Introduction
As a digital marketer you want to locate, segment, contact, nurture, convert, and manage precious future customers. It must be exhausting just thinking about the number of verbs involved in establishing—and maintaining—a successful lead generation funnel.
Did you also have sleepless nights thinking of dashboards and which way your graphs are headed? Not to worry—we've got you covered with lead generation tools
Lead generation tools help you find, track and nurture prospective customers and convert them into paying customers.
In this blog we will look at the Top 30 Lead Generation Tools that can make your life easy. Lead Generation tools optimize marketing strategies, increase your customer base, and ultimately drive business success. Hence, using the best lead generation tools will give you an edge.
Top 30 Tools for Lead Generation Tools
Selecting the best lead generation tools can dramatically improve your marketing efficiency and results. Here, we present an overview of the top 30 lead generation tools highlighting key features of each to help you make an informed decision.
1. BotPenguin
BotPenguin is one of the best lead generation tools. It allows you to create chatbots for various platforms, including Instagram, without any coding knowledge. This makes it the perfect lead generation tools for businesses of all sizes. BotPenguin supports integration with many platforms like WhatsApp, Facebook, Instagram, Telegram, and websites. Additionally, it offers over 60 integrations, including automation, CRM, and customer support tools. This versatility helps businesses streamline their communication and improve customer engagement efficiently.
Key Features
The key features of one of the top lead generation tools, BotPenguin, are:
ChatGPT Integration: Easily connect your ChatGPT account to BotPenguin
Multi-Channel Support: All plans from Free to Enterprise allow you to deploy your chatbot on Web, WhatsApp, IG, FB, Telegram, and more.
Drag and drop builder to easily design your chatbot interface and conditional flow.
Pre-built templates make setup quick and easy.
Live Chat: Automatically connect to a live chat agent so your customers can get immediate help.
CRM Integration: BotPenguin offers 60+ native integrations including Hubspot, Salesforce, Agile, Simplybook, and more.
Create Unlimited Chatbots: Create as many chatbots as you need.
Voice Support: Integration with Twilio for voice capabilities.
Analytics: Track performance and improve your Instagram chatbot.
Pricing Details
Prices are competitive between the best lead generation tools :
Baby Plan: Free forever for up to 100 conversations
Little Plan: $14/month for up to 3,000 conversations
King Plan: $53/month for up to 12,000 conversations
Emperor Plan: Customized plan as per need
2. Salesforce Marketing Cloud Account Engagement (formerly Pardot)
Salesforce is one of the world's leading sales and lead generation tools, focusing on the motto "Work smarter, not harder." Salesforce is one of the best sales lead generation tools, with tools for lead generation, customer management, sales teams, and more. Additionally, it integrates with a wide range of sales and marketing software to help businesses sell more and provide better customer service.
Key Features
The key features of one of the top lead generation tools, Salesforce, are:
Salesforce is one of the best lead generation tools.
Unique tools customized for your industry give you a competitive advantage
Support features like custom help centers, chatbots, and field sales tracking
Guided setup on our platform takes just minutes
Multi-device support lets you work on the go
Pricing
Pricing for Salesforce's small business solutions ranges from $25 per user per month to $1,250 per month for up to 10,000 contacts, with several options depending on the needs of your business.
Suggested Reading:Choosing the Right Generative AI Tool for Lead Generation
3. LinkedIn Sales Navigator
If you use LinkedIn to connect with your B2B audience, this tool is for you. LinkedIn Sales Navigator allows you to target specific people and companies, track leads, and connect with potential customers. It is one of the best lead generation tools and has business search capabilities to find the most relevant prospects.
The platform can also recommend leads based on your preferences, which is great for finding the right contacts within your target accounts. Moreover, it integrates with CRM platforms.
Key Features
The key features of one of the top lead generation tools, LinkedIn Sales Navigator are :
Real-time Stats: Through LinkedIn Sales Navigator, you can get real-time sales updates.
Advanced network access: unlimited searches, saved searches, people who viewed your profile in the last 90 days
Access to LinkedIn subscriptions: Job Seeker, access to LinkedIn Learning
Integration with sales tools: SNAP, Outlook web integration, Sales Navigator mobile app
Centralized invoicing for contracts sold through LinkedIn Corporate Sales
CRM sync: autosave, activity writeback, ROI reporting for Salesforce and Microsoft Dynamics 365 Sales
Enterprise tools: SSO, employee data integration
Pricing
Prices of LinkedIn Sales Navigator are:
Sales Navigator Core (Professional): $99/month
Sales Navigator Advanced (Team): $169.99/month
4. Growbots
Know the market you want to target? Just tell Growbots, and it will choose your best prospects from a database of more than 200 million contacts separated by industry. It is another one of the top lead generation tools.
Key Features
The key features of one of the top lead generation tools,Growbots are:
Access to over 100 million contacts
Only pay for the leads that fit your business
Self-updating database
Email marketing capabilities, including automation
Pricing
Growbots’ pricing usually begin $49/month for their Outreach plan while it goes until to $199/month for the All-in-One package
Suggested Reading:Latest ways ChatGPT can help you with lead generation
5. Adobe Marketo Engage
Adobe Marketo Engage uses behavior tracking to help you identify the best customers to engage. Cross-channel interaction features let you tailor one-to-one communication with your leads across online and offline platforms. Additionally, Adobe Marketo Engage personalizes customer experience on your site, even for anonymous users. This makes it an effective sales lead generation tool that ensures high-quality leads for sales.
Key Features
The key features of one of the top lead generation tools, Marketo, are:
Marketing automation rules to attract and engage more leads
Sales tracking to track the performance of different marketing channels impact revenue
Works across teams so other departments can support the sales process and drive more leads
Lead nurturing automation, Lead scoring and re-scoring, Lead scoring and re-scoring, Data quality management
APIs, role-based workflow and approvals, customizability, Salesforce.com integration, Microsoft Dynamics CRM integration, SugarCRM integration
Marketo Engage creates 1:1 personalized experiences with real-time behavior, profiles enriched with online and offline data, and best-performing AI content. At scale
Pricing
All Marketo pricing is on request, with plans scaling based on number of users and complexity of features.
6. HubSpot
HubSpot is one of the world’s top CRMs available. While they offer a wide variety of tools, one of the top uses of HubSpot is its email marketing services.
With HubSpot, you can create stunning conversion-ready emails while learning valuable insights and reports into how your emails perform with your customers. HubSpot can be one of your best assets regarding SEO, sales, marketing, and inbound and outbound lead generation.
Key Features
The key features of one of the top lead generation tools, HubSpot are :
Free CRM: Nurture and grow your business with customer relationship management software.
AI Content Writer: Ideate, create, and share content in a flash with AI-assisted writing.
Live chat: You can build websites with live chat features in them
Pricing
Prices are competitive between the best lead generation tools :
Starter Tier(Sales Hub): $45/month
Professional Tier(Sales Hub): $450/month
Enterprise Tier(Sales Hub): $1200/month
7. D&B Hoovers
D&B Hoovers claims to have the most comprehensive company database in the world. You can use these to build B2B leads to target new potential customers. Hoovers' database contains company information that helps you have better conversations with these prospects.
Key Features
The key features of one of the top lead generation tools, D&B Hoovers, are:
Send leads directly to your CRM tools
Real-time trigger alerts
Finds the most-suited leads and contacts
Pricing
The free plan is available, contact for custom quotation.
8. Constant Contact
Constant Contact has an incredibly easy-to-use and lightweight interface. Their drag-and-drop editor and email newsletter templates give your emails a polished and professional look, impressing your leads.
Key Features
The key features of one of the top lead generation tools, Constant Contact, are:
Integration with other lead generation tools lets you start sending emails to prospects right away.
Marketing automation sends pre-built emails to increase engagement and increase sales.
Track email performance in real-time with easy-to-understand reports.
Simple contact management tools let you sort, add, and manage your email contacts.
Pricing
Prices are competitive between the best lead generation tools :
They do offer a free trial.
$20/month for Email
$45/month for Email Plus
9. Pipedrive
Pipedrive prides itself on its simplicity and ease of use. This automated B2B lead generation software fast-tracks all your interactions with your leads. That way, every time you check in, you can see all your data in a unified dashboard. This makes it easy to know what action to take next.
Key Features
The key features of one of the top lead generation tools, Pipedrive, are:
Design your sales pipeline from scratch or use one of Pipedrive's templates.
Coaching to help you reach your sales goals
Security - In the dashboard, you can monitor how: When, where and by whom your company data is accessed
Integrates with over 250 other tools
Pricing
Pipedrive’s Essential plan is $12.50/month, with the Advanced package being $24.90/month. Their Professional level is $49.90/month
Suggested Reading:How Website Chatbot can help in lead generation?
10. Drift
Drift helps you provide your customers with a helpful and personal service by communicating with them. The tool is based on “conversational marketing” and “conversational sales”. With Drift, you can communicate with your website visitors instead of just asking them to fill out a form and wait for a response.
Key Features
The key features of one of the top lead generation tools, Drift are :
Drift Widget: Drift’s chat widget provides a great experience for your customers on both mobile and desktop. Moreover, from a user perspective, sending messages to your customers is an intuitive and very convenient experience.
Teams: The Drift Teams feature is very useful for live chat and chat routing, but as expected, it needs updates.
Chat Routing: Create rules to route leads and conversations to the right individuals, groups, or teams. There is also a round robin feature that is great for passing leads to your sales team.
Mobile App: Drift offers apps for iOS and Android devices.
Drift Automation & Qualification Bot: Drift's goal is to replace SDRs with this bot.
Reporting and Tracking User Data: Drift offers three report types that are accessible from the Conversations view: Team Performance, Conversation Volume, and Routing Rules.
Personalized Playbooks: This is a Drift feature that uses cookie and IP data to deliver personalized greetings to website visitors.
Pricing
Prices are competitive between the best lead generation tools :
Standard plan for $40/month
Professional plan for $400/month
Premium plan for $1500/month
Custom Enterprise plan
11. Intercom
Intercom is a customer service platform that helps support teams streamline customer communication and interaction through email, chat, and social media channels. It enables personalized messaging, targeted campaigns, and efficient lead management.
Key Features
The key features of one of the top lead generation tools, Intercom, are:
Workflow Automation: Intercom's workflow automation streamlines processes by automating repetitive tasks, thereby increasing your team's efficiency and productivity.
Data and Analytics: Data and analytics tools provide valuable insights into customer behavior and interaction patterns.
Chatbots: The chat widget enables real-time communication with website visitors, providing instant support to users.
Product Tour: Intercom's product tour feature guides users through key features and ensures a seamless onboarding experience.
Third-Party Integration: Intercom offers seamless integration with a variety of third-party applications.
Custom Objects: Intercom's custom objects allow users to create custom data structures to meet specific business needs.
No-Code Customization: With its no-code customization capabilities, Intercom allows users to create workflows without any technical expertise.
Pricing
Prices are competitive between the best lead generation tools :
Essential $39 per seat/month
Advanced $99 per seat/month
Expert $139 per seat/month
Suggested Reading:11 Creative Ideas for Healthcare Lead Generation
12. Thrive Leads
Thrive Leads is a lead generation tool that helps you grow your email list and increase conversions on your website. It is a powerful plugin for WordPress that offers numerous features to help you capture leads and build your email list.
Key Features
The key features of one of the top lead generation tools, Thrive Leads, are:
Various opt-in forms like 2-step opt-in, lightbox forms, slide-in forms
Lead groups allow you to: Segment your list based on specific criteria
A/B testing
Dynamic text replacement
Lead shortcodes that allow you to add opt-in forms anywhere on your site
Pricing
Thrive Leads can be purchased separately for $99/year. Thrive Leads is also available as part of the Thrive Suite, which can be used on up to five websites for $299 per year. The Thrive Suite includes nine WordPress plugins to help you build your online business.
13. ReferralCandy
ReferralCandy is a lead generation tool for ecommerce stores that offers customers discounts for recommending new business. You can easily customize your referral program for your business and collect data on how your program works. It also integrates with other marketing tools to track referral traffic, retarget leads, and send newsletters.
Key Features
The key features of one of the top lead generation tools, ReferralCandy, are:
Fraud detection to protect your program and increase your ROI
Automatic reward payouts
Customizable reward options
Pricing
Free trial available
14. Google Ads
Google Ads shows your ads to people who search for related terms. It is also one of the most popular lead generation tools. This way, your ads will be more relevant and you will increase the chances of people visiting your website or calling your business.
A great feature is that it is free to set up your campaign. You only pay for advertising if a user clicks on your ad.
Key Features
The key features of one of the top lead generation tools, Google Ads are:
You can customize your text based on your advertising and marketing goals
You can reach a wide audience of relevant potential leads
You can choose where your ads are displayed so that you can reach only your target group
Pricing
Google Ads lets you set your budget and keeps you flexible with your options when it comes to pricing.
15. Keap
Keap helps you clearly organize your customer information and conversations in one place. From lead capture to emails to invoicing, Keap makes it easy to handle important business tasks. Like other CRMs, Keap also has automation tools that help you optimize your marketing and lead generation efforts.
Key Features
The key features of one of the top lead generation tools, Keap, are:
Desktop and mobile apps to stay connected on the go
Marketing automation to nurture leads
Migration tools for quick and easy data import to send from any email provider
Includes a business phone line that works with your existing iPhone and Android phone (US and Canada only)
Pricing
The best lead generation tools are competitively priced:
Ignite plan at $249 per month for up to 1,500 contacts
Grow plan at $329 per month for up to 2,500 contacts
Scale plan at $499 per month for up to 5,000 contacts
16. Unbounce
Unbounce is a powerful landing page builder designed to help businesses convert more visitors into leads and customers. It is especially useful for creating high-converting landing pages without the need for a developer.
Key Features
The key features of one of the top lead generation tools, Unbounce, are:
A/B Testing
Conversion Rate Optimization
Form Builder
Real-time Editing
SEO Management
Builder
Drag and Drop
Email Marketing
Responsive Design
Templates
Form Management
Pricing
Following are the details :
30-day free trial available
Paid plans start at $95/month for up to 20,000 visitors and 50,000 conversions
17. Call Pages
CallPage is a lead generation tool that generates call-based leads for your business. Using a button on your site, prospects enter their phone number. They then receive an automated callback within 28 seconds, wherever they are. When it comes to lead qualification and sales, speed is key in communication. CallPage helps you bridge this gap.
Key Features
The key features of one of the top lead generation tools, Call Pages, are:
Targeting rules so that only the hottest leads get the callback button
Fully customizable popups
Call analytics dashboard that gives you insight into your calls
Pricing
Pricing for the best lead generation tool is competitive.
Basic package is free and covers 15 leads per month
Professional package is $159 per month
Premium package is $379 per month
18. ActiveCampaign
ActiveCampaign is another popular email marketing platform. While ActiveCampaign's email builder isn't as sophisticated as MailChimp's, ActiveCampaign does have a more powerful email automation editor.
Key Features
The key features of one of the top lead generation tools, ActiveCampaign, are:
Tools for importing and exporting data
Basic reporting
Creating and personalizing emails
Managing email deliverability
Automated email responses
Landing pages and forms
Mobile optimization
Data quality management
Lead nurturing
Online behavior tracking
Automated alerts and tasks
Pricing
Plans start at just $15/month
19. Sumo
Sumo is one of the most popular tools for list building, creating and capturing emails on your website. The tool offers popups, slide-in popups and welcome mats (pop-up email opt-ins that cover the entire page).
Key Features
The key features of one of the top lead generation tools, Sumo, are:
List Builder: Create popups, scroll boxes and welcome mats to capture leads.
Share Buttons: Encourage visitors to share your content.
Heatmaps: See where users click on your website.
Analytics: Track the performance of your lead capture forms.
Pricing
The best lead generation tools are competitively priced:
Free plan available
Pro plan available for $49/month
20. Hunter
Hunter is a very popular B2B platform for lead generation, and for good reason. Give it a try! Hunter allows you to search for emails by entering the person's name and company name. You can also search for all emails from a particular company.
Key Features
The key features of one of the top lead generation tools, Hunter, are:
Email Verifier checks the validity of all your professional email addresses in bulk
Browser and Google Sheets extensions
Gmail integration for sending cold email campaigns
Pricing
Hunter pricing depends on the number of requests: up to 25 searches and 50 verifications per month are free. Paid plans start at $49/month and go up to $399/month for the Enterprise plan.
21. LeadSquared
LeadSquared is a complete customer acquisition platform for businesses. It combines the power of CRM and marketing automation software to put your sales and marketing teams on the same page.
Key Features
The key features of one of the top lead generation tools, LeadSquared, are:
Lead Generation Automation
Lead Distribution
Lead Nurturing
Email Marketing
SMS Marketing
Landing Pages
Web Forms
CRM Integration
Sales Tracking
Mobile CRM
Customizable Dashboards
Pricing
Here are the prices of the best tools for lead generation: Competitive:
Essential $150/month
Standard $1200/month
Enterprise $2500/month
22. Mailchimp
MailChimp is one of the most popular and easy-to-use email marketing platforms on the market. One of its best features is its intuitive and easy-to-use drag-and-drop email builder. MailChimp also offers email automation.
Key Features
The key features of one of the top lead generation tools, Mailchimp, are:
Forever free plan
Very beginner friendly
Set up triggers for your website and landing pages
Multivariate and A/B testing
Features for segmenting contacts
Behavioral targeting
Built-in conversion tools to convert leads into sales
Import contacts from other platforms like Salesforce, Squarespace, Shopify, etc.
Pricing
Pricing for the best lead generation tool is competitive:
Free Cost Plan: $0/month
$11.08/month
Standard Plan $18.38/month
23. OnePageCRM
OnePageCRM captures leads from Gmail, social media sites, business networking sites and integrates with your CRM. This software focuses on “selling next action” so selling is as easy as checking off a to-do list. OnePageCRM is a very simple and efficient CRM so you can focus only on the actions that generate leads and sales.
Key Features
The key features of one of the top lead generation tools, OnePageCRM, are:
OnePageCRM is one of the best lead generation tools out there.
Email management features to keep everything in one place
Lead clipper feature allows you to capture leads from any website with one click
Drag and drop sales pipeline management
Integration with various programs like Google, Chrome, Zapier, Dropbox, etc.
Pricing
The best lead generation tools are competitively priced:
$9.95/month for a Professional account
$19.95/month for a Business account.
24. OptinMonster
OptinMonster is the best lead generation software to easily convert visitors into leads and customers. As a SaaS, OptinMonster lets you create onsite lead capture campaigns like popups, slide-in toasters, floating bars, sweepstakes wheels, and more.
Key Features
The key features of one of the top lead generation tools, OptinMonster are:
Reduce Abandoned Carts: Use Exit-Intent® technology leave abandoned cart visitors with a customized offer before they leave your site.
Increase Conversions and Sales: Create upsell, downsell, and cross-sell offers to increase your customer average order value (AOV).
Improve Lead Quality: Increase the number of qualified leads by capturing more than just name, phone number, and email.
Display targeted promotions. Show free shipping bars, share discount codes, advertise flash sales, and more based on referral source, geographic location, previous behavior on your site, the user’s device, and more.
Targeted Offers: Use what you already know about your visitors to run OnSite Retargeting® campaigns and improve conversion rates.
Automate Email List Growth: OptinMonster integrates with all major email marketing platforms, CRM (customer relationship management tools) platforms, and content management systems.
Pricing
The best lead generation tools are competitively priced:
Basic plan is $9/month
Plus is $19/month
Pro is $29/month
Growth is $49/month
25. Albacross
Albacross identifies companies that visit your website and provides detailed information about them. It helps B2B companies to capture leads from anonymous website visitors.
Key Features
The key features of one of the top lead generation tools, Albacross, are:
Activity Tracking
CRM
Contact Database
Data Import/Export
Engagement Tracking
Lead Capture
Lead Generation
Lead Nurturing
Price
The price of the best lead generation tools is competitive:
Free plan available
$89/month
26. DiscoverOrg
DiscoverOrg is a leading B2B sales intelligence platform that provides businesses with accurate and up-to-date contact information. It features rigorous data validation to ensure true and up-to-date information.
Key Features
The key features of one of the top lead generation tools, DiscoverOrg, are:
Human-Verified Data
Sales Forecasting Tools
Seamless CRM Integration
Org Chart
Pricing
Customizable plans based on your customers' needs
27. Trust Pulse
TrustPulse is the best notification plugin for social proof. TrustPulse shows evidence of real visitor and buyer purchasing activity on your site, such as viewing or purchasing a product or subscribing to a newsletter.
Key Features
The key features of one of the top lead generation tools, Trust Pulse, are:
Trust Pulse is one of the best lead generation tools
Real-time event tracking
Smart targeting to increase conversions with advanced targeting rules and timing
Flexible design options to match your site's branding
Analytics for the statistics you need to increase actionable conversions
Google Analytics integration
Easy to set up on any site, no coding required
Pricing
Pricing plans start at $5 per month for up to 2,500 sessions.
28. SeedProd
SeedProd is included in our list of lead generation tools because it offers a simple landing page solution.
SeedProd has a beginner-friendly drag-and-drop builder that allows you to create beautiful landing pages to capture leads on your site. With over 150 landing page templates to choose from, you don’t have to worry about designing a responsive, mobile-friendly page either.
Key Features
The key features of one of the top lead generation tools,SeedProd, are:
Edit your content in real-time and preview your website just like your visitors do with a live preview.
Set your site in Coming Soon, 404, or Maintenance mode and publish with one click whenever you’re ready.
It is compatible with any WordPress theme, helping to ensure that your website matches your brand.
Pricing
Pricing for the best lead generation tool is competitive:
$39.50 for the Basic package
$89.55 for the Plus package
$159.60
29. Datanyze
Datanyze is another popular and easy-to-use B2B lead generation tool on the market. With its Google Chrome extension, you can capture a wealth of contact information, including email addresses, extensions, and mobile numbers, without leaving your browser. You can export these to your CRM software for management and tracking.
Key Features
The key features of one of the top lead generation tools, Datanyze are:
CCPA and GDPR compliant
Target specific industries for your B2B leads
Capture contact information while browsing company websites and LinkedIn
Icebreak helps you start meaningful conversations
Pricing
You can start with a free demo of the software. After that, you should contact the sales team for pricing plans.
Suggested Reading:From Leads to Sales: BotPenguin's Lead Generation Chatbot
30. SharpSpring
In addition to the built-in CRM, SharpSpring integrates with all major CRM lead management tools. This allows you to manage your lead data across multiple platforms. SharpSpring includes custom deal stages, a handy pipeline map, and other marketing strategy tools.
Key Features
The key features of one of the top lead generation tools,SharpSpring, are:
SharpSpring is one of the best lead generation tools:
Marketing and email automation in one tool
Integrations with many of the best marketing apps and tools
Detailed analytics of every interaction with your leads
Pricing
Pricing for the best lead generation tool is competitive: $399/month for 1,000 contacts, $899/month for 10,000 contacts, and $1,299/month for 20,000 contacts.
Conclusion
In conclusion, the right lead generation tools can make all the difference in driving your business forward. The 30 tools we've explored in this blog are designed to enhance your marketing strategies, streamline your sales processes, and ultimately boost your customer base.
Different lead generation tools offer different benefits. Which one is right for you depends on your current system and goals. Whether you want to focus on outbound or inbound lead generation tools, generate more leads, save time on outreach, create better reporting on your programs, or get more out of your current website traffic, you need a B2B lead generation tool. Add the tool that's right for you to your list.
The importance of staying ahead with cutting-edge technology cannot be overstated, as it directly impacts your ability to attract and convert leads. Now is the time to take action—explore the tools that best align with your business goals, and try one today. Implementing even a single tool could be the catalyst that transforms your lead generation efforts and drives significant growth in 2024.
If you're confused by the plethora of options above, why not sign up for a free demo of one of the top 30 lead generation tools, such as BotPenguin, and choose the best one from among them?
So, get started on generating more quality leads and fewer sleepless nights!
Frequently Asked Questions(FAQs)
What are the best lead generation tools in 2024?
The best lead generation tools 2024 include BotPenguin, Salesforce Pardot, LinkedIn Sales Navigator, HubSpot, and DiscoverOrg. All of them offer features like automation, AI integration, and advanced analytics.
How do AI lead generation tools work?
AI lead generation tools analyze data, automate repetitive tasks, and provide personalized engagement based on user behavior, improving lead quality and conversion rates.
Can lead generation tools integrate with CRM systems?
Yes, most lead generation tools, like HubSpot and Zoho CRM, offer seamless integration with popular CRM systems to streamline lead management and enhance marketing efforts.
What are the benefits of using chatbots as lead generation tools?
Chatbots engage visitors in real-time, provide instant responses, capture leads, and qualify them automatically, improving user experience and conversion rates.
How do I choose the right lead generation tool for my business?
Consider factors like ease of use, features, pricing, integration capabilities, and scalability to choose the right lead generation tool for your business needs.
Are there any free lead generation tools available?
Yes, some tools, like BotPenguin, offer free plans with limited features or messaging capabilities, allowing businesses to start generating leads without upfront costs.
