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Updated on
May 11, 202411 min read

10 Must-Have WhatsApp Marketing Tools for Your Business

Updated onMay 11, 202411 min read
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    Table of Contents

  • What is Whatsapp Marketing Software, and Why Do You Need it?
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  • Must-Have WhatsApp Marketing Tools
  • Conclusion
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  • Frequently Asked Questions (FAQs)
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Do you get frustrated whenever you miss out on the competitive advantage that WhatsApp marketing offers? Seek no further; the blog below highlights the finest WhatsApp marketing tools.

What if you have the power to interact and communicate with your customers on a one-on-one basis at a personal level, offering customized messages and offers plus other updates to their fingertips?

WhatsApp is the one marketing tool enabling you to create your marketing campaigns promptly and automate similar tasks. In so doing, you can have your customer engagement at the best levels of all time.

This article covers 11 WhatsApp marketing tools that will change how you run your business. With easy-to-use platforms such as Botpenguin, Statusbrew from WATI, and MessageBird, a beginning company can already obtain the solution offered at a higher level.

So keep on reading about WhatsApp marketing solutions for your business that will take your business to the top-notch.

What is Whatsapp Marketing Software, and Why Do You Need it?

What is WhatsApp Marketing Automation?

WhatsApp marketing software allows businesses to send promotions, tricks, tips, and expressions of thanks via WhatsApp.

However, in the past, marketing with WhatsApp could only be done on its Business app. To this end, WhatsApp payments are designed as an API for chats rather than for transactions.

On the other hand, APIs have no user interface, so enterprises need a WhatsApp marketing software provider that can offer an interface for creating, editing, and sending messages without programming.

Such software generally uses marketing platforms enterprises can use to store contact lists and monitor campaign performance.

WhatsApp marketing software comes with different features for different types of messages, including how it integrates with WhatsApp.

The next section will explore the top vendors to help you choose the right one for your business.

Must-Have WhatsApp Marketing Tools

Transform your business with these top-notch WhatsApp marketing tools. 

From WhatsApp marketing tools like BotPenguin's interactive campaigns and Statusbrew's automated messaging to Whatso's anti-blocking technology and Vapaar's CRM features, each platform offers unique advantages to help you engage and grow your customer base through WhatsApp marketing.

Explore WhatsApp Business API Sandbox, MessageBird, WAAM-it, WATI, Whappext, HubSpot Marketing Automation, and PreBuilt Marketing to find the perfect fit for your business needs.

1. BotPenguin

BotPenguin WhatsApp AI Chatbot

BotPenguin is a powerful WhatsApp marketing tool designed to help businesses create and manage interactive marketing campaigns on WhatsApp.

With BotPenguin's WhatsApp chatbot, user-friendly interface, and advanced functionality, businesses can engage with customers more personally and effectively.

Key Features:

  • Create interactive WhatsApp marketing campaigns without coding (including drip and broadcast capabilities) with a chatbot for whatsapp.
  • Automate messages based on triggers or events (perfect for drip campaigns).
  • Manage and segment contacts for targeted communication (facilitates broadcast messaging).
  • Track campaign performance with analytics and reporting.
  • Integrate with WhatsApp Business API for seamless communication.
  • Supports multiple languages for global reach.
  • Dedicated customer support for assistance.

So, incorporate a WhatsApp chatbot into your strategy to take your WhatsApp marketing to the next level. BotPenguin’s AI-driven WhatsApp chatbots can automate many customer interactions, freeing your team to focus on more complex tasks. 

And when it comes to BotPenguin, there are more features heading your way: 

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2. Statusbrew

Statusbrew whatsapp marketing tool
Image Source: Statusbrew

It is a second WhatsApp marketing tool for managing your social media presence and engaging your customers online, including WhatsApp. 

You will be able to handle customers' queries, complaints, and feedback and address them promptly to improve customer satisfaction. 

It also allows you to send automated messages to your customers, engaging with them on a large scale without having a live human personnel. 

Key Feature

  • Two-way real-time conversation with customers within the Statusbrew dashboard
  • Create an automated messaging campaign
  • Track customer interactions, whereby helps you learn more customers' behavior and their preferences, hence give them a personalized experience
  • In-depth analytics of interactions, such as response time, volume of conversation, and engagement rates
  • Labeling For instance, businesses conducting a large number of WhatsApp conversation need a way to sort out and quickly locate particular messages or customers.

3. Whatso

Whatso for whatsapp marketing
Image Source: G2

Whatso is one of the leading Whatsapp marketing tool, with over 25,000 small—to large clients. The new Anti-Blocking technology also allows you to send messages to target customers. 

This tool is best for small and mid-sized businesses, as the highly intuitive features can help you get more customers faster.

Key Features

  • Send announcements, updates, and offers to multiple customers at the same time
  • Messages customized with your greeting and customer’s name
  • Can easily import contacts by uploading CSV, TXT files or simply copying and pasting
  • Extract contacts from WhatsApp groups
  • Schedule the message
  • Filter the clients for targeted marketing
  • Send text messages with images, videos, audios, vCard files

Suggested Reading:

How to Grow Your Business Using WhatsApp Marketing Automation

4. Vepaar

Vepaar for whatsapp marketing
Image Source: HubSpot Ecosystem

Vepaar is a multi-purpose WhatsApp marketing tool that allows you to partially automate your WhatsApp marketing campaigns while also assisting with CRM. 

With the platform, you can communicate with consumers, send them reminders and updates, and even create an eCommerce store. 

The store section is identical to your own little online store, allowing you to handle all store information, including payment status, order status, product, category, credit, charges, and inventory.

Key Features

  • Creating broadcast lists, answering notes automatically, and other critical CRM activities
  • Moreover, you can also create profiles for customers
  • Text messages and other valuable information for customers from clients
  • WhatsApp store with links and products
  • Immediate messaging with the help of the quick reply option

5. Whatsapp Business API Sandbox

Whatsapp Business API Sandbox by autochat
Image Source: Capterra

Use the WhatsApp Business API Sandbox by Autochat, which won’t require any additional configuration. 

The infrastructure is not a big deal as you just register your Whatsapp business with them. Then the WhatsApp marketing tool is ready for all purposes and to help you achieve your desired goals.

It is a WhatsApp marketing tool designed to facilitate an easy interaction in a simple and convenient messaging interface. From the same screen, you can both send and receive messages. Allowing for the keeping of a single account is a major benefit.

Key Features

  • Maximize the strengths of WhatsApp including all its specified options without waiting for an whatsapp account to be approved with whatsapp marketing software.
  • 24/7 customer support
  • Try the chatbot box to make the clients' experience more appealing.
  • For secured discussions Featuring Security threats
  • Teasy various testings using sandbox.

6. MessageBird

MessageBird for whatsapp marketing
Image Source: IndiaMART

MessagBird is a customer engagement platform where businesses can engage and support customers on channels such as WhatsApp.

Your team will be able to work efficiently across the organization by reaching customers on any channel and sharing an inbox where information and details can be easily accessed. 

MessageBird is a WhatsApp marketing tool that monitors customer support in real time. It enables you to measure performance to see how well support teams are meeting their SLAs.

Key Features

  • Create a WhatsApp auto reply and chatbot using no-code.
  • Set up automated notifications
  • Listen to and respond to WhatsApp messages.
  • Automated to answer volumes of queries.
  • Integrate with your tools
  • Send official messages on WhatsApp

7. WAAM-it

WAAM-it for whatsapp marketing

WAAM-it Sender is an easy to use on-cost effective WhatsApp marketing tool built for small businesses. 

This is a WhatsApp marketing tool that will aid you. It allows you to send customerized messages as much as possible on WhatsApp to any contacts you want.

Considering this tool supports almost 60 languages, it is the best for any global organization globally.

Key Features

  • Up to 5000 messages are sent every hour, covered worldwide.
  • Use the personal approach in case of mailings, and include any information in there like names, emojis, links, etc.
  • Multiple language support
  • Allows importing files from various formats including .xls, .xlsx, .CSV, and text.
  • Schedule your messages
  • Send images with a caption

8. Wati

Ideal for enterprises, WATI’s WhatsApp chatbot empowers you to engage subscribers on a massive scale. As a robust WhatsApp marketing tool, WATI helps companies achieve exceptional customer satisfaction, strengthen marketing campaigns, and foster a unified team environment.

Key Features of WATI’s Chatbot for WhatsApp Marketing:

  • Early Engagement: WATI empowers businesses to initiate conversations with leads the moment they join, fostering connection and minimizing the risk of losing potential customers.
  • Conversational Marketing: Leverage the power of WhatsApp conversations to build rapport and nurture leads throughout their buying journey.
  • Re-engagement Campaigns: Reinvigorate inactive customer interest by running targeted WhatsApp media campaigns designed to spark re-engagement.
  • Bulk Personalized Messaging: Send personalized WhatsApp messages to a broad audience, maximizing customer response rates.
  • Abandoned Cart Recovery: Implement a WhatsApp chatbot strategy to send personalized notifications for abandoned carts, encouraging customers to complete their purchases.

By incorporating WATI’s chatbot for WhatsApp into your marketing strategy, you can unlock a powerful suite. 

Suggested Reading: 

Wati alternative - Get BotPenguin's WhatsApp API at $10/month

9. Whappext

Whappext for whatsapp marketing
Image Source: Capterra Ireland

Whappext is one of WhatsApp marketing tool that enables organizations to send mass messages to clients without delay. 

The program can be downloaded to your PC and it provides you with a wide variety of useful tools to enhance your marketing campaigns.

The app is quickly installed and let's the user login where needed. Just download and launch 

the program on your PC and scan the QR code in the online WhatsApp section to pair any WhatsApp account with the software.

Key Features

  • Send bulk WhatsApp messages to multiple contacts by uploading a single data list.
  • Supporting both .csv and .txt formats.
  • Personalize your messages via sending email addresses by giving the names and information which you can put together.
  • The software allows for adding variables like first name, last name, and (up to) five personalized variables for personalization.
  • Add to the group combined WhatsApp numbers of all the contacts and use only those active WhatsApp numbers of active WhatsApp numbers.

10. HubSpot Marketing Automation

HubSpot for whatsapp marketing
Image Source: HubSpot Ecosystem

This Whatsapp marketing tool is designed for companies that are seeking to take marketing automation to the next level. HubSpot Marketing Automation Toolkit among others which will can you turn visitor into a qualified lead.

Advertise to the right market by promoting the product group to those who are really interested in it. This will save resources and let you divert yourself to core marketing activities.

Key Features

  • Design different messages and emails for each recipient.
  • A/B test for gaining insights on open rates and click-throughs.
  • Use customer information and history to build personalized advertising campaigns.
  • Manage all social media accounts, and you can monitor brand mentions and schedule your social media posts.
  • Design CTAs and check CTRs time after time.
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Lead Generation Using a WhatsApp Chatbot!

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The WhatsApp marketing world is boundless and dynamic. If you have the correct instruments, you can elevate your business by bonding with your clients on a personal level. 

Check out these 11 Whatsapp marketing tools you should be able to find the right one for you. Simplify your campaigns, automate tasks, and offer remarkable customer experiences.

As far as the best customer experience is concerned, BotPenguin has all that is required for an effective WhatsApp marketing. 

Its simple-to-use interface and several advanced features allow you to build interactive campaigns, send auto messages, manage contacts, and evaluate performance without writing a line of code. 

BotPenguin works well with the WhatsApp Business API, so your clients can get all the necessary information directly within the platform. 

Give your WhatsApp marketing game a boost and take advantage of this opportunity. Sign up BotPenguin today to boost your business through our whatsapp chatbot service.

Suggested Reading: 

WhatsApp Marketing Strategies for Generating Leads

Frequently Asked Questions (FAQs)

Do I need a special app to use WhatsApp marketing solutions?

While the basic WhatsApp Business App offers some marketing functionalities, most advanced WhatsApp marketing solutions leverage the WhatsApp Business API. This API requires a third-party provider to offer a user interface for building and managing your campaigns. These providers bridge the gap between the WhatsApp Business API and your marketing needs.

What are the benefits of using WhatsApp marketing software? 

WhatsApp marketing software offers several benefits, such as high open rates, personalized messaging, real-time communication, and cost-effectiveness. It can also help businesses improve customer engagement and satisfaction, build brand awareness, and increase sales.

What are some features of WhatsApp marketing solution? 

Some features of WhatsApp marketing solution include automated messaging, chatbot integration, analytics and reporting, contact management, and broadcast messaging. It can also allow businesses to send multimedia messages, such as images, videos, and documents.

How can businesses use a WhatsApp chatbot for marketing? 

Businesses can use a WhatsApp chatbot for marketing by creating personalized and interactive customer experiences. They can use it to send targeted messages, offer customer support, and gather feedback. It can also help businesses save time and resources while improving customer engagement and satisfaction.

What are some best practices for using a WhatsApp chatbot for marketing? 

Some best practices include setting clear goals, defining the chatbot's purpose and capabilities, designing a user-friendly interface, and testing and refining the chatbot regularly.

What are the different types of WhatsApp marketing solutions available? 

Several types of WhatsApp marketing solutions are available, including WhatsApp Business API, WhatsApp marketing software, and WhatsApp chatbot. Each solution offers different features and benefits, and businesses can choose the one that best fits their needs and goals.

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Table of Contents

  • What is Whatsapp Marketing Software, and Why Do You Need it?
  • arrow
  • Must-Have WhatsApp Marketing Tools
  • Conclusion
  • arrow
  • Frequently Asked Questions (FAQs)