20 Best Zapier Integrations in 2026 (By Category)

The best Zapier integrations include BotPenguin, HubSpot, Google Sheets, Slack, Gmail, Mailchimp, Calendly, Stripe, Shopify, and Notion. These apps help businesses automate lead management, reporting, customer communication, scheduling, and payments without manually transferring data between tools.

With over 9,000 connected apps, choosing the right integrations depends on your existing tools and business needs. (Source: Zapier, 2026)

This guide covers 20 of the best Zapier integrations for 2026, organized by category. You will find practical automation examples, recommended workflows, and ways to connect chatbot conversations with your business applications.

What are Zapier integrations?

Zapier integrations connect different applications and automate the transfer of information between them. Each integration provides triggers and actions that businesses can combine into automated workflows called Zaps.

A trigger starts a workflow, while an action determines what happens next.

A chatbot lead management workflow might follow these steps:

1. Trigger: A customer submits their contact details through BotPenguin.
2. Action: Zapier adds the contact information to Google Sheets.
3. Next action: Zapier notifies the sales team through Slack.

Zapier supports over 9,000 app connections. Its Free plan includes 100 monthly tasks and Zaps with one trigger and one action.

The Professional plan starts at $19.99 monthly and supports multiple actions, premium apps, and webhooks. (Source: Zapier, 2026)

For more details, read what Zapier is and how it works.

What types of integrations does Zapier support?

Zapier supports triggers, actions, searches, and built-in workflow tools that determine how applications exchange information. Businesses use these steps to automate customer management, reporting, marketing, scheduling, and internal communication.

Understanding the different types of Zapier integrations helps you select workflows that match your business requirements.

Zapier supports applications across major business categories:

• CRM and sales: HubSpot, Salesforce, Pipedrive
• Email marketing: Mailchimp, Brevo
• Spreadsheets and databases: Google Sheets, Airtable, Notion
• Communication: Slack, Gmail
• Scheduling: Google Calendar, Calendly
• Forms and payments: Typeform, Stripe
• Ecommerce and support: Shopify, Zendesk
• Project management: Asana, Trello
• AI and chatbots: ChatGPT, BotPenguin

A typical workflow can start with a new lead, search for an existing CRM contact, and update the corresponding customer record.

How we chose these Zapier integrations

Choosing useful Zapier integrations depends on your business processes and how well applications work together. We selected these 20 apps using three practical criteria:

1. Business relevance: Each app supports essential activities such as lead management, customer communication, scheduling, payments, or reporting.
2. Automation capabilities: We considered available triggers and actions that help businesses automate recurring tasks.
3. App compatibility: We prioritized applications that work with other business tools and support connected workflows.

The apps are grouped by category rather than ranked by popularity or market share. This makes it easier to compare applications serving similar purposes.

The most suitable choice depends on the tools your business already uses and the tasks you want to automate.

The 20 best Zapier integrations at a glance

This Zapier integrations list covers 20 applications across sales, marketing, customer support, and business operations. Each entry includes a practical workflow to help you identify which connections are useful for your team.

Best Zapier integrations for chatbots and customer messaging

Chatbots collect inquiries, customer details, and support requests across messaging channels. Connecting them with Zapier allows businesses to send this information to CRMs, spreadsheets, and other applications.

This helps sales and support teams act on customer requests without manually transferring information.

1. BotPenguin

BotPenguin is a no-code AI chatbot platform for websites, WhatsApp, Instagram, Facebook, and Telegram. Its Zapier integration connects customer conversations with business applications.

What BotPenguin supports in Zapier:

• New Contact Created: Starts a workflow when a new chatbot contact is created.
• New Incoming Message: Starts a workflow when a customer message arrives.
• Available actions: Add contacts, update contact attributes, send session messages, and send WhatsApp template messages.

Zaps worth building:

• Send new chatbot contacts to HubSpot.
• Record customer details in Google Sheets.
• Notify sales teams about incoming inquiries through Slack.

Chatbot workflow: When BotPenguin creates a new contact, Zapier sends the available customer information to your CRM and notifies sales.

Zapier integration is included in BotPenguin's King plan.

Businesses can use the BotPenguin Zapier integration to connect chatbot activity with other applications.

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Best Zapier integrations for CRM and sales

CRM integrations help sales teams capture leads, update customer records, and manage deals. With Zapier, businesses can connect lead sources to their CRM and notify sales representatives about new opportunities.

These integrations help keep customer information consistent across sales applications.

2. HubSpot

HubSpot provides CRM, marketing, and sales tools for managing contacts and customer relationships. Its Zapier integration connects lead sources with CRM records.

Zaps worth building:

• Create or update contacts when new leads arrive.
• Create deals when leads reach a specific stage.
• Notify Slack channels when new deals are created.

Chatbot workflow: When BotPenguin captures a new contact, Zapier creates or updates the corresponding HubSpot record.

Native integration: BotPenguin also supports a direct HubSpot chatbot integration.

3. Salesforce

Salesforce is a CRM for managing leads, customer relationships, and sales activities. Zapier connects Salesforce with forms, messaging tools, and other applications.

Zaps worth building:

• Create Salesforce leads from incoming inquiries.
• Search existing records to prevent duplicates.
• Notify account owners when qualified leads arrive.

Chatbot workflow: When BotPenguin captures a qualified lead, Zapier searches Salesforce and creates or updates the appropriate record.

Native integration: Explore the Salesforce chatbot integration.

4. Pipedrive

Pipedrive helps sales teams organize deals, track opportunities, and manage pipeline activities. Its Zapier integration connects new leads with sales records.

Zaps worth building:

• Create a person and deal from each new lead.
• Schedule activities when deals are created.
• Record completed deals in Google Sheets.

Chatbot workflow: When BotPenguin collects a lead's budget and product interest, Zapier creates a Pipedrive deal using those details.

Native integration: Explore the Pipedrive chatbot integration.

Best Zapier integrations for email marketing

Email marketing integrations help businesses manage subscribers, organize contact lists, and start campaigns based on customer activity.

Zapier transfers information from connected lead sources to email marketing applications. Businesses can use these workflows to manage subscriber records and start relevant communication after receiving consent.

5. Mailchimp

Mailchimp helps businesses manage email subscribers, audience segments, and marketing campaigns. Its Zapier integration connects customer information from forms, CRMs, and other applications.

Zaps worth building:

• Add subscribers to Mailchimp with relevant tags.
• Update subscriber information when CRM records change.
• Add consenting subscribers to a welcome email journey.

Chatbot workflow: When a customer provides an email address through BotPenguin and agrees to updates, Zapier adds the contact to Mailchimp.

6. Brevo

Brevo combines email marketing, SMS campaigns, and contact management. Its Zapier integration helps businesses organize customer information across marketing applications.

Zaps worth building:

• Add new leads to selected contact lists.
• Update attributes based on customer interests.
• Start follow up campaigns after defined customer actions.

Chatbot workflow: When BotPenguin captures a consenting contact, Zapier adds the details to Brevo with the customer's available attributes.

Native integration: BotPenguin provides a direct Brevo chatbot integration.

Best Zapier integrations for spreadsheets and databases

Spreadsheet and database integrations help businesses maintain customer records, track incoming requests, and organize operational information.

Zapier transfers data from connected applications into structured records. Teams can use these integrations to maintain central databases without manually copying information between different tools.

7. Google Sheets

Google Sheets helps businesses track leads, orders, customer details, and operational records. Its Zapier integration creates or updates spreadsheet rows when connected events occur.

Zaps worth building:

• Add rows for new leads or form submissions.
• Update existing records when information changes.
• Log ecommerce orders for reporting.

Chatbot workflow: When BotPenguin creates a new contact, Zapier adds the customer's available details to a Google Sheet.

Native integration: Explore the Google Sheets chatbot integration.

8. Airtable

Airtable combines spreadsheet features with database tools for managing records, projects, and requests. Zapier connects Airtable with external business applications.

Zaps worth building:

• Create records from new customer inquiries.
• Update request statuses when information changes.
• Notify assigned team members about new records.

Chatbot workflow: When a customer requests a quotation through BotPenguin, Zapier creates an Airtable record containing the available details.

9. Notion

Notion provides databases, documents, and workspace tools for organizing business information. Its Zapier integration connects incoming requests with internal databases.

Zaps worth building:

• Add customer feedback to a database.
• Record incoming support issues.
• Notify Slack when new database items appear.

Chatbot workflow: When BotPenguin receives a product request, Zapier creates a Notion database item containing the request details.

Native integration: Explore the Notion chatbot integration.

Best Zapier integrations for team communication

Team communication integrations help businesses share customer updates, sales alerts, and support notifications across departments.

Zapier connects messaging and email applications with CRMs, forms, and customer support systems. Teams can receive relevant information without repeatedly checking different applications.

10. Slack

Slack is a workplace messaging application that organizes conversations through channels and direct messages. Its Zapier integration sends updates from connected business tools.

Zaps worth building:

• Notify sales channels about new CRM leads.
• Alert support teams when urgent tickets arrive.
• Send direct messages when qualified leads need attention.

Chatbot workflow: When BotPenguin receives a new message about pricing or demos, Zapier sends the information to a designated Slack channel.

11. Gmail

Gmail is an email service that works with Zapier to send messages, process incoming emails, and manage attachments.

Zaps worth building:

• Send follow-up emails when new CRM contacts arrive.
• Save selected attachments to Google Drive.
• Create tasks from emails with specific labels.

Chatbot workflow: When BotPenguin captures a new lead, Zapier can trigger Gmail to send an appropriate follow-up from the connected account.

This email action runs through Zapier and Gmail, not through a native BotPenguin email automation feature.

Best Zapier integrations for scheduling

Scheduling integrations help businesses manage appointments, calendar events, and meeting information across applications.

Zapier connects booking tools with CRMs and communication systems. Businesses can record confirmed appointments, notify staff, and update customer information when bookings change.

12. Google Calendar

Google Calendar helps individuals and teams organize appointments and shared schedules. Its Zapier integration creates and updates events based on connected business activities.

Zaps worth building:

• Create calendar events for confirmed bookings.
• Record upcoming meetings in Google Sheets.
• Notify team members about updated appointments.

Chatbot workflow: When a customer confirms an appointment through a connected booking process, Zapier creates a Google Calendar event.

Native integration: Explore the Google Calendar chatbot integration.

13. Calendly

Calendly lets customers schedule meetings using available time slots. Its Zapier integration connects booking activity with sales and customer management tools.

Zaps worth building:

• Create or update CRM contacts when meetings are booked.
• Notify sales teams about upcoming appointments.
• Record cancellations for further action.

Chatbot workflow: When a BotPenguin lead schedules a meeting through Calendly, Zapier updates the related CRM record.

Native integration: Explore the Calendly chatbot integration.

Best Zapier integrations for forms and payments

Forms and payment integrations help businesses collect customer information, track transactions, and maintain accurate records.

Zapier connects submissions and payment events with CRMs, spreadsheets, and communication tools. Businesses can process inquiries, identify qualified leads, and receive transaction notifications.

14. Typeform

Typeform helps businesses create surveys, lead generation forms, and questionnaires. Its Zapier integration transfers submitted responses to connected business applications.

Zaps worth building:

• Create CRM contacts from new submissions.
• Score leads using their submitted responses and defined criteria.
• Record survey responses in Google Sheets.

Chatbot workflow: Send Typeform submissions and BotPenguin leads into the same Google Sheet to maintain a shared lead database.

15. Stripe

Stripe processes online payments and subscriptions. Its Zapier integration connects payment events with reporting, customer management, and notification workflows.

Zaps worth building:

• Record successful payments in Google Sheets.
• Notify teams when payments are received.
• Create CRM records for new paying customers.

Chatbot workflow: After a successful Stripe payment, Zapier can trigger a supported BotPenguin action to send a WhatsApp template confirmation.

The recipient must meet applicable WhatsApp messaging requirements. This workflow uses Zapier and does not require a native BotPenguin Stripe integration.

Best Zapier integrations for ecommerce and support

Ecommerce and support integrations help businesses manage orders, customer information, and service requests.

Zapier connects online stores and helpdesk tools with other business applications. Teams can track transactions, receive order notifications, and create support tickets when customers require assistance.

16. Shopify

Shopify helps businesses manage online stores, products, orders, and customers. Its Zapier integration connects store activities with sales and operational applications.

Zaps worth building:

• Notify Slack channels about new orders.
• Record order information in Google Sheets.
• Add new customers to a connected CRM.

Chatbot workflow: When Shopify receives an order, Zapier can trigger BotPenguin to send a WhatsApp order confirmation using an approved template.

Native integration: Explore the Shopify integration.

17. Zendesk

Zendesk helps businesses manage customer support tickets and service requests. Its Zapier integration connects incoming inquiries with support workflows.

Zaps worth building:

• Create support tickets from incoming forms or emails.
• Notify support teams about urgent requests.
• Record resolved tickets for reporting.

Chatbot workflow: When a customer needs human assistance, Zapier creates a Zendesk ticket using available customer details and issue information.

Native integration: Explore the Zendesk chatbot integration.

Best Zapier integrations for project management

Project management integrations turn incoming requests, customer inquiries, and business updates into trackable work.

Zapier connects lead sources and communication tools with task management applications. Teams can create tasks, assign responsibilities, and monitor work without entering the same information repeatedly.

18. Asana

Asana helps teams organize projects, assign tasks, and track deadlines. Its Zapier integration connects business activities with project workflows.

Zaps worth building:

• Create Asana tasks from new customer inquiries.
• Add onboarding tasks when CRM deals close.
• Notify Slack channels when tasks are completed.

Chatbot workflow: When BotPenguin receives a project inquiry, Zapier creates an Asana task containing the customer's requirements and available contact details.

19. Trello

Trello organizes work using boards, lists, and cards. Its Zapier integration helps teams create cards and update task stages.

Zaps worth building:

• Create Trello cards from new form submissions.
• Move cards when project statuses change.
• Notify team members when cards are assigned.

Chatbot workflow: When BotPenguin receives a new service request, Zapier creates a Trello card containing the available customer information.

Best Zapier integrations for AI

AI integrations help businesses analyze incoming information, classify requests, and prepare content for review.

Zapier connects AI tools with CRMs, messaging applications, and support systems. These workflows help teams process customer information and decide which application should receive it.

20. ChatGPT (OpenAI)

ChatGPT connects with Zapier to analyze text, generate summaries, and classify information received from other applications.

Zaps worth building:

• Summarize incoming emails and customer tickets.
• Classify inquiries as sales, support, or general requests.
• Draft responses for staff review.

Chatbot workflow: When BotPenguin receives a new message, Zapier sends its text to ChatGPT for classification. Zapier then routes the result to the appropriate Slack channel.

Native integration: Explore the ChatGPT integration.

How do you connect a chatbot to these Zapier integrations?

Connecting a chatbot with Zapier allows customer information to move into CRMs, spreadsheets, and other business tools automatically.

BotPenguin supports workflows triggered by new contacts or incoming customer messages. You can select an application, configure the action, and test the connection before activating it.

Steps to connect BotPenguin with Zapier

For detailed instructions, read our step-by-step guide to connecting a chatbot to Zapier.

Frequently asked questions

What are the most popular Zapier integrations?

Common Zapier integrations include Google Sheets, Gmail, Slack, HubSpot, Mailchimp, Calendly, Stripe, and Shopify. These applications support lead management, reporting, customer communication, scheduling, marketing, and payment workflows. Their suitability depends on the business tools you already use.

How many apps does Zapier integrate with?

Zapier supports over 9,000 app integrations across CRM, marketing, ecommerce, project management, and other business categories. Applications without a dedicated Zapier integration may also connect through supported webhooks. (Source: Zapier, 2026)

What types of apps and services integrate with Zapier?

Zapier connects CRMs, email marketing tools, spreadsheets, databases, calendars, payment processors, ecommerce stores, helpdesks, project management applications, AI tools, and chatbots. These applications provide triggers, actions, or search functions that businesses can combine into automated workflows.

Are Zapier integrations free?

Zapier offers a Free plan with 100 monthly tasks and two-step Zaps. Premium applications, multiple action steps, and webhooks require paid plans. Connected applications may have separate subscription charges. (Source: Zapier, 2026)

Can a chatbot trigger Zapier integrations?

Yes. A chatbot connected to Zapier can start automated workflows when new contacts or incoming messages trigger supported events. BotPenguin provides these triggers, allowing businesses to transfer customer information to CRMs, spreadsheets, and messaging applications.

Which Zapier integrations should you set up first?

Start with the Zapier integrations that address your most frequent manual tasks. Businesses collecting customer inquiries should connect their chatbot to a CRM or Google Sheets first.

Next, connect Slack for sales notifications or Gmail for relevant follow-ups. Businesses managing appointments and transactions can add scheduling or payment integrations based on their needs.

Begin with simple workflows and review Zap history to confirm successful execution. Add more actions once the initial processes work reliably.

If customer conversations generate your leads, BotPenguin can initiate these workflows through Zapier and send information to your connected business tools.

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