TTRacing - Case Study

TTRacing triples qualified leads and cuts response time by 80% with BotPenguin

Actions that bring Impact

The result of implementing BotPenguin's chatbot solution.

boost in qualified leads

80%

faster service response time

24/7

multilingual WhatsApp & web chatbot

About Company

Founded in 2017, TTRacing is a premium Malaysian brand known for its gaming chairs, ergonomic desks, and accessories. Partnering with global franchises like Marvel, Star Wars, and One Piece, the company delivers products that blend style, comfort, and performance for gamers worldwide.

Industry:

E-commerce / Gaming Furniture

Key features used:

Live Agent Handoff, Smart Lead Qualification

Size:

100–200 employees

Started Year:

2017

Website:

https://ttracing.my

Country of Origin:

Malaysia

Challenges Faced

As the brand expanded, customer interactions surged across WhatsApp and the website, especially during product launches and sales campaigns.

The growing volume of queries slowed response times and strained the support team.

To maintain high-quality engagement, TTRacing needed a conversational solution that could handle inquiries in multiple languages and pass only qualified leads to the human team.

The goal was simple: reduce delays, improve lead quality, and make sure no message went unanswered.

Solution by BotPenguin

To tackle these challenges, TTRacing partnered with BotPenguin to build a more innovative, always-available customer engagement system.

BotPenguin launched multilingual chatbots for both WhatsApp and the company website, ready to engage customers day & night.

The new chatbot instantly answered product questions, guided users to the right collections, and qualified genuine leads through predefined conversational flows.

When a complex query came in, the system smoothly handed it off to a live agent, ensuring no message slipped through the cracks.

By automating repetitive interactions and offering round-the-clock support, TTRacing’s team could finally focus on what mattered most: nurturing serious buyers and closing more sales.

Use cases

Platform

Integrations

Impact on Business Objectives

After adopting BotPenguin’s AI-Powered chatbot solution, TTRacing saw a complete turnaround in customer engagement.

Response times dropped by 80%, allowing instant replies during peak hours and beyond. The chatbot’s smart lead qualification filtered genuine prospects, driving a 3x increase in quality leads each month.

With AI-driven 24/7 multilingual support, customers could connect anytime, no matter the language or time zone.

Routine queries were handled automatically, freeing the sales team to focus on high-value conversations and close deals faster.

The result was higher conversions, lighter workloads, and stronger brand trust across every touchpoint.

Why TTRacing chose BotPenguin

TTRacing selected BotPenguin for its unmatched blend of speed, scalability, and multilingual support within a single platform.

While other tools demanded complex setups or lacked unified channel support, BotPenguin offered a seamless solution that connected both WhatsApp and the website effortlessly.

Its no-code customization and AI-driven lead qualification made it easy for TTRacing to adapt automation to different regions without technical hurdles.

With BotPenguin, the brand could engage customers instantly, boost conversions, and lighten the load on its support teams—all through one intelligent system.

BotPenguin has been a game changer for us. Our customers get instant replies, leads are filtered automatically, and our team finally has time to focus on real buyers. It feels like we’ve added a full-time sales assistant that never sleeps.

— TTRacing Management Team

Conclusion

By partnering with BotPenguin, TTRacing completely redefined its customer engagement. Automated chatbots now handle inquiries in real time, qualify leads, and smoothly transfer complex cases to live agents. This transformation led to an 80% faster response rate and a 3x rise in qualified leads, proving the tangible value of automation.

Moving forward, TTRacing plans to enhance personalization with tailored product suggestions, campaign-based WhatsApp promotions, and data-driven insights. With BotPenguin as its automation partner, efficiency and customer satisfaction are now at the heart of TTRacing’s growth journey.

Thank you to TTRacing's team for their collaboration and continued support.