Introduction
Lead generation for small businesses involves cold calling/emailing, social media, content marketing, advertising, influencer marketing, and customer acquisition.
Lead generation is complicated. You spend days finding and responding to leads. Then you do more research to get key information, build a contact list, and send sales emails. Eventually, you end up with a small set of interested parties. And at least half aren't even interested in buying your product or service.
It's a time-consuming process. Or not? And then comes the new star in the lead generation world: AI.
Over 20% of global marketers are already using AI lead nurturing in countless ways, from automation to lead generation, writing subject copy, generating images, parsing data, and more. Finally, AI lead nurturing tools can streamline and improve your small business lead generation process and are often a cost-effective strategy to find more qualified leads.
In this blog, we will be looking at the top 10 AI lead nurturing tools that can help your sales team increase sales.
Let’s get started!
Best 10 AI Lead Nurturing Tools to Boost Your Sales in 2024
Let's get started with AI lead nurturing to boost your sales and streamline the sales process.
1. BotPenguin
BotPenguin is a user-friendly AI lead nurturing, no-code chatbot platform that allows you to create an AI lead nurturing chatbot for many different platforms. This makes it the perfect lead-generation tool for businesses of all sizes.
The key features of one of the top AI lead nurturing, BotPenguin, are:
ChatGPT Integration: Easily connect your ChatGPT account to BotPenguin
Pre-built templates: It make setup quick and easy.
Live Chat: Automatically connect to a live chat agent so your customers can get immediate help.
CRM Integration: BotPenguin offers 60+ native integrations including Hubspot, Salesforce, Agile, Simplybook, and more.
Create Unlimited Chatbots: Create as many chatbots as you need.
Voice Support: Integration with Twilio for voice capabilities.
Benefits
Let’s look at some benefits of BotPenguin as one of the top AI lead nurturing tools:
- Wide range of integrations: Works with over 60 tools.
- Supports multiple platforms: Use WhatsApp, Messenger, Telegram, and more.
- Offers live chat and voice support: Engage customers in real-time and through voice
- Customizable templates: Quick and easy setup.
- User-friendly interface: Simple and intuitive design.
Pricing
Prices are competitive between the best AI lead nurturing :
Baby Plan: Up to 100 calls free forever
Little Plan: Up to 3,000 calls for $14/month
King Plan: Up to 12,000 calls for $53/month
Emperor Plan: A personal plan if you need it
2. HubSpot Sales Hub
HubSpot is one of the world's best CRMs on the market. While the company offers a variety of tools, one of the most popular uses of HubSpot is its email marketing services.
With HubSpot, you can create engaging emails that convert quickly while getting valuable insights and reports on how your emails are performing with your customers. HubSpot can be one of your best assets when it comes to SEO, sales, marketing, and inbound and outbound lead generation. HubSpot Sales Hub is a powerful tool that leverages AI to streamline your lead nurturing process and increase sales productivity.
Key Features
The key features of one of the top AI lead nurturing tools, HubSpot are :
- Lead Scoring: Automatically prioritize leads based on their behaviour and engagement levels.
- Email Automation: Send personalized emails at the right time to nurture leads effectively.
- Predictive Lead Scoring: Use machine learning to predict which leads are most likely to convert.
- Contact Insights: Get detailed information on leads to tailor your interactions.
Benefits
Let’s look at some benefits of HubSpot as one of the top AI lead nurturing tools:
- Powerful marketing and sales automation
- Integrates Sales, Marketing, and Customer Services
- Robust and Flexible Tool
- Scalable software
Pricing
Prices are competitive between the best AI lead nurturing tools:
- Starter Tier(Sales Hub): $45/month
- Professional Tier(Sales Hub): $450/month
- Enterprise Tier(Sales Hub): $1200/month
3. ActiveCampaign for AI Lead Nurturing
ActiveCampaign is another popular AI Lead Nurturing email marketing platform. While ActiveCampaign’s email builder isn’t as polished as MailChimp, ActiveCampaign has a more powerful email automation editor. ActiveCampaign is a powerful lead-nurturing software that utilizes AI to streamline sales processes and boost conversions.
Key Features
The key features of one of the top AI lead nurturing tools, ActiveCampaign, are:
- Behaviour-Based Automation: active campaign's AI analyzes lead behavior to automate personalized interactions.
- Predictive Sending: AI predicts the optimal time to send emails for higher engagement.
- Manage Email Deliverability
- Automated Email Responses
- Landing Pages and Forms
- Mobile Optimized
Benefits
Let's take a look at the benefits of this AI lead nurturing tool:
Increased efficiency: AI automates repetitive tasks, saving your sales team time.
Personalized communications: AI tailors messages based on lead behaviour, allowing for better engagement.
Improved lead scoring: AI helps identify and prioritize quality leads for improved conversion rates.
Improved customer experience: AI-powered chatbots provide instant support and improve customer satisfaction.
Pricing
Begins at $15/month or $9/month, annually for the Lite plan.
4. Marketo Engage
Adobe Marketo Engage uses behaviour tracking to help you identify the best customers to engage for AI Lead Nurturing. Cross-channel interaction capabilities let you coordinate one-to-one communication with leads across online and offline platforms. Additionally, Adobe Marketo Engage personalizes customer experience on your site, even for anonymous users. This makes it an effective sales lead generation tool that ensures high-quality leads for sales.
Key Features
The key features of one of the top AI lead nurturing tools, Marketo are:
- Segmentation: Marketo Engage intelligently segments leads based on their behaviour and engagement patterns, allowing for targeted and personalized communication strategies.
- Automation: The AI engine automates the creation and execution of personalized campaigns, ensuring that leads receive timely and relevant content tailored to their needs.
- Lead Scoring: Marketo Engage accurately predicts lead scores, enabling sales teams to prioritize high-value leads and allocate resources efficiently.
- Insights: The AI platform provides valuable insights into lead engagement metrics, enabling businesses to optimize their strategies for maximum impact.
- Lead Management Features: Lead nurturing automation, Lead nurturing automation, Lead scoring and grading, Lead scoring and grading, Data quality management
- Platform & Infrastructure: API, Role-based workflow & approvals, Customizability, Integration with Salesforce. com, Integration with Microsoft Dynamics CRM, Integration with SugarCRM
Benefits
Let's see the benefits of this AI lead nurturing tool:
- Improved Targeting: By leveraging AI-driven segmentation and lead scoring, Marketo Engage enables businesses to target the right leads with the right message at the right time, boosting overall marketing effectiveness.
- Enhanced Nurturing Strategies: The automation and personalization features of Marketo Engage streamline lead nurturing processes, resulting in more meaningful and engaging interactions with prospects.
- Increased ROI: With its predictive lead scoring and campaign optimization capabilities, Marketo Engage helps businesses achieve a higher return on investment by focusing resources on leads most likely to convert.
- Efficient Management: By providing detailed insights and analytics, Marketo Engage simplifies lead management processes, empowering sales teams to make data-driven decisions and drive better results.
Pricing
Contact for custom pricing
Suggested Reading:
Inbound Sales: A Complete Guide to Modern Selling Strategies
5. Salesforce Pardot
Salesforce is one of the world's leading sales and lead generation software solutions, focusing on the motto "Work smarter, not harder." Salesforce is one of the best sales lead generation tools, with tools for lead generation, customer management, sales teams, and more. Additionally, it integrates with a wide range of sales and marketing software to help businesses sell more and serve their customers better.
Key Features
The key features of one of the top AI lead nurturing tools, Salesforce, are:
- Automates lead qualification: Salesforce Pardot's AI can effectively identify and qualify potential leads based on their interactions and behaviour.
- Personalizes lead engagement: The AI component tailors communication and engagement strategies to match the lead's preferences and interests.
- Tracks lead interactions: By monitoring lead interactions across various touchpoints, Salesforce Pardot's AI provides valuable insights for sales teams.
- Provides lead scoring insights: Through its AI capabilities, Salesforce Pardot assigns scores to leads based on their activities and engagement levels to prioritize high-value prospects.
Benefits
Let's see the benefits of this AI lead nurturing tool:
- Accelerates lead conversion: With automated lead qualification and personalized engagement, Salesforce Pardot speeds up the lead conversion process.
- Enhances lead nurturing campaigns: The AI features of Salesforce Pardot improve the effectiveness of lead nurturing campaigns by delivering targeted and relevant content to leads.
- Improves sales team productivity: By automating repetitive tasks and providing valuable insights, Salesforce Pardot helps sales teams focus on high-priority leads.
- Increases customer engagement: Through personalized interactions and timely follow-ups, Salesforce Pardot enhances customer engagement and satisfaction.
Pricing
Varies from $25/month per user to $1,250/month for up to 10,000 contacts custom.
6. LinkedIn Sales Navigator
If you use LinkedIn to connect with your B2B audience, this AI Lead Nurturing tool is for you. LinkedIn Sales Navigator allows you to target specific people and companies, track leads, and connect with potential customers. It also offers advanced lead and business search capabilities to find the most relevant prospects. The platform can also recommend leads based on your preferences, which is great for finding the right contacts within your target accounts. Plus, it integrates with CRM platforms.
Key Features
The key features of one of the top AI lead nurturing tools, LinkedIn Navigator, are:
Real-time Stats: Get real-time sales updates through LinkedIn Sales Navigator.
Advanced Network Access: Unlimited searches, saved searches, people who viewed your profile in the last 90 days
Access to LinkedIn Subscriptions: Access to Job Searcher, LinkedIn Learning
Integration with Sales Tools: SNAP, Outlook Web Integration, Sales Navigator - Mobile App
Centralized invoicing for contracts sold through LinkedIn Corporate Sales
CRM Sync: Auto-save, activity write-back, ROI reporting for Salesforce and Microsoft Dynamics 365 Sales
Benefits
Let’s look at some benefits of LinkedIn Sales Navigator as one of the top AI lead nurturing tools:
- Biggest available B2B Network
- Advanced Updates
Pricing
Prices are competitive between the best AI lead nurturing tools
- Sales Navigator Core (Professional): $99/month
- Sales Navigator Advanced (Team): $169.99/month
7. Drift
Drift for AI Lead Nurturing helps you provide your customers with a helpful and personal service by communicating with them. The tool is based on “conversational marketing” and “conversational sales”. With Drift, you can communicate with your website visitors instead of just asking them to fill out a form and wait for a response.
Key Features
The key features of one of the top AI lead nurturing tools, Drift, are:
Teams: The Drift Teams feature is very useful for live chat and chat routing, but as expected, it needs updates.
Chat Routing: Create rules to route leads and conversations to the right individuals, groups, or teams. There is also a round-robin feature that is great for passing leads to your sales team.
Mobile App: Drift offers apps for iOS and Android devices.
Drift Automation & Qualification Bot: Drift's goal is to replace SDRs with this bot.
Reporting and Tracking User Data: Drift offers three report types that are accessible from the Conversations view: Team Performance, Conversation Volume, and Routing Rules.
Personalized Playbooks: This is a Drift feature that uses cookie and IP data to deliver personalized greetings to website visitors.
Benefits
Let’s look at some benefits of Drift as one of the top AI lead nurturing tools:
Lead generation and productivity: Drift provides tools for your sales and marketing teams to generate and qualify leads. Drift also provides sales and support tools.
Reporting dashboard: Drift's unified dashboard gives you a holistic view of the performance metrics and interactions that impact your business. Additional features, such as reporting tools, give you a more comprehensive overview of your agents' productivity.
- User-friendly and easy to use
- Several useful Integrations are available: Some notables are Salesforce, Clearbit, Marketo, Shopify, Hubspot, and Zapie
Pricing
Prices are competitive between the best AI lead nurturing tools :
- Standard plan: $40/month
- Professional plan: $400/month
- Premium plan: $1500/month
- Custom Enterprise plan
8. Intercom
Intercom is a customer service platform that helps support teams streamline customer communication and interaction through email, chat, and social media channels. It enables personalized messaging, targeted campaigns, and efficient lead management.
Key Features
The key features of one of the top AI lead nurturing tools, Intercom, are:
Workflow Automation: Intercom's workflow automation streamlines processes by automating repetitive tasks, thereby increasing your team's efficiency and productivity.
Data and Analytics: Data and analytics tools provide valuable insights into customer behaviour and interaction patterns.
Chatbots: The chat widget enables real-time communication with your website visitors and provides instant support to your users.
Product Tour: Intercom’s product tour feature guides users through key features and ensures a seamless onboarding experience.
Third-Party Integration: Intercom offers seamless integration with various third-party applications.
Custom Objects: Intercom’s custom objects allow users to create customized data structures that meet specific business needs
Benefits
Let’s take a look at some of the benefits of Intercom, one of the top artificial intelligence-based lead nurturing tools:
Easy to use : does not require much technical expertise and is very trivial to use
Training Materials: Intercom provides users with the resources they need to understand the platform's features and functionality. TrustRadius' Intercom review indicates that these materials are helpful for onboarding test users.
Data and Analytics: Intercom's data tracking features allow you to gain valuable insights and track customer interactions across multiple channels.
Fin-Chatbot: Intercom's Fin-Chatbot enables automation of customer interaction tasks and also streamlines communication.
Pricing
Prices are competitive between the best AI lead nurturing tools :
- Essential $39 per seat/month
- Advanced $99 per seat/month
- Expert $139 per seat/month
9. Pipedrive
Pipedrive is an AI lead nurturing tool designed to streamline your sales process and boost conversions. With its intelligent features, it helps you nurture leads effectively and close deals faster.
Key Features
The key features of one of the top AI lead nurturing tools, Pipedrive, are:
- Automated Lead Scoring: Pipedrive uses AI algorithms to prioritize leads based on their likelihood to convert.
- Personalized Email Campaigns: The tool suggests personalized email content to engage leads and move them through the sales funnel.
- Predictive Analytics: Pipedrive analyzes data to predict which leads are most likely to convert, allowing you to focus your efforts on high-value prospects.
- Behaviour Tracking: The tool monitors lead behaviour on your website and provides insights to tailor your outreach strategy.
- Integrates with over 250 other tools
Benefits
Let's see the benefits of this AI lead nurturing tool:
- Increased Efficiency: Pipedrive automates repetitive tasks, saving you time and allowing your team to focus on high-priority leads.
- Improved Lead Nurturing: By providing personalized content and insights, Pipedrive helps you build stronger relationships with leads and drive conversions.
- Higher Conversion Rates: With AI-powered lead scoring and predictive analytics, you can identify the most promising leads and prioritize them for follow-up.
- Data-Driven Decision Making: Pipedrive provides valuable data and insights to help you make informed decisions and optimize your sales process.
- Machine learning-powered sales assistant for all plans
- API access for full customization
- Workflow automation for most plans
- Autofill contact info feature for high-tier plans
Pricing
Pipedrive’s Essential plan is $12.50/month, with the Advanced package being $24.90/month. Their Professional level is $49.90/month
10. Keap
Keap helps you organize your customer information and conversations in one place. From lead capture to emails to invoicing, Keap makes it easy to handle important business tasks. Like any CRM, Keap also has automation tools that help you optimize your marketing and lead generation efforts.
Key Features
The key features of one of the top AI lead nurturing tools, Keap, are:
Keep is one of the best AI tools for lead nurturing.
Desktop and mobile apps to stay connected on the go
Marketing automation to nurture leads
Quick and hassle-free migration tool Import data from email providers
Includes a business phone line that works with existing iPhone and Android phones (US and Canada only)
Benefits
Let’s take a look at some of the benefits that make Keap one of the best AI tools for lead nurturing:
Modern and intuitive interface
Advanced automation, including personalized automation
Automatically capture leads via forms, landing pages, and social media
Integrated payment processor for payment management
Email and SMS Marketing
Pricing
The best AI lead nurturing tools are competitively priced:
Ignite plan available for a maximum of 1,500 contacts per month for $249
Advanced plan for up to 2,500 contacts per month for $329
Scale plan available for a maximum of 5,000 contacts per month for $499
Conclusion
In conclusion, AI lead nurturing tools can revolutionize your sales approach. These lead nurturing tools not only streamline your workflow but also ensure timely and personalized interactions with your leads. From lead-generation chatbots to automated follow-ups, these tools make your sales process more efficient. AI technology is the future, and small businesses need to leverage it to stay competitive and efficient.
AI lead nurturing tools help you optimize your lead generation process and improve the quality of prospects you attract into your sales funnel. It helps you automate your prospecting and outreach activities, eliminating manual and repetitive tasks like follow-up emails and creating call summaries.
Even if you're a beginner, these AI lead nurturing tools can help you speed up your lead generation process and increase your productivity. With AI-powered features on the horizon, using an AI lead nurturing tool today will prepare you for the challenges of tomorrow.
Frequently Asked Questions(FAQs)
What are AI lead nurturing tools?
AI lead nurturing tools use artificial intelligence to automate and enhance the process of engaging and converting leads into customers, making the sales process more efficient and personalized.
How can AI improve lead nurturing?
AI improves lead nurturing by automating follow-ups, scoring leads based on behavior, providing personalized content, and offering real-time insights, thus enhancing engagement and conversion rates.
How do AI chatbots help in lead generation?
AI chatbots help in lead generation by engaging website visitors in real-time, answering queries, scheduling meetings, and capturing lead information, ensuring seamless and efficient interaction.
Can small businesses benefit from AI lead nurturing tools?
Yes, small businesses can benefit significantly from AI lead nurturing tools by automating repetitive tasks, improving lead management, and providing personalized customer interactions, leading to higher efficiency and sales growth.
Are AI lead nurturing tools expensive?
The cost of AI lead nurturing tools varies, with options available for different budgets. Many providers offer scalable solutions, making these tools accessible to businesses of all sizes.
Do AI lead nurturing tools require technical expertise to use?
Many AI lead nurturing tools are designed to be user-friendly, requiring minimal technical expertise. They often include intuitive interfaces and helpful guides to assist users.
