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Updated on
Jul 10, 202425 min read

Zoho CRM VS HubSpot: Which is a Better CRM in 2024?

Updated onJul 10, 202425 min read
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    Table of Contents

  • In a Nutshell, What Is HubSpot?
  • arrow
  • Whoa, what is Zoho?
  • Conclusion
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Whether you choose HubSpot or Zoho, you'll use a customer relationship management (CRM) platform that promises to help your business succeed.

The market for customer relationship management (CRM) software is expanding at a faster rate than any other type of enterprise software. This is probably because CRM systems cover four distinct company functions.

CRM software can handle any business function, including customer service, marketing, sales, and e-commerce.

Because of its SaaS (software as a service) features and general simplicity of use, cloud-based customer relationship management (CRM) applications have recently experienced a surge in popularity.

Those benefits are explicitly catered to by the very nature of the services offered by HubSpot and Zoho. Although these platforms include many tools to help your customer-facing staff, they can be configured differently to match your specific business requirements.

As a result, we'll be contrasting HubSpot with Zoho in six key areas:

  1. Pricing
  2. Important Characteristics
  3. Capacity for Automation
  4. Practicality and Ease of Operation
  5. Support
  6. Administration of Data and Security

Keep reading to find out how CRM platforms HubSpot and Zoho compare and contrast.

In a Nutshell, What Is HubSpot?

HubSpot Sales Hub, Marketing Hub, Service Hub, and, most recently, Operations Hub are all parts of the larger HubSpot platform that help you fine-tune your business.

On the other hand, HubSpot CRM is a no-cost service that simplifies and improves your relationships with customers.

HubSpot's CRM tool is just one of several HubSpot tools that you may integrate with the platform as a whole.

Workflow automation allows for more efficient teamwork and the enhancement of select procedures.

Whoa, what is Zoho?

Regarding client relationship management, Zoho is the way to go. Everything from marketing automation to help desk support is available to sales teams through its intuitive user interface (UI).

The platform also allows for product customization, reporting, and customer analytics.

Another famous Zoho tool that has matured yearly is its email marketing capabilities. This function thrives thanks to the email integration and email insights it provides.

The practical use of Zoho is a repository for your company's sales, marketing, and customer support activities.

Comparison of HubSpot vs. Zoho

Both HubSpot and Zoho are powerful CRM options with many advantages. Making a decision between the two of them is difficult. To compare HubSpot to Zoho, consider the following use cases.


You may have caught a glimpse of HubSpot's free CRM product earlier. Under this "Free Forever" option, you may link popular email services like Gmail and Outlook to your CRM, access certain useful sales tools, and save the contact information of up to one million customers.

The catch is, of course, that there is a catch. There are strict constraints on all aspects of this strategy. You have access to no more than five pre-made email layouts, five pre-loaded documents, and one meeting scheduling link.

Enterprise access to HubSpot's CRM package costs up to $4,000 per month. If you have fewer than 1,000 contacts, you may sign up for the cheaper Starter plan for $45 per month.

Suppose you want the full benefits of HubSpot. In that case, you'll need to use HubSpot Marketing Hub in tandem with its customer relationship management system (CRM), and this technology doesn't come cheap.

On the other hand, Zoho doesn't break the bank. In the same vein as the paid tiers, the free plan is restricted to no more than three people.

Even the Ultimate plan, the most expensive option, costs only $65 per month. This is probably why Zoho CRM is so popular amongst startups.

Who comes out on top? 

Nobody, because even free HubSpot accounts get access to many features. However, those looking for a comprehensive suite of applications as part of their CRM package will find that Zoho is significantly less expensive. This is where your specific requirements come into play, as only you can decide which CRM best fits.

Important Characteristics

Zoho and HubSpot have all the bells and whistles of a top-tier customer relationship management system. You can count on HubSpot and Zoho to excel in the following areas:

  1. Organization of Contacts
  2. Direct administration
  3. Predicting future sales
  4. Internet marketing using electronic mail

Integrations with G Suite, Microsoft 365, Zapier, and several popular social networking platforms are available in both HubSpot and Zoho.

Order management, application programming interfaces (APIs), and critical integrations are three areas where HubSpot and Zoho diverge.

Unlike HubSpot's API, which is only suitable for integrating apps, Zoho's CRM API gives you full access to the system, including the ability to define your fields. Thanks to the platform's order management features, you can monitor your customers' orders in HubSpot from beginning to end. In this manner, you can address problems as they arise.

In contrast to Zoho, HubSpot offers e-commerce connectors. Even though Shopify and Square are two of the most well-liked e-commerce connections, Zoho only supports the WooCommerce platform.

On the other hand, Zoho excels in the realm of personalization. It outdoes HubSpot in terms of sales, marketing, and social media tools.

Workflow and macro ideas can be expanded, voice commands can be used to retrieve crucial reports, and in-depth data input processes can be simplified with the help of custom-built wizards, all of which Zoho is capable of.

Where HubSpot and Zoho do agree, Zoho still bites more often. For example, regardless of your subscription plan, Zoho's customer relationship management (CRM) allows you to store up to 100,000 contacts.

You can keep track of the businesses you collaborate with, make notes about each contact, and review your conversational history in one convenient place using Zoho's account management feature.

Thanks to Zoho's handy social listening tool, you can see if a contact has reached out to you on social media from within your CRM.

HubSpot's primary focus has always been on the user experience, even though the platform includes many tools to help your business in sales, marketing, and customer care. As a result, many tools have been dumbed down and streamlined for greater usability.

While this is an effective tactic, HubSpot falls short due to a lack of customization possibilities.

Zoho comes out on top because its features are more flexible and adaptable than HubSpot's.

Capacity for Automation

Regarding business applications, marketing, and sales automation are two of the most valuable features. Analysis of a customer relationship management system must take automation features into account.

When comparing sales automation features, HubSpot and Zoho are pretty similar. Leads, contacts, accounts, and deals are just some of the sales tools shared between the two. Neither CRM solution sacrifices the capacity to create and maintain individualized records such as tasks, calls, notes, and events.

The Zoho CRM system has extensive features such as scoring standards, assignment rules, and several currencies.

Effective lead generation relies heavily on these characteristics. For example, lead scoring can determine whether a potential client is "warm" or "cold," providing insight into how best to approach future communication with this group.

That's not to say that HubSpot lacks these capabilities. They said they're far more expensive.

Additionally, web-to-case forms, auto-responders, and marketing campaigns are not included in any HubSpot plan.

HubSpot's Marketing Hub costs an additional $800 per month to access the marketing automation features of the more expensive subscriptions. To add insult to injury, HubSpot's Sales Hub costs an additional $450 per month for the Professional plan alone.

With Zoho, you can obtain more features for less money than with HubSpot.

Practicality and Ease of Operation

HubSpot has a long history of adapting to the varying skill sets of its clientele. Up to the end of February 2021, HubSpot's CRM facilitated the growth of over 100,000 businesses.

HubSpot's well-designed, user-friendly dashboards make it easy for users to manage their customer relationship management (CRM) processes, regardless of their number of customers.

The process of implementation, including the initial setup, is easy. The intuitive layout of HubSpot's interface also contributes to the software's ease of use.

For example, HubSpot's integrations stand head and shoulders above the competition. Multiple hundreds exist, allowing for lightning-fast communication between your CRM and any number of optional extras.

Just like the CRM system itself, utilizing these add-ons is a breeze. This is undeniably a significant selling point for HubSpot CRM, and many customers appreciate it.

On the other hand, Zoho offers user-friendly menus and buttons, but its user interface looks and feels archaic.

As the price of Zoho rises, the CRM platform grows more complex, which is not an ideal situation.

HubSpot wins hands down in the usability area, easily defeating Zoho.


With new software comes new problems. On the other hand, you can rest easy if you know the program you've settled on provides solid customer support.

There are robust user groups where you may get help and recommendations for both HubSpot and Zoho.

Also, Zoho offers a wealth of free resources, including ebooks, tutorials, and video guides, in its extensive knowledge base.

HubSpot also offers a free online education center. The HubSpot Academy platform is the gold standard for inbound marketing education worldwide.

All paid Zoho customers have access to unlimited free email, chat, and phone support. Indeed, that is the case. All it takes is a phone call to get all your questions answered.

The same cannot be true with HubSpot CRM. Although you can access email and in-app assistance, phone service is locked behind yet another paywall. It is only available to Professional and Enterprise level customers.

One caveat, though, is that most users prefer HubSpot's assistance over that of Zoho. Compared to other business software solutions, HubSpot's online community is in a league of its own.

Although paying for high-quality customer service is part of the deal, HubSpot is better equipped to meet the needs of its clients.

Administration of Data and Security

Undoubtedly, security is one of the first things on the minds of business owners. Companies that deal with software, especially unique creations, have an additional stake in maintaining a secure environment.

This is why Zoho CRM allows you two free backups every month. The price for any additional backup is $6. With Zoho CRM's Enterprise and Professional versions, you can also import your data's history and eliminate duplicates.

On this front, HubSpot, however, falls short. There is no way to create backups for free, let alone any other backups. The lack of de-duplication and import benefits is not a surprise.

Roles and permissions are additional security measures to think about. When it comes to this specific market, Zoho is also the leader. You can include organizational structures and field-level security into your firm with one of Zoho's more affordable services.

HubSpot, on the other hand, doesn't offer these capabilities at all, even in their most costly plan, which costs $48,000 a year.

In this case, Zoho is the victor, offering superior security at a lesser cost than HubSpot.


Zoho and HubSpot have what it takes to be the best CRM by 2023. Both systems are special in their ways, with advantages and downsides.

With this side-by-side comparison between HubSpot and Zoho, it would be simple to proclaim Zoho the victor.

Choosing a customer relationship management system is more than wins and losses. Your responsibility is to assess your business needs and implement the most appropriate system.

Consult with BotPenguin if you require a user-friendly chatbot solution that is well-suited to be integrated into existing systems. BotPenguin's expert developers are dedicated to bolstering enterprises just like yours.

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Table of Contents

  • In a Nutshell, What Is HubSpot?
  • arrow
  • Whoa, what is Zoho?
  • Conclusion