How to Connect a Chatbot to Zapier (Step-by-Step Guide)
Updated at Oct 6, 2026
10 min to read
The best Zapier integrations for most small businesses are HubSpot, Google Sheets, Slack, Gmail, Mailchimp, Calendly, Stripe, Shopify, Notion and a chatbot such as BotPenguin. Together they cover sales, reporting, team alerts, email, bookings, payments and customer conversations, which are the workflows that eat the most manual time.
Zapier connects more than 9,000 apps, so the hard part is not finding Zapier integrations. It is knowing which ones are worth your time. Connect the wrong apps and you get busy Zaps that save nobody anything. Connect the right ones and new leads, orders and support requests move between your tools on their own.
This list covers the 20 best Zapier integrations for 2026, grouped by what they do. For each app you get what it is good for, the Zaps worth building first, and one example that starts from a chatbot conversation, since that is where many leads and questions first appear. New to Zapier? Read what Zapier is and how it works first.
What are Zapier integrations?
A Zapier integration is a ready-made connection between Zapier and another app. Once an app is connected, you can use it in a Zap, Zapier's name for an automated workflow. Every Zap starts with a trigger in one app and then runs one or more actions in other apps. For example: when a new lead arrives in your chatbot (trigger), add a row to Google Sheets and post a message in Slack (actions).
Zapier's Free plan includes 100 tasks a month and two-step Zaps, meaning one trigger and one action. Paid plans start from $19.99 a month and add multi-step Zaps, premium apps and webhooks (Zapier pricing, as of September 2026).
What types of integrations does Zapier support?
Zapier supports three types of integration steps, plus built-in tools that work with any app:
- Triggers: events that start a Zap, such as a new form entry, a new order or a new chatbot contact. Instant triggers fire as soon as the app sends data; polling triggers check for new data on a schedule.
- Actions: things Zapier does in response, such as creating a CRM contact, sending an email or adding a spreadsheet row.
- Searches: steps that look up an existing record first, such as finding a contact by email so you update it instead of creating a duplicate.
- Built-in tools: Filter, Formatter, Paths, Delay, Schedule, Code and Webhooks by Zapier. These add logic and data clean-up, and let you connect apps that have no Zapier app of their own through a webhook.
In terms of app types, Zapier integrates with CRMs, email marketing tools, spreadsheets and databases, team chat, calendars and scheduling, forms, payments, ecommerce platforms, helpdesks, project management tools, AI models and chatbots. The categories below follow the same split.
How we chose these Zapier integrations
There are thousands of Zapier apps, so we used three tests to build this list:
- It covers a core workflow that most small and mid-size teams run every week: capturing leads, following up, booking meetings, taking payments, answering customers or tracking work.
- It works in both directions in Zapier, with useful triggers and actions, so it can start a workflow or finish one.
- It pairs well with the other apps on the list, so you can chain them into multi-step Zaps instead of running isolated automations.
We picked one to three apps per category rather than ranking all 20 against each other, because the "best" CRM integration is the one for the CRM you already use.
The 20 best Zapier integrations at a glance
Use this Zapier integrations list to jump to the apps you already use.
Best Zapier integrations for CRM and sales
1. HubSpot
HubSpot is a CRM with built-in marketing, sales and service tools, and a common first CRM for growing teams. Its Zapier integration can both create records and react to changes in them.
Zaps worth building: create or update a HubSpot contact from every new form or lead source; create a deal when a lead reaches a set stage; post new deals in Slack.
Chatbot Zap: when BotPenguin creates a new contact, create or update that contact in HubSpot with the name, email, phone and the question they asked.
Native option: BotPenguin also connects to HubSpot directly, without Zapier. See the HubSpot chatbot integration.
2. Salesforce
Salesforce is the CRM of choice for many larger sales teams. On Zapier it is a premium app, so you need a paid Zapier plan to use it.
Zaps worth building: create a lead from every new inbound enquiry; search for an existing contact first to avoid duplicates; notify the account owner in Slack or email when a hot lead arrives.
Chatbot Zap: when a chatbot qualifies a lead, search Salesforce for the email address, then create a lead or update the existing record.
Native option: see the Salesforce chatbot integration.
3. Pipedrive
Pipedrive is a pipeline-first CRM built for small sales teams that live in their deal stages.
Zaps worth building: create a person and a deal from each new lead; add an activity (call or email) when a deal is created; log won deals in Google Sheets for reporting.
Chatbot Zap: when a chatbot contact shares a budget or product interest, create a Pipedrive deal in the right pipeline stage.
Native option: see the Pipedrive chatbot integration.
Best Zapier integrations for email marketing
4. Mailchimp
Mailchimp is one of the most widely used email marketing tools for small businesses, with lists, tags and automated journeys.
Zaps worth building: add every new customer or lead as a subscriber with a source tag; start a welcome journey for new subscribers; send unsubscribes back to your CRM.
Chatbot Zap: when someone gives their email to your chatbot and agrees to updates, add them to Mailchimp with a "chatbot" tag so they get the right welcome series.
5. Brevo
Brevo (formerly Sendinblue) combines email, SMS and a light CRM, which suits teams that want marketing and messaging in one place.
Zaps worth building: add new leads to a Brevo list; update contact attributes when a customer buys; trigger an SMS follow-up for high-intent leads.
Chatbot Zap: when a chatbot captures a new contact, add it to a Brevo list and set attributes like interest or city.
Native option: see the Brevo chatbot integration.
Best Zapier integrations for spreadsheets and databases
6. Google Sheets
Google Sheets is the simplest place to collect data from every other tool, and one of the most useful Zapier integrations for reporting.
Zaps worth building: add a row for every new lead, order or form entry; update a row when a record changes; use a new row as a trigger to kick off follow-ups.
Chatbot Zap: log every new chatbot contact as a row with name, email, phone, channel and first message, so your team has one live lead sheet.
Native option: see the Google Sheets chatbot integration.
7. Airtable
Airtable is a spreadsheet-database hybrid that teams use as a lightweight CRM, content calendar or inventory tracker.
Zaps worth building: create a record for each new lead or request; update a status field when something changes elsewhere; alert the owner when a record is assigned.
Chatbot Zap: when a chatbot receives a new booking or quote request, create an Airtable record and assign it to the right team member.
8. Notion
Notion combines docs and databases, and many small teams run their wikis, trackers and request boards in it.
Zaps worth building: add a database item for each new request or bug report; create a page from a template for each new client; post new items in Slack.
Chatbot Zap: when a chatbot collects a feature request or support issue, add it to a Notion database with the customer's details.
Native option: see the Notion chatbot integration.
Best Zapier integrations for team communication
9. Slack
Slack is where many teams already talk, which makes it the best place for automated alerts.
Zaps worth building: post new leads, orders, payments or support tickets in the right channel; send a direct message to the owner of a hot lead; post a daily summary from Google Sheets.
Chatbot Zap: when BotPenguin receives a new incoming message that mentions pricing or a demo, post it in your sales channel so someone can reply fast.
10. Gmail
Gmail works as both a trigger and an action, which makes it one of the most flexible Zapier apps.
Zaps worth building: send a follow-up email to every new lead; save attachments from certain senders to Google Drive; turn labelled emails into tasks.
Chatbot Zap: when a chatbot captures a new contact, send a personal follow-up from a salesperson's Gmail account within minutes.
Best Zapier integrations for scheduling
11. Google Calendar
Google Calendar is the default calendar for Google Workspace teams.
Zaps worth building: create an event for every new booking; add new events to a planning sheet; send reminders before key meetings.
Chatbot Zap: when a chatbot confirms an appointment request, create the Google Calendar event and invite the customer.
Native option: see the Google Calendar chatbot integration.
12. Calendly
Calendly lets people book time with you without the back-and-forth, and its booking events are strong Zap triggers.
Zaps worth building: create or update the CRM contact when a meeting is booked; post bookings in Slack; add cancellations to a follow-up list.
Chatbot Zap: when a chatbot lead books through your Calendly link, update the lead's CRM record so sales sees the full conversation before the call.
Native option: see the Calendly chatbot integration.
Best Zapier integrations for forms and payments
13. Typeform
Typeform builds conversational forms and surveys that ask one question at a time.
Zaps worth building: send each new entry to your CRM and Google Sheets; score responses and alert sales about the best ones; add respondents to an email list.
Chatbot Zap: use your chatbot and Typeform side by side: send both into the same Google Sheet so every lead, whatever the source, lands in one place.
14. Stripe
Stripe handles online payments and subscriptions for businesses of every size.
Zaps worth building: log new payments in Google Sheets; alert the team in Slack about large payments; add new customers to your CRM and email list; flag failed payments for follow-up.
Chatbot Zap: when a Stripe payment succeeds, send the customer a WhatsApp confirmation through BotPenguin's "Send Template Message" action.
Best Zapier integrations for ecommerce and support
15. Shopify
Shopify powers online stores, and its order and customer events feed almost every other part of the business.
Zaps worth building: post new orders in Slack; log orders in Google Sheets; add new customers to your email list; tag high-value customers in your CRM.
Chatbot Zap: when a new Shopify order comes in, send an order confirmation on WhatsApp through BotPenguin.
Native option: see BotPenguin's Shopify integration.
16. Zendesk
Zendesk is a helpdesk for managing customer support tickets across channels.
Zaps worth building: create a ticket from emails or forms; post urgent tickets in Slack; log solved tickets for reporting.
Chatbot Zap: when a chatbot conversation needs a human, create a Zendesk ticket with the full chat context.
Native option: see the Zendesk chatbot integration.
Best Zapier integrations for project management
17. Asana
Asana organises team work into projects, tasks and timelines.
Zaps worth building: create a task from each new request, email or form entry; create onboarding tasks when a deal is won; post completed tasks in Slack.
Chatbot Zap: when a chatbot receives a custom quote or project request, create an Asana task for the team that handles it.
18. Trello
Trello uses boards, lists and cards, which suits small teams that like a visual workflow.
Zaps worth building: create a card for each new request or lead; move cards when a status changes elsewhere; post new cards in Slack.
Chatbot Zap: add a Trello card to your "New enquiries" list for every new chatbot contact.
Best Zapier integrations for AI
19. ChatGPT (OpenAI)
Zapier's ChatGPT (OpenAI) integration lets you add an AI step to any Zap, such as summarising, classifying or drafting text.
Zaps worth building: summarise long emails or tickets before they reach your team; classify leads by intent; draft first replies for a human to review.
Chatbot Zap: when BotPenguin receives a new incoming message, ask ChatGPT to tag it as sales, support or other, then route it to the right Slack channel.
Native option: BotPenguin chatbots can also use ChatGPT directly. See the ChatGPT integration.
Best Zapier integrations for chatbots and customer messaging
20. BotPenguin
BotPenguin is an AI chatbot platform for websites, WhatsApp, Instagram, Facebook and Telegram. Its Zapier app turns every chatbot conversation into a trigger for the other 19 apps on this list.
What it does in Zapier: two triggers, "New Contact Created" and "New Incoming Message", and four actions: add a contact, update contact attributes, send a session message, and send a WhatsApp template message (BotPenguin on Zapier).
Zaps worth building: send every new chatbot contact to your CRM and Google Sheets; alert your team in Slack about high-intent messages; send WhatsApp confirmations when orders or payments arrive in other apps.
Zapier is included on BotPenguin's King plan. See everything it can do on the BotPenguin Zapier integration page.
How do you connect a chatbot to these Zapier integrations?
You connect a chatbot to any app on this list in four steps. Here is how it works with BotPenguin:
- Copy your API key and Bot ID from BotPenguin. Open your bot, go to Third-Party App Integrations, select Zapier and copy both values.
- Create a Zap with BotPenguin as the trigger. Pick "New Contact Created" or "New Incoming Message", then sign in with your API key and Bot ID.
- Choose an app from this list as the action. For example, add a row in Google Sheets or create a contact in HubSpot.
- Map the fields, test and publish. Match the chatbot's name, email and phone fields to the app, send a test lead, and turn the Zap on.
For screenshots, webhook options and troubleshooting, follow our step-by-step guide to connecting a chatbot to Zapier. If you prefer a self-hosted automation tool, BotPenguin also connects to n8n.
Frequently asked questions
What are the most popular Zapier integrations?
Common first Zapier integrations for small businesses are Google Sheets, Gmail, Slack, HubSpot, Mailchimp, Calendly, Stripe and Shopify, because together they cover reporting, email, team alerts, sales, marketing, scheduling, payments and orders.
How many apps does Zapier integrate with?
Zapier integrates with more than 9,000 apps, according to its pricing page as of September 2026. Apps without a Zapier app can often still be connected through webhooks.
What types of apps and services integrate with Zapier?
CRMs, email marketing tools, spreadsheets and databases, team chat, calendars, forms, payment processors, ecommerce platforms, helpdesks, project management tools, AI models and chatbots all integrate with Zapier. Each app offers triggers, actions and sometimes searches.
Are Zapier integrations free?
Many are. Zapier's Free plan includes 100 tasks a month and two-step Zaps. Premium apps, multi-step Zaps and webhooks need a paid plan, which starts from $19.99 a month. The app you connect may also need its own paid plan.
Can a chatbot trigger Zapier integrations?
Yes. A chatbot connected to Zapier can start a Zap when a new contact is created or a new message arrives, and then send that data to any connected app, such as Google Sheets, Slack or a CRM.
Which Zapier integrations should you set up first?
Start where manual work hurts most. For most teams that means three Zapier integrations: your CRM or Google Sheets for every new lead, Slack or Gmail for fast follow-up, and your scheduling or payment tool for what happens next. Build them as simple two-step Zaps, check Zap history for a week, then connect them into multi-step workflows.
If most of your leads start in a chat on your website or WhatsApp, make your chatbot the first trigger. Start a free BotPenguin trial and connect it to the apps above in about 10 minutes.
