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10 Creative Ways to Use WhatsApp for Business

Updated on
May 4, 20238 min read
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    Table of content

  • What are the advantages of utilizing WhatsApp for business?
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  • 10 Innovative Business Ideas for WhatsApp
  • Conclusion

Are you curious to know about WhatsApp for Business?

WhatsApp is one of the greatest venues for connecting with your audience, with a 98% message open rate and a 45–60% click-through rate.

Naturally, companies are vying for the attention of this vast audience. It's not as simple as you might think; after all, WhatsApp doesn't currently display advertisements, and targeting audiences would be entirely restricted due to its encrypted chat system.

Top Companies & Businesses use WhatsApp features to promote sales, from little Kirana shops to major E-commerce Brands like Skullcandy.

Creative businesses are finding efficient methods to connect with customers on WhatsApp. The messaging software has shown to be helpful for one-on-one conversations, unorthodox marketing efforts, and customer support.

If your company isn't using WhatsApp marketing, you might increase ROI by at least 25–40%.

How can I utilize WhatsApp features for business? This is the question that many small business owners are currently asking.

Here, we'll go over how you can use WhatsApp for business. Let's examine the 10 original methods you might use for WhatsApp in your company. Before that, let us know some advantages of using WhatsApp Web for business. 

What are the advantages of utilizing WhatsApp for business?

There are several obvious advantages for brands that use WhatsApp features to engage with customers.

  • Increase your global reach. There are more than 180 nations with active WhatsApp users, making it the most widely used messaging software on the planet. With such a sizable audience as possible customers, it is simple to interact with new ones who may need to become more familiar with all your company offers.
  • Increase the quality of the customer experience. According to Zendesk research, leading organizations provide customer help through twice as many channels as their competitors. WhatsApp is a great place to start if you want to increase your opportunities to serve clients.
  • Boost employee satisfaction. Although customer care staff report that they are 50% more likely to desire to communicate with customers via messaging platforms than more traditional means because it gives them the flexibility to multitask, WhatsApp's messaging feature can also benefit your internal team.
  • Boost your profit. Operating costs typically decrease when customer service is simplified. Gartner expects that by 2025, 40% of customer support will shift from a key organizational expense to a substantial profit driver as direct messaging simplifies sales pipelines.

10 Innovative Business Ideas for WhatsApp

Here are ten ways your small business may utilize WhatsApp to sell its products and services and communicate with customers more effectively.

1. Use Whatsapp to create an Automatic Greeting Message

WhatsApp for Business offers an automatic greeting message feature that allows businesses to send a customized message to customers when they first initiate a conversation with the business. This message can be personalized to include the customer's name or any other relevant information and can be set up to be sent automatically.

The automatic greeting message feature is an excellent way for businesses to create a welcoming and professional first impression with their customers. It also helps businesses save time by automating sending introductory messages.

2. Use WhatsApp for Internal Team Communication

WhatsApp for Business can be an effective tool for internal team communication. Businesses can create group chats for different teams or projects, share updates, collaborate on tasks, and discuss ideas in real time. 

Additionally, businesses can use broadcast lists for important announcements or updates that must be communicated to the entire team. WhatsApp for Business also allows businesses to make voice and video calls, making it a useful tool for remote teams. It's important to note that while WhatsApp for Business can be a convenient communication tool, businesses must also ensure they adhere to data privacy laws and regulations to protect sensitive information.

3. Use WhatsApp for Customer Support

WhatsApp for Business can be an effective platform for businesses to provide customer support. Customers can use the app to ask questions, make inquiries, or report issues, and businesses can respond in real time. This can help businesses provide faster and more efficient customer service and build a more personal relationship with their customers. 

WhatsApp for Business allows businesses to send automated messages, such as order confirmations or shipping updates, to keep customers informed. Businesses need a dedicated team to manage customer support on the app and respond promptly to inquiries to maintain customer satisfaction.

4. Use WhatsApp for surveys and Feedback

WhatsApp for Business can be used to conduct surveys and gather feedback from customers. Businesses can create custom survey questions and send them to customers via the app. This can provide valuable insights into customer preferences and help businesses improve their products or services.

70% of WhatsApp messages are opened. Therefore, you may design questions for your group that will yield replies pertinent to your business rather than calling clients for feedback. The best kind of free marketing research is available here.

You can address their needs and enhance the goods and services you offer by using the feedback you get from clients. You can engage with your clients in a non-intrusive manner by creating exciting and unique quizzes. Additionally, their feedback can be precious and acknowledged with discounts and coupons to promote continued participation, brand loyalty, and long-term customer retention.

5. Use WhatsApp for real-time Customer Service

Real-time customer service is a luxury that small businesses cannot afford. Still, WhatsApp features allow you and your tiny staff to respond to any queries swiftly your consumers may have. Furthermore, you may utilize text, audio, or video to deliver a personalized customer service experience thanks to the app's support for rich media.

6. Use WhatsApp for Product Launches

WhatsApp for Business can be helpful for businesses to promote and launch new products. Businesses can create broadcast lists or group chats to share information about the new product with customers and generate buzz. Additionally, businesses can share promotional images or videos through WhatsApp for businesses to showcase the product and its features. 

Businesses must follow data privacy regulations and obtain customer consent before sending marketing messages or promotional materials. Using WhatsApp features to launch a new product, businesses can reach a wider audience and create a more personal connection with their customers.

7. Use WhatsApp to Create and Target Groups.

Your small business focuses on a specific good or service; you can broaden your consumer base by forming or aiming for WhatsApp groups with similar interests.

Members will share video content with connections outside the group if you produce it and offer live help. This might encourage more users to access the content, sign up for the group, and finally buy something.

8. Use WhatsApp for Marketing & Promotion

WhatsApp for Business can be a powerful marketing and promotion tool for businesses. Businesses can use the app to send promotional messages, share product images and videos, and create group chats or broadcast lists to reach a wider audience. 

Additionally, businesses can use WhatsApp for Business to provide personalized customer service and support, which can help build brand loyalty and increase customer satisfaction. Businesses must follow data privacy regulations and obtain customer consent before sending marketing messages or promotional materials. Using WhatsApp for Business as part of their marketing strategy, businesses can personally engage with customers and increase their brand visibility.

9. Use WhatsApp for Partnerships and Collaborations

WhatsApp for Business can be a valuable platform for businesses to build partnerships and collaborations. Businesses can use the app to reach out to other businesses or organizations to propose partnerships or collaborations or to coordinate joint marketing campaigns or events. 

Businesses can use WhatsApp for Business to communicate with their partners or collaborators to share updates, discuss project details, and provide support. Using WhatsApp for Business as a communication tool for partnerships and collaborations, businesses can streamline communication, reduce misunderstandings, and build stronger relationships with their partners. Businesses must have permission and consent before sharing sensitive information with their partners.

10. Use WhatsApp to Track Sales

WhatsApp features can assist company owners in tracking sales. Businesses may quickly set up groups on WhatsApp for each sale. Businesses can add consumers and follow the status of each sale in these groups. Businesses may determine which products are selling well and which ones need to be improved by keeping an eye on sales on WhatsApp.


That pretty much sums it up!

There is no use in debating whether WhatsApp features are beneficial for business. Businesses may use numerous capabilities in the WhatsApp application to boost productivity. In addition, using the app is simple and free. You are missing out on many opportunities to expand your business if you are not using WhatsApp for business.

Yet, the secret to using WhatsApp efficiently is to refrain from abusing the connections you make with your audience on this platform. So that every communication you send has value, measure your interactions. Only bring up sales in some conversations. Keep in mind that other users can quickly erase your message.

The bottom line is that organizations can anticipate many new marketing and customer service alternatives on WhatsApp over the next few years. Facebook wants to make money from the platform and integrate it into its ecosystem of products as quickly as possible.

This blog has assisted you in discovering 10 creative ways to use WhatsApp for business. For more details about different bots, see our website.

With a few clicks, launch a chatbot on WhatsApp. Visit the website of BotPenguin to learn how.

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