How do I generate a UTM?

Utilize an online UTM Code Generator like this one to create custom tracking codes by filling in the required parameters like Source, Medium, and Campaign.

What does UTM stand for?

UTM stands in UTM Code Generator for Urchin Tracking Module, which are tracking codes added to URLs to gather performance data from marketing campaigns.

Yes, creating and using UTMs is generally free, and many online tools facilitate easy generation of these codes.

What is the UTM source used for?

UTM source identifies the platform or site where your traffic originates from, like social media networks, search engines, or specific websites.

How do UTM coordinates work?

UTM coordinates use a metric-based system of measurements that divide the Earth into 60 equal zones, providing precise location data using X (Easting) and Y (Northing) coordinates.

Campaign UTM Generator

Add campaign parameters to your URL and easily track where your audience is coming from.

Let’s Generate

UTM Generator

Fill out these campaign details, and our tool will automatically generate a Campaign URL. Copy and use it on your campaign.

Anatomy of a URL

Understand the anatomy of the UTM URLs in Campaign UTM Generator

Generated UTM URL:

https://www.example.com/product?

utm_id=12345&utm_campaign=summer_2024&utm_source=newsletter&utm_medium=cpc&utm_term=discount_shoes&utm_content=logolink

More information and examples for each parameter

Campaign ID:

Used to identify which ads campaign this referral references. Use utm_id to identify a specific ads campaign.

utm_id

utm_id=12345

UTM Source:

Identifies where your traffic originates from, e.g., "Facebook" denotes Facebook as the traffic source.

utm_source

utm_source=facebook

UTM Medium:

Shows the path users take to reach your site, like "cpc" (cost-per-click) signifies paid advertising.

utm_medium

utm_medium=cpc

UTM Campaign:

Specifies the particular marketing campaign linked to the URL, e.g., "summer_sale" belonging to a summer sale campaign.

utm_campaign

utm_campaign=summer_2024

UTM Term:

Used mainly in paid searches. It pinpoints the keyword triggering the ad click, e.g., "beach_towels".

utm_term

utm_term=beach_towels

UTM Content:

Helps distinguish different ad variations, like diverse ad copies or designs, e.g., "ad_variation1".

utm_content

utm_content=logolink

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