ManyChat Affiliate Program: How It Works, How to Join & a Higher-Recurring Alternative

Partner

Updated On Jul 27, 2026

12 min to read

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The ManyChat affiliate program pays 30–50% recurring commission on referred customers’ payments for their first 12 months. Rates increase across Gold, Sapphire, and Diamond tiers, based on lifetime paid signups. PartnerStack handles tracking and payouts. BotPenguin offers a lower 20% rate but extends recurring commissions to 36 months.

Introduction

Chatbot adoption is creating a stronger commercial opportunity for affiliate marketers.

Mordor Intelligence values the market at $11.45 billion in 2026. It expects the market to reach $32.45 billion by 2031.

Within this growing space, the ManyChat affiliate program lets creators and marketers earn recurring commissions. Affiliates promote ManyChat to audiences interested in messaging and social automation. They earn when referred users become paying customers.

This guide explains commission tiers, referral tracking, payouts, and joining steps. It also assesses whether the program suits different affiliate audiences.

Finally, it compares ManyChat with BotPenguin’s longer recurring-commission period.

What Is the ManyChat Affiliate Program?

The ManyChat affiliate program rewards approved partners for referring new paying customers. Partners promote ManyChat’s paid plans through tracked affiliate links.

It suits creators, educators, agencies, and digital marketers. Their audiences should already use social media or messaging automation.

Key program details include:

  • Promotion: Affiliates recommend ManyChat’s paid subscription plans.
  • Referral tracking: ManyChat attributes signups through each partner’s unique link.
  • Paid referral: The customer must complete an eligible paid purchase.
  • Commission period: Earnings continue on qualifying payments for 12 months.
  • Excluded activity: Free users, refunds, and chargebacks earn no commission.

ManyChat affiliate earns recurring commission only from eligible customer payments. The applicable rate depends on the partner’s current commission tier.

How Does the ManyChat Affiliate Program Work?

ManyChat gives each approved partner a unique referral link. The link is used by PartnerStack to record clicks, conversions, commissions, and payout details. ManyChat applies last-click attribution when multiple affiliate links are involved.

The referral must convert within 90 days of the first click. Direct visits without an eligible affiliate link receive no attribution.

Existing ManyChat users do not qualify as new referrals. Free signups, trials, refunds, and chargebacks also generate no commission.

ManyChat Commission Tiers

The ManyChat affiliate commission rate depends on lifetime paid signups. Partners enter higher tiers as their cumulative referral count grows.

Tier

Commission

Paid Signups

Gold

30%

0–30

Sapphire

40%

31–200

Diamond

50%

201+

Each qualifying referral can generate recurring commission for 12 months. The earning period begins when the customer first purchases a paid plan.

Plan upgrades increase later commissions within that 12-month period. Downgrades reduce them, while cancellations stop future commission eligibility.

Monthly Payout Schedule

ManyChat consolidates eligible commissions at each calendar month’s end. Payments are processed on the 13th of the following month.

PartnerStack manages payouts through Stripe or PayPal. Affiliates must keep their payment and tax details current.

How to Join the ManyChat Affiliate Program

Applications start through ManyChat’s official affiliate page. The remaining setup and account management take place inside PartnerStack.

1

Submit the application. Provide your contact details, audience information, promotional channels, and intended marketing approach.

2

Wait for the review. ManyChat evaluates each application before granting program access. Approved applicants receive instructions for opening their PartnerStack account.

3

Complete the PartnerStack setup. Add the required profile, payment, and tax information. This helps prevent delays when commissions become eligible for payout.

4

Access your referral links. Open the Links tab inside PartnerStack. Copy the unique tracking link assigned to your affiliate account.

5

Share the tracking link. New users must register through that link. They must purchase an eligible paid plan within the conversion window.

6

Monitor performance. PartnerStack records clicks, attributed customers, commission status, and payment details in one dashboard.

ManyChat uses last-click attribution. Your link must be the final eligible source before signup. Existing users cannot be assigned to your account afterward.

Is the ManyChat Affiliate Program Worth It?

The program can be worthwhile for affiliates with the right audience. Its 30–50% recurring rates exceed many SaaS affiliate offers. However, commissions stop after the customer’s first 12 months.

Audience fit matters more than the headline percentage.

ManyChat best suits affiliates already covering social and messaging automation. This includes creators, agencies, marketers, and automation educators.

It is a strong fit when:

  • Your audience uses Instagram, Messenger, or WhatsApp automation.
  • You publish tutorials, comparisons, or automation workflows.
  • You can consistently generate new paid referrals.
  • You have enough volume to reach higher commission tiers.

It may be less attractive when:

  • Your audience has limited interest in messaging automation.
  • You prefer long-term revenue from each customer.
  • You cannot reach 31 or 201 paid signups.

A broader review of the best AI & chatbot affiliate programs provides useful context for comparing recurring terms.

Overall, a ManyChat affiliate can earn well with strong audience alignment. The program offers less value to affiliates prioritizing longer commission periods.

How to Promote the ManyChat Affiliate Program

Successful promotion depends on reaching people already interested in automation. Your content should explain ManyChat clearly and support informed decisions.

Promotion Priority

What to Do

Why It Matters

Know the product

Learn its features, plans, limits, and key workflows.

Accurate guidance builds trust and reduces weak referrals.

Target the right audience

Focus on marketers, agencies, creators, and ecommerce brands.

These audiences already need messaging automation.

Create useful content

Publish tutorials, comparisons, and practical workflow examples.

Helpful content answers real buying questions.

Use several channels

Promote through blogs, videos, newsletters, and social platforms.

Multiple formats increase qualified reach.

Improve performance

Track clicks, paid referrals, and conversions in PartnerStack.

Results reveal which content and placements perform best.

ManyChat affiliate should prioritize qualified traffic over broad reach. Test headlines, content formats, and link placements regularly.

A Higher-Recurring ManyChat Affiliate Alternative: BotPenguin

ManyChat offers a higher commission percentage, reaching 50% at its top tier. BotPenguin instead provides a longer recurring earning period.

Partners earn 20% recurring commission for up to 36 months. Referrals remain trackable through a 120-day cookie window. The program also has no setup fee.

BotPenguin covers a wider conversational automation portfolio, including:

  • AI chatbots for sales, support, and lead generation
  • Autonomous AI agents for multi-step business tasks
  • Voice agents for automated customer conversations
  • Marketing, support, and workflow automation products

Partners can also explore reseller and white-label opportunities. Our white-label chatbot platform supports agencies seeking greater ownership and revenue control.

BotPenguin may be the best manychat affiliate alternative for longer recurring earnings. ManyChat may suit affiliates prioritizing a higher initial percentage. The stronger choice depends on audience fit and customer retention.

The BotPenguin affiliate program is paused through December 31, 2026. Interested partners can join the waitlist for early access.

ManyChat vs BotPenguin Affiliate Program

The ManyChat affiliate program prioritizes higher percentage commissions. BotPenguin provides a longer recurring earning period. The better fit depends on audience alignment and customer retention.

Comparison Point

ManyChat

BotPenguin

Commission rate

30–50%

20%

Recurring period

12 months

36 months

Tier structure

Volume-based

Fixed rate

Tracking window

90 days

120 days

Platform scope

ManyChat automation products

Chatbots, AI agents, voice agents, and automation

Current application status

Accepting applications

Waitlist only

ManyChat’s official terms confirm its tiers and 90-day tracking window. Its current affiliate page also accepts new applications. BotPenguin remains waitlist-only during the program pause.

Businesses comparing product capabilities beyond affiliate terms can also review ManyChat alternatives.

Illustrative Earnings Comparison

This calculation uses a hypothetical $50 monthly subscription. It is not an actual plan-price comparison between both platforms.

  • ManyChat: $50 × 30% × 12 months = $180
  • BotPenguin: $50 × 20% × 36 months = $360

The ManyChat affiliate commission pays more monthly at the base tier. BotPenguin’s longer period produces a higher total in this example.

This calculation assumes the customer remains subscribed throughout each earning period. Actual earnings depend on subscription value, retention, refunds, and qualified referrals.

Explore Longer Recurring Commissions With BotPenguin Affiliate Program

Frequently Asked Questions (FAQs)

How much does ManyChat pay affiliates?

The ManyChat affiliate program pays 30% to 50% recurring commission, based on lifetime paid signups. Gold partners earn 30%, Sapphire partners earn 40%, and Diamond partners earn 50%. Only confirmed customer payments qualify, while refunds, chargebacks, and free accounts generate no commission from referred customers.

How long does ManyChat pay affiliate commissions?

ManyChat pays recurring commission for 12 months after a referred customer purchases an eligible paid plan. Upgrades can increase later earnings, while downgrades reduce them. Cancellations stop future payments. The ManyChat affiliate commission ends after the customer’s first twelve months of paid subscription activity overall.

How do ManyChat affiliates get paid?

PartnerStack manages the ManyChat affiliate payout process, including approval status, payment details, and eligible balances. Affiliates can receive approved payments through Stripe or PayPal. Partners should keep their tax and payment information current to prevent delays when commissions become available for monthly withdrawal inside PartnerStack.

How do I join the ManyChat affiliate program?

To learn how to join manychat affiliate program, visit ManyChat’s official partner page and complete the application. Provide your audience, promotional channels, and profile details. Approved applicants receive referral links, commission tracking, and payment settings through their PartnerStack account after ManyChat successfully reviews their submission.

Is the ManyChat affiliate program free?

The ManyChat referral program does not list an application or membership fee. However, submitting an application does not guarantee approval. Affiliates must cover their own marketing expenses, including content production, software subscriptions, paid advertising, website hosting, and other online costs used to attract qualified referrals.

What is the best ManyChat affiliate alternative?

BotPenguin can be the best manychat affiliate alternative for partners seeking longer recurring earnings. It pays 20% commission for up to 36 months, while ManyChat offers higher rates for 12 months. The better option depends on audience fit, retention, and expected referral volume and quality.

Conclusion

The ManyChat affiliate program suits creators, agencies, marketers, and automation educators. It works best for audiences already interested in messaging and social automation.

ManyChat offers higher commission percentages, ranging from 30% to 50%. However, recurring earnings continue for only 12 months. BotPenguin pays a lower 20% rate but extends commissions to 36 months.

The better choice depends on audience fit, referral volume, and retention. Partners prioritizing longer recurring earnings may find BotPenguin more suitable.

Get early access to the BotPenguin affiliate program by joining the waitlist. Applications remain paused until the program reopens (1 January 2027).

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Table of Contents

  • Introduction
  • What Is the ManyChat Affiliate Program?
  • How Does the ManyChat Affiliate Program Work?
  • How to Join the ManyChat Affiliate Program
  • Is the ManyChat Affiliate Program Worth It?
  • How to Promote the ManyChat Affiliate Program
  • A Higher-Recurring ManyChat Affiliate Alternative: BotPenguin
  • ManyChat vs BotPenguin Affiliate Program
  • Frequently Asked Questions (FAQs)
  • Conclusion