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Updated on
Feb 5, 202411 min read

How to Choose a Live Chat Platform that Suites You Best?

Updated onFeb 5, 202411 min read
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    Table of Contents

  • Assessing Your Business Needs
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  • Key features to consider
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  • Ease of Use and User Interface
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  • Pricing and Value for Money
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  • Customer Support and Documentation
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  • Reviews and Feedback
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  • Security and Privacy Considerations
  • Conclusion
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  • Frequently Asked Questions (FAQs)
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Are you looking for the best live chat software to help you with customer care and support?

If you answered yes, you've come to the correct place.

Many businesses are looking for the best live chat software alternatives. That's because they recognize the advantages it provides. With the proper live chat solution, your company can respond to client inquiries in real time, minimize response time, increase agent efficiency, and more.

Live chat software is a valuable resource for any company that wishes to engage with its clients in real-time.

According to a PubNub guide, live support chat allows SaaS providers to discuss and resolve key issues as they arise. Furthermore, according to a Zendesk survey conducted in 2019, 30% of firms implemented live chat software to provide faster time to issue resolution, while a comparable amount did so to ensure 24/7 availability.

Continue reading to learn about the advantages of live chat software and how to select the best one for your company's needs.

Assessing Your Business Needs

The first and most important step is to know why exactly you need the live chat service for your business. You should also consider the type of audience you have, your existing software stack, and more.

live chat for business
Source: REVE Chat

Define your objectives for using live chat

Before choosing a live chat platform, it is essential to clearly define your objectives for using live chat. 

Consider what you want to achieve by implementing live chat on your website. 

Are you primarily looking to provide customer support and enhance customer satisfaction? 

Or are you aiming to generate leads and increase conversions? 

By defining your objectives, you can narrow your options and choose a platform that aligns with your goals.

Identify Your Target Audience and Their Preferences

Next, it is crucial to identify your target audience and understand their preferences when it comes to communication. 

Different customer segments may have different preferences for engaging with your business. Some customers may prefer chat over other forms of communication, such as email or phone calls. 

Understanding your target audience's preferences will help you choose a live chat platform that caters to their needs and provides a seamless experience.

Determine the Volume of Chat Interactions Expected

Consider the volume of chat interactions you anticipate daily. This will help you assess different live chat platforms' scalability and performance requirements. 

If you expect a high volume of chat interactions, you may need a platform that can handle multiple conversations simultaneously and has robust features to manage and prioritize interactions. 

On the other hand, if you have a smaller volume of chat interactions, you may prioritize simplicity and ease of use.

By carefully assessing your business needs regarding objectives, target audience, and expected chat volume, you can select a live chat platform that meets your specific requirements and sets you up for success.


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Key features to consider

Here are some key features to consider when choosing live chat online.

Real-time Chat Capabilities

Real-time chat capabilities are a crucial feature to consider when choosing a live chat platform. Engaging in real-time conversations with website visitors allows for immediate problem-solving, addressing customer queries, and providing timely support. 

Look for features like chat notifications, typing indicators, and instant messaging functionality that enable seamless and responsive communication.

Key fetaures of a Live Chat Platform

Customization Options

Choose a live chat platform that offers customization options to align with your brand identity and website design. 

This includes customizing chat widget appearance, colors, logos, and greetings. 

Personalizing the chat experience helps establish a cohesive brand image and provides a more personalized customer interaction.

Suggested Reading:

How Live Chat Can Boost Customer Loyalty and Retention

Integrations with Other Tools and Platforms

Consider the integrations offered by the live chat platform with other tools and platforms you already use in your business. 

Integration capabilities can enhance efficiency and streamline workflow by allowing data sharing and automation. 

For example, integration with customer relationship management (CRM) software can help prioritize leads and provide a holistic view of customer interactions.

And, on that note, meet BotPenguin, a free custom chatbot development platform that provides CRM integrations that include popular CRM platforms like ZOHO, Hubspot, Salesforce, Insightly, and many more.

And the tech for BotPenguin just doesn't stop there. It makes sure that you reach your customers where they are by offering chatbots for multiple platforms, thus making omnichannel support look easy: 

Reporting and Analytics Features

Reporting and analytics features are essential to tracking chat metrics and gaining insights into customer behavior. 

Look for a live chat platform that comprehensively reports metrics like chat volume, response times, customer satisfaction, and agent performance. 

These insights can help you identify trends, measure the effectiveness of your customer service strategies, and make data-driven improvements.

Analytics for live chat

Mobile Compatibility

Choosing a nobile-compatible live chat platform is important. This ensures you can engage with customers across different devices and provide support on the go. 

Mobile compatibility allows your support agents to respond to chat inquiries using smartphones or tablets, enabling quick and efficient customer service regardless of location.

Mobile compatible Live Chat Platform

Ease of Use and User Interface

Considering the ease of use and user interface is essential. It ensures that you choose a live chat platform that offers a seamless experience for both agents and customers.

Additionally, assessing the pricing and value for money is crucial. This helps you find a cost-effective solution that aligns with your business needs.

User-Friendly Interface and Navigation

When choosing a live chat platform, look for a user-friendly interface that is intuitive and easy to navigate. The chat interface should be clear and organized, allowing both agents and customers to interact effortlessly. 

Features like quick access to chat history, easy file sharing, and smooth transition between chat conversations contribute to a positive user experience.

Chat Agent Management and Control Panel

Consider the control panel provided to chat agents for managing and monitoring chat interactions. 

The control panel should be user-friendly, providing agents with all the necessary tools and features to handle chat conversations effectively. 

Look for features like agent availability settings, chat routing options, and chat transfer functionality to ensure seamless agent management.

Availability of Automation Tools

Evaluate the availability of automation tools offered by the live chat platform. 

Automation features like chatbots, canned responses, and proactive chat invitations can significantly enhance efficiency and productivity. 

These tools can automate routine tasks, provide instant responses to common queries, and proactively engage with website visitors, thereby reducing agent workload and improving the customer experience.

Suggested Reading:

How BotPenguin outshines other Live Chat Platforms?

Pricing and Value for Money

Evaluating factors such as ease of use, user interface, pricing, and value for money is crucial. This ensures that you select a live chat platform that provides a seamless experience for agents and customers while remaining cost-effective for your business needs.

Different Pricing Models (Subscription, Per User, etc.)

Understand the different pricing models offered by live chat platforms. 

Some platforms may charge based on the number of chat agents, while others may have a subscription-based model or a combination of both. 

Consider your budget, the expected chat volume, and the number of agents using the platform to assess which pricing model aligns best with your needs.


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Price Comparison of Popular Live Chat Platforms

Compare the prices of popular live chat platforms to determine their affordability and value for money. Consider the initial cost and any additional charges for extra features or integrations. 

Look for platforms that offer competitive pricing while providing the necessary features and support for your business needs.

Evaluating the Value Offered for the Price

Evaluate the value and return on investment (ROI) a live chat platform offers for its price. Consider factors like the quality of customer support, the range of features and integrations available, the scalability of the platform, and the potential impact on customer experience. 

Choose a live chat platform that balances affordability and the value it brings to your business.

Customer Support and Documentation

Live chat platform

Considering customer support, documentation, reviews, and feedback will help you assess the level of support and reliability provided by a live chat platform. 

Choosing a platform with strong customer support and positive reviews can ensure your business's smooth implementation and usage experience.

Availability of Customer Support Channels

When selecting a live chat platform, consider the availability of customer support channels. Look for platforms offering multiple channels for assistance, such as email, live chat assistant, or phone support. 

Having accessible customer support can ensure that any issues or questions you encounter are promptly addressed.

Response Time and Support Hours

Assess the response time and support hours the live chat platform's customer support team provides. 

Look for platforms that guarantee a timely response to inquiries or issues. 

Consider whether the support team operates during your business hours or offers 24/7 support, depending on your specific needs and the potential impact of downtime on your business.

Online Documentation and Resources

Evaluate the availability of online documentation and resources the live chat platform provides. 

Platforms that offer comprehensive documentation, user guides, FAQs, and tutorials can benefit self-service troubleshooting and learning. 

Online resources can help you quickly find answers to common questions, learn how to use specific features, and get the most out of the platform.

Reviews and Feedback

Reviews and feedback are truly important to consider before choosing. Let’s discuss some of them.

Researching Customer Reviews and Testimonials

Conduct research and study customer reviews and testimonials for the live chat platforms you are considering. 

Reviewing other users provides insights into real-world experiences and satisfaction levels. 

Look for feedback on ease of use, reliability, customer support, and any specific features or functionalities that are praised or criticized.

BotPenguin Reviews

Considering Feedback From Industry Experts

Consider feedback from industry experts or trusted sources that have reviewed live chat platforms. 

Expert opinions can provide a valuable perspective on the strengths and weaknesses of different platforms. 

Look for reputable sources, such as technology review websites or industry blogs, to gather insights and make an informed decision.


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Security and Privacy Considerations

Security and privacy are other essential elements to consider. Let’s get into it.

Data Encryption and Protection Measures

When choosing a live chat platform, it's important to consider the security measures to protect user data. 

Look for platforms that use data encryption to ensure that sensitive information exchanged during chat conversations remains secure. 

Additionally, platforms that implement other security measures like access controls, regular data backups, and system monitoring can provide the added reassurance of data protection.

Compliance with Privacy Regulations

Verify whether the live chat platform complies with relevant privacy regulations, such as GDPR (General Data Protection Regulation) or CCPA (California Consumer Privacy Act). 

Platforms that prioritize privacy and comply with these regulations will handle user data responsibly and transparently. 

Compliance demonstrates the platform's commitment to protecting user privacy rights.


Selecting the best live chat software for your website is critical. It not only improves your client service, but it also has numerous other advantages.

As a result, you should choose carefully and ensure that this software is appropriate for your organization. Before making a decision, there are some vital factors to consider. It is worthwhile to research whether live chat software offers all the required functionality.

So, if you're seeking a live chat platform to propel your company forward, BotPenguin is your best bet. 

BotPenguin, an AI-driven chatbot platform, empowers businesses to create chatbots for WhatsApp, websites, Facebook Messenger, Telegram, and more.

This live chat service streamlines customer interactions, offering personalized automated conversations and quick responses. It's available on both web and mobile platforms.

With BotPenguin on your side, you can provide clients with the personalized experiences they seek. In addition, your staff will have the automation and resources necessary to provide 5-star service.

Are you ready to alter and elevate your customer service? Then you know what you should do: join BotPenguin!

Suggested Reading:

Should you implement live chat? Here's the Answer

Frequently Asked Questions (FAQs)

What factors should I consider when choosing a live chat platform?

When choosing a live chat platform, consider ease of use, user interface, pricing, customer support, documentation, reviews, security, and trial options.

What security measures should I look for in a live chat platform?

Seek platforms with data encryption, access controls, data backups, and system monitoring to safeguard user data.

Why is it important to try out the platform before committing?

Trying out the platform is vital to assess its features, usability, and alignment with your business needs.

What customer support options should I look for in a live chat platform?

Prioritize platforms with multiple support channels (email, chat, phone) and comprehensive documentation, guides, FAQs, and tutorials.

How important are reviews and feedback when choosing a live chat platform?

Reviews and feedback offer valuable insights into real-world experiences and satisfaction, aiding your decision-making process.

What compliance regulations should a live chat platform follow?

Live chat platforms should adhere to privacy regulations like GDPR or CCPA, ensuring responsible and transparent handling of user data to protect privacy rights.

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Table of Contents

  • Assessing Your Business Needs
  • arrow
  • Key features to consider
  • arrow
  • Ease of Use and User Interface
  • arrow
  • Pricing and Value for Money
  • arrow
  • Customer Support and Documentation
  • arrow
  • Reviews and Feedback
  • arrow
  • Security and Privacy Considerations
  • Conclusion
  • arrow
  • Frequently Asked Questions (FAQs)