Core Social Media Terms (The Basics Everyone Should Know)
Platform-Specific Terms of Social Media
Analytics, Strategy & Business Related Terms in Social Media
Full Slang Dictionary Instagram, WhatsApp, Facebook and more
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Most people scroll through social media without fully understanding what they’re looking at. Not because they’re uninformed, but because the language of social platforms has evolved into its own complex system.
What used to be simple updates and photos has turned into a fast-moving stream of acronyms, slang, platform-specific features, and cultural references. Words like “FYP,” “PFP,” “shadowban,” and “GRWM” appear everywhere, yet rarely come with explanation.
Understanding these terms has become essential for anyone trying to communicate, grow an audience, or simply keep up.
This guide unpacks the most important social media terms and slang used. Whether you're a creator, marketer, or casual user, you'll find clear, simple definitions and real examples to help you stay informed and confident online.
Core Social Media Terms (The Basics Everyone Should Know)
We all use these features. But most people still get them wrong — or only half understand what they actually do.
You’ve probably posted something, watched a Story, or left a comment without thinking twice. But once you really know what these actions mean — what they do behind the scenes — you start using them more intentionally.
This section covers the core terms in social media that show up on every major platform: Instagram, X.com, TikTok, Snapchat, and even Reddit. These aren’t buzzwords or trends. These are the building blocks of social media.
📌 Post, Feed, Story, Caption, Comment
1. Post
A post is the main piece of content you publish. It could be a photo, a video, a carousel, a tweet — anything you push out publicly. Think of it as your contribution to the feed. It’s your update, your announcement, or your way of joining the conversation.
Example: You post a throwback photo with a caption like “2019 me would never believe this.”
2. Feed
This is where content lives. The endless scroll of posts from accounts you follow — and many you don’t. Modern feeds are algorithm-driven.
That means they don’t show posts in order, but based on how likely you are to engage. Ever see your friend's post from 2 days ago at the top of your feed? That’s the algorithm at work.
3. Story
A Story is a short-lived, informal post that disappears after 24 hours. It’s a way to stay visible without spamming your main feed. Brands use Stories for behind-the-scenes content, polls, flash sales, or casual moments. Users use them to overshare without guilt.
Example: Posting a selfie at the gym with a song playing and a caption that says, “Back at it.”
4. Caption
This is the text that appears below your post. It can explain what’s happening, share a quote, or just say something funny.
Captions are also where you add hashtags, tag friends, and use call-to-actions like “check the link in bio.” Good captions can make average photos go viral. They create connection, humor, or value.
5. Comment
Comments are public replies to posts. Sometimes short, sometimes entire conversations. On platforms like TikTok and Reddit, comments often become more entertaining than the post itself.
Example: A funny comment on a meme might rack up more likes than the original content.
🔄 Like, Share, Save, Tag, DM (Direct Message)
1. Like
A quick tap to say, “I saw this” or “I approve.” It’s the most passive form of engagement. While likes used to mean a lot, they’re now just one part of how platforms judge relevance.
2. Share
When someone shares your content — to Stories, via DM, or in a group chat — it signals value. Shares trigger visibility. They’re how memes spread. They’re how you go viral.
3. Save
The quiet MVP of the algorithm. A save means “I want this later.” Platforms like Instagram treat saves as a strong engagement signal.
Example: You save a carousel that breaks down 5 editing apps for Reels.
4. Tag
To tag someone means to include their username in a post, either in the photo or caption. It brings them into the conversation, alerts their followers, and connects audiences.
You post a selfie with your friend and tag them. It might now show up on their profile too.
5. DM (Direct Message)
A private, one-on-one message. It can start a conversation, close a deal, or share a meme without broadcasting it to the world.
Wondering what does DM (Direct Message) mean in casual texting? It’s the same thing — direct contact, off the timeline.
👤 Handle, Bio, Profile Picture (PFP), Link in Bio
1. Handle:
Your @username. It’s how people tag you, search for you, and recognize you. Consistency matters — using the same handle across platforms helps people find you faster.
Example: @marie.draws on both Instagram and TikTok builds stronger brand recall.
2. Bio
A few short lines to introduce yourself. It could include your job title, a one-liner, or emojis that show your vibe. Many people also include location, pronouns, or a CTA in Bio.
Your display photo. On visual platforms, this matters more than you think. A black PFP might signal protest or mystery. A selfie adds personality. A logo makes it brand-safe.
It’s the face people associate with your posts — even more than your name.
4. Link in Bio
Because platforms like Instagram limit clickable links, this phrase tells users where to go. Tools like Linktree or Beacons help turn one link into a menu of destinations.
You’ll often see it paired with: “Full video — link in bio.”
🎞 Carousel, Reel, Character Count, Shorten Link
1. Carousel
A post with multiple slides that users can swipe through. It’s perfect for tutorials, visual storytelling, step-by-step guides, or multi-photo dumps.
Example: “5 tips to grow on TikTok” — each slide delivers one tip.
2. Reel
Source: Search Engine Journal
Short-form video on Instagram, heavily favored by the algorithm. It’s where trends start, attention gets grabbed, and discovery happens.
Creators use Reels to hop on challenges, share mini-vlogs, or remix content.
3. Character Count
This limits how much you can say. On X.com, for instance, you're allowed 280 characters per post. Every word counts. That’s why short captions, emojis, and abbreviations rule the feed.
4. Shorten Link
Long URLs break flow. A shorten link tool trims them down for cleaner posts. Especially useful when you’re hitting the character count limit or pasting into bios.
Pro tip: Use Bitly or TinyURL — both offer free URL shorteners with tracking features.
Once you understand these terms, social media stops feeling random.
You recognize patterns. You know what people mean when they say “DM me,” or “check my latest Reel.” More importantly, you stop guessing — and start engaging with purpose.
Platform-Specific Terms of Social Media
Now that the fundamentals are clear, it's time to zoom in.
Every platform has developed its own mini-dictionary — specific terms that only make sense once you’ve spent time inside the app.
These aren't the obvious features you see on every social media guide. They're the subtler pieces of platform culture, UI, or behavior that can trip people up or unlock smarter content strategies.
This section covers the terms you don’t always hear explained — but definitely need to know.
Instagram
Instagram may look polished, but it’s full of features that work behind the scenes — or disappear before you can even reply.
1. Vanish Mode
Source: Lifewire
Vanish Mode is a chat setting that causes messages to disappear automatically after they are seen or when the chat is closed. It differs from deletion, as it is designed for temporary, self-erasing conversations.
Use case: You want to send a one-time message without leaving a trail. Swipe up in DMs to activate.
Still wondering how to turn off vanish mode on Instagram? Just swipe up again.
2. Notes
Short text updates (like mini status messages) that appear above your DMs.
Use case: You drop “Taking IG detox 💨” as a note. Friends can react with emojis or reply via DM.
Rarely used well, but brands are starting to leave CTA-style notes like “Drop us a DM for the new catalog.”
3. Instagram Highlights Covers
Custom icons used to brand Story Highlight folders on your profile.
Common with influencers who label folders as “GRWM,” “Links,” or “Skincare.”
4. Close Friends List
A private Story list where you can post selectively.
Use case: You post wild weekend snaps to Close Friends, but keep your main Story professional.
5. Instagram Broadcast Channels
A new one-way messaging feature where creators send updates to followers at scale.
Think of it like a Telegram channel inside IG DMs. Only the creator can post.
🕊 X.com (formerly Twitter)
X.com is still fast-paced and reactive — but its feature set has grown more experimental since the rebrand.
1. Community Notes
Crowdsourced fact-checking that shows up under misleading or controversial tweets.
You post a viral claim. If it’s shaky, users can attach a Note clarifying or correcting it.
Highly visible — and it builds credibility when used right.
2. Shadowban
When your posts or profile are hidden without notification.
Use case: You notice your tweet impressions drop. You’re not searchable. You might be shadowbanned.
Pro tip: Use advanced Twitter search or post visibility checkers to confirm.
3. Circles
Similar to Instagram’s Close Friends. You can share posts only with your selected Circle.
Use case: Posting spicy takes for your trusted network while keeping your main feed clean.
4. X Spaces
Live audio rooms, similar to Clubhouse. Great for niche discussions, expert chats, or AMAs.
Example: A crypto community holds weekly Spaces on new drops.
5. For You vs Following
The “For You” tab is algorithmic. “Following” shows only people you’ve followed.
Most users don’t realize how different their content looks depending on the tab.
🎶 TikTok
TikTok's language is always evolving — and loaded with inside jokes, trends, and mechanics most outsiders miss.
1. POV (Point of View)
A storytelling format that puts the viewer in the scene.
Example: “POV: You’re trying not to cry at work after being micro-managed for the third time.” What does POV mean? It's a narrative trick to create instant relatability.
2. Stitch
Lets you clip someone else’s video and add your own commentary before or after.
Use case: A skincare expert stitches a viral beauty hack video to explain why it’s actually damaging.
3. Green Screen Filter
A built-in tool that lets you use photos, screenshots, or tweets as your video background.
Great for commentary, reaction, or explainer content.
4. CapCut Templates
TikTok's built-in integration with CapCut lets users apply video edits with a single click.
Common for trend remixes, text overlays, or synced transitions.
5. TikTok Now (Retired in 2024)
A BeReal-like feature where users post front + back camera shots at a daily random time.
Even though it flopped, the term still shows up in meme culture.
👻 Snapchat
Snapchat isn't gone — it’s just evolved into something different, especially among younger users.
1. Snap Score
Source: Business Insider
A public number that shows how active you are on the app.
Some users treat it like clout. Others avoid adding people with a “low score.”
2. My AI
Snapchat’s built-in chatbot. Shows up in your friend list and replies like a human.
Use case: You ask “Where’s the closest pizza place?” and get a real-time answer.
3. Private Story
A Story visible only to selected users.
You create a Private Story titled “Dump” and only add five close friends.
4. Bitmoji Outfits
Users can change their Bitmoji’s outfits for seasonal drops, mood, or flex.
In 2025, themed collabs (like Nike or Stranger Things) keep this feature fresh.
These platforms lean into community, realism, and — in Bluesky’s case — decentralization.
1. BeReal Prompt
A daily notification asking users to post a photo from both cameras within 2 minutes.
If you're late, your post is labeled “2 hours late” — and people judge.
2. Reddit Flair
A text or icon label that appears next to usernames or post titles within subreddits.
Example: On r/AskWomen, you might see flairs like “30s, married” or “Gen Z, student.”
3. r/Whatever
A format for referencing Reddit subreddits.
Example: “That belongs on r/Cringetopia.”
4. What is Bluesky?
A decentralized social media platform created by Twitter’s co-founder. It runs on the AT Protocol and gives users more control over data and content.
It’s still invite-only — and a favorite among ex-Twitter power users.
Platform-specific language isn’t just technical — it’s cultural.
Knowing the difference between a Close Friends list and a Private Story, or how a Stitch works vs a Duet, helps you show up in a way that fits the platform you're on.
Analytics, Strategy & Business Related Terms in Social Media
Every platform has unique features, but the way success is measured? That’s where things start to overlap.
Once you understand how each app speaks, the next step is learning how your content performs — and how to improve it. This is where analytics and strategy terms come in.
These aren’t just marketing buzzwords. They help you make smarter decisions: What to post, when to post it, who to target, and how to optimize your content for better results.
Whether you’re a solo creator trying to grow or a small business using social to drive leads, these are the metrics and tools that actually matter.
ROI, Engagement Rate, Reach, Impressions
1. ROI (Return on Investment)
ROI measures the result you get from what you spend — time, money, or effort.
Example: You spend $100 boosting a post and make $300 in product sales. That’s a 3x ROI.
Many creators now track ROI even on unpaid efforts, like time spent creating Reels or responding to DMs.
2. Engagement Rate
This is the percentage of people who interacted with your content (likes, comments, shares, saves) versus how many saw it.
Use case: You post a carousel with 100 saves but only 500 views. That’s a high engagement rate — and a signal to make more like it.
Platforms like Instagram and Meta Business Suite highlight this in dashboards.
3. Reach
The number of unique users who saw your post. One person = one reach count, no matter how many times they saw it.
4. Impressions
The total number of times your content was displayed, even if seen multiple times by the same person.
Example: If one person sees your post three times, it counts as three impressions but one reach.
Both reach and impressions help you understand how content spreads, but engagement shows how well it connects.
🎯 CTA, CTR, Organic vs Paid, Sponsored
1. CTA (Call to Action)
A prompt that tells users what to do next — click, comment, share, follow.
Example: A caption that ends with “Drop a 🔥 if you agree” is a soft CTA. “Shop the link in bio” is a direct one.
2. CTR (Click-Through Rate)
Measures how many people clicked on a link or button versus how many saw it.
Use case: Your ad reaches 10,000 people. 400 clicked. That’s a 4% CTR — solid performance.
3. Organic vs Paid
Organic content is posted without paying to promote it.
Paid content involves boosting, sponsoring, or advertising to expand reach.
Example: A funny meme going viral is organic. A targeted Instagram ad for a new product is paid.
4. Sponsored
A post that’s been paid for — often disclosed with tags like “Paid Partnership” or “#sponsored.”
Many influencers include a sponsored label to remain compliant with platform rules and brand agreements.
🧰 Meta Business Suite, UGC, CAC, KPI
1. Meta Business Suite
A free tool by Meta (Facebook & Instagram) that lets you schedule content, view analytics, respond to messages, and manage ads — all in one place.
Example: A local boutique uses Meta Business Suite to schedule product drops and review post performance weekly.
2. UGC (User-Generated Content)
Content created by real users (not the brand) that features or talks about your product or service.
Think unboxings, reviews, or someone casually tagging your product in a Story. Brands often repost UGC because it builds trust and authenticity.
3. CAC (Customer Acquisition Cost)
The cost of getting one paying customer.
If you spend $200 on ads and get 10 customers, your CAC is $20. Keeping CAC low while increasing ROI is the key balancing act in paid marketing.
4. KPI (Key Performance Indicator)
A specific metric that tells you if you’re hitting your goals.
KPIs vary depending on your focus — it could be engagement rate, website traffic, lead form submissions, or follower growth.
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🎯 SMART Goals, Automation, Audience Insights
1. SMART Goals
Goals that are:
Specific
Measurable
Achievable
Relevant
Time-bound
Example: “Grow Instagram engagement by 15% in 30 days by posting 3 Reels per week.”
If you've ever wondered what does SMART goals stand for, this is what makes them easier to track and act on.
2. Automation
Using tools or platforms to handle repetitive tasks — posting, replying, tagging, or even reporting.
Tools like Zapier, Buffer, or BotPenguin automate content, DMs, and even sales funnels. It’s how small teams scale like big ones.
3. Audience Insights
Data about your followers — when they’re active, where they’re from, what content they interact with.
Most platforms show this inside analytics dashboards. Smart creators use this data to adjust timing, format, and message tone.
Analytics and strategy aren’t just for marketing teams.
Even one-person brands need to understand how posts perform, how to track results, and how to build systems that scale.
Full Slang Dictionary Instagram, WhatsApp, Facebook and more
Social media moves fast — and so does its language. From creator economy buzzwords to Gen Z slang, this dictionary internet jargon decodes the most common (and confusing) acronyms, abbreviations, and viral expressions you’ll see across platforms like TikTok, Instagram, X (Twitter), and more.
Whether you’re a marketer, brand builder, content creator, or just trying to keep up with the scroll, this section will help you speak fluent social. Each entry gives you the term, its full form (if applicable), and a clear, contextual definition to help you stay sharp and relevant.
👇 Dive into the mini Dictionary.
S.no.
Term
Full Form
Detailed Meaning
1
ama
Ask Me Anything
A Q&A format where creators or users invite others to ask them anything. Popular on Reddit and Instagram Stories. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
2
bereal
A photo-sharing app that prompts users once daily to post a real-time, unfiltered photo using both front and back cameras.
This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
3
bio
Short for 'biography'. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
4
bluesky
A decentralized social media platform built by Jack Dorsey’s team aiming to give users more control over content and algorithms.
This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
5
boomerang
A quick, looping video clip (forwards and backward) used on Instagram for fun, punchy visuals.
This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
6
boosted-post
A paid social media post designed to reach a wider or more targeted audience through promotion.
This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
7
bsfr
Bro, seriously for real
Used to double down on something true or intense. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
8
cac
Customer Acquisition Cost
How much it costs to get one new customer; important for tracking business growth.
This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
9
caption
The text that goes with a photo or video; can be informative, funny, emotional, or packed with hashtags.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
10
cfbr
Comment For Better Reach
A prompt encouraging people to comment to help boost visibility via algorithms.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
11
character-counter
A tool that counts how many characters (letters, spaces, etc.) are in a post. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
12
clickbait
A dramatic or misleading headline or image designed to get clicks. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
13
creator-economy
The world of influencers, streamers, and content creators making money through social platforms, merch, or brand deals.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
14
cross-posting
Sharing the same content on multiple platforms at once. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
15
decentralized
A platform or system not owned by one company. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
16
demure
A word for someone shy, modest, or lowkey. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
17
direct messages
Private messages between users on social platforms. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
18
dm
Direct Message
A private chat or convo between users, often used for networking, flirting, or brand deals.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
19
doomscrolling
The habit of endlessly scrolling through bad or depressing news on social media. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
20
emoji
Tiny icons or characters used to express feelings, reactions, or tone in digital convos. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
21
emv
Earned Media Value
An estimate of the value of content shared about your brand by others, especially influencers.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
22
engagement-rate
The percentage of people who interacted with your post (likes, comments, saves) compared to how many saw it.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
23
f2f
Face to Face
Used when moving from digital convo to in-person communication.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
24
feed
Your main scrollable screen on social apps showing content from accounts you follow (or what the algorithm thinks you’ll like).. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
25
finsta
Fake Instagram
A private, often secret second account for posting unfiltered, silly, or personal content for close friends.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
26
fire
Slang for amazing, awesome, or next-level good. “That fit is fire 🔥.”. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
27
fr
For Real
Used for emphasis, often agreeing with or affirming something.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
28
frgt
Forget
A stylized or abbreviated version of the word 'forget', used in text or memes.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
29
frrrr
For real, for real
An extreme version of “fr” to show you’re really serious or being 100% honest.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
30
fyp
For You Page
TikTok’s algorithm-driven main feed where users discover new content tailored to their interests.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions. Understanding this is crucial for staying relevant and engaging effectively in online communities.
31
gatekeeping
Withholding information or access from others, often used negatively in social circles or niche communities.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions. Understanding this is crucial for staying relevant and engaging effectively in online communities.
32
ghosting
The act of suddenly stopping all communication with someone without explanation.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
33
goat
Greatest Of All Time
Used to praise someone who is considered the best at what they do.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
34
google-business-profile
A tool from Google to manage how your business appears in Search and Maps. Useful for local visibility.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
35
grwm
Get Ready With Me
A video format where creators film their preparation process, often used in beauty and fashion.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
36
hashtag
A word or phrase preceded by a # symbol used to categorize content and increase discoverability.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
37
icymi
In Case You Missed It
Used when resharing or highlighting important or popular content.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
38
imho
In My Humble Opinion
Used to share a personal opinion respectfully.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
40
imo
In My Opinion
A casual abbreviation to express one’s thoughts or views.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
41
impressions
The number of times content is displayed on a screen, regardless of whether it was clicked or engaged with.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
42
close-friends
A special Instagram Story audience list. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
43
highlights
Featured Instagram Stories that are saved to your profile in labeled categories.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
44
insights
Analytics data (views, clicks, reach, etc.) available to creators and brands on Instagram and other platforms.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
45
notes
Short status updates in Instagram DMs that appear for 24 hours. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
46
reels
Short-form, vertical videos on Instagram. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
47
threads
Multiple connected posts (especially on Twitter/X) that tell a longer story or explain something in steps.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
48
instagrammable
Something so aesthetic or cool it deserves to be posted on Instagram.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
49
irl
In Real Life
Anything happening offline, not digitally. “We finally met IRL.”. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
50
iso
In Search Of
Common in marketplace posts or when someone’s asking followers for a rec.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
51
jpeg
A common image file format. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
52
kol-key-opinion-leader
Influencers or public figures with authority in a specific niche or industry. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions..
53
link-in-bio
A callout to visit the link in a user’s profile. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
54
company-page
A business's official page on LinkedIn that shares updates, job postings, and branded content.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
55
showcase-page
A LinkedIn feature under a company page that focuses on specific sub-brands, products, or initiatives.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
56
long-form-video
Any video content longer than a minute (YouTube, IGTV, etc.) used for deep dives, storytelling, tutorials, etc.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
57
marketing-funnel
A framework describing how people go from discovering a brand to becoming a loyal customer.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
58
meme
A piece of content (usually funny or ironic) that spreads culturally, often in formats like image macros or TikToks.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
59
meta-business-suite
Facebook’s tool for managing posts, ads, and analytics across Instagram and Facebook pages.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
60
meta-verified
A paid subscription for Instagram and Facebook users to get verified (blue check) and access exclusive support/features.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
61
nft
Non-Fungible Token
A unique digital item (like art, music, or video) stored on a blockchain.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
62
nfts
Plural of NFT. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
63
nps
Net Promoter Score
A business metric used to measure customer satisfaction and loyalty.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
64
ootd
Outfit Of The Day
A post (usually a photo or video) showing off what someone’s wearing, popular in fashion content.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
65
organic-marketing
Marketing that happens naturally without paid ads. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
66
pfp
Profile Picture
The image representing you on your social account. Also used in NFT communities.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
67
photo-dump
A casual post featuring a mix of random or aesthetic photos, often unfiltered or from multiple moments/days.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
68
pov
Point Of View
A video trend showing something from a first-person or imaginative perspective.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
69
quality-control
The process of making sure content (or products) meet a certain standard before going live.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
70
quiet-mode
An Instagram feature that silences notifications and auto-replies to DMs to help users take a break.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
71
reach
The total number of unique people who have seen your content. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
72
reddit
A community-based forum where people share content, discuss topics, and upvote/downvote posts.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
73
rn
Right Now
Used for real-time reactions or updates.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
74
roi
Return On Investment
A metric used to show the effectiveness or value of a marketing campaign or business move.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
75
sentiment-analysis
A method of analyzing comments or reviews to determine if public response is positive, negative, or neutral.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
76
shadow ban
When a user’s content is secretly hidden or deprioritized by the algorithm, making them less visible.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
77
shadow-banned
The state of being under a shadow ban. Often suspected when engagement drops for no clear reason.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
78
smb
Small and Medium-sized Business
A business category often targeted with specific marketing tools or platforms.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
79
smh
Shaking My Head
Used to express disappointment, disbelief, or disapproval.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
80
smh emoji
Usually 🤦 or 😔. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
81
social-media
Online platforms and apps where people share, connect, and create content. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
82
social-media-manager
The person who plans, posts, and monitors a brand or creator’s social media presence.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
83
sov
Share Of Voice
The percentage of conversations or visibility your brand holds compared to competitors.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
84
sponsored-post
A paid post by a brand or creator promoting a product or service, usually marked with #ad or “Paid Partnership.”. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
85
tbd
To Be Determined
Used when something isn’t finalized yet.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
86
tbf
To Be Fair
A phrase used to explain a counterpoint or show understanding.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
87
tiktok-stitch
A TikTok feature that lets users include clips from someone else’s video in their own.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
88
touch grass
A slang phrase meaning “go outside” or “log off the internet,” often said when someone’s being too online.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
89
touch-grass
Alternate spelling. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
90
trending
Content or topics that are gaining fast popularity online, usually algorithm-boosted or culturally relevant.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
91
twitter-advanced-search
A feature that lets users filter and find tweets by date, user, keyword, etc.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
92
twitter-thread
A connected group of tweets that tell a story or explain something over multiple posts.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
93
twitter-threads
Plural of the above. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
94
url-shortener
A tool that shortens long URLs to something more shareable. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
95
vanish mode
A DM setting (on Instagram or Messenger) where messages disappear after they’re seen or when you leave the chat.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
96
vlog
Video Blog
A style of video where creators share daily life, travel, or personal updates.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
97
watermark
A logo or username placed on content to show who made it. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
98
wgo
What’s Going On
Used casually to ask for an update or when something is confusing.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
99
woke
Originally meant socially aware or politically conscious; now also used (often sarcastically) in memes.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
100
youtube-studio
YouTube’s dashboard where creators upload, edit, and manage videos, plus access analytics and comments.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
101
yty
Yeah, That’s You
A meme phrase used when someone’s being called out or perfectly described.. This term is widely used in social media and digital communication to help users understand trends, metrics, tools, or cultural expressions.
From “FYP” to “SOV” and everything in between, these terms form the digital shorthand of modern online culture. Bookmark this list or share it with your team, because understanding the language of the internet is key to creating content that connects, converts, and gets shared.
When Knowing the Social Media Terms Still Isn’t Enough
By now, you’ve got a solid grip on the language of social media, from trending acronyms to platform-specific features. That knowledge puts you ahead of most.
But if we’re being honest, knowing what to do is one thing. Keeping up with it all, every day, is something else entirely.
You’re not just posting. You’re replying to DMs, juggling content calendars, tracking performance, handling comments, and trying to stay relevant, all while building something meaningful.
Even with the best insights, execution takes time. And time is precisely what most creators, marketers, and small teams run out of first.
This is Where Automation Starts to Matter
Not in a “set it and forget it” kind of way. But in the “stop repeating yourself 15 times a week” kind of way.
Automation lets you:
Reply to simple questions instantly
Follow up with warm leads without reminders.
Pre-schedule posts or replies so things don’t fall through.
Keep conversations moving even when you’re not online.
It’s about supporting your workflow, so you’re not always stuck in the manual process..
Meet BotPenguin, a Quiet Assistant for Busy Social Media Pros
If you’re spending more time answering DMs than creating content, BotPenguin might be exactly what you need.
It’s a simple automation tool that helps you:
Auto-reply to common messages like “price?” or “link?”
Auto reply to comments.
Capture leads directly within social media chats.
Organize your inbox and follow up without reminders.
Manage conversations across WhatsApp, Messenger, Instagram, Telegram, and more from one place.
No tech skills. No clutter. Just fewer repetitive tasks and more time to focus on the real work.
Tired of Juggling Platforms and Messages? Meet BotPenguin — Your AI Assistant for Smarter Social Media
Get Started FREE
Frequently Asked Questions (FAQs)
What tasks can be automated in social media marketing?
Scheduling posts, replying to DMs, managing comments, and sending alerts can all be automated to save time.
Is automating replies on social media effective or risky?
It’s effective when done thoughtfully — using smart triggers and personalized responses avoids sounding robotic.
How do creators manage content across multiple platforms?
Most use content calendars and automation tools that let them post, reply, and track performance from one dashboard.
Can automation help with social media engagement?
Yes — by instantly responding to common questions or comments, automation keeps engagement active even when you're offline.
When should I start using automation for my brand’s social media?
Once you find it hard to keep up with posting, responding, or DMs, it’s time to scale with automation.
Is there a tool that automates replies and manages social media chats in one place?
Yes — tools like BotPenguin offer AI-powered automation for responding to messages, handling FAQs, and managing chat across platforms like Instagram, Facebook, and WhatsApp — all from a single, easy-to-use dashboard.
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