Cipla - Case Study

Cipla automates 10,000+ drip campaigns and cuts missed doses by 40% with BotPenguin

Actions that bring Impact

The result of implementing BotPenguin's chatbot solution.

10,000+

drip campaigns scheduled

40%

fewer missed doses

100%

Reminder Workfow Automation

About Company

Founded in 1935, Cipla is one of the largest generic drug companies and has been a symbol of care and accessibility in healthcare. Guided by the belief that every life deserves timely treatment, Cipla has built trust in 170+ countries through its affordable medicines and patient-centered innovations.

Industry:

Healthcare / Pharmaceuticals

Key features used:

Drip Campaign | AI Workflow

Size:

25,000+ employees

Started Year:

1935

Website:

https://www.cipla.com/

Country of Origin:

India

Challenges Faced

As part of its Patient Support Program, Cipla took responsibility not only for treatment but also for helping patients stay consistent with their therapy. The initiative involved sending monthly reminders to individuals on long-term injection-based treatments to improve adherence and health outcomes.

But as the number of patients grew, so did the challenge. Thousands of reminders were sent manually by phone and WhatsApp, slowing the process, making it inconsistent, and increasing the risk of error. Many patients, often children, missed doses simply because messages arrived late or not at all.

The system needed to evolve. Cipla required an automated, intelligent solution that could remember every patient's schedule, send reminders without delay, and deliver care that was timely, personal, and effortless.

Solution by BotPenguin

To bridge the gap between treatment and timely care, Cipla turned to BotPenguin. Together, we set out to design a system that could think, remember, and respond like a real support team.

The result was an AI-powered reminder platform tailored for healthcare. Patients enrolling in Cipla's program were automatically added to six-month campaigns based on short health questionnaires. From that moment, every reminder was handled by the system.

Those who preferred WhatsApp received monthly reminders through approved message templates, while others opted for calendar-based alerts that synced directly to their devices. Behind it all, BotPenguin's AI workflow engine quietly managed every schedule, every follow-up, ensuring no dose was ever forgotten again.

Use cases

Platform

Integrations

Impact on Business Objectives

The impact went far beyond reminders. For Cipla, automation meant reclaiming time, precision, and visibility.

The new system now manages over 10,000 active drip campaigns, each personalized to a patient's treatment cycle. Missed doses have dropped by 40%, and internal teams no longer spend hours tracking or sending messages — that effort is down to zero.

Behind the scenes, AI-based patient segmentation, scheduling flows, and campaign logic ensure that every reminder is timely, relevant, and tailored to the patient's preferences.

Beyond patient outcomes, Cipla's teams now operate from a single dashboard with real-time visibility into engagement data. With this clarity, managers can now plan smarter interventions, measure outcomes, and scale support programs more efficiently than ever.

Why Cipla Chose BotPenguin

Cipla selected BotPenguin because it offered more than automation; it delivered a healthcare-grade platform built for mission-critical patient care.

With 80+ native integrations and full WhatsApp, website, and calendar support, BotPenguin could adapt to complex workflows.

Its no-code builder allowed rapid deployment and ensured personalized, compliant communication across each patient's journey.

Meanwhile, real-time analytics and AI segmentation enabled Cipla to gain visibility, consistency, and control over adherence programs.

By combining flexibility, scalability, and data-driven automation, BotPenguin aligned perfectly with Cipla's commitment to delivering timely, reliable care at scale.

BotPenguin has empowered us to reach every patient on schedule. With automated reminders and multi-channel messaging, we no longer worry about missing a dose.

— Cipla Management Team

Conclusion

What started as a solution for missed reminders became a blueprint for smarter patient care. With BotPenguin's automation, Cipla can now ensure every patient receives timely, personalized follow-ups, without the delays or manual effort that once held them back.

The impact goes beyond adherence; it's about redefining how healthcare connects with people. This collaboration now stands as proof that when intelligence meets compassion, care doesn't just reach patients; it stays with them.

Thank you to Cipla's team for their collaboration and continued support.