Free Plan
Start with comment-to-DM and story-poll-vote DM triggers without AI.
Get Started FREECreate an AI Chatbot for Instagram & Automate Your IG Interactions
Use a chatbot for Instagram to capture and qualify leads, automate DMs and comment replies, and provide 24/7 customer support.
Engage, Convert, and Support with Instagram Automated Replies
Let the AI-powered chatbot for Instagram talk to your leads and convert them into customers.Also, provide timely support by answering their questions.
Instagram DM Automation
Automate common Instagram DM conversations, answer questions instantly, and keep followers engaged without handling every message manually.
Comment-to-DM Automation
Send a DM automatically when someone comments a keyword on your posts, Reels, Stories, or Lives. Comment-to-DM is available on the Free plan without AI.
Broadcasts
Send a flow to your Instagram audience with broadcasts available on the Little plan and above.
Lead Generation
Capture and qualify potential customers through Instagram conversations and collect the details your sales team needs.
Product Questions
Answer product and pricing questions in DMs and guide interested shoppers to relevant product pages using store links.
Customer Support & FAQs
Answer frequently asked questions instantly and hand conversations to a live agent whenever customers need human assistance.
New to Instagram automation? Learn how Instagram chatbots work before setting up your first flow.
Get the Best of Your Instagram Conversations with Powerful AI Capabilities
Go beyond scripted replies with AI that understands business context, answers customer questions,qualifies leads, and supports more natural Instagram conversations.
Choose Your Preferred AI Model
Power conversations with leading models from OpenAI, Claude, Gemini, DeepSeek, and supported models through OpenRouter.
Train AI on Your Business Knowledge
Train your AI using website pages, FAQs, documents, and business information to provide more relevant and accurate answers.
Customize AI Behavior and Brand Tone
Define instructions, response style, and brand tone so your AI communicates consistently with your business.
Qualify Leads with AI Agents
Use AI-driven conversations to understand customer intent, ask relevant questions, and qualify Instagram leads before human follow-up.
Handle Customer Questions with Context
Let AI manage multi-turn conversations and answer common support or product questions using the business knowledge you provide.
Hand Conversations to Your Team
Move conversations to a live agent when human assistance is needed while keeping the conversation context available.
How to Get Started with BotPenguin’s Instagram Chatbot
Set up Instagram DM automation with BotPenguin in four simple steps to manage conversations, capture leads, and support customers.
Sign Up for BotPenguin
Create your BotPenguin account and choose Instagram as the channel you want to automate.
Connect Your Instagram Account
Connect a professional Instagram account (Business or Creator) linked to a Facebook Page.
Build and Train Your Chatbot
Create conversation flows, add FAQs, and train your chatbot using your website content and business information.
Launch Your Instagram Chatbot
Publish your chatbot and start managing Instagram DMs, lead conversations, and customer queries through BotPenguin.
To compare automation approaches, see how an AI Instagram chatbot differs from a rule-based bot .
Grow Your Business Instantly With AI Chatbots for Instagram
Why Choose BotPenguin? Built for DMs. Ready to Scale.
Streamline Instagram conversations with no-code tools, AI-powered replies, and the security standards your business demands.
No-Code Setup
Build Instagram automation, conversation flows, and AI-powered replies without writing code.
Rich Instagram Messages
Create engaging conversations with images, cards, carousels, buttons, and quick replies inside Instagram DMs.
Ready-to-Use Templates
Launch faster with pre-built templates for common Instagram engagement, lead generation, and support workflows.
Meta Business Partner
Build Instagram automation with BotPenguin, a Meta Business Partner supporting businesses across Meta messaging channels.
Secure and Compliant
BotPenguin is GDPR, HIPAA, and CCPA compliant, ISO certified, SOC 2 attested, and VAPT-assessed by a CERT-In empanelled auditor.
Dedicated Customer Support
Get help from BotPenguin’s support team for setup, troubleshooting, and ongoing platform assistance.
Team-Friendly Inbox
Manage contact details, conversation history, and human handoffs from one shared workspace.
100+ Integrations
Connect BotPenguin with 100+ supported tools across CRM, automation, scheduling, marketing, and business workflows.
Customer Analytics
Track conversation activity and customer interactions to understand how people engage with your Instagram chatbot.
Custom Use Case Development
Build tailored Instagram automation flows for specific business needs, workflows, and customer journeys.
Scale with AI Agents & Voice AI
Go beyond Instagram automation with AI agents and voice AI for supported channels, while managing more customer conversations through BotPenguin.
For a practical walkthrough, follow our BotPenguin Instagram chatbot guide .
Built to Keep Your Agentic AI Business Secure and Compliant at Every Scale 
ISO
SOC 2 attested
GDPR
CCPA
HIPAA
VAPT
Same DM Inbox. Multiple Industries. Zero Missed Leads.
Whatever you sell, Instagram DMs can capture leads, answer questions, and book appointments on autopilot.
Ecommerce & Retail
Answer product and pricing questions, share product links, promote offers, and help shoppers find what they need through Instagram DMs.
Instagram Chatbot Pricing That Scales with You
Start free with Instagram automation, then upgrade when you need AI-powered replies, broadcasts, and more advanced automation.
Little Plan
Unlock broadcasts and additional automation for growing Instagram engagement.
Contact SalesKing Plan
Add AI-written comment replies, CRM workflows through Zapier or Make, and more advanced Instagram automation.
Contact Sales7-Day Free Trial on Paid Plans
Try Little or King for seven days with no credit card required.
To connect Instagram conversations with customer data, explore Instagram DM CRM integration .
Frequently Asked Questions
What can a chatbot for Instagram automate?
A chatbot for Instagram can automate DMs, capture leads, answer FAQs, support comment-to-DM workflows, and handle common customer questions. BotPenguin can also transfer conversations to human agents when additional help is needed.
How does Instagram DM automation work?
Instagram DM automation responds when users message your account or trigger supported actions, such as keyword comments. BotPenguin can automate replies, capture lead details, answer questions, and route conversations to your team.
Can an Instagram chatbot automatically reply to comments?
Yes. BotPenguin can send a DM when someone comments a keyword on supported Instagram content. Comment-to-DM automation is available on the Free plan without AI, while AI-written comment replies require King.
Is BotPenguin’s Instagram chatbot free?
Yes. BotPenguin offers a Free plan with comment-to-DM and story-poll-vote DM triggers without AI. Paid plans include Little at $29 monthly and King at $99 monthly, with a seven-day free trial.
What Instagram account do I need to use BotPenguin?
You need a professional Instagram account, either Business or Creator, linked to a Facebook Page. Once connected, you can build conversation flows, automate supported interactions, and manage Instagram conversations through BotPenguin.
Can I connect my Instagram chatbot to a CRM?
Yes, but CRM syncing is not native to Instagram. BotPenguin lets King-plan users send Instagram leads to their CRM through Zapier or Make, helping sales teams manage captured contacts in existing workflows.
Can I train an AI chatbot for Instagram on my business data?
Yes. BotPenguin can use website pages, FAQs, documents, and other business information to guide AI responses. You can also use built-in AI credits or connect your own OpenAI API key.