency partner program might be one of the smartest moves you can make this year.

How to Choose the Right Agency Partner Program

The wrong partner program drains time, kills trust, and locks up revenue. The right one makes your agency more scalable, more profitable, and more valuable to clients.

Decision Criteria

This is your filter. Use it to evaluate every agency partner program before signing up. Each factor helps you stay in control of delivery, income, and client experience.

Your Niche

If it doesn’t align with your current offer, it’s noise.

Your core service should be the anchor. Choose a partner program that adds to it—without confusing your messaging or overcomplicating your sales pitch. 

A web design agency adding a video editing partner makes more sense than adding cybersecurity services.

📌 Reality check: If you can’t sell it in your next discovery call, it’s not your niche.

Revenue Model

How do you get paid—and how often?

Some agency partner programs offer one-time commissions. Others give you recurring monthly revenue as long as the client stays. You might resell, refer, or co-sell. Know the math. Know your margins.

📌 Watch out for: delayed payouts, hidden thresholds, or confusing commission splits.

Onboarding & Support

You shouldn’t need a 10-hour span just to start earning.

Good programs make it easy to get onboarded, pitch the offer, and activate your first client quickly. Great ones give you a dedicated partner manager, not just a virtual tutorial.

📌 Ask upfront: How long does it take from signup to first sale? Who do I call when things go wrong?

Brand Reputation & Product Quality

You’re tying your agency’s name to this.

If the partner’s product fails, your client blames you—not them. Check reviews. Talk to other partners. Use the tool yourself if possible. If it’s glitchy or outdated, skip it.

📌 Rule of thumb: If you wouldn’t use it for your own business, don’t sell it to a client.

Fit With Your Client Base

Will your clients buy this?

Just because it’s a good program doesn’t mean it’s right for your audience. Know what your clients actually need, value, and are willing to pay for. Match your offer to their problems—not to industry trends.

📌 Check this: Would at least 30% of your current clients say yes to this in a sales call?

Integration & Technical Fit

Can it live inside your current stack?

The best programs don’t disrupt—they integrate. Look for partners whose platforms, dashboards, or reports can plug into your workflow. Whether it’s Slack, HubSpot, or ClickUp, compatibility saves hours.

📌 Tip: If you need dev help to get started, that’s already friction.

Marketing & Sales Resources

Are you getting tools to sell—or just a login?

Strong programs give you ready-made sales decks, objection-handling scripts, pitch templates, and demo walkthroughs. They don’t just say “good luck”—they give you ammo.

📌 Green flag: Co-branded landing pages, lead-gen assets, or joint webinars.

Partner Tiers & Growth Path

What happens when you scale?

Look for clear partner levels with performance-based rewards: better margins, co-marketing budgets, featured listings, or lead-sharing. You should grow with the program—not stay stuck at entry level.

📌 Ask: What unlocks better rewards—volume, retention, or revenue?

Contract Terms & Flexibility

No one likes lock-in.

Check the fine print. Can you exit the program anytime? Are you forced into exclusivity? Is there a minimum sales quota? Good programs want you to win—not trap you.

📌 Red flag: Legal clauses you don’t understand without a lawyer.

Customization

Can you brand it as your own?

Some agency partner programs allow white-labeling or co-branding. This gives you more control and keeps the client relationship fully in your hands. Without it, you're just a middleman.

📌 Pro tip: The more you can tailor the offer, the easier it is to sell.

Training, Certification & Enablement

Do they actually teach you how to succeed?

Look for structured training programs, certification tracks, or even role-based modules (sales vs delivery). If they’re investing in your skills, they’re betting on your growth.

📌 Bonus: Certification adds credibility when pitching to clients.

Legal, Data Security & Compliance

Trust is a non-negotiable.

If your clients work in regulated industries—finance, healthcare, education—your partner must be bulletproof. Think SOC 2, GDPR, HIPAA, and data processing agreements.

📌 Check: Are they transparent about where data is stored and who has access?

Support

Ongoing help is where most programs fall short.

Can you get support during a client crisis? Do you have a dedicated rep? Is support 24/7 or just office hours? Make sure you're not left hanging when it matters most.

📌 Green flag: Fast, real support—not just forums and “we’ll get back to you.”

Reporting & Analytics

You can’t improve what you can’t measure.

Choose programs that give you clear visibility: sales data, client usage, retention, and commissions. Better reporting means better decisions—and better pitches.

📌 Key insight: Real-time dashboards = confidence when talking to clients.

Pricing Transparency & Client Affordability

Don’t get caught off guard on a pricing call.

Programs should give you simple pricing structures you can explain to clients without awkward back-and-forth. The margins should leave room for you to profit while staying affordable.

📌 Red flag: Hidden add-ons or usage-based surprises.

Strategic Fit & Long-Term Vision

Short-term cash is great. Long-term alignment is better.

Choose partners who share your mindset—whether that’s recurring revenue, productized services, or niche verticals. If your paths don’t align, you’ll outgrow them or get stuck.

📌 Gut check: Can you see yourself selling this 2 years from now?

Operational Impact

Is this helping or adding noise?

Great programs create leverage. They should reduce workload, not increase it. If it adds meetings, steps, or complexity, it might not be worth it—even if the commission is high.

📌 Bottom line: If it’s slowing you down, it’s not a partner—it’s overhead.

Choose the right agency partner program, and it becomes a growth engine—not a guessing game. Pick smart, scale fast, and stay in control.

Agency Partner Program Scorecard

It’s easy to get overwhelmed comparing agency partner programs. That’s why we built a simple scorecard to help you choose with confidence.

Score each one from 1–5. The higher the total, the lower the risk—and the faster you can make a smart decision.

No spreadsheets. No guesswork. Just clarity.

✅ Partner Program Scorecard

Use this quick scorecard to evaluate any agency partner program before you commit. Score each factor from 1 (poor) to 5 (excellent).

 Total Score: ____ / 50

Verdict:

• 40–50: Strong fit. Move forward.
   
• 30–39: Worth testing. Proceed with a pilot.
   
• Below 30: Likely not a good match. Keep looking.

💡Tip: Bookmark this page or drop this table into your Notion, Docs, or CRM. Review every potential partner program with it—and avoid wasting time on the wrong fit.

Best Agency Partner Programs

Whether you're in digital marketing, web development, automation, or CRM services—these agency-focused partner programs let you resell powerful tools, earn recurring revenue, and expand your service offerings with ease.

1. BotPenguin Chatbot Reseller Program

BotPenguin is a powerful AI-driven chatbot platform that helps businesses automate customer interactions across websites, WhatsApp, Facebook Messenger, and other major channels. 

The company offers a partner-friendly reseller model that empowers agencies and consultants to provide advanced chatbot solutions under their own service umbrella.

Model Structure

The program is built around a reseller model, allowing partners to sell BotPenguin’s chatbot services directly to clients. 

Partners maintain control over client relationships, while BotPenguin provides the technical foundation and platform access.

Key Benefits

• Recurring Revenue: Earn predictable income with monthly or annual client subscriptions.
   
• Platform Access: Deliver robust chatbot functionality without needing to build it in-house.
   
• Brand Leverage: Offer AI chatbot services as part of your agency’s digital solution suite.
   
• Tier-Based Progression: Automatically unlock higher-value benefits as your client revenue grows.

Shake Hands with BotPenguin to
Become a Leading Chatbot Reseller!
Become a Partner

Who It's Best For

This program is particularly suited for:

• Digital marketing and web development agencies
   
• CRM consultants and automation specialists
   
• SaaS resellers and product advisors
   
• Freelancers and solopreneurs offering client services

Onboarding Ease

Getting started is easy and efficient:

• Register through BotPenguin’s partner portal.
   
• Receive instant access to tools and your reseller dashboard.
   
• Begin managing client onboarding, billing, and support through a centralized interface.

Commission Structure

Revenue-Based Partner Tiers

Unlock greater benefits as your client revenue grows. Our tiered revenue-sharing model is designed to reward your performance and scale with your success:

• Baby Plan – Earn 20% revenue share
   
• Little Plan – Earn 30% revenue share
   
• King Plan – Earn 40% revenue share
   
• Emperor Plan – Earn 100% revenue share

Automatic Tier Upgrades

Your tier upgrades automatically as your total revenue crosses key milestones:

• ₹2,00,000 / $3,000 → Upgrades you to Little Plan
   
• ₹5,00,000 / $7,000 → Upgrades you to King Plan
   
• ₹10,00,000 / $14,000 → Upgrades you to Emperor Plan

Each tier unlocks higher limits, premium platform features, and more tools to drive your business forward—because your growth deserves more power.

Integration & Tech Compatibility

BotPenguin supports over 80+ integrations with popular platforms such as WhatsApp, Facebook Messenger, Telegram, and CRM systems. 

The solution is designed to work seamlessly within diverse tech environments, making it easy to implement for clients with varied stacks.

Support & Resources

Resellers receive a comprehensive support package that includes:

• Access to expert onboarding specialists
   
• A knowledge base with video tutorials and documentation
   
• A dedicated dashboard to manage client operations and monitor performance

Suggested Reading: 
7 Tips for Effectively Reselling Chatbot Solutions

Pricing Model

Partners can begin earning commissions from the first client. Advanced tools and features scale based on client revenue tiers. 

Standout Feature

BotPenguin’s standout feature is its performance-based tier upgrades, which automatically reward successful partners as their total client revenue grows, unlocking new features, increased capacity, and greater earning potential, which can go up to 100% without needing manual approvals.

2. ActiveCampaign Agency Partner Program

ActiveCampaign is a leading provider of Customer Experience Automation (CXA), integrating email marketing, marketing automation, and CRM functionalities into a unified platform. 

Serving over 180,000 customers globally, ActiveCampaign empowers businesses to create personalized customer experiences and drive growth. 

Model Structure

The Agency Partner Program is designed for agencies to resell ActiveCampaign's services. 

Agencies purchase ActiveCampaign accounts at discounted rates and resell them to clients, managing billing and client relationships directly.

Key Benefits

• Revenue Opportunities: Depending on the chosen model, partners can either earn commissions ranging from 20% to 30% in lifetime revenue or benefit from plan discounts between 25% and 55%, based on account volume. 
   
• Dedicated Support: Partners receive dedicated onboarding assistance and ongoing support to ensure seamless integration and client satisfaction. 
   
• Marketing Development Funds: Eligible partners can access funds to support co-branded marketing initiatives, enhancing their promotional efforts. 
   
• Product Certification Opportunities: Partners have the chance to become certified in ActiveCampaign products, showcasing their expertise and building client trust. 

Who It's Best For

The program is ideal for:

• Full-Service Agencies: Offering comprehensive marketing solutions to clients.
   
• Ecommerce Experts: Specializing in online retail strategies and implementations.
   
• B2B Solutions Providers: Focusing on business-to-business marketing and sales strategies.
   
• System Integrators: Providing technology integration services to streamline business operations. 

Onboarding Ease

The onboarding process is streamlined:

• Application: Submit an application through the ActiveCampaign partner portal.
   
• Approval: Once approved, partners gain access to the Partner Portal and resources.
   
• Training: Engage in available training and certification programs to enhance platform proficiency.
   
• Implementation: Begin reselling or referring ActiveCampaign services to clients. 

Commission Structure

Earn between 20% and 30% in lifetime revenue for clients referred to ActiveCampaign.

Integration & Tech Compatibility

ActiveCampaign offers over 950 integrations with various applications and services, ensuring compatibility with a wide range of tools that clients may already be using. 

Support & Resources

Partners benefit from:

• Dedicated Onboarding Success: Personalized assistance during the initial setup phase.
   
• Sales Support: Access to resources and guidance to aid in client acquisition and retention.
   
• Marketing Development Funds: Financial support for co-branded marketing initiatives.
   
• Product Certification Opportunities: Training programs to certify proficiency in ActiveCampaign products. 

Pricing Model

The program operates on a tiered pricing model:

• Reseller Partners: Discounts are applied based on the number of active accounts managed.
   
  • 2-24 accounts: 25% discount
     
  • 25-49 accounts: 35% discount
     
  • 50-99 accounts: 45% discount
     
  • 100+ accounts: 55% discount 
     
• Commissions Partners: Earn commissions between 20% and 30% on referred client subscriptions. 

Standout Feature

A notable aspect of the program is the flexibility it offers partners in choosing between a reseller model with volume-based discounts or a commission-based referral model, allowing agencies to select the approach that best aligns with their business strategies. 

3. Semrush Agency Partners Platform

Semrush is a renowned provider of digital marketing tools, offering solutions for SEO, PPC, content marketing, and competitive research. 

The Agency Partners Platform is designed to connect businesses seeking marketing services with trusted agencies, facilitating collaborations that drive mutual growth. 

Model Structure

The Agency Partners Platform operates as a directory and lead generation system for agencies. 

Agencies create detailed profiles highlighting their services, expertise, and success stories. Businesses can then search and filter these profiles to find agencies that align with their project needs. 

Key Benefits

• Increased Visibility: Gain exposure to Semrush's extensive user base, enhancing the potential for client acquisition.  
   
• Lead Generation: Receive quality leads from businesses actively seeking marketing services.  
   
• Agency Partner Status: Achieve recognition with the Semrush Agency Partner badge, showcasing your agency's credibility.  
   
• Marketing Support: Benefit from Semrush's promotional efforts, including featuring your agency in various marketing channels.  

Who It's Best For

This platform is ideal for:

• Digital Marketing Agencies
   
• SEO Specialists
   
• Content Marketing Firms
   
• PPC Management Companies
   
• Web Development Studios Essentially, any agency offering digital marketing services looking to expand their client base can benefit from this platform. 

Onboarding Ease

The onboarding process involves:

• Subscription: Purchase the Agency Growth Kit or the Agency Partners listing as a standalone option. 
   
• Profile Creation: Complete your agency's profile with information such as services offered, industries served, budget preferences, and contact details. 
   
• Certification (Optional): Pass Semrush Academy exams to enhance your profile's credibility and visibility. 

Commission Structure

Semrush does not offer a commission-based structure for the Agency Partners Platform. 

Instead, agencies pay for their listing through the Agency Growth Kit subscription or a standalone fee, and in return, they receive exposure and lead generation opportunities. 

Integration & Tech Compatibility

While the platform primarily serves as a directory, Semrush offers various tools and integrations that agencies can utilize to enhance their service offerings. 

However, specific integration capabilities are dependent on the individual tools within the Semrush suite. 

Support & Resources

Agencies listed on the platform have access to:

• Semrush Academy: Training and certification programs to bolster expertise. 
   
• Marketing Opportunities: Potential features in Semrush's marketing channels, including emails and social media.  
   
• Dedicated Agency Growth Kit Tools: Additional resources to aid in client acquisition and management.  

Pricing Model

To be listed on the Agency Partners Platform, agencies must:

• Purchase the Agency Growth Kit: This includes access to the platform and additional tools designed for agency growth.
   
• Standalone Listing: Alternatively, agencies can opt for a standalone listing for $90 per month. 

Standout Feature

A notable aspect of the platform is the Agency Score, a proprietary metric ranging from 1 to 5 that evaluates agencies based on their website's health and Semrush Academy certification status. 

A higher score enhances an agency's visibility and credibility on the platform. 

4. Vendasta Marketplace Vendor Program

Vendasta is a leading platform that provides a comprehensive suite of tools and services designed to help businesses market, sell, bill, and fulfill digital solutions for local businesses. 

The Vendasta Marketplace Vendor Program enables software developers and service providers to distribute their products to a vast network of resellers and their clients through Vendasta's multi-vendor marketplace. 

Model Structure

The program operates as a multi-vendor marketplace, allowing vendors to integrate their products or services into Vendasta's platform. 

Once integrated, these offerings become available to Vendasta's extensive network of resellers, who can then market and sell them to local businesses. This structure facilitates a streamlined distribution channel for vendors aiming to expand their market reach. 

Key Benefits

• Global Reach: Access to over 60,000 resellers and their salespeople, connecting with more than 5.5 million local businesses worldwide. 
   
• Reduced Development Costs: A single integration grants access to a vast reseller network, eliminating the need for multiple individual integrations. 
   
• Marketing Support: Vendasta offers promotional opportunities, including webinars, guest blog posts, email campaigns, and social media postings, to enhance product visibility. 
   
• Simplified Billing: Vendasta manages the billing process, providing vendors with consolidated statements and timely payments. 

Who It's Best For

This program is ideal for:

• Independent Software Vendors (ISVs): Looking to expand their product distribution through a reseller network.
   
• Service Providers: Offering digital solutions such as web design, content creation, or marketing services.
   
• SaaS Companies: Aiming to increase market penetration without the overhead of building a direct sales force. 

Essentially, any organization seeking to broaden its reach by leveraging a robust reseller network can benefit from this program. 

Onboarding Ease

The onboarding process is structured and vendor-friendly:

• Application: Submit an application to join the Vendasta Marketplace.
   
• Integration: Utilize Vendasta's Vendor Center to integrate your product or service, adhering to provided guidelines.
   
• Profile Creation: Develop a comprehensive product profile, including descriptions, pricing, and marketing materials.
   
• Approval and Launch: Upon approval, your product becomes available to Vendasta's reseller network.

Vendasta provides detailed documentation and support throughout the onboarding process to ensure a smooth integration.  

Commission Structure

Vendors set a wholesale price for their products or services. Resellers purchase at this wholesale rate and determine their own retail pricing for end clients. 

Vendasta facilitates the transactions and remits payments to vendors based on the agreed-upon wholesale prices.  

Integration & Tech Compatibility

Vendasta supports various integration methods to accommodate different product types:

• Single Sign-On (SSO): Ensures seamless access for users.
   
• Order Acceptance: Automates the provisioning process upon purchase.
   
• Reporting & Proof of Performance: Provides resellers and their clients with insights into product performance. 

Detailed integration guidelines are provided to assist vendors in aligning their offerings with Vendasta's platform requirements.  

Support & Resources

Vendors have access to a range of support and resources, including:

• Dedicated Vendor Account Manager: Assists with navigation and strategy within the Vendasta ecosystem.
   
• Integration Support: Specialists available to aid in the technical aspects of product integration.
   
• Marketing Opportunities: Collaborative marketing efforts such as webinars, blog posts, and email campaigns to promote vendor products.

These resources are designed to help vendors maximize their success within the marketplace.  

Pricing Model

Vendasta offers various subscription tiers for vendors, each with its own set of features and promotional opportunities. 

Details on pricing and included services are available on Vendasta's vendor pricing page. 

Standout Feature

A notable aspect of the Vendasta Marketplace Vendor Program is its comprehensive ecosystem, which not only provides a platform for product distribution but also offers extensive marketing support and a streamlined billing process. 

This holistic approach enables vendors to focus on their core offerings while leveraging Vendasta's infrastructure for growth and scalability. 

5. ClickUp Solution Partner Program

ClickUp is a versatile productivity platform designed to consolidate work processes into a single, unified system. 

It offers a range of tools for task management, document collaboration, goal tracking, and more, catering to teams across various industries. 

Model Structure

The Solution Partner Program is tailored for consulting firms, system integrators, and value-added resellers. 

Partners collaborate with ClickUp to deliver customized solutions, assisting clients in optimizing their workflows and enhancing productivity. 

Key Benefits

• Resource Access: Partners receive professional service guides, playbooks, and use cases to aid in client implementations.
   
• Training and Certification: Complimentary courses are available to ensure partners are well-versed in ClickUp's functionalities.
   
• Demo Account: Partners are provided with a free demo account to showcase ClickUp's capabilities to potential clients.
   
• Marketing Support: Opportunities for joint market-development funding and inclusion in ClickUp's partner directory enhance visibility.
   
• Financial Incentives: The program offers uncapped financial incentives, rewarding partners based on performance.
   
• Exclusive Access: Partners gain early access to beta functionalities, allowing them to stay ahead with new features.
   
• Recognition: Partner awards and badges acknowledge and promote partner achievements.
   
• Ongoing Support: Continuous enablement, business development, and support resources are provided to ensure partner success.  

Who It's Best For

This program is ideal for:

• Consulting Firms: Seeking to offer clients enhanced productivity solutions.
   
• System Integrators: Aiming to incorporate ClickUp into broader system implementations.
   
• Value-Added Resellers (VARs): Looking to expand their product portfolio with a versatile productivity platform. 

Onboarding Ease

The onboarding process is streamlined:

• Application: Submit an application through ClickUp's partner portal.
   
• Approval: Upon approval, partners gain access to dedicated resources and training materials.
   
• Training: Engage in free training and certification courses to build expertise.
   
• Implementation: Begin offering ClickUp solutions to clients with ongoing support from the ClickUp team. 

Commission Structure

While specific commission details are not publicly disclosed, the program emphasizes uncapped financial incentives, allowing partners to benefit proportionally to their sales and implementation efforts. 

Suggested Reading: 
10 Best SaaS Reseller Programs to Increase Your Profits

Integration & Tech Compatibility

ClickUp offers a robust API and supports numerous integrations with popular tools and platforms, ensuring seamless compatibility with clients' existing tech stacks. 

Support & Resources

Partners have access to:

• Dedicated Support: Continuous assistance for business development and technical queries.
   
• Marketing Materials: Resources to aid in promoting ClickUp solutions effectively.
   
• Training Programs: Regularly updated courses to keep partners informed about new features and best practices. 

Pricing Model

The program does not specify a particular pricing model for partners. Partners can structure their service offerings and pricing based on their business strategies and client needs. 

Standout Feature

A notable aspect of the program is the comprehensive support system, including early access to beta functionalities and joint marketing opportunities, empowering partners to deliver exceptional value to their clients. 

5. Shopify Partner Program 

The Shopify Partner Program is a comprehensive initiative designed to empower professionals and businesses in the e-commerce sector. 

By collaborating with Shopify, partners can access a suite of resources and opportunities aimed at enhancing their service offerings and driving mutual growth.

Brand Information

Shopify is a leading global commerce platform that enables businesses of all sizes to establish, operate, and expand their online stores. 

With a robust ecosystem supporting over a million merchants worldwide, Shopify offers a versatile and scalable solution for e-commerce ventures.

Model Structure

The Shopify Partner Program is structured into two primary tracks:

• Service Partner Track: Tailored for agencies, consultancies, and system integrators, this track focuses on providing expert services to help merchants succeed on Shopify. 
  Partners in this track are categorized into five tiers—Registered, Select, Plus, Premier, and Platinum—based on performance metrics.
   
• Technology Partner Track: Designed for independent software vendors (ISVs), app developers, and technology companies, this track emphasizes integrating solutions with Shopify and collaborative go-to-market strategies. It comprises four levels: Registered, Plus, Premier, and Platinum, with the top tiers being invitation-only. 

Key Benefits

• Revenue Opportunities: Partners can earn through various channels, including commissions on referrals, development and design projects, and app or theme sales. 
   
• Educational Resources: Access to Shopify Partner Academy offers curated learning paths, certifications, and training materials to enhance professional expertise.
   
• Global Reach: Engage with a worldwide network of merchants, expanding business opportunities across diverse markets. 

Who It's Best For

The program is ideal for:

• Agencies and Consultancies: Seeking to provide comprehensive e-commerce solutions to clients.
   
• Developers and ISVs: Aiming to create and integrate applications within the Shopify ecosystem.
   
• Marketers and Designers: Looking to offer specialized services to a broad merchant base.

Onboarding Ease

Joining the Shopify Partner Program is straightforward:

• Sign Up: Create a free partner account on the Shopify website.
   
• Access Resources: Utilize the Partner Dashboard to access tools, documentation, and support. 
   
• Begin Collaborating: Start building stores, developing apps, or referring clients to Shopify.

Commission Structure

Partners can earn commissions through:

• Development Store Referrals: Earn up to a 20% recurring commission on the merchant's subscription fees for each client referred.
   
• Shopify Plus Referrals: Receive a recurring commission equal to 20% of the Shopify Plus merchant's monthly base platform fee. 
   
• App and Theme Sales: Earn revenue from apps or themes sold through Shopify's respective stores, with specific revenue share models. 

Integration & Tech Compatibility

Shopify offers robust APIs and development tools, ensuring seamless integration and compatibility for custom apps and themes. 

Partners can leverage these resources to create tailored solutions that enhance merchant experiences. 

Support & Resources

Partners benefit from:

• 24/7 Support: Access to dedicated partner support channels for prompt assistance. 
   
• Community Engagement: Participation in forums, events, and collaborative initiatives within the Shopify ecosystem. 
   
• Marketing Materials: Availability of co-branding assets and promotional content to aid in client acquisition and retention. 

Pricing Model

The Shopify Partner Program is free to join, allowing partners to start collaborating without upfront costs. 

Revenue is generated through the various commission structures and sales channels outlined above.

Standout Feature

A distinctive aspect of the Shopify Partner Program is its comprehensive support system, encompassing educational resources, technical assistance, and a vibrant community. 

This holistic approach empowers partners to innovate and excel in delivering top-tier e-commerce solutions. 

6. HighLevel SaaS Reseller Program

HighLevel's SaaS Mode empowers agencies to rebrand and resell its comprehensive marketing platform as their own, facilitating a streamlined approach to offering software solutions to clients.

Brand Information

HighLevel is a versatile marketing automation platform designed to consolidate essential tools for agencies, including CRM, email marketing, SMS outreach, and more.

Model Structure

The SaaS Mode allows agencies to white-label HighLevel's platform, enabling them to offer it under their own brand. 

This setup supports agencies in creating customized service packages tailored to their clients' needs. 

Key Benefits

• White-Labeling: Agencies can fully brand the platform as their own, providing a seamless experience for clients.
   
• Recurring Revenue: By offering the platform as a subscription service, agencies can establish a steady income stream.
   
• Comprehensive Toolset: Access to a suite of marketing tools enhances the value proposition to clients.

Who It's Best For

Ideal for marketing agencies and consultants aiming to expand their service offerings and establish a scalable, recurring revenue model.

Onboarding Ease

HighLevel provides a detailed setup guide to assist agencies in configuring and launching their white-labeled platform efficiently. 

Commission Structure

Agencies set their own pricing for the resold platform, allowing for flexible profit margins based on the value provided to clients.

Integration & Tech Compatibility

The platform supports integration with various third-party applications and services, enhancing its adaptability to different business needs.

Support & Resources

HighLevel offers comprehensive support, including setup guides, FAQs, and a dedicated support portal to assist agencies throughout their journey. 

Pricing Model

Access to SaaS Mode is included in HighLevel's Pro Plan, priced at $497 per month, which encompasses additional features beneficial for agencies.

Standout Feature

The ability to fully white-label and customize the platform allows agencies to present a proprietary software solution without the need for extensive development resources.

7. Wix Studio Partner Program

The Wix Studio Partner Program is a comprehensive initiative designed to support agencies and freelancers in expanding their web development and design services. 

By collaborating with Wix, partners gain access to a suite of tools and benefits aimed at fostering business growth and enhancing client offerings.

Brand Information

Wix is a leading cloud-based development platform that empowers users worldwide to create professional websites with ease. 

Wix Studio, tailored for agencies and professional creators, offers advanced design capabilities, robust development tools, and a collaborative workspace to streamline project management.

Model Structure

The Wix Studio Partner Program operates on a tiered system, allowing partners to progress through four levels based on points earned:

• Pioneer (0–900 points): Entry-level tier with foundational benefits.
   
• Creator (1,000 points): Access to enhanced resources and support.
   
• Icon (2,000 points): Eligibility for the Wix Marketplace and additional perks.
   
• Legend (5,000+ points): Top-tier benefits, including increased revenue share and dedicated success management.

Points are accumulated through activities such as upgrading client sites to premium plans and completing professional certifications. 

Key Benefits

• Revenue Share: Earn a percentage of revenue from various Wix services, including premium site plans and client transactions processed via Wix Payments.
   
• Priority Support: Access to expedited assistance from Wix's specialized support team, ensuring prompt resolution of issues.  
   
• Wix Marketplace Access: At the Icon level and above, partners can showcase their services to a global audience, receiving leads directly through the Wix Marketplace. 
   
• Partner Success Team: Eligible partners receive personalized guidance from dedicated success managers to optimize business strategies and client satisfaction.

Who It's Best For

The program is ideal for:

• Web Design and Development Agencies: Seeking to enhance their service offerings with a robust platform and gain access to a broader client base.
   
• Freelance Designers and Developers: Aiming to professionalize their services and benefit from structured support and revenue opportunities.
   
• Digital Marketing Professionals: Looking to integrate website creation into their portfolio of services.

Onboarding Ease

Joining the Wix Studio Partner Program is a straightforward process:

• Application: Workspace owners can apply by clicking "Become a Partner" in the Wix Studio workspace and submitting agency details.
   
• Review: Wix reviews applications typically within two business days.
   
• Acceptance: Upon approval, partners can start earning points and accessing program benefits. 

Commission Structure

Partners can earn revenue through multiple channels:

• Premium Site Plans: Earn 20% revenue share for every Wix Studio Premium site published.
   
• Enterprise Clients: Receive 25% revenue share for each Enterprise client onboarded.
   
• Client Sales via Wix Payments: Earn a percentage of client transactions processed through Wix Payments.
   
• Marketing Tools: Revenue share opportunities from selling Wix's marketing solutions, such as email marketing and Google Ads.
   
• App Sales: Monetize custom apps and widgets by selling them in the Wix App Market.

Integration & Tech Compatibility

Wix Studio offers a comprehensive suite of development tools and APIs, enabling seamless integration and customization. 

Partners can create bespoke solutions tailored to client needs, leveraging Wix's robust infrastructure.

Support & Resources

Partners benefit from:

• 24/7 Priority Support: Expedited assistance for technical and account-related inquiries.  
   
• Educational Resources: Access to the Wix Studio Academy for professional development and certifications.
   
• Community Engagement: Opportunities to connect with other professionals through forums and events.
   
• Marketing Materials: Resources to aid in promoting services and acquiring clients. 

Pricing Model

The Wix Studio Partner Program is free to join. Revenue is generated through the various commission structures outlined, with no upfront costs required.

Standout Feature

A distinctive aspect of the Wix Studio Partner Program is its tiered progression system, which rewards partners with increasing benefits as they grow their engagement and expertise. 

This structure incentivizes continuous development and aligns partner success with the platform's resources and support.

8. Zoho Partner Program 

The Zoho Partner Program is a strategic initiative designed to collaborate with businesses and individuals, enabling them to offer Zoho's extensive suite of applications to their clientele. 

This partnership fosters mutual growth by combining Zoho's innovative solutions with partners' expertise.

Brand Information

Zoho is a globally recognized provider of cloud-based software solutions, offering over 55 applications that cater to various business needs, including CRM, finance, project management, and more. 

With a commitment to privacy and a customer-centric approach, Zoho serves millions of users worldwide. 

Model Structure

The Zoho Partner Program encompasses several tracks to accommodate different business models and expertise:

• Consulting Partner Program: For businesses that provide strategic consulting, implementation, and support services for Zoho products. 
   
• System Integrator (SI) Partner Program: Designed for firms specializing in large-scale implementations across industries, focusing on building unified systems and assisting clients in digital transformation.  
   
• Affiliate Program: Suitable for individuals or entities interested in earning commissions by promoting Zoho products through various channels. 
   
• Marketplace Partner Program: For developers aiming to create and showcase applications or extensions on Zoho's Marketplace, expanding their reach to a broader audience.  

Key Benefits

• Diverse Product Portfolio: Access to a wide range of applications catering to various business functions.
   
• Lucrative Commission Structures: Opportunities to earn through reselling, referrals, and custom solutions.
   
• Comprehensive Support: Dedicated partner support, training, and resources to ensure successful implementations.
   
• Global Reach: Collaborate with a company that has a presence in over 100 countries.  

Who It's Best For

The program is ideal for:

• IT Consultants and Service Providers: Offering tailored solutions and support to clients.
   
• System Integrators: Specializing in large-scale, complex implementations.
   
• Developers: Creating applications or integrations that complement Zoho's offerings.
   
• Affiliates: Individuals or entities with a platform to promote Zoho products. 

Onboarding Ease

Joining the Zoho Partner Program involves:

• Application Submission: Complete the relevant partner application form. 
   
• Evaluation: Zoho reviews the application to assess fit and potential.
   
• Agreement: Upon approval, partners sign an agreement outlining terms and conditions.
   
• Onboarding: Partners receive training and resources to kickstart their journey.

Commission Structure

Commissions vary by program track:

• Consulting Partners: Earn commissions based on sales and implementations.
   
• Affiliates: Receive recurring commissions for up to 12 months on qualified sales. 
   
• Marketplace Partners: Monetize applications through the Zoho Marketplace.

Specific commission details are provided upon joining and may vary based on performance and tier.

Integration & Tech Compatibility

Zoho offers robust APIs and developer tools, allowing seamless integration with third-party applications and the creation of custom solutions. 

This flexibility ensures that partners can tailor offerings to meet diverse client needs.

Support & Resources

Partners benefit from:

• Dedicated Partner Support: Access to a support team for prompt assistance.
   
• Training and Certifications: Comprehensive training programs to enhance product knowledge.
   
• Marketing Resources: Materials to aid in promoting Zoho products effectively.
   
• Partner Portal: A centralized platform for managing partnerships and accessing resources.

Pricing Model

The Zoho Partner Program is free to join. Revenue is generated through commissions on sales, implementations, and custom solutions, depending on the partnership track.

Standout Feature

A distinctive aspect of the Zoho Partner Program is its flexibility, offering multiple tracks to accommodate various business models and expertise, ensuring that partners can align their engagement with their strengths and market focus.

9. Webflow Certified Partner Program

The Webflow Certified Partner Program is designed to recognize and support freelancers and agencies proficient in using Webflow to deliver exceptional web design and development services. 

This program offers partners opportunities to enhance their visibility, access exclusive resources, and collaborate with a community of like-minded professionals.

Brand Information

Webflow is a leading web design and development platform that empowers designers to build responsive websites visually, without writing code. 

It combines a user-friendly interface with powerful capabilities, enabling the creation of professional-grade websites efficiently.

Model Structure

The Certified Partner Program operates on a tiered system, allowing partners to progress based on their engagement and performance:

• Certified Partner: Initial level for partners who meet the program's entry requirements.
   
• Premium Partner: Advanced tier for top-performing partners, offering enhanced benefits and recognition. 

Partners earn points through various activities, such as completing certifications, showcasing client work, and participating in the Webflow community. 

Accumulated points determine the partner's tier and access to corresponding benefits. 

Key Benefits

• Revenue Share: Partners receive a 20% commission on site plans and add-ons for the first 12 months of each subscription. Premium Partners also earn a 10% commission on the annual contract value of Enterprise plans for the first 12 months. 
   
• Product Experience: Access to the Partner Hub within Webflow for lead submission, commission tracking, partnership status, and training materials. Partners also receive priority access to beta features as they become available. 
   
• Community Engagement: Inclusion in a dedicated partner Slack community, invitations to exclusive partner-only events, and opportunities to participate in the partner advisory board (by invitation). 
   
• Marketplace Visibility: Customizable public partner profiles in the Webflow Partner Directory, partner profile badges, and participation in partner matchmaking services to connect with prospective clients. 

Who It's Best For

The program is ideal for:

• Freelancers: Individual web designers and developers seeking to enhance their credibility and attract more clients.
   
• Agencies: Companies offering web design and development services aiming to expand their client base and access exclusive Webflow resources.

Onboarding Ease

To become a Certified Partner, applicants must:

• Application Submission: Complete the application form, providing details about their business and experience. 
   
• Certifications: Obtain specific Webflow certifications, such as the Webflow 101 Certification.  
   
• Portfolio Showcase: Demonstrate a successful history of building sites for clients using Webflow. 
   
• Approval: The Webflow team reviews the application, and upon approval, the applicant becomes a Certified Partner.

Commission Structure

• Site Plans & Add-Ons: 20% commission for the first 12 months of each subscription.
   
• Enterprise Plans: 10% commission on the annual contract value for the first 12 months (available to Premium Partners). 

Integration & Tech Compatibility

Webflow offers robust integration capabilities, allowing partners to incorporate various third-party tools and services into their projects. This flexibility ensures that partners can meet diverse client needs effectively.

Support & Resources

Partners benefit from:

• Partner Hub: A centralized platform for managing partnership details, accessing training materials, and tracking commissions. 
   
• Priority Support: Enhanced support services, including access to partner office hours and a dedicated Slack community. 
   
• Educational Materials: Exclusive enablement and training resources to enhance skills and service offerings. 

Pricing Model

The Webflow Certified Partner Program is free to join. Partners generate revenue through commissions earned from client subscriptions and projects.

Standout Feature

A distinctive aspect of the Webflow Certified Partner Program is the comprehensive support and community engagement it offers. 

Partners gain access to exclusive resources, priority support, and a network of professionals, fostering both individual and business growth.

Launch Your Own Chatbot Agency
With BotPenguin’s Whitelabel Solution
Try BotPenguin

Conclusion

In a market flooded with agency partner programs, making the right choice isn't about jumping on the most popular platform—it's about selecting the one that aligns with your business model, client expectations, and growth vision.

Whether you're a freelancer just starting out, a growing agency exploring recurring revenue streams, or an enterprise-grade consultancy with complex client needs, there's a partner program tailored to help you thrive.

Each program we’ve reviewed has its strengths, but if you're looking for:

• Ease of implementation
• No-code automation
• Custom branding and white-labeling
• Competitive commissions
• Scalability without technical overhead 

Then BotPenguin emerges as a versatile and powerful option—designed for modern agencies who want to offer intelligent automation without the cost of development or complexity.

At the end of the day, the best partner program is the one that empowers you to do more for your clients while building sustainable revenue for your agency.

Still unsure? Start small, test what fits, and evolve as your business does. That’s the beauty of partnership done right.

Frequently Asked Questions (FAQs)

Will My Clients Know I’m Reselling?

Not if the program offers white-label options. You manage the relationship, while your partner handles delivery behind the scenes under your agency’s name.

How Long Until I Earn?

Some agency partner programs offer instant payouts on referrals, while others pay monthly. You can often close your first deal within days if you already have active clients.

Can I Be in Multiple Programs?

Yes. Many agencies join multiple programs to cover different services. Just make sure each one fits your niche and doesn’t conflict with your current client offers.

What is an Agency Partner Program?

It’s a business model where agencies team up with software or service providers to resell, refer, or deliver solutions—and earn recurring revenue or commissions.

Are Agency Partner Programs Worth It?

If you want to scale without hiring, yes. A good agency partner program adds revenue and value without adding overhead or complexity to your operations.

Why Is BotPenguin a Good Fit?

BotPenguin offers multichannel chatbot solutions your clients already need. As a partner, you can resell it, white-label it, and earn recurring income—without writing a single line of code.